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MSc/PgDipInnovation & Marketing Management

Why this course?

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services.

Yet, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

This course simply lays the bridge for the two disciplines to come closer.

Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our faculty of Engineering, have collaborated to develop a masters level programmes to bridge this gap.

What you’ll study

The course comprises two teaching semesters. Semester one consists of the core classes, namely Brand Management & Product Strategy, Strategic Marketing, Innovation Management and Financial Implications of Innovation.

In semester two there is the opportunity to focus on specific topics that may be of interest to individual students.

The semester comprises four electives coming from Marketing, namely Marketing Research, Export Marketing, Services Marketing and B2B & Key Account Management; and four electives coming from Design, Manufacture & Engineering Management, namely Strategic Supply Chain Management, Management of Total Quality & Continuous Improvement, Design Methods and Supply Chain Operations.

As a student studying this course, at this stage you will need to combine two classes from Marketing with two from DMEM in such a way that the resulting set of the four electives will best fit your career vision and plans.

Major projects

During the second semester, together with another three to four of your colleagues, you'll have the opportunity, as a group, to get involved in the Marketing Works projects.

The two departments supporting this course pull together their resources and substantial links with industry to secure opportunities for the students to get involved with a real-life problem facing a company.

During this project, under the supervision of one of the lecturers in the course, your group will act as a “consulting agency”, will meet with the customer and receive briefing and then work together to prepare a realistic and efficient solution to the customer’s problem.

This is a unique experience that will enable you not only to use your newly acquired knowledge and skills in practice but also give you a better understanding of the challenges laying ahead after graduation.

Course awards

Upon successful completion of all the requirements (taught classes, Marketing Works project and Dissertation) you receive a Master of Science in Innovation & Marketing Management.

This requires you to collect 180 credits. A Diploma in Innovation & Marketing Management is also available for students who manage to collect no less than 120 credits.

Guest lectures

Class coordinators will make arrangement for guest lecturers/speakers to cover practical facets of the different classes as appropriate.

Unique in Europe

This is the only Masters course available in Europe that brings together the field of Marketing and Engineering in an integrated course that allows graduates to pursue a professional career in either direction with tremendous success.

Course content

Modules

  • Brand Management & Strategy
  • Strategic Marketing
  • Marketing Research
  • Export Marketing
  • International Services Marketing
  • B2B & Key Account Management
  • Dissertation
  • Business Works
  • Innovation Management
  • Financial Implications of Innovation
  • Strategic Supply Chain Management
  • Management of Total Quality and Continuous Improvement
  • Design Methods
  • Supply Chain Operations

Learning & teaching

Teaching will involve lecturing, case study discussion and analysis, in-class learning exercises and group tasks.

All classes (core and elective) will involve at least one guest lecture from practitioners to allow students to grasp the perspective from the real business world.

Where necessary and appropriate (for example “Marketing Research” class) students will also have to attend workshops to build the required practical skills.

Assessment

Assessment will rely on class work and exams (for core classes). The latter will account for no less than 50% and the former no more than 40% of the students’ total mark. Final mark for elective classes will rely on an individual major assignment the students will have to submit.

Entry requirements

A first or upper-second-class Honours degree, or overseas equivalent, in business, economics, engineering or science.

English language proficiency must be at IELTS 6.5 minimum.

Pre-Masters preparation course

The Pre-Masters Programme is a preparation course for international students (non EU/UK) who do not meet the entry requirements for a Masters degree at University of Strathclyde. The Pre-Masters programme provides progression to a number of degree options.

To find out more about the courses and opportunities on offer visit International Study Centre and discuss your education future. You can also complete the online application form. To ask a question please fill in the enquiry form and talk to one of our multi-lingual Student Enrolment Advisers today.

Fees & funding

2018/19

All fees quoted are for full-time courses and per academic year unless stated otherwise.

Scotland/EU

  • £10,400

Rest of UK

  • £10,400

International

  • £15,600

Scottish and non-UK EU postgraduate students

Scottish and non-UK EU postgraduate students starting in 2017 may be able to apply for support from the Student Awards Agency Scotland (SAAS). The support is in the form of a tuition fee loan and for eligible students a living cost loan. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

Students coming from England

Students ordinarily resident in England can apply for Postgraduate support from Student Finance England. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs. Find out more about the support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

Students coming from Wales

Postgraduate students starting in 2017 who are ordinarily resident in Wales can apply for support from Student Finance Wales. The support is a loan of up to £10,280 which can be used for both tuition fees and living costs. We are waiting on further information being released about this support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

Students coming from Northern Ireland

Postgraduate students starting in 2017 who are ordinarily resident in Northern Ireland can apply for support from Student Finance NI. The support is a tuition fee loan of up to £5,500. We are waiting on further information being released about this support and how to apply.

Don’t forget to check our scholarship search for more help with fees and funding.

International students

We have a large range of scholarships available to help you fund your studies. Check our scholarship search for more help with fees and funding.

Please note

The fees shown are annual and may be subject to an increase each year. Find out more about fees.

Careers

You can work in both engineering and marketing.

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Innovation and Marketing Management

Qualification: MSc, Start date: Sep 2018, Mode of delivery: attendance, full-time

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