Dr Paul Hewer
Reader
Marketing
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Publications
- Embedded netnography : building bridges by connecting digital and physical worlds
- Odoi Lucina, Doherty Anne Marie, Hewer Paul
- NETNOCON: International Netnography Conference, pp. 1-5 (2023)
- Joy Reclaimed : Designed for Dancing – A Review
- Hewer Paul
- Journal of Customer Behaviour Vol 22, pp. 153-157 (2023)
- Authoritative performances of care in home exchange
- Hamilton Kathy, Hewer Paul, Tonner Andrea
- Annals of Tourism Research Vol 97 (2022)
- https://doi.org/10.1016/j.annals.2022.103469
- Reimagining the terrain of liquid times : reflexive marketing and the sociological imagination
- Hewer Paul
- Journal of Consumer Culture Vol 22, pp. 293-310 (2022)
- https://doi.org/10.1177/1469540520955203
- Putting passion to work : passionate labour in the fashion blogosphere
- Logan-McFarlane Ashleigh, Hamilton Kathy, Hewer Paul
- European Journal of Marketing Vol 56, pp. 1210-1231 (2022)
- https://doi.org/10.1108/EJM-08-2019-0642
- Discordant fandom and global football brands : 'let the people sing'
- Hewer Paul, Gannon Martin, Cordina Renzo
- Journal of Consumer Culture Vol 17, pp. 600-619 (2017)
- https://doi.org/10.1177/1469540515611199
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Professional Activities
- Consumer Culture Theory conference
- Participant
- 7/2017
- Videography Workshop
- Organiser
- 30/6/2016
- John Schouten
- Host
- 12/5/2015
- Nil Toulouse-Ozcalgar
- Host
- 15/4/2015
- Youtube turn 10: Visual Storytelling for Affect
- Blogger
- 13/2/2015
- Journal of Brand Management (Journal)
- Peer reviewer
- 2015
Projects
- STRATHCLYDE - ESRC STANDARD RESEARCH TRANSITION STANDARD QUOTA DTG | Higgins, Leighanne
- Hamilton, Kathy (Principal Investigator) Hewer, Paul (Co-investigator) Higgins, Leighanne (Research Co-investigator)
- 01-Jan-2010 - 24-Jan-2014