Save this page
Save this page

My Saved Pages

  • Saved page.

My Saved Courses

  • Saved page.

Recently visited

  • Saved page.

Dr Juliette Wilson

Senior Lecturer


Personal statement

I am Currently Deputy Director of the Undergraduate Programme and a Lecturer in the Department of Marketing and a member of the Undergraduate Management Group. I have also been Assocaite Dean of Strathclyde Business School and Deputy Director of the Postgraduate Programme in the Department.   I sit on the University Senate, University Estates Committee and University Discipline Committee. I am a Chartered Fellow of the Chartered Institute of Marketing (FCIM). Prior to becoming a lecturer I worked as a Research Fellow conducting research in the food industry where I worked with large and small companies, both nationally and internationally, examining issues related to relative competitiveness in the industry. 

I am a member of the editorial board for Industrial Marketing Management and Marketing Intelligence and Planning and a reviewer for the European Journal of Marketing and Journal of Customer Behaviour. In addition to my academic work I am a board member of Dunbartonshire Young Enterprise and an active member of the Marketing Society and the British Higher Education Academy.



Has expertise in:

    • Small Business Marketing
    • Strategic alliances
    • Network Studies
    • Alternative and non-mainstream markets
    • Green Marketing
    • Quantitative and Qualitative Research Methods

Prizes and awards

Best paper in Networks and Innovation Track, ISBE 2016, Paris
Nominee for Teaching Excellence
Nominee for teaching excellence
Shortlisted for Best Teacher in SBS Faculty
Best paper in Creative Industries and Entrepreneurial Track, Institute for Small Business and Entrepreneurship, 2012
Nominee for Teaching Excellence Award

more prizes and awards


How can social enterprises impact health and wellbeing?
Gordon Katy, Wilson Juliette, Tonner Andrea, Shaw Eleanor
International Journal of Entrepreneurial Behaviour and Research, (2017)
The process of embedding a small firm in its industrial context
Shaw Eleanor, Wilson Juliette, Pret Tobias
International Small Business Journal, pp. 1-25, (2016)
I do it, but don’t tell anyone! Personal values, personal and social norms: : can social media play a role in changing pro-environmental behaviours?
Hynes Niki, Wilson Juliette
Technological Forecasting and Social Change, (2016)
Expanding the domain of festival research : a review and research agenda
Wilson Juliette, Arshed Norin, Shaw Eleanor, Pret Tobias
International Journal of Management Reviews, (2016)
Discongruity of stakeholder experiences at famers’ markets
Wilson Juliette, Tonner Andrea
Critical Management Studies 2015 conference, (2015)
Farm retailing : motivations and practice
Tonner Andrea, Wilson Juliette
International Journal of Entrepreneurship and Innovation Vol 16, pp. 111-121, (2015)

more publications


I have been nominated for University Teaching Excellence Awards for the last 4 years and in 2013 was shortlisted as 1 of 5 for best Teacher in Strathclyde Business School.

I teach at both Undergraduate and Postgraduate level.  My main areas of teaching are: Marketing Research; Research Methods; Supply Chain Management; and Retailing.

I have also taught at ESC Clermont as an invited Professor as part of their International Week.

Research interests

My research interests are concentrated on strategic alliances and networks with a focus on small businesses.  My work in this area has considered small creative firms as well as those in the food industry. Current projects in this area include exploring the role of entrepreneurial networks in rural Scottish festivals with Professor Eleanor Shaw, Hunter Centre for Entrepreneurship, and Dr Norin Arshed, Heriot-Watt University; the craft beer sector with Professor Sarah Dodd, Hunter Centre of entrepreneurship, Dr Ciaran Mac An Bhaird, Dublin City University and Dr Angelo Bisagno, Nottingham Trent Univerity; a study of farm diversification strategies with Dr Andrea Tonner, Marketing; and a study of the vintage scene, entrepreneurial consumers and aesthetic labours with Dr Paul Hewer, Marketing and Dr Katherine Diffy, University of Glasgow.

I have a strong research collaboration with Dr Niki Hynes, Curtin University, Perth, Australia.  Our work has focused on strategic alliance formation and development, examining the applicability of evolutionary and co-evolutionary theories to understand change.  A current project is focused on exploring the relationship between food consumption and environmental concerns.

I am involved in interdisciplinary research and was co-organiser of the recently completed ESRC seminar series on “Nostalgia in the 21st Century” which aimed to encourage dialogue between different disciplinary approaches. I am particularly interested in the cultural producers of nostalgia and the wider social and political dimensions of nostalgia.

I have been Guest Editor of two Special Issues.  First Industrial Marketing Management (2012), IMP 2011, The Impact of Globalization on Networks (with Stan Paliwoda and David Ford).  Second, Consumption, Markets and Culture (2013): Nostalgia in the Twenty-First Century (with Kathy Hamilton; Sarah Edwards; Faye Hamill; and Beverly Wagner. I have a forthcoming Special Issue of Technological Forecasting and Social Change (2016), on Agrifood security and technological change.

My work has been published in the International Journal of Management Reviews, the Journal of Technological Forecasting and Social Change, International Journal of Entrepreneurship and Innovation, Thunderbird International Business Review, Consumption, Markets and Culture, Advances in Consumer Research, Journal of Marketing Channels, International Review of Retail Distribution and Consumer Research, International Journal of Retail and Distribution Management, and the British Food Journal.

Professional activities

Technological Forecasting and Social Change (Journal)
Guest editor
18th International Colloquium on Relationship Marketing
Consumption, Markets and Culture (Journal)
Guest editor
4th BSA Food Study Group Conference, Food & Society 2014
Consumption, Markets and Culture (Journal)
Guest editor
Marketing Intelligence and Planning (Journal)
Editorial board member

more professional activities


Crafting Growth: Exploring emerging potential and challenges of extended collaboration for Scotland’s craft beer sector
Wilson, Juliette (Principal Investigator) Karampela, Maria (Co-investigator) Drakopoulou Dodd, Sarah (Co-investigator)
The project follows the successful funding application to the Scottish Universities Insight Institute latest call ‘Learning from other places’. The SUII call was for projects that seek to engage in any type of knowledge exchange between Scotland and other parts of Europe. The team put together a proposal that involves the collaboration of academics, practitioners and industry support bodies from the UK and 9 other European countries. The project involves various research and knowledge exchange activities regarding innovative best practices in relation to 4 themes relevant to breweries: Sourcing, Producing and Distributing; Branding, Marketing and Communicating; Internationalisation; Contextual Challenges (regulation, support, legislation). The award is approx. £20,000.
Period 13-Jan-2017 - 30-Jun-2017
Expanding the Domain of Festivals: The Hidden Entrepreneur in Festival Research
Wilson, Juliette (Principal Investigator) Shaw, Eleanor (Principal Investigator)
Period 01-Apr-2015 - 28-Feb-2017
Exploring the relationship between food consumption and environmental concerns
Wilson, Juliette (Academic)
Period 20-Jan-2015
City of Facades
Edwards, Sarah (Principal Investigator) Wilson, Juliette (Principal Investigator) Charley, Jonathan (Principal Investigator)
One-day workshop on pilot project to be held in 2013 on Glasgow and urban nostalgia with colleagues from Architecture and Marketing
Period 19-Nov-2012 - 30-Jun-2013
Enbedding post-occupancy evaluation in the design and construction process
Wilson, Juliette (Co-investigator)
Period 01-Nov-2012 - 01-Jun-2013
Workshop on 'Nostalgia'
Edwards, Sarah (Principal Investigator) Hamilton, Kathleen (Co-investigator) Wilson, Juliette (Co-investigator) Wagner, Beverly (Co-investigator)
A one-day event with internal and external speakers, funded by Bridging the Gap (£1200).
Period 08-Jun-2008 - 08-Jun-2008

more projects