Dr Alexander Frederick Holliman

Teaching Fellow

Design, Manufacturing and Engineering Management

Personal statement

Alexander “Freddie” Holliman is a design researcher and teaching associate at the University of Strathclyde in the Department of Design, Manufacturing and Engineering Management (DMEM) completing a PhD in Design Management. A product / industrial designer by training, his research interests include design process and the multifarious factors that influence them; the development of novel design processes; design education; product aesthetics; and the integration of AI tools into the design process. Freddie teaches various design-related subjects including design sketching, design techniques, design history and aesthetics.

Publications

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Publications

What's taking so long? A collaborative method of collecting designers' insight into what factors increase design effort levels in projects: Holliman Alexander (Freddie), Thomson Avril, Hird Abigail, Wilson Nicola; AI EDAM - Artificial Intelligence for Engineering Design, Analysis and Manufacturing Vol 34, pp. 341-362 (2020); https://doi.org/10.1017/S0890060420000359
Assessing the understanding of intellectual property implications of AI use in product design undergraduates: Holliman Alexander "Freddie", Brisco Ross, Gunn Kieran; Proceedings of the International Conference on Engineering and Product Design Education (E&PDE 2025) 27th International Conference on Engineering and Product Design Education (E&PDE), pp. 421-426 (2025); https://doi.org/10.35199/EPDE.2025.71
Design director approach to product design engineering education: Holliman Alexander "Freddie"; Proceedings of the International Conference on Engineering and Product Design Education (E&PDE 2025) 27th International Conference on Engineering and Product Design Education, pp. 445-450 (2025); https://doi.org/10.35199/EPDE.2025.75
A new approach to ontological harmonisation in design: Harrison Neil Alasdair William, Whitfield Robert Ian, Powell Antony, Holliman Alexander Frederick; Proceedings of the Design Society Vol 5, pp. 199 - 208 (2025); https://doi.org/10.1017/pds.2025.10034
Artificial Intelligence in engineering design : an industry perspective: Edgecomb Ian, Brisco Ross, Gunn Kieran, Holliman Freddie; Proceedings of the Design Society Vol 5, pp. 641-650 (2025); https://doi.org/10.1017/pds.2025.10078
Educational influence of business practices on the Saudi Arabian design ecosystem: Alsenani Omaimah Mohammed E, Rodgers Paul, Holliman Freddie; 27th International Conference on Engineering and Product Design Education (2025)

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Research

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Professional Activities

Engineers Without Borders UK: Systems Change Lab Glasgow: Recipient; 3/7/2025
Engineering Pedagogy & Scholarship Workshop: Participant; 24/6/2025
IFRC Solferino Academy Limitless Youth Innovation Academy 2025 Mentor: Recipient; 1/1/2025
Design Research Society Conference 2024: Participant; 24/6/2024
Event Host: Recipient; 6/3/2024
Design Research Society (External organisation): Advisor; 23/1/2024

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Projects

Digital Dairy Chain Innovation Voucher: Visualising Dairy Value Chains: Brisco, Ross (Principal Investigator) Holliman, Freddie (Principal Investigator); 01-Jan-2025 - 31-Jan-2025

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Contact

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