Professor Iain Davies
Marketing
Personal statement
Iain lectures, researches and consults in Sustainability, Marketing and Society & Business-to-Business Marketing. He is currently Professor of Marketing and Director of Research (Marketing) at the University of Strathclyde. He previously led research for the KAM Best Practice Club at Cranfield School of Management, and was Director of Doctoral Studies at the University of Bath. He has a PhD in Business Ethics from Nottingham University. Prior to his academic career he held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMC&E and working in sales and marketing in the fair-trade sector. He specialises in Sustainable Entrepreneurship and Sustainable Market-Making and coaching Business-to-Business Marketing.
Prize And Awards
- Most Downloaded Paper Award 2020 - Journal of Small Business Management
- Recipient
- 13/2/2020
- Outstanding Contribution Award 2018 - Industrial Marketing Management
- Recipient
- 10/1/2019
- Most Downloaded Paper
- Recipient
- 10/8/2018
Publications
- Communicating about sustainability in fashion : a construal level theory approach
- Lee Zoe, Sianne Gordon-Wilson, Davies Iain, Pring Cara
- European Journal of Marketing (2023)
- https://doi.org/10.1108/EJM-09-2021-0701
- Exploring the mass-marketisation of plant-based meat alternatives : a consumer perspectives
- Davies Iain
- AM2023 (2023)
- Food Waste in the Hospitality Industry
- Pearson Natalie, Davies Iain
- (2023)
- Influencer marketing within business-to-business organisations
- Carwright Severina, Liu Hongfei, Davies Iain A
- Industrial Marketing Management Vol 106, pp. 338-350 (2022)
- https://doi.org/10.1016/j.indmarman.2022.09.007
- The development of B2B social networking capabilities
- Carwright Severina, Davies Iain A
- Industrial Marketing Management Vol 106, pp. 139-151 (2022)
- https://doi.org/10.1016/j.indmarman.2022.08.004
- Supply-Chain-Omni-Channel Management interface in UK Retailing
- Milligan Stuart, Davies Iain
- (2022)
Professional Activities
- Economic & Social Research Council (External organisation)
- Advisor
- 24/10/2023
- Complex behavioural change and designing campaigns
- Speaker
- 30/8/2023
- Academy of Marketing (External organisation)
- Advisor
- 8/7/2023
- The sustainability implications of the movement towards omni-channel retailing
- Speaker
- 16/11/2022
- Complex behavioural change and social marketing
- Speaker
- 24/8/2022
- The sustainability implications of the movement towards omni-channel retailing
- Speaker
- 5/4/2022
Projects
- BAM Award: Understanding the Sustainability of Retail Omni-Channel Supply Chains
- Davies, Iain (Co-investigator)
- Exploratory investigation into the operational implications of the transition to Omni-Channel Retail
- 12-Jan-2018 - 31-Jan-2018
- Swiss National Science Foundation Fellowship on Social Entrepreneurship
- Davies, Iain (Principal Investigator)
- investigation into organizational identity in social entrepreneurial organizations.
- 01-Jan-2013 - 31-Jan-2013
- Solicitors Own Software KTP
- Davies, Iain (Principal Investigator)
- PI for KTP on expanding the SOC offering to new markets
- 01-Jan-2009 - 04-Jan-2011
- Sales Behaviours in Live Sales Meetings
- Davies, Iain (Principal Investigator) Ryals, Lynette J. (Principal Investigator)
- Commissioned research and white paper published (£12,000). Featured in HR magazine and Sales Initiative Magazine, reported in the the Daily Telegraph and Harvard Business Review
- 01-Jan-2008 - 01-Jan-2010