Miss Cynthia Bueno Macedo Medeiros

Teaching Assistant

Management Science

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Personal statement

I joined the Department of Management Science at the University of Strathclyde in 2023 as a Teaching Assistant. I have led quantitative courses across undergraduate and postgraduate programmes within the Department, as well as on programmes offered by the Departments of Accounting & Finance, the Hunter Centre for Entrepreneurship, and the School of Engineering. My teaching portfolio spans statistics, risk analysis, and programming for data analytics/finance.

My research is primarily focused on the application of statistical learning techniques to unstructured, high-dimensional (e.g. textual) datasets. In particular, I am interested in tracking the evolution of narratives over time and examining their influence on decision-making in business contexts.

Prior to pursuing a PhD at Strathclyde, I completed an MSc in Economics at the University of Edinburgh (Scottish Graduate Programme in Economics), and an MSc in Statistics for Data Science at Universidad Carlos III de Madrid.

I also previously worked in the Brazilian financial market, with experience in macroeconomics and equity research, and wealth management within asset management firms. 

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Teaching

My teaching interests lie in quantitative decision-making, business analytics, risk analysis, and the application of data-driven methods to management and organisational contexts. I am particularly interested in helping students develop the ability to translate analytical concepts into practical decision-support tools, while communicating insights clearly to both technical and non-technical audiences.

Module Development

Undergraduate level

  • MS430 - Programming with Business Analytics (4th BA (Hons), 2026/2027)

Sole Module Lead/Coordinator

Postgraduate Level

  • MS981 - Data Lab (Hunter Centre for Entrepreneurship, Strategy and Innovation, 2024)
  • MS422/927/831 - Risk Analysis and Management (Management Science, 2025)
  • EF932/910 - Risk Management (School of Engineering, 2025)
  • MS988 - Financial Modelling with Excel (Accounting & Finance, 2024 - present)

Module Co-Lead/Co-Coordinator

Undergraduate Level

  • MS210 - Analysing and Improving Operations (w/ F. Ahmed, 2025 - present)

Postgraduate Level

  • MS422/927 - Risk Analysis and Management (w/ B. Liu, 2026 - present)
  • EF932/910 - Risk Management (w/ B. Liu, 2026 - present)
  • MS829 - Spreadsheet Modelling and Demand Forecasting (w/ F. Ahmed, 2024)
  • MG928 - Analytical Support for Decision Making (w/ K. Koutsouradis, 2023-2024)
  • MS823 - Quantitative Business Analysis (w/ S. Harrington, 2023)

Supervision

I have supervised 18 postgraduate students (MSc Business Analysis and Consulting, MSc Business and Management) and 3 undergraduate students (BA (Hons) Business Analysis and Technology).

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Research Interests

My research focuses on the development and application of artificial intelligence and Bayesian statistical learning methods to support decision-making in business, entrepreneurship, and economic policy. I am particularly interested in extracting interpretable signals from high-dimensional data sources, especially text, and evaluating the reliability and uncertainty of these signals when used in organisational and policy contexts.

A central theme of my work is understanding how narratives, discourse, and information environments influence economic and organisational outcomes. This includes methodological research on model stability and validation, as well as applied work integrating AI-derived indicators within econometric and decision-analytic frameworks. My research sits at the intersection of management science, data science, and applied econometrics, with applications in innovation, forecasting, and risk-informed decision support.

Professional Activities

Royal Statistical Society Glasgow Local Group Committee (External organisation)
Advisor
12/2025
Dan Zhu
Host
11/2025
Do Citations Still Count? The Role of Topic Models in Tracking the Evolution of Narratives
Speaker
16/4/2025
Are we speaking the same language? Using topic models to shed light on research utilization issues between entrepreneurial ecosystem scholars and policy-makers
Speaker
14/5/2024

More professional activities

Projects

Risk Analysis for Nuclear Reactors in Scotland
Bueno Macedo Medeiros, Cynthia (Principal Investigator)
Knowledge exchange activity focused on risk analysis for nuclear reactor deployment in Scotland, involving collaboration with external stakeholders to translate academic methods in risk and decision analysis into applied contexts. The activity resulted in the supervision of 11 commissioned postgraduate dissertation projects addressing real-world challenges related to nuclear reactor deployment, safety, and decision-making under uncertainty.
01-Jan-2024 - 01-Jan-2025
Risk Analysis for Braking Systems in Nuclear Submarines
Bueno Macedo Medeiros, Cynthia (Principal Investigator)
Knowledge exchange activity focused on the application of risk analysis methodologies to braking systems in nuclear submarines. The project involved translating academic approaches in reliability and risk modelling to an industrial context, supporting the evaluation of system performance, safety, and decision-making under uncertainty. The collaboration led to the commissioning of six MSc dissertation projects based on real-world industrial challenges.
01-Jan-2024 - 01-Jan-2024

More projects

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Contact

Miss Cynthia Bueno Macedo Medeiros
Teaching Assistant
Management Science

Email: cynthia.medeiros@strath.ac.uk
Tel: Unlisted