- UCAS Code: NN45
- Accreditation: Institute of Chartered Accountants Scotland (ICAS)
Second-year entry: may be available for suitably-qualified students
Study abroad: option to study abroad at partner institutions worldwide
Study with us
- studying a BA in Accounting & Marketing at the University of Strathclyde Business School, you'll be learning at a pioneering internationally-renowned academic organisation
- the course is accredited by the Institute of Chartered Accountants Scotland (ICAS) for the purpose of exemption from some professional examinations
- applicant visit days take place in March each year
Why this course?
You can study accounting in combination with a range of business subjects at Strathclyde. In the majority of combinations, accounting is fully accredited for entry to the Institute of Chartered Accountants of Scotland. You may be offered possible exemptions to other professional bodies eg Association of Chartered Certified Accountants and the Chartered Institute of Management Accountants.
In-depth understanding of a second subject will complement your accounting studies and prove valuable to employers.
You’ll study the preparation, presentation and interpretation of financial information. You’ll learn how to read and interpret accounting information. You’ll also explore how accounting can be developed to meet the needs of society and provide information to investors.
In your Honours year, you’ll study issues in class then investigate them further in a dissertation project.
The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.
This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
What you'll study
Create your own course
Modern business is too complex to be covered by a single subject. Modern managers need to have a broad outlook.
You'll follow a broad-based Year 1 curriculum which will introduce you to foundation accountancy and finance concepts, plus economics and a choice of other introductory business disciplines.
These modules will be taken alongside the Business School’s core modules for international business, business knowledge and skills (the ), and academic skills support. This provides you with the opportunity to try new subjects, some of which you won’t have experienced at school or college.
At the beginning of Year 2, you choose two subjects to continue studying in Years 2 and 3, along with modules required if you are following the accredited accounting pathway, plus further Management Development modules in Years 2 and 3.
You'll study core accounting and finance subjects, along with economics. You can also complete accreditation requirements for professional accountancy bodies, if you take the required modules, such as taxation and law.
Please note: competitive progression requirements are in place for entry to the Honours year – currently this is a 55% average in the Year 2 and 3 subject modules.
You'll learn about the basic principles of marketing and explore marketing within an organisation.
In your final year of study, you'll learn about the value of brands to firms and consumers. Options include International Business Management, Sports Marketing and Social Marketing.
Third-year students have the option to study abroad at one of our partner institutions across a number of countries worldwide. This study period can last for one or two semesters.
CIM The Pitch
Each year, students are offered the opportunity to partake in the annual student marketing competition – CIM The Pitch in which students are able to apply theory to practice for a live brief for a major company operating within the UK. Students from Strathclyde have been awarded first place in this competition for three years running (2018, 2019 & 2020). This competition is open to all second, third and Honours year students.
The Marketing Society Awards
Students write an essay, compete in an ‘Apprentice-style’ day in Edinburgh and shortlisted students attend an awards ceremony in May. The prize is a three-month paid internship.
Target Jobs: Scotland Undergraduate of the Year Award
Students must sit a series of online tests, application forms, interviews and assessment exercises, culminating in an awards ceremony in Canary Wharf, London in April. The prize is the chance of a graduate job with a number of leading companies.
These prizes were won by Strathclyde Marketing students in 2018.
Triple-accredited business school
Hear from our students
Thomas Scally, Marketing
I will look back on my undergraduate studies in Marketing with the fondest memories. Having been exposed to a variety of key marketing topics in years 1-3 such as consumer behaviour and digital marketing, the flexibility offered by the course has afforded me the opportunity to focus on the subject areas which interest me most in year 4, namely Sports Marketing. Furthermore, the additional skills taught throughout the programme will be incredibly valuable to me in transitioning from university to the world of work. Delivering presentations to large groups and managing diverse teams has become second nature to me thanks to the course assignments and projects.
My time at Strathclyde has been complemented by the support from all teaching staff, who are very approachable after class or during office hours and are willing to go the extra mile to see you reach your full potential.
The Accounting programme follows a suite of accounting and finance modules, providing a grounding in these subjects, plus economics and business analysis, plus a choice of another introductory business module. These are supplemented by the three integrating Business School modules in international business, business knowledge and skills, and academic skills.
In Years 2 and 3 you will study accounting plus another business discipline of your choice. The accounting programme will cover financial reporting; management accounting; governance; taxation; auditing and assurance.
Year 4 (Honours) offers a range of modules, for example:
- Sustainability Accounting
- Sustainable & purposeful finance
- Management Accounting Theory & Practice
- Auditing Theory & Practice
- Accounting technologies
- Accounting & Risk
Introduction to Finance & Accounting
This module will provide you with an introduction to finance and accounting, covering the basic concepts and practicalities of corporate finance, the principles of valuation, financial management and business investment, the role and purpose of company accounts and their usefulness, security analysis, risk and returns from investments, and personal finance.
At all times the module content will be linked with financial behaviour and events in the real world.
This module will introduce students to the study of management and financial accounting. It's designed to provide an introduction to accounting for those students who intend to study accounting in subsequent years. It assumes no prior knowledge. It ensures that, in combination with other modules, the accreditation requirements of Professional accountancy bodies are met.
Introduction to Marketing & Entrepreneurship
The aim of this module is to provide you with a solid foundation and understanding of the theories and principles underlying marketing and entrepreneurship. A combination of the subjects will be taught to enhance understanding of the way the two disciplines address issues related to both the macro and micro-environment contexts of markets and entrepreneurship.
Marketing is a complex process involving many different skills and activities, but it is based upon simple principles: understanding what customers want and need, being able to collect and process information relevant to the marketing environment and being able to put together and implement plans to take the business forward.
In this module, you will be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment.
Entrepreneurship too is a complex process involving many different skills and activities, though it is based upon a 'mindset and process by which an individual or group identifies and successfully exploits a new idea or opportunity. For this part of the module, you'll be working in teams to learn about the ideation process, which forms the foundations of new venture creation, in our Creative Challenge.
Introduction to Finance & Financial Statistics
This module provides an introduction to finance for accounting students who require a finance stream for professional accreditation. The module will cover an introduction to financial management and statistical applications in finance.
The module provides an introduction to finance, covering the basic theories of financial markets, corporate finance and investment, financial management, personal finance, security analysis and statistical applications in finance.
Introduction to International Business
This module introduces learners to the field and practice of international business and management.
Drawing on classical and recent debates in theory and practice including, but not limited to commercial concerns, learners will be equipped with an understanding of the foundational principles and developments of the subject.
In the module, we consider how international business and management is researched, and facilitate a critical understanding based on real-life case studies in international contexts. This module gives learners the capacity to look at the past, present and future in organisations and provides the foundations for intellectual progression in the subject, and broadly, for year two and beyond.
Introduction to Economics and Business Analysis & Technology
The module will provide you with a balanced introduction to economics which will be based on a programme of systematic directed reading, supplemented by experiments and exercises undertaken in tutorials.
The module uses the innovative COREecon resources, which provides a complete introduction to economics and the economy. COREecon teaches about the economy and economics by starting from a question or a problem about the economy - why the advent of capitalism is associated with a sharp increase in average living standards, for example - and then teach the tools of economics that contribute to an answer. This innovative approach ensures that students understand how the tools of economics can help us understand the modern economy.
The second half of the module is the study of how analytical thinking, scientific method and associated tools can be used to help decision making. This Business Analysis element of the module will provide an overview of where methods and tools are widely used across a large range of industries including the manufacturing, retail, healthcare, financial services, travel, and electronics industries, as well as in local and national government.
Examples of where Business Analysis is put into practice are:
- the management of new building projects
- the design of efficient transport systems and plant layouts
- personnel scheduling
- allocation of resources and financial modelling and forecasting
This area of expertise can help to reduce costs, increase revenues, improve customer service, increase efficiency and can even save lives.
Management Development Programme 1
The ICE Pathway - “Innovation, Commercialisation & Entrepreneurship”, where you'll learn about the Foundations of 'What is Business’. Alongside:
- Personal & Professional Development: Who am I? How Do I learn? How do I lead & work in a team?
- Knowledge & Practice: What is a business/organisation? Why does this matter? How does this affect society?
- Experiential Learning: Real-world cases & clients; team-based and student-centered Learning approaches
This class aims to support you in developing key skills that are important to both your academic and future career. These include skills associated with:
- data analysis
- critical writing
- team working
Management Development Programme 2
Semester 1 topics include:
- Working in Business Organisations
- Working Business Research & Consultancy
- Working Internationally
- Working in the Third Sector
- Rhetorics & Oratory
Semester 2 is about developing the proposal of MDP3; with a presentation and a final report.
The second year concentrates on developing understanding through industry-specific contextualisation. Sessions are weekly and three hours in length.
The sessions are thematically linked to the pathways for individualised experience in third year whilst also drawing on the theoretical knowledge developed in MDP 1. In order to develop understanding, organisations will deliver a half-day session. This consists of a one hour plenary introduction where the company and case study are introduced. This is followed by the group sessions where you undertake activities in relation to the case study set by the company.
Students develop skills in financial and management accounting and have the opportunity to study taxation.
Understanding Consumers & Markets
Many of the fundamental concepts of marketing are based on an ability to understand consumers and the marketing concept can be implemented more effectively when adequate information about the market and potential consumer behaviour is available. Marketing Research and customer information provide a critical input to the planning and development of a company's marketing strategy in relation to marketing communications, strategic marketing and branding.
Services & Retail Marketing
At the heart of this class is the recognition that services present unique challenges, and that building customer relationships through quality service is fundamental to marketing success in every organisation. Over the past decade the retail sector has been one of the most dynamic areas in business. The retail sector also provides a very clear indication of the overall health and robustness of the economy. The rise or fall of the individual’s disposable income is very quickly reflected in terms of expenditure on items. In this respect, the retail sector acts as the weather vane for the economy.
Management Development Programme 3
The third year of centres on individualised experience in an organisational context through one of the following pathways:
- Internship/Charities - gain practical experience in a private or third sector organisation. You need to negotiate and locate your own organisation and experience – this is one of the key learning points of the pathway.
- Research and consultancy - a facility for local small businesses to gain from the experience and expertise of those within SBS. You work on two live business consultancy projects (one in each semester) and, as a team of 6, develop solutions and strategic initiatives for the local SME economy.
- International experience – only available for students who are undertaking an international exchange for either one semester or full year.
- Vertically Integrated Projects - working on a cross-faculty basis to research longitudinal projects (including the ‘Bill Gates Toilet Challenge, Solar Panels for Gambia and Enterprise in Schools) you work with a team of students from all levels of study (first year undergraduate to final year PhD) to further the work of the project.
In addition, you’re required to undertake a social responsibility element (this accounts for one quarter of the overall workload).
These have been designed to provide support to the Curriculum for Excellence and the Widening Access to Higher Education programme. There are no formal classes for MDP3 although there is pathway support with the pathway leads and tutor support.
Students study advanced topics in financial and management accounting and auditing. By the end of this year, you'll normally have completed the accreditation requirements for professional accountancy bodies, provided you have taken the classes prescribed for the accredited pathway.
Marketing Communications in the Digital Age
This class will outline and discuss the strategic role of marketing in a digital context, and further elaborate on the integration of digital marketing, social media marketing, mobile marketing and traditional and digital marketing communications. You will learn about the enduring strategic power of marketing communications in a digital world and learn how to plan for effective, strategic communications which integrate a wide range of channels including the traditional communications mix and the extended mix including all the assets of the brand and digital opportunities.
Strategic Marketing in an International Context
This core class addresses the strategy formulation and planning aspects associated with strategic marketing management as it is applied in domestic and international contexts. The class offers students an analytic decision oriented approach for the development and implementation of international marketing strategy.
Honours classes include:
- Management Accounting Theory & Practice
- Accounting Information Systems
- Sustainability Accounting
- Theory & Practice
- Strategic Accounting & Financial Management in Entrepreneurial Firms
- Public Sector Accounting
- Accounting Theories
- Accounting & Risk
- Corporate Governance
- Contemporary Issues in International Financial Reporting
- Understanding 21st-century Accounting Technologies & Institutional Structures
- Integrative Studies in Management & Accounting
- Accounting Ethics
- Auditing Theory & Practice and Taxation
The importance of brands raises significant questions of how to develop brand equity and how to communicate a branding strategy of differentiation, value and identification. The role of the Brand Manager is reviewed along with formulating the necessary communication strategies to build brand equity and secure market share.
More recent approaches in this vein suggest that the traditional Brand Management approach is all too limited, leaving many questions unanswered. Consequently more recent approaches address the co-construction of brand value, through viral branding, using social media, co-branding and brand extensions. In this respect, the principles of branding are now being applied beyond simply new product development, to such strategies as places, communities and countries.
Other key strategies that may be discussed include, luxury branding, nation branding, business-to-business branding and corporate brands.
This course aims to build foundational knowledge of traditional commercial-oriented Marketing, by examining applications of Marketing in a social context. Each year millions of pounds are spent world-wide to combat health and social problems such as HIV/AIDS, smoking, drug and alcohol abuse and rising obesity levels. At the same time excessive consumptions burdens society with building landfills and increasing pollution. Meanwhile there are still people who consume 'too little' and who suffer from hunger.
The class considers recent research in a variety of Social Marketing contexts and material is continuously updated to ensure that students gain an understanding of the most relevant and critical Social Marketing trends.
Advances in Consumer Behaviour
This class provides students with an understanding of some of the contemporary issues and challenges in understanding consumers. Building on the undergraduate Consumer Behaviour class, this module aims to develop students’ ability to analyse consumer behaviour in a variety of situations and to explore the complexity of 21st century consumption.
The class reviews consumer trends and the significance of consumer culture, and then explores topics that are the focus of recent research attention. Current topics include consumer identity (possessions and body image); consumer vulnerability; postmodern consumers; consumer tribes; consumption spaces; consumers and celebrities and consumers and ethics.
Managing Customer Relationships
International Business Management
This class examines the theoretical underpinnings which help explain the operations of such enterprises, covering both international business strategy and international business management. This will be achieved by exploring contemporary issues in academic thought and international business practice.
Managing Integrated Marketing Communications: Theory & Practice
The class will create a learning environment in which students can enhance their knowledge of relevant marketing communications theories and develop the necessary analytical, creative and decision-making skills required to effectively manage IMC in a variety of contexts.
This class provides you with an opportunity to study and apply marketing principles and concepts to a sector that has gained increasing significance in society world-wide. We’ve witnessed the emergence of a sports culture in many countries. This, in turn, has led to the emergence of sport as a global industry.
Sport is one of the most important sectors in the UK in terms of spectator interest, participation and consumer spending. It is also a varied industry consisting of sports products as well as sports services, spectator sports, sports media and sport-related travel.
Sustainability, Marketing & Society
This class explores sustainability and the role of marketing in society as an agent of change. Marketing as a discipline is often tarnished by the assumption that it focuses on encouraging overconsumption, driving sales for sales sake and is misleading the public. Whilst this is often true, marketing also has a substantial role to play in tackling the biggest challenges in our society, and in particular driving societal discourse and market change towards the attainment of the Sustainable Development Goals (SDGs).
This class builds from a foundation of evidence-based marketing, driven by systems thinking, understanding full product and service life cycles and fact-led decision-making. Ensuring the claims made and communication approaches employed are substantiated, well-designed and targeted at change for good. A number of different techniques are explored to identify and exploit vectors for change through different approaches to understanding market systems, targeting key stakeholders to drive change, and marketing tactics for reshaping market, organisational and consumer behaviour. The class is an advanced marketing class, assuming a sound grounding in areas of consumer behaviour, branding, strategic marketing and marketing research as a foundation on which more advanced concepts can be built.
Learning & teaching
Teaching is over two semesters in blocks of 12 weeks. Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.
External contributors from partnership corporate organisations are involved in teaching and/or assessment of student presentations.
Many of our Marketing classes have guest speakers throughout the year from leading experts e.g. Procter & Gamble, Clydesdale Bank, Accenture, Leith Agency, LIDL.
The innovative and highly acclaimed Management Development Programme (MDP) is at the core of our undergraduate degrees in the Business School and comprises a series of classes which you take throughout Years 1 to 3.
You develop knowledge and skills in key areas of management, and team-working, communication and decision-making skills, all of which are highly sought-after by employers.
Major employers and alumni from all sectors are involved in the MDP, participating in group sessions, observing student presentations, and providing feedback. Organisations involved include Barclays, Deloitte, Procter & Gamble and Ernst & Young. In first year the best teams are selected to present to senior staff in one of the sponsoring organisations, and there are prizes for the best projects.
The programme builds your confidence and entrepreneurial capabilities and promotes awareness of globalisation and ethical issues in personal and business decision-making. In Year 3, you develop your own pathway from internships, involvement with business projects, engagement in interdisciplinary activities and business clinics.
Assessment methods also include business reports, case studies, essays, presentations, individual and group projects, learning journals and peer assessments.
The majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework.
Required subjects are shown in brackets.
(English B, Maths A)
(Maths A, English B)
(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; A Level Maths A)
(no subject below 5 and including English SL5, Maths/Maths Studies HL5)
Relevant HNC/HND, A in Graded Units; for advice on entry to Year 2, contact Business School Admissions:
View the entry requirements for your country.
Not normally accepted.
Offers are made in accordance with specified entry requirements although admission to undergraduate programmes is considered on a competitive basis and entry requirements stated are normally the minimum level required for entry.
Whilst offers are made primarily on the basis of an applicant meeting or exceeding the stated entry criteria, admission to the University is granted on the basis of merit, and the potential to succeed. As such, a range of information is considered in determining suitability.
In exceptional cases, where an applicant does not meet the competitive entry standard, evidence may be sought in the personal statement or reference to account for performance which was affected by exceptional circumstances, and which in the view of the judgement of the selector would give confidence that the applicant is capable of completing the programme of study successfully.
We want to increase opportunities for people from every background. Strathclyde selects our students based on merit, potential and the ability to benefit from the education we offer. We look for more than just your grades. We consider the circumstances of your education and will make lower offers to certain applicants as a result.
Degree preparation course for international students
We offer international students (non-EU/UK) who do not meet the academic entry requirements for an undergraduate degree at Strathclyde the option of completing an Undergraduate Foundation year programme at the University of Strathclyde International Study Centre.
Upon successful completion, you'll be able to progress to this degree course at the University of Strathclyde.
We've a thriving international community with students coming here to study from over 100 countries across the world. Find out all you need to know about studying in Glasgow at Strathclyde and hear from students about their experiences.Visit our international students' section
Fees & funding
All fees quoted are for full-time courses and per academic year unless stated otherwise.
Fees may be subject to updates to maintain accuracy. Tuition fees will be notified in your offer letter.
All fees are in £ sterling, unless otherwise stated, and may be subject to revision.
Annual revision of fees
Students on programmes of study of more than one year should be aware that tuition fees are revised annually and may increase in subsequent years of study. Annual increases will generally reflect UK inflation rates and increases to programme delivery costs.
Fees for students who meet the relevant residence requirements in Scotland are subject to confirmation by the Scottish Funding Council. Scottish undergraduate students undertaking an exchange for a semester/year will continue to pay their normal tuition fees at Strathclyde and will not be charged fees by the overseas institution.
|England, Wales & Northern Ireland|
*Assuming no change in fees policy over the period, the total amount payable by undergraduate students will be capped. For students commencing study in 2023/24, this is capped at £27,750 (with the exception of the MPharm and integrated Masters programmes), MPharm students pay £9,250 for each of the four years. Students studying on integrated Masters degree programmes pay an additional £9,250 for the Masters year with the exception of those undertaking a full-year industrial placement where a separate placement fee will apply.
|University preparation programme fees|
International students can find out more about the costs and payments of studying a university preparation programme at the University of Strathclyde International Study Centre.
International students may have associated visa and immigration costs. Please see student visa guidance for more information.
Course materials & costs
Textbooks do vary in price from around £40 to £100. The majority are provided free in the library or via the Virtual Learning Environment (VLE) platform. For budgeting purposes, we recommend allowing £200 per academic year for books.
Students may be required to make hardcopy submissions for some assignments and will cover the cost of printing. Students are required to print and bind their dissertation. The cost will depend on the length of dissertation but an average cost would be in the region of £40. Graduation gown hire.
Course materials & costs
Course materials comprise both textbooks and course handbooks. All of the compulsory handbooks are available to students free on the Virtual Learning Environment (VLE). Recommended text cost on average £50 to £100 per text. Copies are available free from the library for most core text.
Honours students - cost of binding 1 copy of dissertation. The printing costs are four pence per page in black and white in the University and £3 for binding.
Typically, the cost of one semester abroad could be between £6,500 to £8,500 depending on the destination, currency exchange rates and lifestyle choices. Tuition fees are not paid to the exchange institution but continue to be paid to Strathclyde University in the usual way, however students are responsible for their own travel and living expenses i.e. flights, insurance, visa application, vaccinations/associated medical costs, accommodation, food, textbooks etc.
Students are eligible to apply for a student loan as usual but must let the award agency (e.g. SAAS) know that they will be studying or working overseas on a compulsory exchange.
Students may be eligible for external funding however this is not guaranteed; the University of Strathclyde will continue to participate in the Erasmus programme until May 2023 however are also participating in UK’S Turing Scheme. The Turing Scheme offer contribution towards living costs for students undertaking work or study abroad as part of their degree and is calculated based on length of placement and living costs at destination.
Students with an exchange place outside Europe are eligible to apply to the Neil Hood Memorial Fund for a scholarship. Full details of the application process are provided to all eligible students. Other scholarship opportunities may be available through the Alumni & Development department.
Please note: All fees shown are annual and may be subject to an increase each year. Find out more about fees.
How can I fund my studies?
Students from Scotland
Fees for students who meet the relevant residence requirements in Scotland, you may be able to apply to the Student Award Agency Scotland (SAAS) to have your tuition fees paid by the Scottish government. Scottish students may also be eligible for a bursary and loan to help cover living costs while at University.
Students from England, Wales & Northern Ireland
We have a generous package of bursaries on offer for students from England, Northern Ireland and Wales:
You don’t need to make a separate application for these. When your place is confirmed at Strathclyde, we’ll assess your eligibility. Have a look at our scholarship search for any more funding opportunities.
We have a number of scholarships available to international students. Take a look at our scholarship search to find out more.
Glasgow is Scotland's biggest & most cosmopolitan city
Our campus is based right in the very heart of Glasgow. We're in the city centre, next to the Merchant City, both of which are great locations for sightseeing, shopping and socialising alongside your studies.Life in Glasgow
The majority of study combinations of this course leads to a fully-accredited degree, allowing you to train for membership of the Institute of Chartered Accountants of Scotland.
Many of our accounting graduates go onto qualify as Chartered Accountants through one of the major accounting bodies (ICAS, ICAEW, ACCA, CIMA and CIPFA).
Some graduates enter branches of commerce such as banking, insurance and fund management.
Employers include Santander, Ernst & Young, PriceWaterhouseCoopers, Deloitte, HBOS, KPMG and Morgan Stanley.
This course is also useful for those considering a more general business career.
Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.
Start date: Sep 2023
Accounting & Marketing (1 year entry)