Dr Kathy Hamilton



Personal statement

I joined the University of Strathclyde in 2006. I’m currently a reader in the Department of Marketing. 

I predominantly teach on consumer behaviour classes. This is reflective of my research interests which contribute to the Department’s “Consumption, Markets and Society” research stream. I am an Associate Editor for the Journal of Marketing Management. I was also part of an interdisciplinary team that initiated Strathclyde Solutions Exchange (SSE), an innovative opportunity for interdisciplinary interaction and knowledge exchange between organisations from a range of different sectors, including charity, government, health, and industry, and researchers from the University of Strathclyde.


Has expertise in:

    • Consumer Culture
    • Consumer Vulnerability
    • Consumer Poverty
    • Consumer Communities
    • Consumer research with social impact
    • Therapautic Consumption


Consumer behaviour as I see it
Hamilton Kathleen
Consumer Behaviour (2019) (2019)
Exploring the relations in relational engagement : addressing barriers to transformative consumer research
Piacentini Maria, Dunnett Susan, Hamilton Kathleen, Banister Emma, Gorge Helene, Kaufman-Scarborough Carol, Nairn Agnes
Journal of Business Research (2018)
Consumer vulnerability : critical insights from stories, action research and visual culture
Dunnett Susan, Hamilton Kathleen, Piacentini Maria
The Routledge Companion to Critical Marketing (2018) (2018)
Therapeutic servicescapes and market-mediated performances of emotional suffering
Higgins Leighanne, Hamilton Kathy
Journal of Consumer Research, pp. 1-68 (2018)
"They were built to last" : Anti-consumption and the materiality of waste in obsolete buildings
Anderson Stephanie, Hamilton Kathy, Tonner Andrea
Journal of Public Policy and Marketing (2018)
Spatial, temporal and social dimensions of a ‘destination-in-motion’
Hamilton Kathleen, Alexander Matthew
European Journal of Marketing Vol 51, pp. 2101-2117 (2017)

more publications


I teach classes related to consumer behaviour at UG, Honours and Masters level and Advanced Qualitative Methods on our MRes programme. I have received regular nominations for the Strathclyde Teaching Excellence Awards. I am also a fellow of the Higher Education Academy.

Research interests

My main areas of research concern Consumer Culture. In particular, I am interested in consumer research that has societal impact. I have an interest is consumer vulnerability, specifically I have conducted research related to low-income families. I am interested in gender issues and poverty, representations of poverty and coping strategies. I recently co-hosted an ESRC seminar series on the theme of consumer vulnerability with Dr Susan Dunnett (University of Edinburgh) and Prof Maria Piacentini (Lancaster University). The central aims of the series were firstly to provide a space to critically engage with the notion of consumer vulnerability in order to promote dialogue and interchange between researchers, practitioners and policy makers; and secondly, to create a supportive forum through which to foster methodological good practice and encourage collaborative research projects. As a follow up to the seminar series we have published an edited book (2016) entitled "Consumer Vulnerability: Conditions, Contexts and Characterisitcs" as part of the Routledge Studies in Critical Marketing Series.

I am also interested in therapeutic consumption and have an artilce forthcoming in the Journal of Consumer Research which focuses on theorising therapeutic servicescapes.

Another research interest relates to consumer community and I have explored this in various different contexts including both online and offline communities. Recent research centred on local community involvement in the regeneration of social spaces with key themes of place transformation, aesthetics and community tourism.

My work has been published in journals such as Journal of Consumer Research, European Journal of Marketing, Sociology, Annals of Tourism Research, Journal of Consumer Behaviour, Journal of Marketing Management and Advances in Consumer Research. I have also recently edited a 4 volume set on New Directions in Consumer Research (with Dr Paul Hewer and Dr Aliakbar Jafari, University of Strathclyde).

Professional activities

Co-chair of Academy of Marketing Special interest group on Consumer Research with Social Impact
University of Lancaster
Visiting researcher
External Assessor for Research Outputs Assessment Exercise (Event)
Peer reviewer
Academy of Marketing Conference
Academy of Marketing Doctoral Colloquium
European Association for Consumer Research

more professional activities


ESRC Vulnerable Consumers Seminar series
Hamilton, Kathy (Co-investigator) Piacentini, Maria (Co-investigator) Dunnett, Susan (Principal Investigator)
Funding of £17589 to run a series of 6 seminars on consumer vulnerability
01-Jan-2012 - 30-Jan-2014
Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh
Hamilton, Kathy (Principal Investigator) Hamilton, Kathy (Principal Investigator) Hewer, Paul (Co-investigator) Wagner, Beverly (Co-investigator) Logan, Ashleigh (Research Co-investigator)
01-Jan-2012 - 02-Jan-2016
Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh
Hamilton, Kathy (Principal Investigator) Hamilton, Kathy (Principal Investigator) Hewer, Paul (Co-investigator) Wagner, Beverly (Co-investigator) Logan, Ashleigh (Research Co-investigator)
01-Jan-2012 - 02-Jan-2016
Glasgow school days remembered
Edwards, Sarah (Principal Investigator) Hamilton, Kathy (Co-investigator) Hammill, Faye (Co-investigator) Wagner, Beverly (Co-investigator) Wilson, Juliette (Co-investigator)
29-Jan-2011 - 05-Jan-2011
Hamilton, Kathy (Principal Investigator) Hewer, Paul (Co-investigator) Higgins, Leighanne (Research Co-investigator)
01-Jan-2010 - 24-Jan-2014
ESRC Festival of Social Science 2010
Edwards, Sarah (Principal Investigator) Hammill, Faye (Co-investigator) Hamilton, Kathy (Co-investigator) Wagner, Beverly (Co-investigator) Wilson, Juliette (Co-investigator)
A creative writing competition and exhibition in association with the Mitchell Library, the Aye Write! literary festival and the ESRC (awarded £1200).
13-Jan-2010 - 13-Jan-2010

more projects