Dr Jay Kim




Personal statement

Dr Hyoje (Jay) Kim (Ph.D., Queensland University of Technology) joined the Strathclyde Business School in 2022. Prior to joining Strathclyde, Dr Kim has worked as an advanced data analytics consultant at a marketing research firm based in Australia. His research examines consumer behaviour and decision-making. In particular, his research explores how consumers process and react to the information they encounter in day-to-day life (e.g., recommendations, product information, marketing campaigns). In addition to this line of inquiry, his research interests include social marketing, the psychology of time, and consumer well-being. He is passionate about uncovering the fundamental sources of social problems, designing simple but effective interventions, and demonstrating their impact in naturalistic real-world settings.

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Wow! Interjections improve chatbot performance : the mediating role of anthropomorphism and perceived listening
Sheehan Ben, Jin Hyun Seung, Martin Brett, Kim Hyoje
Communication Research (2024)
When altruistic decisions shape egoistic motives : motivation shift in sequential charitable support
Fanggidae Jappy P, Jin Hyun Seung, Kim Hyoje Jay, Kelly Louise
International Journal of Advertising Vol 42, pp. 1110-1143 (2023)
Regulatory mode and acceptance of online recommendations
Ban Joowon, Kim Hyoje, Sheehan Ben, Manimont Guljira
ANZMAC 2022, pp. 120-122 (2022)
The power of creative advertising : creative ads impair recall and attitudes toward other ads
Jin Hyun Seung, Kerr Gayle, Suh Jaebeom, Kim Hyoje Jay, Sheehan Ben
International Journal of Advertising Vol 41, pp. 1521-1540 (2022)
How service quality and perceived value affect behavioral intentions of ecolodge guests : the moderating effect of a prior visit
Ban Joowon, Kim Hyoje Jay, Sheehan Ben, Prideaux Bruce
Journal of Vacation Marketing Vol 28, pp. 244 - 257 (2022)
Ego depletion and charitable support : the moderating role of self-benefit and other-benefit charitable appeals
Jin Hyun Seeing, Kim Hyoje Jay, Sue Jaebeom, Sheehan Ben, Meeds Robert
Journal of Advertising Vol 50, pp. 479-493 (2021)

More publications

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Professional Activities

Climate Education workshop
University Of Strathclyde (Organisational unit)

More professional activities


Produced, purchased but never consumed: an investigation into the effectiveness of mixed-grade produce packaging in reducing ugly food waste
Manimont, Guljira (Principal Investigator) Kim, Hyoje (Co-investigator) Memery, Juliet (Co-investigator)
01-Jan-2023 - 31-Jan-2025

More projects

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Dr Jay Kim

Email: hyoje.kim@strath.ac.uk
Tel: 548 3696