The aim of this module is to provide you with a solid foundation and understanding of the theories and principles underlying marketing and entrepreneurship. A combination of the subjects will be taught to enhance understanding of the way the two disciplines address issues related to both the macro and micro-environment contexts of markets and entrepreneurship.

Marketing is everywhere in contemporary society. It plays a central role in business as it is concerned with the creation and retention of customers. The module is designed to give you a foundational understanding of marketing and a critical introduction to the topic of marketing in both theory and practice through a series of lectures and workshops.

In your first-year class you will explore the core concepts of value and exchange. You will learn what marketing is and its core principles such as analysing the marketing environment, developing a marketing strategy, and dealing with the marketing mix i.e., product, price, place, and promotion. You will learn how organisations develop a customer centric approach to marketing and how that can create a competitive advantage in a dynamic business environment.

The assessment for this module will involve individual coursework.

In this module, you will be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment.

Entrepreneurship too is a complex process involving many different skills and activities, though it is based upon a 'mindset and process by which an individual or group identifies and successfully exploits a new idea or opportunity. For this part of the module, you'll be working in teams to learn about the ideation process, which forms the foundations of new venture creation, in our Creative Challenge.

This module introduces learners to the field and practice of international business and management.

Drawing on classical and recent debates in theory and practice including, but not limited to commercial concerns, learners will be equipped with an understanding of the foundational principles and developments of the subject.

In the module, we consider how international business and management is researched, and facilitate a critical understanding based on real-life case studies in international contexts. This module gives learners the capacity to look at the past, present and future in organisations and provides the foundations for intellectual progression in the subject, and broadly, for year two and beyond.  

The module will provide you with a balanced introduction to economics which will be based on a programme of systematic directed reading, supplemented by experiments and exercises undertaken in tutorials. 

The module uses the innovative CORE (Curriculum Open-Access Resources in Economics) Econ resources, which provides a complete introduction to economics and the economy. CORE Econ teaches about the economy and economics by starting from a question or a problem about the economy - why the advent of capitalism is associated with a sharp increase in average living standards, for example - and then teach the tools of economics that contribute to an answer. This innovative approach ensures that students understand how the tools of economics can help us understand the modern economy. 

The second half of the module is the study of how analytical thinking, scientific method and associated tools can be used to help decision making. This Business Analysis element of the module will provide an overview of where methods and tools are widely used across a large range of industries including the manufacturing, retail, healthcare, financial services, travel, and electronics industries, as well as in local and national government. 

Examples of where Business Analysis is put into practice are: 

• the management of new building projects
• the design of efficient transport systems and plant layouts
• personnel scheduling
• allocation of resources and financial modelling and forecasting

This area of expertise can help to reduce costs, increase revenues, improve customer service, increase efficiency and can even save lives. 

This module will provide you with an introduction to finance and accounting, covering the basic concepts and practicalities of corporate finance, the principles of valuation, financial management and business investment, the role and purpose of company accounts and their usefulness, security analysis, risk and returns from investments, and personal finance.

At all times the module content will be linked with financial behaviour and events in the real world.

This module includes two thematic parts which run in parallel across the semester. One part, Introduction to Tourism Studies, introduces tourism management as both, international business and as a global cultural phenomenon.

It provides insights into key concepts and theories to understand the intricacy of this industry in commercial, cultural and environmental terms. The other part, Managing People, focuses on the contemporary and practical issues of how people are organised and managed in the workplace and examines different theoretical perspectives which help our understanding of the complex relationship between the employer and the employee in the contemporary business environment.

The ICE Pathway - “Innovation, Commercialisation & Entrepreneurship”, where you'll learn about the Foundations of 'What is Business’.  Alongside:

• Personal & Professional Development: Who am I? How Do I learn? How do I lead & work in a team?
• Knowledge & Practice: What is a business/organisation? Why does this matter? How does this affect society?
• Experiential Learning: Real-world cases & clients; team-based and student-centred Learning approaches

This class aims to support you in developing key skills that are important to both your academic and future career. These include skills associated with:

• research
• data analysis
• critical writing
• team working
• communication

Topics

Semester 1 topics include:

• Working in Business Organisations
• Working Business Research & Consultancy
• Working Internationally
• Working in the Third Sector
• Rhetorics & Oratory

Semester 2 is about developing the proposal of Management Development Programme 3; with a presentation and a final report.

Class description

The second year concentrates on developing understanding through industry-specific contextualisation. Sessions are weekly and three hours in length.

The sessions are thematically linked to the pathways for individualised experience in third year whilst also drawing on the theoretical knowledge developed in Management Development Programme 1. In order to develop understanding, organisations will deliver a half-day session. This consists of a one hour plenary introduction where the company and case study are introduced. This is followed by the group sessions where you undertake activities in relation to the case study set by the company.

You can choose from a wide range of business law subjects and electives from the areas you’re interested in.

The third year of centres on individualised experience in an organisational context through one of the following pathways:

• Internship/Charities - gain practical experience in a private or third sector organisation. You need to negotiate and locate your own organisation and experience – this is one of the key learning points of the pathway.
• Research and consultancy - a facility for local small businesses to gain from the experience and expertise of those within Strathclyde Business School. You work on two live business consultancy projects (one in each semester) and, as a team of six, develop solutions and strategic initiatives for the local SME economy.
• International experience – only available for students who are undertaking an international exchange for either one semester or full year.
• Vertically Integrated Projects - working on a cross-faculty basis to research longitudinal projects (including the ‘Bill Gates Toilet Challenge, Solar Panels for Gambia and Enterprise in Schools) you work with a team of students from all levels of study (first year undergraduate to final year PhD) to further the work of the project.

In addition, you’re required to undertake a social responsibility element (this accounts for one quarter of the overall workload).

These have been designed to provide support to the Curriculum for Excellence and the Widening Access to Higher Education programme. There are no formal classes for Management Development Programme 3 although there is pathway support with the pathway leads and tutor support.

You can choose from a wide range of business law subjects and electives from the areas you’re interested in.

An important aspect of this module is the experiential learning element, where you'll work in teams on management science projects, directly for external clients.

The clients will introduce their problems, provide information during the project, and listen to your recommended solutions. These client projects will be chosen to highlight the differing nature of individual practice, allowing comparisons between qualitative and quantitative projects to be explored.

Alongside the experiential learning will be a reflective element, which will focus on issues relating to client, consultant relations and implementation of management science, as well as addressing more conceptual issues relating to problem structuring, modelling, data collection, and choosing and mixing methods in the light of your growing experience.

Professional and ethical considerations will be highlighted, introducing you to the areas of agreement and debate within the profession. This module will also include an individual or small group project, where you'll select a technique or method they haven’t previously studied to research in more depth, mirroring professional development that they will undertake in practice. This component of the module will be managed through learning contracts.