
Professor Iain Black
Professor Of Practice
Marketing
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Publications
- Learning from tobacco control : understanding and challenging negative feedback loops
- Black Iain
- Global Tipping Points (2025)
- Triggering positive tipping points
- Black Iain, Zorell Carolin
- SCORAI (Sustainable Consumption Research and Action Initiative) (2024)
- Changing systems through mental model leverage points : creating faster, deeper action on the climate emergency
- Black Iain, Leventon Julia, Anderson Craig
- European Marketing Academy Conference 2024 (2024)
- Climate Emergency Mission oriented Market Making
- Black Iain
- (2024)
- Evidence review to support the development of a Wellbeing Economy strategy in Scotland.
- McCartney Gerry, Hill OConnor Clemmie, Laughlin Sue, Robertson Tony, Bunse Lukas, Crighton Matthew, McLeod Aileen, Cochrane Phoebe, Stuart Francis, Black Iain, McMaster Robert
- (2024)
- Wellwashing: why a superficial approach to wellbeing economics will fail.
- Black Iain
- (2023)
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Professional Activities
- The Time is Now: Role of Sustainability in Leadership
- Speaker
- 11/3/2025
- Scotland Natural Capital Market Framework: Who benefits?
- Recipient
- 30/11/2024
- Signatory to Open letter to the First Minister regarding Wellbeing and Sustainable Development Bill.
- Recipient
- 1/10/2024
- Association for Consumer Research Conference 2024
- Organiser
- 24/9/2024
- Global Tipping Points Community Retreat (Event)
- Peer reviewer
- 6/6/2024
- Signatory to Open letter to the Deputy First Minister regarding support for the Wellbeing and Sustainable Development Bill.
- Recipient
- 5/6/2024
Projects
- ENVA: To embed expertise in material characterisation to break down turbine blades and their composite materials
- Black, Iain (Co-investigator)
- Support for KTP Project Id: 4945. Support KTP Associate to complete market analysis. £5000
- 01-Jan-2025 - 31-Jan-2027
- What does good look like: Report supporting SSEN Transmission Sustainability Strategy
- Black, Iain (Principal Investigator) Speirs, Jamie (Co-investigator)
- Signed by SSE on Strathclyde T's and C's (no changes)
- 15-Jan-2023 - 29-Jan-2024
- Climate Solutions Partnership
- Black, Iain (Principal Investigator)
- This partnership with the Royal Scottish Geographical Society provides upskilling training to develop knowledge and skills required to meet organisational challenges from climate change. Over 135,000 students have studied these online and blended courses.
- 09-Jan-2019
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Contact
Professor
Iain
Black
Professor Of Practice
Marketing
Email: iain.black@strath.ac.uk
Tel: 548 3247