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Dr Aliakbar Jafari



Personal statement

Dr Jafari is Director of MSc International Marketing Programme and member of Research Management Group in the Department of Marketing. He is also member of Strathclyde Business School's Internationalisation Committee. He joined the University of Strathclyde in September 2008 after completing his PhD. Before joining academia, he held international marketing positions in the Iranian automotive industries for several years. 

He sits on the editorial review board of Consumption, Markets & Culture and senior editorial advisory board of Journal of Islamic Marketing. He also sits on the editorial board of Journal of Marketing ManagementMarketing Theory, Iranian Journal of Management StudiesTourism Planning and Development, International Journal of Islamic Marketing and Branding and several other academic journals.

Dr Jafari has served Marketing Theory as guest co-editor of two special issues: "Non-western contexts: The invisible half " (2012) and "Islamic Encounters in Consumption and Marketing" (2013) and a special commentary section on "Ethnicity and Wellbeing in Marketing and Consumer Research" (2015). As invited (keynote) speaker he has delivered talks in different academic and professional events in the UAE, UK, Malaysia, Turkey, and Iran. He has co-edited 'Islam, Marketing and Consumption: Critical Perspectives on the Intersections' (Routledge, 2016) (with Ö. Sandıkcı) and the four-volume set of 'New Directions in Consumer Research' (Sage, 2015) (with P. Hewer and K. Hamilton).

He has received Consumer Culture Theory Conference's 2016 Best Special Session Award (with  Ö. Sandıkcı), Emerald's 2015 Citations of Excellence Award for his single-authored journal article "Islamic Marketing: insights from a critical perspective" and Consumption, Markets & Culture's 2014 Honourable Mention Award for his co-authored (with C. Goulding) journal article "Globalization, Reflexivity and the Project of the Self: A Virtual Intercultural Learning Process". Dr Jafari also received a prestigious Visiting Associate Professor Research Fellowship from The Scientific & Technological Research Council Of Turkey (TUBITAK) in 2016. 


Has expertise in:

    • Consumer culture
    • Emerging markets
    • Marketing strategy in multicultural marketplaces
    • Theories of globalisation
    • Politics and policies of consumption 
    • Political consumerism
    • Intersections of markets and religions
    • Interpretive research methods

Prizes and awards

Nominee for Strathclyde Teaching Excellence Award
Best Special Session Award (2016) for co-chairing ‘Religion, Markets and Consumption: Critical Inquiries at the Intersections’ at Consumer Culture Theory Conference, Lille, France.
Visiting Associate Professor Research Fellowship - The Scientific & Technological Research Council Of Turkey (TUBITAK)
Emerald Citations of Excellence Award for Journal Article
Nominee for Strathclyde Teaching Excellence Award
Honourable Mention Award for Journal Article

more prizes and awards


Islam and the reputational landscape
Jafari Aliakbar
Islamic Marketing and BrandingIslamic Marketing and Branding, (2018)
Book review : Muslim Fashion : Contemporary Style Cultures by Reina Lewis
Jafari Aliakbar
Journal of Consumer Culture, pp. 1-3, (2017)
Ceremonious politeness in consuming food in VFR tourism : scale development
Taheri Babak , Jafari Aliakbar, Okumus Bendegul
Service Industries Journal Vol 37, pp. 948–967, (2017)
An analysis of material consumption culture in the Muslim world
Jafari Aliakbar, Suerdem Ahmet
Islam and Popular CultureIslam and Popular Culture, (2017)
International market entry mode : a systematic literature review
Schellenberg Michael, Harker Michael, Jafari Aliakbar
Journal of Strategic Marketing, pp. 1-27, (2017)
Harnessing the power of religion : broadening sustainability research and practice in the advancement of ecology
El-Jurdi Hounaida, Batat Wided , Jafari Aliakbar
Journal of Macromarketing Vol 37, pp. 7–24, (2017)

more publications


For the past six years, consecutively Dr Jafari has been nominated by his students for the University of Strathclyde Teaching Excellence Award in all categories of Overall Best Teacher, Passion for Subject, Most Innovative Teacher, and Most Supportive Teacher. He teaches mainly at postgraduate levels (MSc, MBA and EMBA) and his key areas of teaching include Strategic Marketing Management, Marketing Management, and Cross-cultural Buyer Behaviour. As visiting Associate Professor at Athens University of Economics and Business in Greece, he also contributes to teaching for the International Marketing postgraduate programme.

Research interests

Dr. Jafari's research focuses on consumer culture, theories of globalisation, emerging markets, multiculturalism, politics and policies of consumption, and religions/spiritualities. He studies markets as social contexts in which multiple formal and informal institutions interact, values and systems of meanings are constantly created and recreated, and complex human relations are (re)shaped. He has served different international conferences (e.g., Transformative Consumer Research, Macromarketing, and International Society for Markets and Development) as Track Chair.

Professional activities

2nd Marketing Management Conference
Keynote/plenary speaker
Interviewed by Discovery Science Network
Service Quality in Hospitality and Tourism: Experiencing Persian Heritage Conference (Event)
The first International Tourism Brand Conference (Event)
International Journal of Islamic Marketing and Branding (Journal)
Editorial board member
“2nd International E-Conference on Green Economics (Event)

more professional activities


The institutional role of imagination in the formation of a market: an investigation of the emergence of a global halal market (Newton Fund)
Jafari, Aliakbar (Principal Investigator)
Period 13-Mar-2017 - 09-Mar-2018
Employee Family Work Balance and Company Performance: Irreconcilable or Complementary
Karampela, Maria (Co-investigator) Gounaris, Spiros (Principal Investigator) Jafari, Aliakbar (Co-investigator)
Funding application to ESRC
Period 01-Sep-2016 - 31-Aug-2019

more projects