Dr Lucrezia Casulli
Senior Lecturer
Hunter Centre for Entrepreneurship, Strategy and Innovation
Area of Expertise
- Entrepreneurial mindset
- Entrepreneurial cognition and action
- Entrepreneurial decision making
- Entrepreneurial identity
- International Entrepreneurship
- Internationalization processes
- Qualitative process research and micro-dynamics research
Prize And Awards
- Student Support and Building a Sense of Community
- Recipient
- 29/5/2025
- Innovators with Future Impact, SBS Knowledge Exchange Excellence Awards 2024/2025
- Recipient
- 29/5/2025
- Mario Raffa Policy Paper Award, RENT XXXVI Conference
- Recipient
- 17/11/2022
- Academy of International Business Best Conference Reviewer
- Recipient
- 2014
Qualifications
- PhD in Entrepreneurship and International Business - University of Glasgow - Centre for Internationalisation and Enterprise Research (CIER)
- M.Sc. Management Research Methods - University of Glasgow - Adam Smith Business School
- M.A. (Hons), Business and Management - University of Glasgow - Adam Smith Business School
Publications
- Entrepreneurial Neurodiversity and AIs
- Casulli Lucrezia, Mawson Suzanne
- Strategic Pivot of Artificial Intelligence (2026) (2026)
- https://doi.org/10.1007/978-3-032-03981-1_7
- Bridging the experience gap : cognitive biases and heuristics in the internationalization of small firms
- Faroque Anisur R, Casulli Lucrezia, Kuivalainen Olli, Sundqvist Sanna
- International Journal of Entrepreneurial Behaviour and Research Vol 32, pp. 1-25 (2025)
- https://doi.org/10.1108/IJEBR-09-2024-0993
- The RECCO Crew and Growing Hope Together
- Dodd Sarah, Casulli Lucrezia, Mawson Suzanne, Cox Steve
- (2025)
- The RECCO Crew and The Cosmic Clean-up
- Casulli Lucrezia, Mawson Suzanne, Drakopoulou Dodd Sarah, Cox Steve
- (2025)
- The RECCO Crew and the Great Cake Challenge
- Mawson Suzanne, Casulli Lucrezia, Dodd Sarah, Cox Steve
- (2025)
- The RECCO Crew and Power Up
- Mawson Suzanne, Casulli Lucrezia, Dodd Sarah, Cox Steve
- (2025)
Teaching
In my teaching, as am passionate about the area of entrepreneurial mindset. We all have a mindset - a way of thinking that underpins the way we act. However, our mindsets are not always entrepreneurial. We may not be particularly creative or positive. We may not feel comfortable acting when the outcomes of our actions are unclear or uncertain. We may be afraid to try, to fail or to be judged. The good news is that mindsets can shift! My ambition is to coach students to conquer their mindset, make them more entrepreneurial.
My other teaching passion is internationalisation of small firms. Some new and small businesses have offerings that may be appealing worldwide. In my classes, students work hands-on on an international market entry plan for local and national businesses.
Research Interests
- Cognitive processes in entrepreneurs
- Entrepreneurial mindset
- Entrepreneurial competences for value creation
- Neuro-inclusivity in entrepreneurship
- International Entrepreneurship
Professional Activities
- Documentary Screening - "Unfiltered: Life as Neurodivergent Entrepreneurs"
- Contributor
- 19/3/2026
- Education Scotland Curriculum Innovation - Entrepreneurship
- Advisor
- 1/9/2024
- Beyond self-efficacy: how core beliefs shape engagement with the entrepreneurial journey
- Speaker
- 5/6/2024
- Babson College Entrepreneurship Conference
- Participant
- 5/6/2024
- Provocation: Nurturing entrepreneurial mindsets through education
- Speaker
- 31/5/2024
- International Entrepreneurship Educators Conference 2023
- Participant
- 6/9/2023
Projects
- Mission “Empowerment”: Transforming Teachers' Engagement with EE
- Mawson, Suzanne (Principal Investigator) Casulli, Lucrezia (Co-investigator) Drakopoulou Dodd, Sarah (Co-investigator)
- 01-Jan-2025 - 31-Jan-2026
- ESRC Impact Acceleration Account "building neuroinclusivity in the entrepreneurial ecosystem"
- Casulli, Lucrezia (Principal Investigator) Achlada, Yolanda (Post Grad Student) Mawson, Suzanne (Co-investigator) Smith, Marisa (Co-investigator) Taylor, Helen (Co-investigator)
- A series of events involving multiple stakeholders to promote neurodiverse needs in engaging with entrepreneurial activity
- 06-Jan-2025 - 30-Jan-2025
- Entrepreneurial mindset for primary school children: Educational resources for entrepreneurial skills
- Mawson, Suzanne (Principal Investigator) Casulli, Lucrezia (Co-investigator) Drakopoulou Dodd, Sarah (Co-investigator)
- 01-Jan-2024 - 31-Jan-2025
- The Neuro-inclusive SBS classroom
- Casulli, Lucrezia (Principal Investigator) Mawson, Suzanne (Co-investigator)
- SBS recognises the increasing need to ensure accessibility and inclusion within its teaching and learning activity, particularly with regard to neurodiversity. Neurodiversity refers to the different ways a person’s brain processes information and it is thus central to learning. Neurodivergent brains are found in autism, dyslexia, ADHD, and other forms of non-neurotypical information processing.
It is estimated that up to 20% of students may be neurodiverse, including those without a formal diagnosis. To date, however, limited evidence has been collated as to how SBS specific Teaching and Learning (T&L) activities can be made neuro-inclusive.
This project aims to:
1. Identify neurodivergent learning needs in the T&L activities specific to SBS Programmes;
2. Identify barriers to neurodivergent learning, including setting-specific barriers (part of the T&L activities of SBS) and process-specific barriers (timings, breaks, interactions required, etc.);
3. Provide “best practice” on context and processes involved in SBS Programme T&L activities (including the range of formats that learning materials should be made available in - e.g. visual, text, audio, etc. - to ALL students, regardless of formal diagnosis;
4. Provide “best practice” in relation to assessment formats and contents for neuro-inclusivity, regardless of formal diagnosis;
5. Raise awareness of the needs of neurodiverse students with the T&L Directors of all SBS departments, with a view for them to implement “best practice” in their respective departments. - 01-Jan-2023 - 31-Jan-2024
- Building neuroinclusivity in the entrepreneurial ecosystem
- Casulli, Lucrezia (Co-investigator)
- 01-Jan-2023 - 31-Jan-2028
- Bridging Inclusive Entrepreneurship with Neurodiversity
- Nicolopoulou, Katerina (Principal Investigator) Lassalle, Paul (Co-investigator) Casulli, Lucrezia (Co-investigator) Taylor, Helen (Co-investigator) Fahmy, Ahmed Mahmoud (Co-investigator) Achlada, Yolanda (Co-investigator)
- Strathclyde Knowledge Exchange Fund
- 15-Jan-2023 - 31-Jan-2023
Contact
Dr
Lucrezia
Casulli
Senior Lecturer
Hunter Centre for Entrepreneurship, Strategy and Innovation
Email: lucrezia.casulli@strath.ac.uk
Tel: 553 6199