Professor Spiros Gounaris

Marketing

Personal statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

Publications

Hospitality servicescape effects on customer-employee interactions : a multilevel study
Kaminakis Kostas, Karadinou Kalipso, Koritos Christos, Gounaris Spiros
Tourism Management Vol 72, pp. 130-144 (2019)
https://doi.org/10.1016/j.tourman.2018.11.013
How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach
Almoraish Ahmed, Gounaris Spiros
European Marketing Academic Annual Conference: EMAC 2018 (2018)
Internal market orientation determinants of employee brand enactment
Boukis Achilleas, Gounaris Spiros, Lings Ian
Journal of Services Marketing Vol 31, pp. 690-703 (2017)
https://doi.org/10.1108/JSM-07-2016-0272
Unfolding the recipes for conflict resolution during the new service development effort
Gounaris Spiros, Chatzipanagiotou Kalliopi, Boukis Achilleas, Perks Helen
Journal of Business Research Vol 69, pp. 4042–4055 (2016)
https://doi.org/10.1016/j.jbusres.2016.03.046
Linking key account management practices to performance outcomes
Tzempelikos Nektarios, Gounaris Spiros
Industrial Marketing Management Vol 45, pp. 22-34 (2015)
https://doi.org/10.1016/j.indmarman.2015.02.018
Export to expand : a conceptual examination of branding as a deterministic parameter in export performance
Pyper Keith Lawrie, Gounaris Spiros, Doherty Anne Marie
Academy of Marketing (AM) 2015 Conference Proceedings 48th Academy of Marketing Conference (2015)

More publications

Teaching

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

Research interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Professional activities

VP of Corporate Relationships
To be assigned
2016
43rd EMAC Annual Conference
Chair
9/2013
University of Valencia
Visiting researcher
11/3/2014
Journal of Service Research (Journal)
Editorial board member
2009
Industrial Marketing Management (Journal)
Editorial board member
2007
Internal market orientation adoption and new service development (NSD): Gearing up the internal performance of NSD team
Speaker
11/11/2020

More professional activities

Projects

Consultancy Project - Care Sector
McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
Consultancy Project with colleague - Professor Spiros Gounaris
15-Jan-2018 - 15-Jan-2019
TIC LCPE: Building Data Analytics Capacity (Bilateral) (Data-01)
Gounaris, Spiros (Principal Investigator) Das, Ranjit (Co-investigator)
15-Jan-2018 - 27-Jan-2018
Employee Family Work Balance and Company Performance: Irreconcilable or Complementary
Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)
Funding application to ESRC
01-Jan-2016 - 31-Jan-2019
Not a pint sized industry anymore: Supporting Scottish small-medium sized breweries reach international markets (Knowledge Exchange Event)
Karampela, Maria (Principal Investigator) Gounaris, Spiros (Academic) Waehning, Nadine (Academic)
04-Jan-2016 - 04-Jan-2016
Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie
Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith Lawrie (Research Co-investigator)
01-Jan-2013 - 11-Jan-2018
Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie
Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith Lawrie (Research Co-investigator)
01-Jan-2013 - 11-Jan-2018

More projects