My PhD explored a supply-side perspective of ancestral tourism within a large urban heritage organisation with theoretical contributions to the fields of personal heritage tourism, public sector heritage management, and to qualitative approaches in the study of multifaceted organisations. An article based on the hermeneutic stance and methodological approach for my PhD was recently published in the International Journal of Contemporary Hospitality Management (with supervisors Dr Derek Bryce and Dr Matthew Alexander).
I also have an interest in sustainability, particularly in the context of tourism development and tourism markets. My current research focuses on long-distance hiking trails working on knowlegdge exchange projects in relation to the West Highland Way and the Fife Coastal Path in Scotland. These projects utilise quantitative and qualitative research to explore tourism and branding from a range of stakeholders, contributing to sustainable management of trails for future generations.
Conducting Interviews Speaker10/2021Sustainability and the West Highland Way Consultant2021Conducting Interviews Speaker10/2020EMAC 2018 Participant5/2018ESRC Festival of Social Sciences Participant2017
More professional activities
Exploring Destination Branding and Stakeholder Collaboration in the Context of Long-distance Trails Johnstone, Jane (Principal Investigator) Murdy, Samantha (Co-investigator) 01-Jan-2022 - 30-Jan-2023 West Highland Way Murdy, Samantha (Principal Investigator) Johnstone, Jane (Co-investigator) 01-Jan-2021 - 31-Jan-2022 Stakeholder Collaboration and National Parks Johnstone, Jane (Co-investigator) Murdy, Samantha (Principal Investigator) Research with stakeholders associated with tourism activities within Loch Lomond & the Trossachs National Park. Issues of Covid impact and sustainability to be explored 01-Jan-2021 Delivering Integrated and Customised Service Experiences within a Heterogeneous Cultural Organisation Johnstone, Jane (Principal Investigator) Alexander, Matthew (Principal Investigator) Bryce, Derek (Principal Investigator) SERVSIG 2018 Conference, Paris: Opportunities for Services in a Challenging World. 11-Jan-2018 Organisational Convergence, Ancestral Tourism and Provision of Cultural Heritage. Johnstone, Jane (Principal Investigator) Bryce, Derek (Principal Investigator) Alexander, Matthew (Principal Investigator) Tourism and Leisure Studies Conference, Vancouver, Canada. 03-Jan-2017 Delivering ancestral tourism in an urban, heritage organisation Johnstone, Jane (Principal Investigator) Alexander, Matthew (Principal Investigator) Bryce, Derek (Principal Investigator) PhD Studentship on Ancestral Tourism in Collaboration with Glasgow Life 01-Jan-2015 - 01-Jan-2020