Professor Spiros Gounaris

Marketing

Personal statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

Publications

Hospitality servicescape effects on customer-employee interactions : a multilevel study
Kaminakis Kostas, Karadinou Kalipso, Koritos Christos, Gounaris Spiros
Tourism Management Vol 72, pp. 130-144 (2019)
https://doi.org/10.1016/j.tourman.2018.11.013
Internal market orientation adoption : why and how it is important for new service development
Chryssochoidis George, Gounaris Spiros, Boukis Achilleas
European Marketing Academic Annual Conference: EMAC 2018 (2018)
Analysing customer contact sequences of private customers during the pre- purchase phase for automobiles in Germany
Goebel Sebastian, Gounaris Spiros
European Marketing Academic Annual Conference: EMAC 2018 (2018)
How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach
Almoraish Ahmed, Gounaris Spiros
European Marketing Academic Annual Conference: EMAC 2018 (2018)
Internal market orientation determinants of employee brand enactment
Boukis Achilleas, Gounaris Spiros, Lings Ian
Journal of Services Marketing Vol 31, pp. 690-703 (2017)
https://doi.org/10.1108/JSM-07-2016-0272
Unfolding the recipes for conflict resolution during the new service development effort
Gounaris Spiros, Chatzipanagiotou Kalliopi, Boukis Achilleas, Perks Helen
Journal of Business Research Vol 69, pp. 4042–4055 (2016)
https://doi.org/10.1016/j.jbusres.2016.03.046

more publications

Teaching

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

Research interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Professional activities

A fresh insight into the management of the services capes
Speaker
15/11/2018
The concept of B2B customer experience and its measurement
Speaker
9/10/2018
Research Challenges & Directions in the B2B Context
Speaker
28/6/2018
The Key Challenges of Marketing in the B2B Context. A Concurrent View
Speaker
18/6/2018
European Marketing Academy Conference 2018
Chair
27/5/2018
Engage with Strathclyde 2016
Participant
4/5/2016

more professional activities

Projects

Consultancy Project - Care Sector
McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
Consultancy Project with colleague - Professor Spiros Gounaris
15-Jan-2018 - 15-Jan-2019
Employee Family Work Balance and Company Performance: Irreconcilable or Complementary
Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)
Funding application to ESRC
01-Jan-2016 - 31-Jan-2019
Not a pint sized industry anymore: Supporting Scottish small-medium sized breweries reach international markets (Knowledge Exchange Event)
Karampela, Maria (Principal Investigator) Gounaris, Spiros (Academic) Waehning, Nadine (Academic)
04-Jan-2016 - 04-Jan-2016
Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie
Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith Lawrie (Research Co-investigator)
01-Jan-2013 - 11-Jan-2018
Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie
Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith Lawrie (Research Co-investigator)
01-Jan-2013 - 11-Jan-2018
Marketing Works
Gounaris, Spiros (Academic)
Supervision of one Marketing Works team. The team was awarded the first prize for submitted Marketing Plan
11-Jan-2013 - 20-Jan-2013

more projects