Professor Iain Black
Professor Of Practice
Marketing
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Publications
- The greatest challenge may be doing nothing now : evidencing criticality and agency in response to wicked problems in a short online course
- Black Iain, Wilson Anna A
- Higher Education Reform Conference (2023)
- Why aren't they listening to us? Exploring Marketing literature's (lack of) presence in the most influential summary of climate change science
- Black Iain, Malik Arinuma, Mora Camille
- European Marketing Academy Conference (2023)
- Nudging leverage points : influencing transformative policy change
- Black Iain, Leventon Julia, Anderson Craig
- Research Handbook on Ethical Consumption Contemporary Research in Responsible and Sustainable Consumer Behaviour (2023) (2023)
- https://doi.org/10.4337/9781802202021.00023
- Recreation
- Black Iain
- Sorted, A handbook for a Better Scotland (2022) (2022)
- The dynamic interplay of hope vs fear appeals in a referendum context
- Black Iain, Baines Paul, Baines Ning, O’Shaughnessy Nicholas, Mortimore Roger
- Journal of Political Marketing (2021)
- https://doi.org/10.1080/15377857.2021.1892900
- Creating and managing participative brand communities : the roles members perform
- Veloutsou Cleopatra, Black Iain
- Journal of Business Research Vol 117, pp. 873-885 (2020)
- https://doi.org/10.1016/j.jbusres.2019.06.032
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Professional Activities
- Our Land: changing the balance of power with land reform
- Speaker
- 15/10/2023
- Do you have a sustainable mindset?
- Speaker
- 13/6/2023
- Introducing the sustainable mindset
- Speaker
- 8/2/2023
- 3rd Climate Solutions Workshop - Climate Solutions Partnership for Highlands & Islands Enterprise
- Host
- 9/2022
- Nudging leverage points
- Speaker
- 23/6/2022
- Deconsumerisation and wellbeing
- Speaker
- 7/6/2022
Projects
- What does good look like: Report supporting SSEN Transmission Sustainability Strategy
- Black, Iain (Principal Investigator) Speirs, Jamie (Co-investigator)
- Signed by SSE on Strathclyde T's and C's (no changes)
- 15-Jan-2023 - 29-Jan-2024
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Contact
Professor
Iain
Black
Professor Of Practice
Marketing
Email: iain.black@strath.ac.uk
Tel: 548 4472