MSc/PgDip Innovation & Marketing Management

Key facts

  • Start date: September
  • Accreditation: AACSB, AMBA & EQUIS
  • Study mode and duration: 12 months full-time

Study with us

  • only course in Europe that integrates marketing and engineering in a single course
  • understand how technology and innovation open the way to new business opportunities
  • opportunity to work on a group project within industry
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Why this course?

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our Faculty of Engineering, have collaborated to develop a Masters-level programmes to bridge this gap.

Exterior of Strathclyde Business School with students walking past

THE Awards 2019: UK University of the Year Winner

What you'll study

The course comprises two teaching semesters. Semester 1 consists core classes: Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.

In Semester 2, you'll have the opportunity to focus on specific topics according to your interests. You'll choose two optional classes from each department. Marketing classes include: Marketing Research, Export Marketing, Services Marketing and B2B & Key Account Management;; Design, Manufacturing & Engineering Management classes: Strategic Supply Chain Management, Management of Total Quality & Continuous Improvement, Design Methods and Supply Chain Operations.

Major projects

During the second semester, in a group with three or four of your colleagues, you'll have the opportunity get involved in the Marketing Works projects. Under the supervision of one of the course lecturers, your group will act as a 'consulting agency', meeting with the customer to be briefed and then working together to prepare a realistic and efficient solution to a real-life problem facing the company.

This is a unique experience that will enable you, not only to use your newly-acquired knowledge and skills in practice, but also to gain a better understanding of the challenges lying ahead after graduation.

Course awards

Upon successful completion of 180 credits from taught classes, the Marketing Works project and dissertation, you'll be awarded the MSc in Innovation & Marketing Management. A Postgraduate Diploma in Innovation & Marketing Management is available for those who achieve 120 credits.

Guest lectures

Guest lecturers/speakers will cover practical aspects of various classes as appropriate.

Learning & teaching

Teaching will involve lectures, case study discussion and analysis, in-class learning exercises and group tasks. All classes will involve at least one guest lecture from practitioners to allow students to benefit from a real business world perspective.

Where appropriate (eg Marketing Research class) you'll also attend workshops to develop the required practical skills.


Assessment will rely on class work and exams (for core classes). The latter will account for no less than 50% and the former no more than 40% of your total mark. The final mark for elective classes will rely on an individual major assignment.

Triple-accredited business school

AACSB accreditation logo
EQUIS accreditation logo
AMBA accreditation logo
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Course content


  • Brand Management & Strategy
  • Strategic Marketing
  • Marketing Research
  • Export Marketing
  • International Services Marketing
  • B2B & Key Account Management
  • Dissertation
  • Business Works
  • Innovation Management
  • Financial Implications of Innovation
  • Strategic Supply Chain Management
  • Management of Total Quality and Continuous Improvement
  • Design Methods
  • Supply Chain Operations
QS logo - 5 stars
Complete University Guide 2020 logo - Top 10 in Marketing
Financial Times European Business Schools Rankings logo 2019
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Entry requirements

Academic requirements

Minimum second-class Honours degree, or overseas equivalent in business, economics, engineering or science.

English language requirements

English language proficiency must be at IELTS 6.5 minimum.

Pre-Masters preparation course

The Pre-Masters Programme is a preparation course held at the University of Strathclyde International Study Centre, for international students (non EU/UK) who do not meet the academic entry requirements for a Masters degree at University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options.

Upon successful completion, you will be able to progress to this degree course at the University of Strathclyde.

International students

We've a thriving international community with students coming here to study from over 100 countries across the world. Find out all you need to know about studying in Glasgow at Strathclyde and hear from students about their experiences.

Visit our international students' section

Map of the world.

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Fees & funding


All fees quoted are for full-time courses and per academic year unless stated otherwise.



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Additional costs

Sector Study is an elective that is not a compulsory part of the course, that is taught on location (this year Venice and Seville).

Students who take the Sector Studies class must pay their own transport to and from Venice or Seville. You'll also pay for your accommodation which is arranged by the Department.

The tuition fee for the course covers tuition for all of the electives including the Sector Studies option. You're required to pay a small administration fee to secure your place.

Some overseas students may have an additional Shengen Visa cost as Britain is not included in this travel pass.

Available scholarships

Take a look at our scholarships search for funding opportunities.

Please note: the fees shown are annual and may be subject to an increase each year. Find out more about fees.

How can I fund my course?

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Scottish and non-UK EU postgraduate students

Scottish and non-UK EU postgraduate students may be able to apply for support from the Student Awards Agency Scotland (SAAS). The support is in the form of a tuition fee loan and for eligible students, a living cost loan. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

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Students coming from England

Students ordinarily resident in England may be to apply for postgraduate support from Student Finance England. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

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Students coming from Wales

Students ordinarily resident in Wales may be to apply for postgraduate support from Student Finance Wales. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

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Students coming from Northern Ireland

Postgraduate students who are ordinarily resident in Northern Ireland may be able to apply for support from Student Finance Northern Ireland. The support is a tuition fee loan of up to £5,500. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

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International students

We've a large range of scholarships available to help you fund your studies. Check our scholarship search for more help with fees and funding.

Chakkrit Chootimanwong
I chose the MSc Innovation & Marketing Management at Strathclyde because of its unique course modules. Nowadays, understanding what the customer wants and needs is possibly not enough.
Chakkrit Chootimanwong
Innovation and Marketing Management (MSc)

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Our campus is based in the very heart of Glasgow, Scotland's largest city. National Geographic named Glasgow as one of its 'Best of the World' destinations, while Rough Guide readers have voted Glasgow the world’s friendliest city! And Time Out named Glasgow in the top ten best cities in the world - we couldn't agree more!

We're in the city centre, next to the Merchant City, both of which are great locations for sightseeing, shopping and socialising alongside your studies.

Find out what some of our students think about studying in Glasgow!

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Innovation and Marketing Management

Qualification: MSc
Start Date: Sep 2020
Mode of Delivery: full-time

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Contact us

SBS Postgraduate Admissions

Telephone: +44 (0)141 553 6105 / +44 (0)141 553 4590


Strathclyde Business School, University of Strathclyde
199 Cathedral Street
G4 0QU

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