Professor Kathy Hamilton

Marketing

Personal statement

I joined the University of Strathclyde in 2006. I’m currently a professor in the Department of Marketing. 

 

I predominantly teach on consumer behaviour classes. This is reflective of my research interests which contribute to the Department’s “Consumption, Markets and Society” research stream. I also teach an Advanced Qualitative Methods class on the Strathclyde Business School MRes programme. I am the Accounting, Finance, Business and Management Pathway Representative for the Scottish Graduate School of Social Science Doctoral Training Partnership. If you are considering an application to the studentship competitions you are welcome to get in touch.

 

I am an Associate Editor for the Journal of Marketing Management and on the editorial board for Marketing Theory and Social Business. I am co-chair of the Consumer research with Social Impact Special Interest Group within the Academy of Marketing. I am also part of the organising committee for the biennial Interpretive Consumer Research (ICR) seminars (part of the European Institute for Advanced Studies in Management).

Expertise

Has expertise in:

    • Consumer Culture
    • Consumer Vulnerability
    • Consumer Poverty
    • Consumer Communities
    • Consumer research with social impact
    • Therapautic Consumption

Publications

Death of buildings in consumer culture : natural death, architectural murder and cultural rape
Anderson Stephanie, Tonner Andrea, Hamilton Kathy
Consumption, Markets and Culture Vol 20, pp. 387-402 (2017)
https://doi.org/10.1080/10253866.2017.1367676
The stigma turbine : a theoretical framework for conceptualizing and contextualizing marketplace stigma
Mirabito Ann M, Otnes Cele C, Crosby Elizabeth, Wooten David B, Machin Jane E, Pullig Chris, Adkins Natalie Ross, Dunnett Susan, Hamilton Kathy, Thomas Kevin D, Yeh Marie A, Davis Cassandra, Gollnhofer Johanna F, Grover Aditi, Matias Jess, Mitchell Natalie A, Ndichu Edna G, Sayarh Nada, Velagaleti Sunaina
Journal of Public Policy and Marketing Vol 35, pp. 170-184 (2016)
https://doi.org/10.1509/jppm.15.145
Social labour : exploring work in consumption
Anderson Stephanie, Hamilton Kathy, Tonner Andrea
Marketing Theory Vol 16, pp. 383-400 (2016)
https://doi.org/10.1177/1470593116640598
Recapturing place identification through community heritage marketing
Alexander Matthew, Hamilton Kathy
European Journal of Marketing Vol 50, pp. 1118-1136 (2016)
https://doi.org/10.1108/EJM-05-2013-0235
Consumer vulnerability : introduction to the special issue
Dunnett Susan, Hamilton Kathy, Piacentini Maria
Journal of Marketing Management Vol 32, pp. 207-210 (2016)
https://doi.org/10.1080/0267257X.2015.1121601
Mini-miracles : transformations of self from consumption of the Lourdes pilgrimage
Higgins Leighanne, Hamilton Kathy
Journal of Business Research Vol 69, pp. 25-32 (2016)
https://doi.org/10.1016/j.jbusres.2015.07.017

more publications

Teaching

I teach classes related to consumer behaviour at UG, Honours and Masters level and Advanced Qualitative Methods on our MRes programme. I have received regular nominations for the Strathclyde Teaching Excellence Awards. I am also a fellow of the Higher Education Academy.

Research interests

My research falls at the intersection of Consumer Culture Theory (CCT) and Transformative Consumer Research (TCR). The CCT perspective guides my theoretical contributions in terms of how market-mediated contemporary culture impacts consumers, institutions and society at large. The TCR perspective is more impact oriented and is a movement that encourages research that benefits well-being and quality of life within the context of consumer culture.

 

I have a longstanding interest in consumer vulnerability and how various contexts, such as poverty, transform market interactions. Some of my central research themes have been gender and family dynamics of poverty, representations of poverty, coping with vulnerability and marketplace stigma. I co-hosted an ESRC seminar series on the theme of consumer vulnerability with Dr Susan Dunnett (University of Edinburgh) and Prof Maria Piacentini (Lancaster University) and have published an edited book (2016) entitled "Consumer Vulnerability: Conditions, Contexts and Characterisitcs" as part of the Routledge Studies in Critical Marketing Series. I am also interested in therapeutic consumption and have a recent article in the Journal of Consumer Research which focuses on theorising therapeutic servicescapes (with Dr Leighanne Higgins, Lancaster University).

 

I am currently leading an interdisciplinary project, funded by the Leverhulme Trust, on transformative servicescapes and consumer vulnerability that focuses on how public service spaces can ameliorate vulnerability in relation to community cohesion, social mobility and social and digital inclusion. I am also working with an international group of colleagues on a Transformative Consumer Research project that explores how academics can best initiate and nurture relationships with organisations whose mission it is to have social impact. 

 

My work has been published in journals such as Journal of Consumer Research, European Journal of Marketing, Sociology, Annals of Tourism Research, Journal of Consumer Behaviour, and Journal of Marketing Management. I have also edited a 4 volume set on New Directions in Consumer Research (with Dr Paul Hewer and Dr Aliakbar Jafari, University of Strathclyde).

Professional activities

Routes to Publication Success
Speaker
21/11/2019
Mentor: PhD Research design seminar
Speaker
11/11/2019
Marketing Theory (Journal)
Editorial board member
11/2019
Staff Research Seminar and PhD workshop
Speaker
30/10/2019
Academy of Marketing Workshop chair: Methodological Challenges when Conducting Consumer Research with Social Impact
Participant
3/7/2019
Tears and rage – the rise of the emotional release industry
Recipient
17/5/2019

more professional activities

Projects

Transformative Servicescapes and consumer vulnerability
Hamilton, Kathy (Principal Investigator) Edwards, Sarah (Co-investigator) Wilson, Juliette (Co-investigator)
01-Jan-2020 - 30-Jan-2021
How Can We Theorise With Social Impact Organisations?
Hamilton, Kathy (Co-investigator)
Transformative Consumer Research Project Funding of $3663, in collaboration with Agnes Nairn, University of Bristol; Susan Dunnett, University of Edinburgh Business School; Maria Piacentini, Lancaster University Management School; Emma Banister, Alliance Manchester Business School; Helene Gorge, University of Lille; Carol Scarborough, Rutgers School of Business
01-Jan-2019 - 31-Jan-2020
ESRC Vulnerable Consumers Seminar series
Hamilton, Kathy (Co-investigator) Piacentini, Maria (Co-investigator) Dunnett, Susan (Principal Investigator)
Funding of £17589 to run a series of 6 seminars on consumer vulnerability
01-Jan-2012 - 30-Jan-2014
Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh
Hamilton, Kathy (Principal Investigator) Hewer, Paul (Co-investigator) Logan, Ashleigh (Research Co-investigator)
01-Jan-2012 - 02-Jan-2016
Glasgow school days remembered
Edwards, Sarah (Principal Investigator) Hamilton, Kathy (Co-investigator) Hammill, Faye (Co-investigator) Wagner, Beverly (Co-investigator) Wilson, Juliette (Co-investigator)
29-Jan-2011 - 05-Jan-2011
STRATHCLYDE - ESRC STANDARD RESEARCH TRANSITION STANDARD QUOTA DTG | Higgins, Leighanne
Hamilton, Kathy (Principal Investigator) Hewer, Paul (Co-investigator) Higgins, Leighanne (Research Co-investigator)
01-Jan-2010 - 24-Jan-2014

more projects