Professor Iain Davies
Marketing
Personal statement
Iain lectures, researches and consults in Sustainability, Marketing and Society & Business-to-Business Marketing. He is currently Professor of Sustainability & Marketing and Director of Research (Marketing) at the University of Strathclyde. He previously led research for the KAM Best Practice Club at Cranfield School of Management, and was Director of Doctoral Studies at the University of Bath. He has a PhD in Business Ethics from Nottingham University. Prior to his academic career he held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMC&E and working in sales and marketing in the fair-trade sector. He specialises in Sustainable Market-Making, Marketing & Society and Business Ethics.
Prize And Awards
- Most Downloaded Paper Award 2020 - Journal of Small Business Management
- Recipient
- 13/2/2020
- Outstanding Contribution Award 2018 - Industrial Marketing Management
- Recipient
- 10/1/2019
- Most Downloaded Paper
- Recipient
- 10/8/2018
Publications
- Influencing others to prevent hospitality food waste : the reception of food waste messages by hospitality employees
- Pearson Natalie, Davies Iain, Nuttall Peter, Yalabik Baris
- International Journal of Hospitality Management Vol 126 (2025)
- https://doi.org/10.1016/j.ijhm.2024.104042
- Evolutions of omni-channel fulfilment performance : an in-depth case study in grocery retailing
- Milligan Stuart, Davies Iain, Yalabik Baris, Celik Melih, Squire Brian
- Journal of Operations Management (2025)
- https://doi.org/10.1002/joom.1362
- Unlocking resilience and performance : the dynamic impact of collaborative social media integration in operations, marketing and sales
- Carwright Severina, Um Juneho, Davies Iain
- Supply Chain Management: An International Journal (2024)
- https://doi.org/10.1108/SCM-05-2024-0310
- Communicating about sustainability in fashion : a construal level theory approach
- Lee Zoe, Sianne Gordon-Wilson, Davies Iain, Pring Cara
- European Journal of Marketing (2023)
- https://doi.org/10.1108/EJM-09-2021-0701
- Food Waste in the Hospitality Industry
- Pearson Natalie, Davies Iain
- (2023)
- Exploring the mass-marketisation of plant-based meat alternatives : a consumer perspectives
- Davies Iain
- AM2023 (2023)
Professional Activities
- Economic & Social Research Council (External organisation)
- Advisor
- 24/10/2023
- Complex behavioural change and designing campaigns
- Speaker
- 30/8/2023
- Academy of Marketing (External organisation)
- Advisor
- 8/7/2023
- The sustainability implications of the movement towards omni-channel retailing
- Speaker
- 16/11/2022
- Complex behavioural change and social marketing
- Speaker
- 24/8/2022
- The sustainability implications of the movement towards omni-channel retailing
- Speaker
- 5/4/2022
Projects
- BAM Award: Understanding the Sustainability of Retail Omni-Channel Supply Chains
- Davies, Iain (Co-investigator)
- Exploratory investigation into the operational implications of the transition to Omni-Channel Retail
- 12-Jan-2018 - 31-Jan-2018
- Swiss National Science Foundation Fellowship on Social Entrepreneurship
- Davies, Iain (Principal Investigator)
- investigation into organizational identity in social entrepreneurial organizations.
- 01-Jan-2013 - 31-Jan-2013
- Solicitors Own Software KTP
- Davies, Iain (Principal Investigator)
- PI for KTP on expanding the SOC offering to new markets
- 01-Jan-2009 - 04-Jan-2011
- Sales Behaviours in Live Sales Meetings
- Davies, Iain (Principal Investigator) Ryals, Lynette J. (Principal Investigator)
- Commissioned research and white paper published (£12,000). Featured in HR magazine and Sales Initiative Magazine, reported in the the Daily Telegraph and Harvard Business Review
- 01-Jan-2008 - 01-Jan-2010