Dr Juliette Wilson
Reader
Marketing
Personal statement
I am a Reader in the Department of Marketing where I have been based since 2008. My research interests are focused on exploring the role of networking and wider market practices of small and medium sized firms. Within this field I have particular interest in hybrid organisational structures and alternative and non-mainstream markets. I have a strong portfolio of leadership and management roles within SBS. I am currently Director of Teaching and Learning and also an elected member of the University Senate. I have extensive research expertise in the Food and Drink sector where I have worked with large and small companies, both nationally and internationally, examining issues related to relative competitiveness and growth strategies. I was appointed as expert budget adviser to the Scottish Government in 2017.
I have published in leading business journals including the International Journal of Management Reviews, Technological Forecasting and Social Change and International Small Business Journal. I have had research funding secured from the EU FP7 Regime, ESRC, ESRC Festival of Social Sciences, British Academy, Academy of Marketing, Scottish Universities Insight Institute and Curtin University.
I have acted as External Examiner at Heriot Watt University since 2016.
Outside work, I am a board member of Dunbartonshire Young Enterprise and an active member of the Marketing Society.
Area of Expertise
Expertise in:
- Food and Drink Sector
- Small Business Marketing
- Strategic alliances
- Network Studies
- Alternative and non-mainstream markets
- Hybrid organisations
- Green Marketing and sustainable consumption
- Quantitative and Qualitative Research Methods
I am currently supervising doctoral students in the following areas:
- The impact of social enterprise on individual and community well-being
- Green marketing
- Structural diversification in family farming businesses
- DIY cultures in the crime fiction scene
- Transformative service in everyday service encounters
- Collaborative models within organisations
Prize And Awards
- Strathclyde Business School Teaching Excellence Awards
- Recipient
- 26/5/2022
- Outstanding, effective and sustained contribution to the student learning experience’ at the ‘Strathclyde Business School Teaching Excellence Awards, 2022.
- Recipient
- 2022
- Nomination for Teaching Excellence
- Recipient
- 2018
- Best Teacher in Business Faculty
- Recipient
- 2017
- Shortlisted for Most Supportive Teacher in the University
- Recipient
- 2017
- Nomination for Teaching Excellence
- Recipient
- 2017
Publications
- Towards an exploration of post-menopausal young women
- Taştan İrem, Hamilton Kathy, Wilson Juliette
- Academy of Marketing Doctoral Colloquium 2024 (2024)
- Post-menopausal young women : traversing the cultural ideals
- Taştan İrem, Hamilton Kathy, Wilson Juliette
- Gender, Markets, and Consumers Conference (2024)
- Dissemination of academic research using visual methods
- Logan-McFarlane Ashleigh, Yannopoulou Natalia, Chandrasapth Koblarp, Kelsey Darren, Jones Scott, Cronin James, Piacentini Maria, Cleret Baptiste, Porteous Holly, Wilson Juliette, Hamilton Kathy
- Visual Methods in Marketing and Consumer Research (2024) (2024)
- https://doi.org/10.4324/9781003310877
- Third sector advocacy : an exploration of the work of community food providers
- Gordon Katy, Tonner Andrea, wilson Juliette
- Sociological Research Online Vol 28, pp. 964 - 981 (2023)
- https://doi.org/10.1177/13607804231169574
- Examining the impact of Access-based Service (ABS) on psychological ownership in the automotive industry
- Shakeel Sania, McLean Graeme, Wilson Juliette
- Frontiers in Service 2023 - From Romans to Robots (2023)
- On the beer wagon : the past, present and future of Celtic Craft Brewing and its policies
- Wilson Juliette, Sanchez Rodrigues Vasco, Mac an Bhaird Ciaran, Lofti Maryam, Kumar Maneesh, Horgan Donagh, Drakopoulou Dodd Sarah, Danson Mike
- Regional Studies, Regional Science (2022)
Teaching
I have been nominated in the last eight consecutive years (2011-2018) by students as part of Strathclyde's Teaching Excellence awards across all categories (best overall, most passionate, most innovative, most supportive). In 2017, I won Best Teacher in Faculty and was shortlisted for most supportive teacher in the entire University.
I teach at both Undergraduate and Postgraduate level. Most of my teaching is centred around Marketing Research, Research Methods and Dissertation Skills and I co-ordinate and deliver classes on these at all levels. I also co-ordinate the Marketing Dissertation at both Undergraduate and Postgraduate level. I helped develop the programme for our new Digital Masters in Marketing; and will be teaching on that and our new Small Business Marketing class from September 2019.
I have overseas teaching experience and taught at ESC Clermont over a number of years as an invited Professor as part of their International Week. I have been an invited speaker at the Scottish Entrepreneurship Research Seminar (2018); Royal Society of the Arts (2017); CoHERE Horizon 2020 Workshop (2017); International Colloquium on Relationship Marketing (2014); and the Scottish Colloquium on Food and Feeding (2011).
I have extensive supervisory experience at PhD, MSc and UG levels: I have supervised over 100 PhD/ MSc Masters’ student’s industry projects/ UG student dissertations and theses.
I have experience of leading action research workshops using entrepreneurship business models and frameworks.
I have strong quantitative and qualitative methods expertise.
Research Interests
My research interests are focused on exploring the role of networking and wider market practices of small and medium sized firms. Within this field I have particular interest in hybrid organisational structures and alternative and non-mainstream markets. I have conducted research in a variety of specific sectors such as the creative industries, craft and artisanal sectors and food and farming.
Current research projects include: innovation and growth in the craft beer sector; the feasibility of the social enterprise model in tackling health inequality; the role of festivals on the economic and social development of local communities and a project exploring the transformative impacts of everyday service encounters.
Highlights:
- In 2017, I led a Scottish Universities Insights Institute funded pan-European project with academic and industry partners from 9 European Countries on networking practices in the craft beer sector.
- Lead Author of White Paper: Crafting Growth; Exploring the Emerging Potential and Challenges for Scotland’s Craft Beer Sector, IPPI (2018).
- Institute for Small Business and Entrepreneurship Awards for Best Paper 2012 and 2016.
My work has been published in the International Journal of Management Reviews, the Journal of Technological Forecasting and Social Change, International Small Business Journal, International Journal of Entrepreneurship and Innovation, Thunderbird International Business Review, Consumption, Markets and Culture, Advances in Consumer Research, Journal of Marketing Channels, International Review of Retail Distribution and Consumer Research, International Journal of Retail and Distribution Management, and the British Food Journal.
I am an editorial board member Industrial Marketing Management. I also review for the International Small Business Journal; European Journal of Marketing; Journal of Business Research; Technological Forecasting and Social Change; Journal of Sustainable Tourism; and the International Journal of Entrepreneurship and Innovation.
Professional Activities
- Cycling for Regeneration Workshop - The Kirkpatrick Cycle Route
- Organiser
- 29/4/2024
- “Every Tree Tells a Story: Gathering and sharing stories of the social-ecological value of trees to people”, Proofing Future Europe: On forests in cities
- Speaker
- 22/6/2023
- “Every Tree Tells a Story: Lessons for Learning”, TrEE's Green Shoots Workshop, Glasgow, June 2023.
- Speaker
- 13/6/2023
- “The Circular Revolution” an Engage with Strathclyde event
- Speaker
- 4/5/2023
- “The Circular Revolution” an Engage with Strathclyde event
- Speaker
- 4/5/2023
- SPIRAL: Hosting Conferences & Events
- Speaker
- 3/5/2023
Projects
- Economic and environmental impact of Scottish Public Sector Procurement: measuring "doing good"
- Wagner, Beverly (Principal Investigator) Wilson, Juliette (Principal Investigator)
- Two workshops intended as fact finding exercises to assess factors that help and hinder the economic and environmental impact of Scottish Public Sector Procurement.
- 30-Nov-2022 - 31-May-2023
- Modern Slavery: An Exploratory Review
- Wagner, Beverly (Principal Investigator) Wilson, Juliette (Principal Investigator)
- To explore the state of preparedness of organisations and bodies who are involved in finding ways to prevent and mitigate against modern slavery.
- 01-Nov-2022 - 30-Apr-2023
- Feasibility Study into the Options for Improved Analytics within Elcom’s MI Platform
- Wagner, Beverly (Principal Investigator) Wilson, Juliette (Co-investigator)
- 01-Nov-2022 - 31-May-2023
- Modern Slavery: An Explorative Review (Saorsa)
- Wagner, Beverly (Principal Investigator) Wilson, Juliette (Co-investigator)
- 01-Nov-2022 - 30-Apr-2023
- Development & Commercialisation of the world’s first technology enabling 100% of Post Consumer recycled bottles (rPET), to be remanufactured into “as new”, PET Bottles :PET-Yield
- Atkinson, Robert (Principal Investigator) Cardona Amengual, Javier (Co-investigator) Liggat, John (Co-investigator) Nordon, Alison (Co-investigator) Tachtatzis, Christos (Co-investigator) Wagner, Beverly (Co-investigator) Wilson, Juliette (Co-investigator)
- 01-Sep-2022 - 31-Aug-2023
- 30 years of Transformation
- Hamilton, Kathy (Principal Investigator) Porteous, Holly (Principal Investigator) Wilson, Juliette (Principal Investigator)
- This zoom event focused on sharing research findings and discussing the wider impact of the research in an informal and non-academic setting. Coinciding with our case organization’s 30th anniversary, the event will celebrate 30 years of transforming lives and look ahead to the next decade.
- 17-Mar-2022 - 17-Mar-2022