Mr Alexander Frederick Holliman

Teaching Associate

Design, Manufacturing and Engineering Management

Personal statement

My research focuses on the planning and management of product design projects, identifying what factors have the greatest influence over such plans and create models to describe the behaviour of that influence. Specifically, my research seeks to develop methods to identify, quantify and model the factors which influence the critical resources required for a product design project (typically this is person-hours, known as design effort) by capturing expert tacit knowledge. Using the insight attained, my research aims to develop resource prediction tools for product design projects, as such I have worked with a number of UK-based product design consultancies to model the factors specific to their design practices and have created models to aid in the planning of their projects.

Additionally, my research aims to identify additional uses of the insight gained through the application of the developed method, including the identification of opportunities for process improvement, project costing tool development and recommendation engines.

Although this research seems very specific, it in fact has the potential to be highly versatile, allowing for applications in a diverse range of industries and fields, in particular areas of unpredictability or limited past project records (i.e. disaster management, research management, etc.). I am keen to identify such other fields and engage with the organisations within them, offering the advantages of this research to them.


What's taking so long? A collaborative method of collecting designers' insight into what factors increase design effort levels in projects
Holliman Alexander (Freddie), Thomson Avril, Hird Abigail, Wilson Nicola
AI EDAM - Artificial Intelligence for Engineering Design, Analysis and Manufacturing Vol 34, pp. 341-362 (2020)
Estimating design effort needs of product design projects using captured expert knowledge – a proposed method
Holliman Alexander 'Freddie', Thomson Avril, Hird Abigail
International Conference on Engineering Design, ICED 2021, pp. 1391-1400 (2021)
Collaborative Project Brief Scorecard method : evaluating product design projects to aid design effort estimation
Holliman A, Thomson A, Hird A
Proceedings of the Design Society: DESIGN Conference Vol 1, pp. 1445-1454 (2020)
Understanding inclusive design education
Wilson Nicky, Thomson Avril, Thomson Angus, Holliman Alexander 'Freddie'
22nd International Conference on Engineering Design, pp. 619-628 (2019)
Planning product design & development : resource-influencing factors based on experience
Holliman Alexander, Thomson Avril, Hird Abigail
25th International Annual EurOMA Conference (2018)

More publications


Design, Manufacturing and Engineering Management
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