Dr Jay Kim
Lecturer
Marketing
Personal statement
Dr Hyoje (Jay) Kim (Ph.D., Queensland University of Technology) joined the Strathclyde Business School in 2022. Prior to joining Strathclyde, Dr Kim has worked as an advanced data analytics consultant at a marketing research firm based in Australia. His research examines consumer behaviour and decision-making. In particular, his research explores how consumers process and react to the information they encounter in day-to-day life (e.g., recommendations, product information, marketing campaigns). In addition to this line of inquiry, his research interests include social marketing, the psychology of time, and consumer well-being. He is passionate about uncovering the fundamental sources of social problems, designing simple but effective interventions, and demonstrating their impact in naturalistic real-world settings.
Publications
- When it is relevant, I feel grateful : relevant organizational support drives employee customer orientation
- Kim Hyoje Jay, Beatson Amanda, Sheehan Ben, Johnston Kim, Fazal-e-Hasan Syed, Ban Joowon, Muurlink Olav
- Journal of Managerial Psychology (2025)
- https://doi.org/10.1108/jmp-07-2022-0349
- AI-generated recommendations : roles of language style, perceived AI human-likeness, and recommendation agent
- Baek Tae Hyun, Kim Hyoje, Kim Jungkeun
- International Journal of Hospitality Management Vol 126 (2025)
- https://doi.org/10.1016/j.ijhm.2025.104106
- Experimental insights on how quality management and regulation shape GHG assurance efforts in Korea
- Lee Hyejung, Kim Hyoje, Zhang Yuyu, Gul Ferdinand
- Annual Australian National Centre for Audit and Assurance Research Audit Research Forum (2024)
- When ugly meets ugly : 'ugly bundling' improves the attractiveness of imperfect produce
- Kim Hyoje, Manimont Guljira, Memery Juliet
- Australian & New Zealand Marketing Academy (2024)
- Wow! Interjections improve chatbot performance : the mediating role of anthropomorphism and perceived listening
- Sheehan Ben, Jin Hyun Seung, Martin Brett, Kim Hyoje
- Communication Research Vol 51, pp. 891-917 (2024)
- https://doi.org/10.1177/00936502241273259
- Experimental insights on how quality management and regulation shape GHG assurance efforts in Korea
- Lee Hyejung, Kim Hyoje, Zhang Yuyu, Gul Ferdinand
- Accounting and Finance Association Australia and New Zealand Conference (2024)
Professional Activities
- Climate Education workshop
- Speaker
- 11/11/2022
Projects
- Produced, purchased but never consumed: an investigation into the effectiveness of mixed-grade produce packaging in reducing ugly food waste
- Manimont, Guljira (Principal Investigator) Kim, Hyoje (Co-investigator) Memery, Juliet (Co-investigator)
- 01-Jan-2023 - 31-Jan-2025