
Dr Michael Harker
Lecturer
Marketing
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Nominated - Teaching Excellence Awards Recipient 5/2020 Nominated - Teaching Excellence Awards Recipient 5/2019 Nominated - Teaching Excellence Awards Recipient 5/2018 Nominated - Teaching Excellence Awards Recipient 5/2017 Teaching Excellence Award - Best Teacher - Business School Recipient 2016 Shortlisted - Best Teacher at Business School Recipient 2015
Area of Expertise
Loyalty schemes
Relationship management
Digital and social media marketing
Curriculum design
Prize And Awards
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The marketing curriculum Harker Michael John, Paddison Andrew Teaching Marketing (2021) (2021) Signature Pedagogies in marketing Paddison Andrew, Harker Michael, Gill-Simmen Lucy, Kelley Neil 52nd Academy of Marketing Conference (2019) Marketing : An Introduction Armstrong Gary, Kotler Philip, Harker Michael, Brennan Ross (2019) International market entry mode : a systematic literature review Schellenberg Michael, Harker Michael, Jafari Aliakbar Journal of Strategic Marketing Vol 26, pp. 601-627 (2018) https://doi.org/10.1080/0965254X.2017.1339114 Appraising research methods training for marketing Gibbs Juliette, Harker Michael, Murdy Samantha, Evanschitzky Heiner, Stringfellow Lindsay 51st Academy of Marketing Conference (2018) Appraising research methods for training for marketing Harker Michael, Wilson Juliette, Murdy Samantha, Evanschitzky Heiner, Stringfellow Lindsay EMAC 2018 (2018)
Publications
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External Examiner - University of Hertfordshire External Examiner 1/11/2012 Marketing Intelligence and Planning (Journal) Editor 2007 External Examiner - UG Marketing Component- Nottingham Trent University External Examiner 2006 Academy of Marketing Conference Chair 2005
Exploring Signature Pedagogies in Marketing Paddison, Andrew (Principal Investigator) Harker, Michael John (Co-investigator) Gill-Simmen, Lucy (Co-investigator) Kelley, Neil (Co-investigator) This project will explore signature pedagogies (SPs) within marketing. Shulman (2005) defined SPs as characterising teaching forms distinct to that discipline with Abel (2009) viewing them as the means through which the text, thought and practice of the respective profession is conveyed. As such, SPs hinge on how disciplinary knowledge translates into professional education.
In seeking to understand this, the interplay across teaching forms that are emblematic of marketing together with the professional preparedness that is integral to this will be explored through interviewing marketing academics. Significantly, this will involve two stages. Firstly, the current situation, as understood by the interviewees, will be explored with this progressing thereafter to exploring amongst these interviewees how SPs could be advanced. The second stage will entail focus groups amongst marketing academics that unpacks their thoughts on the emergent findings with this incorporating pointers for future SP practice within marketing.
15-Jan-2018 - 01-Jan-2019 External Examining for Marketing Harker, Michael John (Principal Investigator) Murdy, Samantha (Co-investigator) Wilson, Juliette (Co-investigator) Brennan, Ross (Co-investigator) Ward, Janet (Co-investigator) This project is collecting and disseminating views on the processes and practices of programme external examination for marketing programmes at UK institutions. 14-Jan-2017 - 16-Jan-2018 Postgraduate Research Methods Training for Marketing Harker, Michael John (Co-investigator) Wilson, Juliette (Principal Investigator) Murdy, Samantha (Principal Investigator) Evanschitzky, Heiner (Co-investigator) Stringfellow, Lyndsey (Co-investigator) This project is examining the past and present of research methods training for postgraduate research students in marketing in respect of historical and current trends and provision of training within doctoral programmes. 07-Jan-2017 - 16-Jan-2018 Undergraduate Marketing Education in the UK Harker, Michael John (Principal Investigator) 07-Jan-2013 - 31-Jan-2013
Professional Activities
Projects
In seeking to understand this, the interplay across teaching forms that are emblematic of marketing together with the professional preparedness that is integral to this will be explored through interviewing marketing academics. Significantly, this will involve two stages. Firstly, the current situation, as understood by the interviewees, will be explored with this progressing thereafter to exploring amongst these interviewees how SPs could be advanced. The second stage will entail focus groups amongst marketing academics that unpacks their thoughts on the emergent findings with this incorporating pointers for future SP practice within marketing.