Publications

An Exploratory Study of UK Immigration Policy on Tier 4 Sponsors in Scotland

Fisher Michelle

(2017)

The Stylistic and Cultural Differences between Japanese and European Food Packaging

Fisher Michelle

(1996)

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Professional Activities

Academy of Marketing - Annual Conference - Cardiff Business School [July 2024]

Speaker

4/7/2024

Fundraiser launched for charity amid 'staggering' £60k increase in bills (news item)

Interviewee

18/6/2024

Bahrain Institute of Banking and Finance (BIBF)

Visiting lecturer

1/4/2024

Climate Education (Fresk) Workshop for EACU Scotland Conference 2023

Organiser

8/2/2023

Bahrain Institute of Banking and Finance (BIBF)

Visiting lecturer

2023

Climate Education workshop

Speaker

11/11/2022

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Projects

Effective use of digital technologies and pedagogies to support marketing education: An evidence based case study of current 3rd year Marketing Students and their experience of online/hybrid learning 2020-2023.

Fisher, Michelle (Principal Investigator) Harker, Michael John (Co-investigator) McKee, Elizabeth (Co-investigator)

01-Oct-2023 - 30-Sep-2024

The Role of Parallel and Supporting Staff in Delivering Marketing Programmes (Academy of Marketing funding proposal, 2023)

Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) McNally, Lorna (Co-investigator)

A pervasive and unhelpful issue across much research into educational provision in the HE sector is the persistence of antiquated and simplistic conceptions of scope, scale and structure of university departments last accurate decades ago. A fairly standardised [and homogeneous] academic group supported by an administrator or two, delivering one or two programmes to a relatively small number of [homogeneous] students. Decisions made on that basis are at best ineffective, and at worst damaging. It is an obsolete view of the HE sector as a cottage industry, rather than as the industrialised mass production that in reality exists. Given the scale and complexity of marketing programmes with huge classes and complex class portfolios, they are very far away from this outdated conception. To maintain and improve quality of delivery, marketing teaching groups need to know more about how to usefully incorporate the skills and resources provided by colleagues outside their own structures, but within those of their institution. Equally, colleagues in those roles would benefit from insight into the how/what/why of marketing teacher imperatives, in order that they may educate and provide to them means and methods to improve quality and efficiency. Help is available, but we – academic staff and students - aren’t making as much of it as we could. This project – allowed by the unique nature of these grants – would begin to rectify that and allow better directed and sustained attempts at improving delivery by organisation and technology.

01-Jul-2023 - 04-Jul-2024

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