Professor Spiros Gounaris

Marketing

Personal statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

Publications

Internal market orientation adoption and new service development (NSD) : gearing up the internal performance of NSD teams
Gounaris Spiros, Boukis Achilles, Chryssochoidis George
European Journal of Marketing Vol 54, pp. 1641-1674 (2020)
https://doi.org/10.1108/EJM-02-2018-0148
Investigating international strategic brand management and export performance outcomes in the B2B context
Pyper Keith, Doherty Anne Marie, Gounaris Spiros, Wilson Alan
International Marketing Review Vol 37, pp. 98-129 (2020)
https://doi.org/10.1108/IMR-02-2019-0087
Hospitality servicescape effects on customer-employee interactions : a multilevel study
Kaminakis Kostas, Karadinou Kalipso, Koritos Christos, Gounaris Spiros
Tourism Management Vol 72, pp. 130-144 (2019)
https://doi.org/10.1016/j.tourman.2018.11.013
Internal market orientation adoption : why and how it is important for new service development
Chryssochoidis George, Gounaris Spiros, Boukis Achilleas
European Marketing Academic Annual Conference: EMAC 2018 (2018)
Analysing customer contact sequences of private customers during the pre- purchase phase for automobiles in Germany
Goebel Sebastian, Gounaris Spiros
European Marketing Academic Annual Conference: EMAC 2018 (2018)
How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach
Almoraish Ahmed, Gounaris Spiros
European Marketing Academic Annual Conference: EMAC 2018 (2018)

more publications

Teaching

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

Research interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Professional activities

Towards a more relevant approach in servicescapes managment
Keynote speaker
2020
7th International Conference on Contemporary Marketing Issues
Keynote/plenary speaker
10/7/2019
A fresh insight into the management of the services capes
Speaker
15/11/2018
The concept of B2B customer experience and its measurement
Speaker
9/10/2018
Research Challenges & Directions in the B2B Context
Speaker
28/6/2018
The Key Challenges of Marketing in the B2B Context. A Concurrent View
Keynote speaker
18/6/2018

more professional activities

Projects

Consultancy Project - Care Sector
McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
Consultancy Project with colleague - Professor Spiros Gounaris
15-Jan-2018 - 15-Jan-2019
Employee Family Work Balance and Company Performance: Irreconcilable or Complementary
Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)
Funding application to ESRC
01-Jan-2016 - 31-Jan-2019
Not a pint sized industry anymore: Supporting Scottish small-medium sized breweries reach international markets (Knowledge Exchange Event)
Karampela, Maria (Principal Investigator) Gounaris, Spiros (Academic) Waehning, Nadine (Academic)
04-Jan-2016 - 04-Jan-2016
Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie
Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith Lawrie (Research Co-investigator)
01-Jan-2013 - 11-Jan-2018
Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie
Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith Lawrie (Research Co-investigator)
01-Jan-2013 - 11-Jan-2018
Marketing Works
Gounaris, Spiros (Academic)
Supervision of one Marketing Works team. The team was awarded the first prize for submitted Marketing Plan
11-Jan-2013 - 20-Jan-2013

more projects