Area of Expertise
Sarah has 25 years of hands-on work training, developing and supporting entrepreneurs in a range of international settings. Prior to her academic career, Sarah developed considerable practical experience working in marketing, training, and business development. This included several years spent managing all of Aberdeen University's executive development programmes for areas ranging from engineering to philosophy, and from forestry to management. In this role, and in others since, she has worked with a broad variety of private and public sector organisations, including high tech start-ups, community businesses, large corporations and local governments.
Sarah has a special interest in working with small, independent ventures that focus on a social, or creative mission. Her current research and engagement projects are in the world of craft beer, of punk rock, and of social entrepreneurship.