Social media refers to online platforms that allow users to create, share, and engage with content in real time. These platforms facilitate communication, collaboration, and networking among individuals, communities, and organisations. Examples include Facebook, X (formerly Twitter), LinkedIn, Instagram, YouTube, and TikTok.

These guidelines are here to help you create content that reflects the University of Strathclyde. Throughout you’ll find some guidance that will give you a hand when creating content for social media.

How the University uses social media

At the University of Strathclyde, social media is essential for connecting with students, staff, alumni, and the wider community. It helps us share knowledge, showcase achievements, spark discussions, and connect to our community, all while supporting our vision as a leading international technological university that makes a positive impact on the world.