Personal statement
I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability.
Teaching
Strategic Marketing in an International Context
Customer Management
B2B and Key Account Management
Services Marketing
Fuzzy Set Qualitative Comparative Analysis
Research interests
Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B
Professional activities
- VP of Corporate Relationships
- To be assigned
- 2016
- 43rd EMAC Annual Conference
- Chair
- 9/2013
- University of Valencia
- Visiting researcher
- 11/3/2014
- Journal of Service Research (Journal)
- Editorial board member
- 2009
- Industrial Marketing Management (Journal)
- Editorial board member
- 2007
- Internal market orientation adoption and new service development (NSD): Gearing up the internal performance of NSD team
- Speaker
- 11/11/2020
More professional activities
Projects
- Consultancy Project - Care Sector
- McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
- Consultancy Project with colleague - Professor Spiros Gounaris
- 15-Jan-2018 - 15-Jan-2019
- TIC LCPE: Building Data Analytics Capacity (Bilateral) (Data-01)
- Gounaris, Spiros (Principal Investigator) Das, Ranjit (Co-investigator)
- 15-Jan-2018 - 27-Jan-2018
- Employee Family Work Balance and Company Performance: Irreconcilable or Complementary
- Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)
- Funding application to ESRC
- 01-Jan-2016 - 31-Jan-2019
- Not a pint sized industry anymore: Supporting Scottish small-medium sized breweries reach international markets (Knowledge Exchange Event)
- Karampela, Maria (Principal Investigator) Gounaris, Spiros (Academic) Waehning, Nadine (Academic)
- 04-Jan-2016 - 04-Jan-2016
- Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
- Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith (Research Co-investigator)
- 01-Jan-2013 - 11-Jan-2018
- Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
- Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith (Research Co-investigator)
- 01-Jan-2013 - 11-Jan-2018
More projects