Publications

An Exploratory Study of UK Immigration Policy on Tier 4 Sponsors in Scotland

Fisher Michelle

(2017)

The Stylistic and Cultural Differences between Japanese and European Food Packaging

Fisher Michelle

(1996)

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Professional Activities

The Gathering

Invited speaker

4/2/2025

Academy of Marketing - Annual Conference - Cardiff Business School [July 2024]

Speaker

4/7/2024

Fundraiser launched for charity amid 'staggering' £60k increase in bills (news item)

Interviewee

18/6/2024

Bahrain Institute of Banking and Finance (BIBF)

Visiting lecturer

1/4/2024

Climate Education (Fresk) Workshop for EACU Scotland Conference 2023

Organiser

8/2/2023

Bahrain Institute of Banking and Finance (BIBF)

Visiting lecturer

2023

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Projects

Global Strategy Simulation Lab: Experiential Learning for Market Entry Decision-Making

Fisher, Michelle (Principal Investigator) Kim, Hyoje (Co-investigator) McKee, Elizabeth (Co-investigator)

SBS Teaching and Learning Funded Project: This project embeds a global business simulation into a third-year undergraduate marketing module [Strategic Marketing in an International Context], enabling students to apply strategic decision-making in a realistic, team-based environment. Working in groups of 4–5, students are assigned fictional companies and tasked with making six pivotal decisions to launch their brand in a global market. These include product selection, SMART objectives, market choice, entry strategy, budgeting, and contingency planning. The decisions are fed into a digital simulation platform that models market dynamics and provides feedback on performance. The project draws on Scholarship of Teaching and Learning (SoTL) principles by integrating experiential learning, gamification, and reflective practice. It aims to enhance student engagement, strategic thinking, and employability by mirroring real-world marketing challenges. The simulation ran over 10 weeks (20 Jan – 31 Mar 2026), with evaluation through surveys, group reflections, and performance analytics.

05-Jan-2026 - 31-Jan-2026

Case Club

Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) Paddison, Andrew (Co-investigator) McAlinden, Thomas (Co-investigator) Lavertu, Laura (Co-investigator) Mendes, Anthea (Co-investigator) Black, Iain (Co-investigator) Johnstone, Jane (Co-investigator) Roman-Kamphaus, Urszula (Co-investigator)

This is the teaching case writing club within the Business School producing material in support of pedagogic efforts that integrates UNSDGs.

16-Jan-2024

Effective use of digital technologies and pedagogies to support marketing education: An evidence based case study of current 3rd year Marketing Students and their experience of online/hybrid learning 2020-2023.

Fisher, Michelle (Principal Investigator) Harker, Michael John (Co-investigator) McKee, Elizabeth (Co-investigator)

01-Jan-2023 - 30-Jan-2024

The Role of Parallel and Supporting Staff in Delivering Marketing Programmes (Academy of Marketing funding proposal, 2023)

Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) McNally, Lorna (Co-investigator)

A pervasive and unhelpful issue across much research into educational provision in the HE sector is the persistence of antiquated and simplistic conceptions of scope, scale and structure of university departments last accurate decades ago. A fairly standardised [and homogeneous] academic group supported by an administrator or two, delivering one or two programmes to a relatively small number of [homogeneous] students. Decisions made on that basis are at best ineffective, and at worst damaging. It is an obsolete view of the HE sector as a cottage industry, rather than as the industrialised mass production that in reality exists. Given the scale and complexity of marketing programmes with huge classes and complex class portfolios, they are very far away from this outdated conception. To maintain and improve quality of delivery, marketing teaching groups need to know more about how to usefully incorporate the skills and resources provided by colleagues outside their own structures, but within those of their institution. Equally, colleagues in those roles would benefit from insight into the how/what/why of marketing teacher imperatives, in order that they may educate and provide to them means and methods to improve quality and efficiency. Help is available, but we – academic staff and students - aren’t making as much of it as we could. This project – allowed by the unique nature of these grants – would begin to rectify that and allow better directed and sustained attempts at improving delivery by organisation and technology.

01-Jan-2023 - 04-Jan-2024

Date labeling, retail and consumer food waste

Kim, Hyoje (Principal Investigator) Fisher, Michelle (Researcher)

An investigation into the impact of food date labeling practice on retail and household food waste.
Co-op have a key strategic driver to reduce food waste and began a campaign to amend food labeling in their dairy section (April 2021), it was with this insight that the project was developed - rolling out the amendments to labels to reduce food waste at retail and consumer levels.

13-Jan-2023

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