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Dr Aylin Ates


Strategy and Organisation

Personal statement

Dr Aylin Ates, PhD, BSc (Hons), FHEA works at Strathclyde Business School as a Lecturer in Strategy. She is also the Programme Director for MSc in Project Management and Innovation. Aylin joined the University of Strathclyde in May 2008 after completing her PhD.

Aylin has a BSc in Industrial Engineering from Istanbul Technical University, Faculty of Management. She completed her PhD at the University of Strathclyde, which investigated strategy processes in manufacturing small and medium firms (SMEs) in the UK. She also held engineering and research manager roles in industry (Weir Group, Glasgow, 2004-2006; HSSMI Ltd, London, 2013-2014) and held research fellow positions at the University of Strathclyde, Design, Manufacture and Engineering Management Dept. (2008-2012).

Her expertise includes strategy development and implementation, organisational capability development for high performance and business model innovation. Aylin has a proven track record in delivering major EU and UK research council projects including EPSRC funded Management Processes Project (2005-2008, £370k), EU FP7 funded FutureSME Project (2009-2012, €8m), EPSRC funded CMAC Project (2012-2013). More recently, she is the PI of a KTP project (2017-2019, £141k, which is co-funded by EPSRC, SFC, Innovate UK and Fishers Services Ltd.)

She has executive education experience (FutureSME Organisational Capability Development Program, 2011-2013) and has researched within the automotive, electronics, aerospace and pharmaceuticals industries working with companies such as Weir Group, Linn Products Ltd, GSK, Astra Zeneca, Ford, JLR, Rolls Royce and SMAS/ SE. 

Aylin has published extensively including 20+ international conference papers and 7 journal articles in leading journals as well as a book chapter in the "New Faces of Organizations in the 21st Century". Her research in strategy management in SMEs was used for a Business and Management Studies-Impact Case for REF2014 by the University of Strathclyde (see


Has expertise in:

    • Open strategy
    • Performance management in SMEs 
    • Cooperative value creation in inter-firm networks
    • Business model innovation

    I supervise UG, MSc, MBA and PhD/DBA projects in the area of strategic management, change management, innovation and R&D management, organisational capability development, and performance management.

Prizes and awards

Nominee for Researcher Development Programme Supervisor of 2017/18 (PGR)
Teaching Excellence Award - Most Supportive
EPSRC Doctoral Studentship Award

more prizes and awards


Business model and the value theory : a critical review of the literature
Fengyang Jiang, Ates Aylin
British Academy of Management Conference, pp. 1-18, (2017)
Reification of strategy in small and medium firms
Ates Aylin
33rd European Group for Organizational Studies Colloquium, pp. 1-10, (2017)
Visual Strategy : Uma abordagem visual para conectar projetos as metas organizacionais
Ates Aylin
Mundo Project Management Vol 12, (2016)
Open innovation in high value manufacturing
Smith Marisa, Ates Aylin, Sminia Harry, Paton Steve
Innovation Product Development Management Conference, (2016)
Joining forces in manufacturing value chains for collaborative R&D and innovation  : an SME perspective
Ates Aylin
5th World Conference on Production and Operations Management P&OM, (2016)
Impact of visual performance management systems on the performance management practices of organisations
Bititci Umit, Cocca Paola, Ates Aylin
International Journal of Production Research Vol 54, pp. 1571-1593, (2016)

more publications


Aylin has been involved in teaching since her doctoral studies (2008). Aylin designs and delivers modules on Strategy Management, Consulting and Strategic Project Management within post-graduate MSc and under-graduate programs.

Current Classes:

  • Consulting in Practice (SBS, MSc, 2015-present)
  • Project Portfolio Management (SBS, MSc, 2015-present)

Prior Teaching Experience:

  • Organisational Analysis & Strategy (SBS, UG, 2015-2017)
  • Technology & Organisational Change (SBS, MSc, 2015-2017)
  • Research Methods (SBS, UG, 2015-2017)
  • Developing Business Strategy (SBS, MSc, 2010-2012)
  • Strategic Technology Management (DMEM, MSc, 2010-2013)
  • Sales, Purchasing & Marketing (DMEM, UG, 2008-2009)

Professional activities

Digitisation, modularity and ambidexterity: A longitudinal study of Linn Products
PhD Examination
PhD Internal Examiner
Friends of TS Queen Mary (External organisation)
Invited Seminar on "Open Strategy in SMEs" at University of London, Dept. of Finance and Management
PhD Examination

more professional activities


Student Excellence Award (SEA) - PhD studentship in Open Strategy
Ates, Aylin (Principal Investigator)
Period 01-Mar-2018 - 01-Mar-2021
ERDF Atlantic Area Programme 2014-2020 IN. 4.0 Project
Ates, Aylin (Co-investigator) Sminia, Harry (Co-investigator) Walls, Lesley (Co-investigator) Quigley, John (Co-investigator)
Period 01-Sep-2017 - 31-Aug-2020
KTP - Fishers Services
Ates, Aylin (Principal Investigator) Paton, Steve (Co-investigator)
Period 15-May-2017 - 14-May-2019
EPSRC Understanding and Managing the Manage Processes
Ates, Aylin (Post Grad Student)
This project with Grant number GR/T25897/01 11603RA3330 had a budget of £372,945. The project aimed to understand what makes the successful companies different from the perspective of management processes. The project developed a means of modelling the managerial processes and tested a maturity model in 37 European manufacturing firms.
Period 01-Mar-2005 - 11-Nov-2008
SBS Internal Research Funding
Ates, Aylin (Principal Investigator)
Period 01-Jul-2015 - 31-Jul-2018
Developing an Industrial Strategy for UK Metals Sector
Ates, Aylin (Fellow)
A UK wide 'Metals Forum' is established in collaboration with metals related companies, industrial associations and research organisations to develop an industrial strategy for the government. BIS (Dept. for Business, Innovation and Skills) has been working with various key sectors in the UK to develop long-term industrial strategies to increase UK's competitiveness. This project has been part of this government initiative.
Period 01-Nov-2014 - 31-Mar-2015

more projects


Strategy and Organisation
Stenhouse Wing

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