Dr Alexander Frederick Holliman

Teaching Fellow

Design, Manufacturing and Engineering Management

Contact

Personal statement

Alexander “Freddie” Holliman is a design researcher and teaching associate at the University of Strathclyde in the Department of Design, Manufacturing and Engineering Management (DMEM) completing a PhD in Design Management. A product / industrial designer by training, his research interests include design process and the multifarious factors that influence them; the development of novel design processes; design education; product aesthetics; and the integration of AI tools into the design process. Freddie teaches various design-related subjects including design sketching, design techniques, design history and aesthetics.

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Publications

What's taking so long? A collaborative method of collecting designers' insight into what factors increase design effort levels in projects
Holliman Alexander (Freddie), Thomson Avril, Hird Abigail, Wilson Nicola
AI EDAM - Artificial Intelligence for Engineering Design, Analysis and Manufacturing Vol 34, pp. 341-362 (2020)
https://doi.org/10.1017/S0890060420000359
Design director approach to product design engineering education
Holliman Alexander "Freddie"
Proceedings of the International Conference on Engineering and Product Design Education (E&PDE 2025) 27th International Conference on Engineering and Product Design Education, pp. 445-450 (2025)
https://doi.org/10.35199/EPDE.2025.75
Assessing the understanding of intellectual property implications of AI use in product design undergraduates
Holliman Alexander "Freddie", Brisco Ross, Gunn Kieran
Proceedings of the International Conference on Engineering and Product Design Education (E&PDE 2025) 27th International Conference on Engineering and Product Design Education (E&PDE), pp. 421-426 (2025)
https://doi.org/10.35199/EPDE.2025.71
Artificial Intelligence in engineering design : an industry perspective
Edgecomb Ian, Brisco Ross, Gunn Kieran, Holliman Freddie
Proceedings of the Design Society Vol 5, pp. 641-650 (2025)
https://doi.org/10.1017/pds.2025.10078
A new approach to ontological harmonisation in design
Harrison Neil Alasdair William, Whitfield Robert Ian, Powell Antony, Holliman Alexander Frederick
Proceedings of the Design Society Vol 5, pp. 199 - 208 (2025)
https://doi.org/10.1017/pds.2025.10034
Educational influence of business practices on the Saudi Arabian design ecosystem
Alsenani Omaimah Mohammed E, Rodgers Paul, Holliman Freddie
27th International Conference on Engineering and Product Design Education (2025)

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Contact

Dr Alexander Frederick Holliman
Teaching Fellow
Design, Manufacturing and Engineering Management

Email: alexander.holliman@strath.ac.uk
Tel: Unlisted