Dr Andrew Wodehouse

Senior Lecturer

Design, Manufacturing and Engineering Management


Personal statement

I am active in the areas of interaction design, product aesthetics and innovative design teams, and have led EPSRC, AHRC, and Carnegie Trust funded research projects. Prior to joining DMEM I worked as a product design engineer for a number of consultancies, and have continued to engage with industry through Knowledge Transfer Partnerships and consultancy work since then.  I am currently Deputy Co-ordinator of a 14-partner European project, PRIME-VR2, on the use of virtual reality for rehabilitation. 

Project website: https://prime-vr2.eu/
LinkedIn https://www.linkedin.com/groups/8879498/
YouTube https://www.youtube.com/channel/UCPjq7rUwjbCNuDbiWl0XK8w
Twitter https://twitter.com/primevr2


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Embedding perception : how changes in manufacturing approach influence interaction-design preferences
Urquhart Lewis, Wodehouse Andrew
Procedings of the Design Society Vol 3, pp. 1615-1624 (2023)
Face pareidolia in products : the effect of emotional content on attentional capture, eagerness to explore, and likelihood to purchase
Noble Erin, Wodehouse Andrew, Robertson David J
Applied Cognitive Psychology Vol 37, pp. 1071-1084 (2023)
Additive manufacturing in bespoke interactive devices-a thematic analysis
Farrugia Philip, Cassar Glenn, Vella Pierre, Abela Edward, Wodehouse Andrew, Tamburrino Francesco
Applied Sciences Vol 13 (2023)
An extended AI-experience : Industry 5.0 in creative product innovation
Grech Amy, Mehnen Jörn, Wodehouse Andrew
Sensors Vol 23 (2023)
Prototyping approaches for rehabilitation devices : from product embodiment to data management
Urquhart Lewis, Petrakis Konstantinos, Hansen John Paul, Wodehouse Andrew, Mariani Milton Edgardo, Lauer-Schmaltz Martin Wolfgang, Loudon Brian
Computer Aided Design and Applications Vol 20, pp. 145-157 (2023)
Intellectual property management challenges of additive manufacturing in replacement part supply chains
Adu-Amankwa Kwaku, Corney Jonathan, Rentizelas Athanasios, Wodehouse Andrew
IFAC-PapersOnLine Vol 55, pp. 1527-1532 (2022)

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Research Interests

I am interested in exploring the underlying issues that drive product design and development. My research addresses the themes of product, process and people: the individual product experience in terms of user interaction; group collaboration in the design and delivery of products; and the sociological factors that drive product innovation and lead to commercial success. Exploration of these three levels of interchange covers the range of human experience in relation to artefacts and technological development, and lessons from each contribute to a range of design principles and practices that are physically, emotionally, and cognitively grounded. 

User experience: I have four PhD students whose topics include aesthetics, remote presence, movement-based product interaction and UCD for advanced manufacturing.  I collaborate with a colleague from Theatre Studies to use elements of dance and drama teaching in the exploration of movement in product interfaces.

Information support for designers:  I am PI on an EPSRC project investigating how patents can support innovative engineering design, having previously been involved in several research projects (DIDET, KIM) focussed on collaborative tools for design teams.  I have been involved in KTP projects with Hulley & Kirkwood Consulting Engineers and SI Associates on the implementation of Knowledge Management systems to support effective working.

Drivers of innovation: I am CI on an EPSRC/AHRC project investigating the relationship of humour constructs to creativity in the design process. I collaborate with a historian from Dundee University on the development and movement of design technology, in particular through the Victorian period. I have a continuing interest in the effect of culture and creativity as drivers of innovation and have published a number of papers on these topics. 

Professional Activities

Citizen Science: An EPSRC-IAA Living Lab Case Study
How can Design Science contribute to good health and well-being?
International Conference on Engineering Design, ICED 2021 (Event)
Peer reviewer
Design Creativity SIG - The Design Society (External organisation)
PRIME-VR2: The Future of XR
Buildings (Journal)
Peer reviewer

More professional activities


Project Phase 1B (2023): A University of Strathclyde-Glasgow Science Centre Interactive Citizen Science Exhibit
Robertson, David (Principal Investigator) McGeown, William (Research Co-investigator) Wodehouse, Andrew (Research Co-investigator)
Funded by the EPSRC Impact Accelerator Account (EPSRC-IAA; £29K; 2023)
03-Jan-2023 - 08-Jan-2024
Visualisation and engagement toolkit for costal erosion system
Wodehouse, Andrew (Principal Investigator)
01-Jan-2023 - 31-Jan-2023
Creating an interactive citizen science exhibit at the Glasgow Science Centre
Robertson, David (Principal Investigator) McGeown, William (Co-investigator) Wodehouse, Andrew (Principal Investigator)
Funded by the EPSRC Impact Accelerator Account
01-Jan-2022 - 01-Jan-2023
Development of a mixed reality controller
Wodehouse, Andrew (Principal Investigator)
01-Jan-2020 - 30-Jan-2021
Doctoral Training Partnership 2020-2021 University of Strathclyde | Lawrie, Emma
Hay, Laura (Principal Investigator) Wodehouse, Andrew (Co-investigator) Lawrie, Emma (Research Co-investigator)
01-Jan-2020 - 01-Jan-2024
Head Mounted Vision
Yan, Xiu (Principal Investigator) Wodehouse, Andrew (Co-investigator) Wong, Andy TC (Co-investigator) McMahon, Daniel (Co-investigator)
AI and augmented reality enabled Head Mounted Vision for construction industry
01-Jan-2019 - 31-Jan-2020

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Dr Andrew Wodehouse
Senior Lecturer
Design, Manufacturing and Engineering Management

Email: andrew.wodehouse@strath.ac.uk
Tel: 548 2628