Professor Spiros Gounaris
Marketing
Personal statement
Personal statement
I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability.
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OutStanding Doctoral Research Award for 2014 Recipient 2015
Area of Expertise
- Quantitative data analysis
- Hierarchical Linear Modeling
- Fuzzy Set Qualitative Comparative Analysis
- Strategic Marketing
- Marketing Management
Prize And Awards
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Hospitality servicescape effects on customer-employee interactions : a multilevel study Kaminakis Kostas, Karadinou Kalipso, Koritos Christos, Gounaris Spiros Tourism Management Vol 72, pp. 130-144 (2019) https://doi.org/10.1016/j.tourman.2018.11.013 How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach Almoraish Ahmed, Gounaris Spiros European Marketing Academic Annual Conference: EMAC 2018 (2018) Internal market orientation determinants of employee brand enactment Boukis Achilleas, Gounaris Spiros, Lings Ian Journal of Services Marketing Vol 31, pp. 690-703 (2017) https://doi.org/10.1108/JSM-07-2016-0272 Unfolding the recipes for conflict resolution during the new service development effort Gounaris Spiros, Chatzipanagiotou Kalliopi, Boukis Achilleas, Perks Helen Journal of Business Research Vol 69, pp. 4042–4055 (2016) https://doi.org/10.1016/j.jbusres.2016.03.046 Linking key account management practices to performance outcomes Tzempelikos Nektarios, Gounaris Spiros Industrial Marketing Management Vol 45, pp. 22-34 (2015) https://doi.org/10.1016/j.indmarman.2015.02.018 Export to expand : a conceptual examination of branding as a deterministic parameter in export performance Pyper Keith Lawrie, Gounaris Spiros, Doherty Anne Marie Academy of Marketing (AM) 2015 Conference Proceedings 48th Academy of Marketing Conference (2015)
Publications
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VP of Corporate Relationships To be assigned 2016 43rd EMAC Annual Conference Chair 9/2013 University of Valencia Visiting researcher 11/3/2014 Journal of Service Research (Journal) Editorial board member 2009 Industrial Marketing Management (Journal) Editorial board member 2007 European Marketing Academy Regional Conference Participant 28/9/2023
Less Job-Stress for More Money? Can a Balanced Approach to Family-Work Life Make It Happen? (Major Research Fellowship) Gounaris, Spiros (Principal Investigator) 25-Jan-2023 - 24-Jan-2026 Consultancy Project - Care Sector McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator) Consultancy Project with colleague - Professor Spiros Gounaris 15-Jan-2018 - 15-Jan-2019 TIC LCPE: Building Data Analytics Capacity (Bilateral) (Data-01) Gounaris, Spiros (Principal Investigator) Das, Ranjit (Co-investigator) 15-Jan-2018 - 27-Jan-2018 Employee Family Work Balance and Company Performance: Irreconcilable or Complementary Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator) Funding application to ESRC 01-Jan-2016 - 31-Jan-2019 Not a pint sized industry anymore: Supporting Scottish small-medium sized breweries reach international markets (Knowledge Exchange Event) Karampela, Maria (Principal Investigator) Gounaris, Spiros (Academic) Waehning, Nadine (Academic) 04-Jan-2016 - 04-Jan-2016 Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith (Research Co-investigator) 01-Jan-2013 - 11-Jan-2018
Research Interests
Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B