Professor Spiros Gounaris
Marketing
Personal statement
Personal statement
I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability.
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Area of Expertise
- Quantitative data analysis
- Hierarchical Linear Modeling
- Fuzzy Set Qualitative Comparative Analysis
- Strategic Marketing
- Marketing Management
Prize And Awards
- OutStanding Doctoral Research Award for 2014
- Recipient
- 2015
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Publications
- Hospitality servicescape effects on customer-employee interactions : a multilevel study
- Kaminakis Kostas, Karadinou Kalipso, Koritos Christos, Gounaris Spiros
- Tourism Management Vol 72, pp. 130-144 (2019)
- https://doi.org/10.1016/j.tourman.2018.11.013
- How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach
- Almoraish Ahmed, Gounaris Spiros
- European Marketing Academic Annual Conference: EMAC 2018 (2018)
- Internal market orientation determinants of employee brand enactment
- Boukis Achilleas, Gounaris Spiros, Lings Ian
- Journal of Services Marketing Vol 31, pp. 690-703 (2017)
- https://doi.org/10.1108/JSM-07-2016-0272
- Unfolding the recipes for conflict resolution during the new service development effort
- Gounaris Spiros, Chatzipanagiotou Kalliopi, Boukis Achilleas, Perks Helen
- Journal of Business Research Vol 69, pp. 4042–4055 (2016)
- https://doi.org/10.1016/j.jbusres.2016.03.046
- Linking key account management practices to performance outcomes
- Tzempelikos Nektarios, Gounaris Spiros
- Industrial Marketing Management Vol 45, pp. 22-34 (2015)
- https://doi.org/10.1016/j.indmarman.2015.02.018
- Export to expand : a conceptual examination of branding as a deterministic parameter in export performance
- Pyper Keith Lawrie, Gounaris Spiros, Doherty Anne Marie
- Academy of Marketing (AM) 2015 Conference Proceedings 48th Academy of Marketing Conference (2015)
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Teaching
Strategic Marketing in an International Context
Customer Management
B2B and Key Account Management
Services Marketing
Fuzzy Set Qualitative Comparative Analysis
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Research Interests
Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B
Professional Activities
- European Marketing Academy (External organisation)
- Member
- 2016
- 43rd EMAC Annual Conference
- Chair
- 9/2013
- University of Valencia
- Visiting researcher
- 11/3/2014
- Journal of Service Research (Journal)
- Editorial board member
- 2009
- Industrial Marketing Management (Journal)
- Editorial board member
- 2007
- European Marketing Academy Regional Conference
- Participant
- 28/9/2023
Projects
- Less Job-Stress for More Money? Can a Balanced Approach to Family-Work Life Make It Happen? (Major Research Fellowship)
- Gounaris, Spiros (Principal Investigator)
- 24-Jan-2023 - 23-Jan-2026
- Consultancy Project - Care Sector
- McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
- Consultancy Project with colleague - Professor Spiros Gounaris
- 15-Jan-2018 - 15-Jan-2019
- TIC LCPE: Building Data Analytics Capacity (Bilateral) (Data-01)
- Gounaris, Spiros (Principal Investigator) Das, Ranjit (Co-investigator)
- 15-Jan-2018 - 27-Jan-2018
- Employee Family Work Balance and Company Performance: Irreconcilable or Complementary
- Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)
- Funding application to ESRC
- 01-Jan-2016 - 31-Jan-2019
- Not a pint sized industry anymore: Supporting Scottish small-medium sized breweries reach international markets (Knowledge Exchange Event)
- Karampela, Maria (Principal Investigator) Gounaris, Spiros (Academic) Waehning, Nadine (Academic)
- 04-Jan-2016 - 04-Jan-2016
- Marketing Works
- Gounaris, Spiros (Academic)
- Supervision of one Marketing Works team. The team was awarded the first prize for submitted Marketing Plan
- 11-Jan-2013 - 20-Jan-2013