Dr Jay Kim
Lecturer
Marketing
Personal statement
Dr Hyoje (Jay) Kim (Ph.D., Queensland University of Technology) joined the Strathclyde Business School in 2022. Prior to joining Strathclyde, Dr Kim has worked as an advanced data analytics consultant at a marketing research firm based in Australia. His research examines consumer behaviour and decision-making. In particular, his research explores how consumers process and react to the information they encounter in day-to-day life (e.g., recommendations, product information, marketing campaigns). In addition to this line of inquiry, his research interests include social marketing, the psychology of time, and consumer well-being. He is passionate about uncovering the fundamental sources of social problems, designing simple but effective interventions, and demonstrating their impact in naturalistic real-world settings.
Publications
- Repetition-based impairment effects : when advertising repetition reduces recognition memory for competitor brands
- Jin Hyun Seung, Weeks Clinton, Whang Yun-Oh, Kim Hyoje, Martin Brett, Pontes Nicolas
- European Journal of Marketing Vol 59, pp. 120-145 (2025)
- https://doi.org/10.1108/EJM-02-2024-0164
- Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce
- Manimont Guljira, Kim Hyoje, Memery Juliet, Jin Hyun Seung, Lee Daniel Chaein
- International Food Marketing Research Symposium 2025 (2025)
- Timing matters : cognitive depletion and the effectiveness of benefit-focused messaging for insect foods
- Kim Hyoje, Manimont Guljira, Baek Tae Hyun, Kim Jeeyeon, Soonsap Pichsinee
- International Food Marketing Research Symposium 2025 (2025)
- When it is relevant, I feel grateful : relevant organizational support drives employee customer orientation
- Kim Hyoje Jay, Beatson Amanda, Sheehan Ben, Johnston Kim, Fazal-e-Hasan Syed, Ban Joowon, Muurlink Olav
- Journal of Managerial Psychology (2025)
- https://doi.org/10.1108/jmp-07-2022-0349
- AI-generated recommendations : roles of language style, perceived AI human-likeness, and recommendation agent
- Baek Tae Hyun, Kim Hyoje, Kim Jungkeun
- International Journal of Hospitality Management Vol 126 (2025)
- https://doi.org/10.1016/j.ijhm.2025.104106
- Mandatory GHG assurance and its implications for standard setting
- Lee Hyejung, Kim Hyoje, Zhang Yuyu, Gul Ferdinand
- AUASB RESEARCH REPORT 13 : USYD- DEAKIN- AUASB SUSTAINABILITY ASSURANCE RESEARCH WORKSHOP Overviews of research projects to inform the AUASB’s work programme (2025) (2025)
Professional Activities
- Climate Education workshop
- Speaker
- 11/11/2022
Projects
- Positive self-talk-based digital mood management solution: A cross-cultural approach to enhancing mental health in Korea
- An, Soontae (Principal Investigator) Jin, Hyun Seung (Co-investigator) Kim, Hyoje (Co-investigator) Sheehan, Ben (Co-investigator)
- 28-Jan-2025
- Produced, purchased but never consumed: an investigation into the effectiveness of mixed-grade produce packaging in reducing ugly food waste
- Manimont, Guljira (Principal Investigator) Kim, Hyoje (Co-investigator) Memery, Juliet (Co-investigator)
- 01-Jan-2023 - 30-Jan-2025
- Date labeling, retail and consumer food waste
- Kim, Hyoje (Principal Investigator) Fisher, Michelle (Researcher)
- An investigation into the impact of food date labeling practice on retail and household food waste.
Co-op have a key strategic driver to reduce food waste and began a campaign to amend food labeling in their dairy section (April 2021), it was with this insight that the project was developed - rolling out the amendments to labels to reduce food waste at retail and consumer levels. - 13-Jan-2023