Dr Jane Johnstone
Lecturer
Marketing
Prize And Awards
- Dept of Marketing Doctoral Colloquium
- Recipient
- 2018
- Professor Michael Baker Award
- Recipient
- 2017
Publications
- Examining long-distance trail brand equity : a walker-based approach
- Murdy Samantha, Johnstone Jane
- Ninth International Conference on Tourism & Leisure Studies (2024)
- Willingness-to-contribute to long-distance trail conservation
- Murdy Samantha, Johnstone Jane
- ANZMAC Conference 2023 (2023)
- Irreconcilability of heritage missions : personalized and general tourism audiences
- Johnstone Jane Hamilton, Bryce Derek, Alexander Matthew
- Annals of Tourism Research Vol 102 (2023)
- https://doi.org/10.1016/j.annals.2023.103621
- Exploring beneficiaries’ attitudes towards the sustainability of long-distance trails
- Johnstone Jane, Murdy Samantha
- 8th International Conference on Tourism & Leisure Studies (2023)
- Facing three ways : conservation, public access, and commercialisation in an urban public arts and heritage organisation
- Johnstone Jane, Bryce Derek, Alexander Matthew
- Fifteenth International Conference on the Inclusive Museum (2022)
- Conserving long-distance trails : an exploration of walker perceptions on the West Highland Way
- Murdy Samantha, Johnstone Jane
- 32nd CAUTHE 2022 Hybrid Conference (2022)
Teaching
I have taught undergraduate marketing and tourism classes from 1st to Honours levels in subjects including Understanding Consumers and Markets, Marketing Communications in the Digital Age, Services and Retail Marketing, Strategic Marketing in an International Context, and Destination Marketing and Management. I also teach tourism-related classes at postgraduate level and supervise both UG and MSc dissertation students. I am currently supervising (second) both MRes and PhD researchers. I am also a fellow of the Higher Education Academy.
Research Interests
My PhD explored a supply-side perspective of ancestral tourism within a large urban heritage organisation with theoretical contributions to the fields of personal heritage tourism, public sector heritage management, and to qualitative approaches in the study of multifaceted organisations.
I also have an interest in sustainability, particularly in the context of tourism development and tourism markets. My current research focuses on long-distance hiking trails working on knowlegdge exchange projects in relation to the West Highland Way and the Fife Coastal Path in Scotland. These projects utilise quantitative and qualitative research and focus on both demand and supply, investigating stakeholder collaboration and destination branding to develop insights for sustainable tourism management.
Professional Activities
- Conducting Interviews
- Speaker
- 10/2021
- Sustainability and the West Highland Way
- Consultant
- 2021
- Conducting Interviews
- Speaker
- 10/2020
- EMAC 2018
- Participant
- 5/2018
- ESRC Festival of Social Sciences
- Participant
- 2017
Projects
- Exploring Destination Branding and Stakeholder Collaboration in the Context of Long-distance Trails
- Johnstone, Jane (Principal Investigator) Murdy, Samantha (Co-investigator)
- 01-Jan-2022 - 30-Jan-2023
- West Highland Way
- Murdy, Samantha (Principal Investigator) Johnstone, Jane (Co-investigator)
- 01-Jan-2021 - 31-Jan-2022
- Stakeholder Collaboration and National Parks
- Johnstone, Jane (Co-investigator) Murdy, Samantha (Principal Investigator)
- Research with stakeholders associated with tourism activities within Loch Lomond & the Trossachs National Park. Issues of Covid impact and sustainability to be explored
- 01-Jan-2021
- Delivering Integrated and Customised Service Experiences within a Heterogeneous Cultural Organisation
- Johnstone, Jane (Principal Investigator) Alexander, Matthew (Principal Investigator) Bryce, Derek (Principal Investigator)
- SERVSIG 2018 Conference, Paris: Opportunities for Services in a Challenging World.
- 11-Jan-2018
- Organisational Convergence, Ancestral Tourism and Provision of Cultural Heritage.
- Johnstone, Jane (Principal Investigator) Bryce, Derek (Principal Investigator) Alexander, Matthew (Principal Investigator)
- Tourism and Leisure Studies Conference, Vancouver, Canada.
- 03-Jan-2017
- Delivering ancestral tourism in an urban, heritage organisation
- Johnstone, Jane (Principal Investigator) Alexander, Matthew (Principal Investigator) Bryce, Derek (Principal Investigator)
- PhD Studentship on Ancestral Tourism in Collaboration with Glasgow Life
- 01-Jan-2015 - 01-Jan-2020