Dr Jay Kim

Lecturer

Marketing

Personal statement

Dr Hyoje (Jay) Kim (Ph.D., Queensland University of Technology) joined the Strathclyde Business School in 2022. Prior to joining Strathclyde, Dr Kim has worked as an advanced data analytics consultant at a marketing research firm based in Australia. His research examines consumer behaviour and decision-making. In particular, his research explores how consumers process and react to the information they encounter in day-to-day life (e.g., recommendations, product information, marketing campaigns). In addition to this line of inquiry, his research interests include social marketing, the psychology of time, and consumer well-being. He is passionate about uncovering the fundamental sources of social problems, designing simple but effective interventions, and demonstrating their impact in naturalistic real-world settings.

Publications

The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin Hyun Seung, Kerr Gayle, Suh Jaebeom, Kim Hyoje Jay, Sheehan Ben
International Journal of Advertising (2022)
https://doi.org/10.1080/02650487.2022.2045817
How service quality and perceived value affect behavioral intentions of ecolodge guests : the moderating effect of a prior visit
Ban Joowon, Kim Hyoje Jay, Sheehan Ben, Prideaux Bruce
Journal of Vacation Marketing, pp. 1-14 (2021)
https://doi.org/10.1177/13567667211042641
Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Jin Hyun Seeing, Kim Hyoje Jay, Sue Jaebeom, Sheehan Ben, Meeds Robert
Journal of Advertising Vol 50, pp. 479-493 (2021)
Online repurchasing : the role of information disclosure, hope, and goal attainment
Fazel-E-Hasan Syed Muhammad, Ahmadi Hormoz, Mortimer Gary, Lings Ian, Kelly Louise, Kim Hyoje (Jay)
Journal of Consumer Affairs Vol 51, pp. 198-226 (2020)
https://doi.org/10.1111/joca.12263
Self-Regulation and consumer impatience
Kim Hyoje, Jin Hyun Seeing, Janiszewski Chris, Weeks Clinton S, Beatson Amanda T
Advances in Consumer Research , pp. 169-171 (2019)

More publications