Mr Alexander Frederick Holliman

Teaching Associate

Design, Manufacturing and Engineering Management

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Personal statement

Alexander “Freddie” Holliman is a design researcher and teaching associate at the University of Strathclyde in the Department of Design, Manufacturing and Engineering Management (DMEM) completing a PhD in Design Management. A product / industrial designer by training, his research interests include design process and the multifarious factors that influence them; the development of novel design processes; design education; product aesthetics; and the integration of AI tools into the design process. Freddie teaches various design-related subjects including design sketching, design techniques, design history and aesthetics.

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Publications

What's taking so long? A collaborative method of collecting designers' insight into what factors increase design effort levels in projects
Holliman Alexander (Freddie), Thomson Avril, Hird Abigail, Wilson Nicola
AI EDAM - Artificial Intelligence for Engineering Design, Analysis and Manufacturing Vol 34, pp. 341-362 (2020)
https://doi.org/10.1017/S0890060420000359
Fostering divergence during conceptual design with industrial-based students
Vuletic Tijana, Holliman Freddie, Thomson Avril
24th International Conference on Engineering Design, pp. 1915-1924 (2023)
https://doi.org/10.1017/pds.2023.192
Dimensions of product complexity from designers' perspectives
Holliman Freddie
24th International Conference on Engineering Design, pp. 1495-1504 (2023)
https://doi.org/10.1017/pds.2023.150
Estimating design effort needs of product design projects using captured expert knowledge – a proposed method
Holliman Alexander 'Freddie', Thomson Avril, Hird Abigail
International Conference on Engineering Design, ICED 2021, pp. 1391-1400 (2021)
https://doi.org/10.1017/pds.2021.139
Collaborative Project Brief Scorecard method : evaluating product design projects to aid design effort estimation
Holliman A, Thomson A, Hird A
Proceedings of the Design Society: DESIGN Conference Vol 1, pp. 1445-1454 (2020)
https://doi.org/10.1017/dsd.2020.298
A matter of factor : a proposed method for identifying factors that influence design effort levels in product design
Holliman Alexander 'Freddie', Thomson Avril, Hird Abigail, Wilson Nicola
Proceedings of the Design Society Vol 1, pp. 1025-1034 (2019)
https://doi.org/10.1017/dsi.2019.108

More publications

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Contact

Mr Alexander Frederick Holliman
Teaching Associate
Design, Manufacturing and Engineering Management

Email: alexander.holliman@strath.ac.uk
Tel: Unlisted