- Start date: September
- Accreditation: AACSB, AMBA & EQUIS
- Study mode and duration: 12 months full-time
Study with us
- only course in Europe that integrates marketing and engineering in a single course
- understand how technology and innovation open the way to new business opportunities
- opportunity to work on a group project within industry
Why this course?
The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.
Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.
Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our Faculty of Engineering, have collaborated to develop a Masters-level programmes to bridge this gap.
What you'll study
The course comprises two teaching semesters. Semester 1 consists core classes: Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.
In Semester 2, you'll have the opportunity to focus on specific topics according to your interests. You'll choose two optional classes from each department. Marketing classes include: Marketing Research, Export Marketing, Services Marketing and B2B & Key Account Management;; Design, Manufacturing & Engineering Management classes: Strategic Supply Chain Management, Management of Total Quality & Continuous Improvement, Design Methods and Supply Chain Operations.
During the second semester, in a group with three or four of your colleagues, you'll have the opportunity get involved in the Marketing Works projects. Under the supervision of one of the course lecturers, your group will act as a 'consulting agency', meeting with the customer to be briefed and then working together to prepare a realistic and efficient solution to a real-life problem facing the company.
This is a unique experience that will enable you, not only to use your newly-acquired knowledge and skills in practice, but also to gain a better understanding of the challenges lying ahead after graduation.
Upon successful completion of 180 credits from taught classes, the Marketing Works project and dissertation, you'll be awarded the MSc in Innovation & Marketing Management. A Postgraduate Diploma in Innovation & Marketing Management is available for those who achieve 120 credits.
Guest lecturers/speakers will cover practical aspects of various classes as appropriate.
Learning & teaching
Teaching will involve lectures, case study discussion and analysis, in-class learning exercises and group tasks. All classes will involve at least one guest lecture from practitioners to allow students to benefit from a real business world perspective.
Where appropriate (eg Marketing Research class) you'll also attend workshops to develop the required practical skills.
Assessment will rely on class work and exams (for core classes). The latter will account for no less than 50% and the former no more than 40% of your total mark. The final mark for elective classes will rely on an individual major assignment.
Triple-accredited business school
- Brand Management & Strategy
- Strategic Marketing
- Marketing Research
- Export Marketing
- International Services Marketing
- B2B & Key Account Management
- Business Works
- Innovation Management
- Financial Implications of Innovation
- Strategic Supply Chain Management
- Management of Total Quality and Continuous Improvement
- Design Methods
- Supply Chain Operations
Minimum second-class Honours degree, or overseas equivalent in business, economics, engineering or science.
|English language requirements|
Students whose first language is not English must have a minimum of 6.5 IELTS score, with no individual score lower than 5.5. Get more information about the English language requirements for studying at Strathclyde.
Pre-Masters preparation course
The Pre-Masters Programme is a preparation course held at the University of Strathclyde International Study Centre, for international students (non EU/UK) who do not meet the academic entry requirements for a Masters degree at University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options.
Upon successful completion, you will be able to progress to this degree course at the University of Strathclyde.
We've a thriving international community with students coming here to study from over 100 countries across the world. Find out all you need to know about studying in Glasgow at Strathclyde and hear from students about their experiences.Visit our international students' section
Everything from the lecturers, to the class content and facilities exceeded my expectations and gave me a fantastic journey here.
Fees & funding
All fees quoted are for full-time courses and per academic year unless stated otherwise.
Please note: the fees shown are annual and may be subject to an increase each year. Find out more about fees.
How can I fund my course?
Scottish postgraduate students
Scottish postgraduate students may be able to apply for support from the Student Awards Agency Scotland (SAAS). The support is in the form of a tuition fee loan and for eligible students, a living cost loan. Find out more about the support and how to apply.
Students coming from England
Students ordinarily resident in England may be to apply for postgraduate support from Student Finance England. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs. Find out more about the support and how to apply.
Students coming from Wales
Students ordinarily resident in Wales may be to apply for postgraduate support from Student Finance Wales. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs. Find out more about the support and how to apply.
Students coming from Northern Ireland
Postgraduate students who are ordinarily resident in Northern Ireland may be able to apply for support from Student Finance Northern Ireland. The support is a tuition fee loan of up to £5,500. Find out more about the support and how to apply.
We've a large range of scholarships available to help you fund your studies. Check our scholarship search for more help with fees and funding.
I chose the MSc Innovation & Marketing Management at Strathclyde because of its unique course modules. Nowadays, understanding what the customer wants and needs is possibly not enough.
Innovation and Marketing Management (MSc)
Glasgow is Scotland's biggest & most cosmopolitan city
Our campus is based in the very heart of Glasgow, Scotland's largest city. National Geographic named Glasgow as one of its 'Best of the World' destinations, while Rough Guide readers have voted Glasgow the world’s friendliest city! And Time Out named Glasgow in the top ten best cities in the world - we couldn't agree more!
We're in the city centre, next to the Merchant City, both of which are great locations for sightseeing, shopping and socialising alongside your studies.
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Innovation and Marketing Management
Start Date: Sep 2021
Mode of Attendance: full-time
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