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Dr Kathy Hamilton



Personal statement

I joined the University of Strathclyde in 2006. I’m currently a reader in the Department of Marketing. 

I predominantly teach on consumer behaviour classes. This is reflective of my research interests which contribute to the Department’s “Consumption, Markets and Society” research stream. I am an Associate Editor for the Journal of Marketing Management. I was also part of an interdisciplinary team that initiated Strathclyde Solutions Exchange (SSE), an innovative opportunity for interdisciplinary interaction and knowledge exchange between organisations from a range of different sectors, including charity, government, health, and industry, and researchers from the University of Strathclyde.


Has expertise in:

    • Consumer Culture
    • Consumer Vulnerability
    • Consumer Poverty
    • Consumer Communities


"They were built to last" : Anti-consumption and the materiality of waste in obsolete buildings
Anderson Stephanie, Hamilton Kathy, Tonner Andrea
Journal of Public Policy and Marketing, (2018)
Spatial, temporal and social dimensions of a ‘destination-in-motion’
Hamilton Kathleen, Alexander Matthew
European Journal of Marketing Vol 51, pp. 2101-2117, (2017)
Death of buildings in consumer culture : natural death, architectural murder and cultural rape
Anderson Stephanie, Tonner Andrea, Hamilton Kathy
Consumption, Markets and Culture Vol 20, pp. 387-402, (2017)
Consuming bondieuserie : raising the profile of religious kitsch consumption
Higgins Leighanne, Hamilton Kathleen
Advances in Consumer ResearchAdvances in Cosumer Research Vol 44, pp. 474-475, (2017)
The stigma turbine : a theoretical framework for conceptualizing and contextualizing marketplace stigma
Mirabito Ann M., Otnes Cele C., Crosby Elizabeth, Wooten David B., Machin Jane E., Pullig Chris, Adkins Natalie Ross, Dunnett Susan , Hamilton Kathy, Thomas Kevin D., Yeh Marie A., Davis Cassandra , Gollnhofer Johanna F., Grover Aditi, Matias Jess, Mitchell Natalie A., Ndichu Edna G., Sayarh Nada, Velagaleti Sunaina
Journal of Public Policy and Marketing Vol 35, pp. 170-184, (2016)
Social labour : exploring work in consumption
Anderson Stephanie, Hamilton Kathy, Tonner Andrea
Marketing Theory Vol 16, pp. 383-400, (2016)

more publications


I teach classes related to consumer behaviour at UG, Honours and Masters level. I also co-ordinate our Honours Week Zero programme which includes dissertation skills and industry involvement. I have received regular nominations for the Strathclyde Teaching Excellence Awards. As Director of UG and Honours programmes, I lead on curriculum review/development and enhancing student experience.  I am also a fellow of the Higher Education Academy.

Research interests

My main areas of research concern Consumer Culture. A particular area of interest is consumer vulnerability, specifically I have conducted research related to low-income families. I am interested in gender issues and poverty, representations of poverty and coping strategies. I recently co-hosted an ESRC seminar series on the theme of consumer vulnerability with Dr Susan Dunnett (University of Edinburgh) and Prof Maria Piacentini (Lancaster University). The central aims of the series were firstly to provide a space to critically engage with the notion of consumer vulnerability in order to promote dialogue and interchange between researchers, practitioners and policy makers; and secondly, to create a supportive forum through which to foster methodological good practice and encourage collaborative research projects. As a follow up to the seminar series we have published an edited book (2015) entitled "Consumer Vulnerability: Conditions, Contexts and Characterisitcs" as part of the Routledge Studies in Critical Marketing Series.

Another research interest relates to consumer community and I have explored this in various different contexts including both online and offline communities. Recent research centred on local community involvement in the regeneration of social spaces with key themes of place transformation, aesthetics and community tourism.

My work has been published in journals such as European Journal of Marketing, Sociology, Annals of Tourism Research, Journal of Consumer Behaviour, Journal of Marketing Management and Advances in Consumer Research. I have also recently edited a 4 volume set on New Directions in Consumer Research (with Dr Paul Hewer and Dr Aliakbar Jafari, University of Strathclyde).

Professional activities

Consumption, Markets and Culture (Journal)
Guest editor
Transformative Consumer Research conference 2013
Journal of Marketing Management (Journal)
Associate Editor
2014 ESRC Festival of Social Science
“Labour of Love”: Exploring Community Regeneration through Adopt A Station
‘Inclusion or Stigma? Low-income families and coping through brands

more professional activities


ESRC Vulnerable Consumers Seminar series
Hamilton, Kathleen (Co-investigator)
Period 01-Oct-2012 - 30-Sep-2014
Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh
Hamilton, Kathleen (Principal Investigator) Hamilton, Kathleen (Principal Investigator) Hewer, Paul (Co-investigator) Wagner, Beverly (Co-investigator)
Period 01-Oct-2012 - 02-Jun-2016
Hamilton, Kathleen (Principal Investigator) Hamilton, Kathleen (Principal Investigator) Hewer, Paul (Co-investigator) Hewer, Paul (Co-investigator)
Period 01-Oct-2010 - 24-Sep-2014
Workshop on 'Nostalgia'
Edwards, Sarah (Principal Investigator) Hamilton, Kathleen (Co-investigator) Wilson, Juliette (Co-investigator) Wagner, Beverly (Co-investigator)
A one-day event with internal and external speakers, funded by Bridging the Gap (£1200).
Period 08-Jun-2008 - 08-Jun-2008
ESRC Festival of Social Science 2010
Edwards, Sarah (Principal Investigator) Hamilton, Kathleen (Co-investigator) Wagner, Beverly (Co-investigator) Wilson, Juliette (Co-investigator)
A creative writing competition and exhibition in association with the Mitchell Library, the Aye Write! literary festival and the ESRC (awarded £1200).
Period 13-Mar-2010 - 13-Mar-2010
Glasgow school days remembered
Edwards, Sarah (Principal Investigator) Hamilton, Kathleen (Co-investigator) Wagner, Beverly (Co-investigator) Wilson, Juliette (Co-investigator)
Period 29-Oct-2011 - 05-Nov-2011

more projects