Dr Irma Booyens


Work, Employment and Organisation

Personal statement

I am a lecturer in the Work, Employment and Organisation department, mostly on our tourism and hospitality courses. Tourism is one of my key research interests which I have approached from the theoretical frameworks of human geography, development studies, tourism management and innovation studies.

Before joining the Strathclyde Business School, I was a Senior Research Specialist in the Economic Planning and Development unit at the Human Sciences Research Council in Cape Town where I worked on a range of projects with policy impact. I also have experience as a tourism and business studies lecturer and as a consultancy researcher.

I am affiliated as an associate researcher with the School of Tourism and Hospitality at the Univeristy of Johannesburg, South Africa, where I held a post-doc position and also completed my PhD.


Has expertise in:

    I understand the research process well and have been involved at all of its stages from conceptualization and proposal writing to research design, supervision; and co-supervision of various projects; collaboration on large national projects/ studies; data collection (primary and secondary), data analysis, synthesis and interpretation; report writing and dissemination.

    Futher areas of expertise are:

    - Mixed method research

    - Project management

    - Policy and/ strategy formulation

    - National surveys

    - Indicator development

Prizes and awards

TWAS/DFG Collaborative Visit Grant
Newton Mobility Grant
NRF researcher rating
Scarce Skills Doctoral Scholarship
Young researcher excellence award
Best student in course work: Masters in Development Studies

More prizes and awards


PhD Geography, University of Johannesburg, 2015

Masters in Development Studies, University of the Free State, 2008

Post-graduate Certificate in Education, University of Pretoria, 2002

B.Com Tourism Management, University of Pretoria, 2000


'It's not a big deal' : customer misbehaviour and social washing in hospitality
Booyens Irma, Hadjisolomou Anastasios, Nickson Dennis, Cunningham Tayler, Baum Tom
International Journal of Contemporary Hospitality Management (2022)
Introduction : innovation for tourism sustainability
Booyens Irma, Brouder Patrick
Handbook of Innovation for Sustainable Tourism (2022) (2022)
Tourism development impacts : an appraisal of workplace issues, labour and human development
Booyens Irma
Handbook of Tourism Impacts : Social and Environmental Considerations (2022) (2022)
Social innovation for sustainable tourism development
Booyens Irma
Handbook of Innovation for Sustainable Tourism (2022) (2022)
Handbook of Innovation for Sustainable Tourism
Booyens Irma, Brouder Patrick
Research Handbooks in Tourism Research Handbooks in Tourism (2022)
Urban crime and tourism : visitor perceptions vis-à-vis tourist spaces in Johannesburg
Malleka Thabisile, Booyens Irma, Hoogendoorn Gijsbert
African Journal of Hospitality, Tourism and Leisure Vol 11, pp. 46-59 (2022)

More publications


Tourism and business studies lecturing and supervision

Research interests

My research interests include local and regional economic development and planning; social innovation; innovation measurement; tourism innovation; tourism sustainability; tourism livelihoods, employment and workplace issues; creative industries - employment and spatial perspectives.


Confronting customer abuse and harassment during the Covid-19 crisis? Evidence from Scotland’s hospitality industry
Hadjisolomou, Tasos (Principal Investigator) Baum, Thomas (Co-investigator) Booyens, Irma (Co-investigator) Nickson, Dennis (Co-investigator)
01-Jan-2021 - 31-Jan-2022

More projects


Work, Employment and Organisation
Duncan Wing

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