Dr Jay Kim

Lecturer

Marketing

Contact

Personal statement

Dr Hyoje (Jay) Kim (Ph.D., Queensland University of Technology) joined the Strathclyde Business School in 2022. Prior to joining Strathclyde, Dr Kim has worked as an advanced data analytics consultant at a marketing research firm based in Australia. His research examines consumer behaviour and decision-making. In particular, his research explores how consumers process and react to the information they encounter in day-to-day life (e.g., recommendations, product information, marketing campaigns). In addition to this line of inquiry, his research interests include social marketing, the psychology of time, and consumer well-being. He is passionate about uncovering the fundamental sources of social problems, designing simple but effective interventions, and demonstrating their impact in naturalistic real-world settings.

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Publications

AI-generated recommendations : roles of language style, perceived AI human-likeness, and recommendation agent
Baek Tae Hyun, Kim Hyoje, Kim Jungkeun
International Journal of Hospitality Management Vol 126 (2025)
https://doi.org/10.1016/j.ijhm.2025.104106
Experimental insights on how quality management and regulation shape GHG assurance efforts in Korea
Lee Hyejung, Kim Hyoje, Zhang Yuyu, Gul Ferdinand
Annual Australian National Centre for Audit and Assurance Research Audit Research Forum (2024)
When ugly meets ugly : 'ugly bundling' improves the attractiveness of imperfect produce
Kim Hyoje, Manimont Guljira, Memery Juliet
Australian & New Zealand Marketing Academy (2024)
Wow! Interjections improve chatbot performance : the mediating role of anthropomorphism and perceived listening
Sheehan Ben, Jin Hyun Seung, Martin Brett, Kim Hyoje
Communication Research Vol 51, pp. 891-917 (2024)
https://doi.org/10.1177/00936502241273259
Experimental insights on how quality management and regulation shape GHG assurance efforts in Korea
Lee Hyejung, Kim Hyoje, Zhang Yuyu, Gul Ferdinand
Accounting and Finance Association Australia and New Zealand Conference (2024)
When ugly meets ugly : 'ugly bundling' improves the attractiveness of imperfect produce
Kim Hyoje, Manimont Guljira, Memery Juliet
International Food Marketing Research Symposium (2024)

More publications

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Professional Activities

Climate Education workshop
Speaker
11/11/2022

More professional activities

Projects

Produced, purchased but never consumed: an investigation into the effectiveness of mixed-grade produce packaging in reducing ugly food waste
Manimont, Guljira (Principal Investigator) Kim, Hyoje (Co-investigator) Memery, Juliet (Co-investigator)
01-Jan-2023 - 31-Jan-2025

More projects

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Contact

Dr Jay Kim
Lecturer
Marketing

Email: hyoje.kim@strath.ac.uk
Tel: 548 3696