Michael has taught and researched at the University of Strathclyde since 2007, having previously worked at Sunderland and Trinity and All Saints. He has been Head of Subject for Journalism and Creative Writing and served on University Senate. He has also been Visiting Professor in Political Communications at Libera Università Internazionale degli Studi Sociali in Rome, and is currently an external examiner at the Universities of Liverpool and Nottingham.
So far, Michael has published six books and more than fifty journal articles, reviews and book chapters, dealing in a range of debates in political communications, discourse analysis and journalism studies. He also serves on the editorial boards of Communication Theory and Journalism Education, as well as the advisory boards for the IB Taurus International Library of Gender and Popular Culture and LUISS's Centre for Media and Communication Studies "Massimo Baldini".
Michael is a member of several research networks, including the international Ross Priory Broadcast Talk Group and the Media and Politics Group of the Political Studies Association, of which he was co-convenor for a number of years.