Dr Jay Kim
Lecturer
Marketing
Personal statement
Personal statement
Dr Hyoje (Jay) Kim (Ph.D., Queensland University of Technology) joined the Strathclyde Business School in 2022. Prior to joining Strathclyde, Dr Kim has worked as an advanced data analytics consultant at a marketing research firm based in Australia. His research examines consumer behaviour and decision-making. In particular, his research explores how consumers process and react to the information they encounter in day-to-day life (e.g., recommendations, product information, marketing campaigns). In addition to this line of inquiry, his research interests include social marketing, the psychology of time, and consumer well-being. He is passionate about uncovering the fundamental sources of social problems, designing simple but effective interventions, and demonstrating their impact in naturalistic real-world settings.
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Publications
- Adding a safety date to a freshness date label reduces premature food disposal
- Kim Hyoje Jay, Jin Hyun Seung, Janiszewski Chris, Ban Joowon
- Business & Society (2026)
- https://doi.org/10.1177/00076503261449363
- Repetition-based impairment effects : when advertising repetition reduces recognition memory for competitor brands
- Jin Hyun Seung, Weeks Clinton, Whang Yun-Oh, Kim Hyoje, Martin Brett, Pontes Nicolas
- European Journal of Marketing Vol 59, pp. 120-145 (2025)
- https://doi.org/10.1108/EJM-02-2024-0164
- When it is relevant, I feel grateful : relevant organizational support drives employee customer orientation
- Kim Hyoje Jay, Beatson Amanda, Sheehan Ben, Johnston Kim, Fazal-e-Hasan Syed, Ban Joowon, Muurlink Olav
- Journal of Managerial Psychology Vol 40, pp. 1018-1031 (2025)
- https://doi.org/10.1108/jmp-07-2022-0349
- Testing the effectiveness of functional versus sustainability message framing in enhancing consumer acceptance of imperfect produce
- Manimont Guljira, Kim Hyoje, Memery Juliet, Jin Hyun Seung, Lee Daniel Chaein
- International Food Marketing Research Symposium 2025 (2025)
- Timing matters : cognitive depletion and the effectiveness of benefit-focused messaging for insect foods
- Kim Hyoje, Manimont Guljira, Baek Tae Hyun, Kim Jeeyeon, Soonsap Pichsinee
- International Food Marketing Research Symposium 2025 (2025)
- AI-generated recommendations : roles of language style, perceived AI human-likeness, and recommendation agent
- Baek Tae Hyun, Kim Hyoje, Kim Jungkeun
- International Journal of Hospitality Management Vol 126 (2025)
- https://doi.org/10.1016/j.ijhm.2025.104106
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Professional Activities
- Workshops on behavioural change for social innovation
- Presenter
- 24/11/2025
- Centre for Sustainable & Socially Responsible Consumption (CSSRC) research workshop
- Speaker
- 29/10/2025
- Making ‘ugly’ attractive: Can the way in which imperfect fruit & vegetables are presented reduce ‘ugly’ food waste?
- Speaker
- 29/10/2025
- Chatbot language project (Media coverage)
- Recipient
- 29/4/2025
- Digital analytics for data-driven strategic decision-making
- Organiser
- 10/3/2025
- USYD- DEAKIN- AUASB SUSTAINABILITY ASSURANCE RESEARCH WORKSHOP
- Speaker
- 6/2/2025
Projects
- Centre for Sustainable & Socially Responsible Consumption (CSSRC) research workshop
- Manimont, Guljira (Principal Investigator) Kim, Hyoje (Co-investigator) Memery, Juliet (Co-investigator)
- I contributed to the Bournemouth University Centre for Sustainable & Socially Responsible Consumption (CSSRC) research workshop by delivering a methodological upskilling session focused on designing and evaluating behavioural interventions to promote sustainable consumption.
- 29-Jan-2025 - 29-Jan-2025
- Positive self-talk-based digital mood management solution: A cross-cultural approach to enhancing mental health in Korea
- An, Soontae (Principal Investigator) Jin, Hyun Seung (Co-investigator) Kim, Hyoje (Co-investigator) Sheehan, Ben (Co-investigator)
- 28-Jan-2025
- Digital analytics for data-driven strategic decision-making (Industry Seminar)
- Kim, Hyoje (Principal Investigator)
- I delivered a three-session KE workshop seminar series for an industry partner (JK Lab—a Korean cosmetics manufacturer and retailer) focused on building capability in digital analytics for data-driven strategic decision-making. Across the series, teams developed an actionable customer segmentation and targeting workflow using transactional, CRM, and digital engagement data; validated segments against commercial outcomes; and translated insights into prioritised audiences and testable campaign strategies.
- 10-Jan-2025 - 10-Jan-2025
- Why do quality date labels encourage food waste? A dual-account of label-based consumer food waste
- Kim, Hyoje (Principal Investigator) Jin, Hyun Seung (Co-investigator) Janiszewski, Chris (Co-investigator)
- SBS Seed Funding
£1,960 - 03-Jan-2025
- How Touch Interface Shapes Retail Investors’ Loyalty
- Kwon, Kyung Yoon (Principal Investigator) Kim, Hyoje (Co-investigator)
- 01-Jan-2025 - 31-Jan-2025
- Enhancing Investor Protection: Investigating the Impact of Sustainability-Related Fund Names on Investment Decisions
- Kwon, Kyung Yoon (Principal Investigator) Kim, Hyoje (Co-investigator)
- 01-Jan-2025 - 31-Jan-2025