Publications

Case study: No Paseran!

Harker Michael John, Mendes Anthea

Academy of Marketing Conference (2025)

Case study: He left them on the beaches

Harker Michael John, Roman-Kamphaus Urszula

Academy of Marketing Conference, 2025 (2025)

Feedback kitchen : Partially automating feedback creation for large cohort classes

Harker Michael John, Mendes Anthea

Academy of Marketing Conference, 2025 (2025)

And was Jerusalem builded here? Community clothing and reconnecting British textile manufacturing

Harker Michael John, Mcdougall Natalie

(2025)

Gaming the system

Harker Michael John, Lavertu Laura

Academy of Marketing Conference (2025)

Military Marketers : Information Warfare and the Marketing Curriculum

Harker Michael John, Karamoutsou Katerina

(2025)

More publications

Teaching

I am the class leader for MK111: Introduction to Marketing. This is the introductory class in marketing taken by a very high proportion of students in their first year at Strathclyde Business School. Given the size of the class, about one in eight of all undergraduate students at the institution are either in that class or have been in previous years.

I also make teaching contributions on more specialised subjects - especially digital marketing and social media - on both undergraduate and postgraduate classes.

Professional Activities

Case Club - Getting Started with Writing Teaching Cases

Speaker

17/6/2025

Semi-automating feedback creation for large cohort classes

Speaker

21/5/2025

Feedback Kitchen Vs Myplace

Speaker

19/5/2025

Feedback Kitchen - Partially Automating Feedback Creation for Large Cohort Classes

Speaker

7/5/2025

Strathclyde Business School (Organisational unit)

Advisor

6/3/2025

Academy of Marketing Conference

Participant

2/7/2024

More professional activities

Projects

Effective use of digital technologies and pedagogies to support marketing education: An evidence based case study of current 3rd year Marketing Students and their experience of online/hybrid learning 2020-2023.

Fisher, Michelle (Principal Investigator) Harker, Michael John (Co-investigator) McKee, Elizabeth (Co-investigator)

01-Jan-2023 - 30-Jan-2024

The Role of Parallel and Supporting Staff in Delivering Marketing Programmes (Academy of Marketing funding proposal, 2023)

Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) McNally, Lorna (Co-investigator)

A pervasive and unhelpful issue across much research into educational provision in the HE sector is the persistence of antiquated and simplistic conceptions of scope, scale and structure of university departments last accurate decades ago. A fairly standardised [and homogeneous] academic group supported by an administrator or two, delivering one or two programmes to a relatively small number of [homogeneous] students. Decisions made on that basis are at best ineffective, and at worst damaging. It is an obsolete view of the HE sector as a cottage industry, rather than as the industrialised mass production that in reality exists. Given the scale and complexity of marketing programmes with huge classes and complex class portfolios, they are very far away from this outdated conception. To maintain and improve quality of delivery, marketing teaching groups need to know more about how to usefully incorporate the skills and resources provided by colleagues outside their own structures, but within those of their institution. Equally, colleagues in those roles would benefit from insight into the how/what/why of marketing teacher imperatives, in order that they may educate and provide to them means and methods to improve quality and efficiency. Help is available, but we – academic staff and students - aren’t making as much of it as we could. This project – allowed by the unique nature of these grants – would begin to rectify that and allow better directed and sustained attempts at improving delivery by organisation and technology.

01-Jan-2023 - 04-Jan-2024

Investigating Smartphone App SMEs

Harker, Michael John (Principal Investigator) Zhang, Ying (Co-investigator)

The creation and marketing of software applications for smartphones – Apps – is an already significant element of the modern digitalised and services based economy. The small size and temporally amorphous nature of such companies, twinned with little to no sector wide organising and representing organisation means that the working practices of these SMEs is concealed. This multi-disciplinary project would seek to gain insight into the three main aspects of their operations and aspects of work.

1. The development and improvement of technical, coding related skills and knowledge
2. The development and improvement of internal management/Human Resources skills and knowledge
3. The development and improvement of market facing skills and knowledge

15-Jan-2023 - 13-Jan-2024

Exploring Signature Pedagogies in Marketing

Paddison, Andrew (Principal Investigator) Harker, Michael John (Co-investigator) Gill-Simmen, Lucy (Co-investigator) Kelley, Neil (Co-investigator)

This project will explore signature pedagogies (SPs) within marketing. Shulman (2005) defined SPs as characterising teaching forms distinct to that discipline with Abel (2009) viewing them as the means through which the text, thought and practice of the respective profession is conveyed. As such, SPs hinge on how disciplinary knowledge translates into professional education.

In seeking to understand this, the interplay across teaching forms that are emblematic of marketing together with the professional preparedness that is integral to this will be explored through interviewing marketing academics. Significantly, this will involve two stages. Firstly, the current situation, as understood by the interviewees, will be explored with this progressing thereafter to exploring amongst these interviewees how SPs could be advanced. The second stage will entail focus groups amongst marketing academics that unpacks their thoughts on the emergent findings with this incorporating pointers for future SP practice within marketing.

15-Jan-2018 - 01-Jan-2019

External Examining for Marketing

Harker, Michael John (Principal Investigator) Murdy, Samantha (Co-investigator) Wilson, Juliette (Co-investigator) Brennan, Ross (Co-investigator) Ward, Janet (Co-investigator)

This project is collecting and disseminating views on the processes and practices of programme external examination for marketing programmes at UK institutions.

14-Jan-2017 - 16-Jan-2018

Postgraduate Research Methods Training for Marketing

Harker, Michael John (Co-investigator) Wilson, Juliette (Principal Investigator) Murdy, Samantha (Principal Investigator) Evanschitzky, Heiner (Co-investigator) Stringfellow, Lyndsey (Co-investigator)

This project is examining the past and present of research methods training for postgraduate research students in marketing in respect of historical and current trends and provision of training within doctoral programmes.

07-Jan-2017 - 16-Jan-2018

More projects