Professor Iain Davies

Marketing

Personal statement

Iain lectures, researches and consults in Marketing Ethics, Social Enterprise, Key Account Management and Sales. He previously led research for the KAM Best Practice Club at Cranfield School of Management, and was Director of Doctoral Studies at teh University of Bath. He has a PhD in Business Ethics from Nottingham University. Prior to his academic career he held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMC&E and working in sales and marketing in the fair-trade sector. He specialises in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance - and Marketing Ethics - focusing on Sustainable Entrepreneurship and Sustainable Market-Making.

Publications

Seeking sustainable futures in marketing and consumer research
Oats Caroline, Davies Iain
European Journal of Marketing Vol 54, pp. 2911-2939 (2020)
https://doi.org/10.1108/EJM-02-2019-0144
Perspectives, opportunities and tensions in ethical and sustainable luxury : introduction to the thematic symposium
Osburg Victoria-Sophie, Davies Iain, Yoganathan Vignesh, McLeay Fraser
Journal of Business Ethics (2020)
https://doi.org/10.1007/s10551-020-04487-4
Sustainable fashion : current and future research directions
Mukendi Amira, Davies Iain, Glozer Sarah, McDonagh Pierre
European Journal of Marketing Vol 54, pp. 2873-2909 (2020)
https://doi.org/10.1108/EJM-02-2019-0132
Children's conformity to social norms to eat healthy : a developmental perspective
Hang Haiming, Davies Iain, Schüring Jennifer
Social Science and Medicine Vol 244 (2020)
https://doi.org/10.1016/j.socscimed.2019.112666
Barriers to social enterprise growth
Davies Iain Andrew, Haugh Helen, Chambers Liudmila
Journal of Small Business Management Vol 57, pp. 1616-1636 (2019)
https://doi.org/10.1111/jsbm.12429
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova Severina, Davies Iain, Archer-Brown Chris, Marder Ben, Yau Amy
Industrial Marketing Management Vol 81, pp. 169-179 (2019)
https://doi.org/10.1016/j.indmarman.2018.01.001

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