Dr Laura Lavertu

Lecturer

Marketing

Contact

Personal statement

I pursued my PhD in Marketing at the University of Edinburgh, where I also taught several undergraduate and postgraduate courses for more than two years. I am now joining the University of Strathclyde as a Lecturer in the Marketing department. I also hold significant industry experience, having worked as a Category Manager for a global technology company for a few years prior to doing my PhD. My research focuses on the impact of technology (e.g., social media, augmented and virtual reality) on consumer-brand interactions. I use both qualitative and quantitative methods, although I am predominantly an experimental researcher. My research has been published in well-known journals such as Psychology & Marketing and Computers in Human Behavior. Beyond research, I really enjoy teaching digital marketing and interacting with motivated and enthusiastic students.

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Area of Expertise

  • Digital Marketing
  • Social Media
  • Augmented and Virtual Reality
  • Artificial Intelligence
  • Impression Management
  • Service Experience
  • Experimental Design

Prize And Awards

Teaching Awards 2024 Nominee
Recipient
2024
SCP 2024 Diversity Grant
Recipient
2024
Teaching Awards 2023 Nominee
Recipient
2023
Fellow of the Higher Education Academy (FHEA)
Recipient
2023
University of Edinburgh Business School Marketing Doctoral Scholarship
Recipient
2020
Edinburgh Award for Professional Development
Recipient
2018

More prizes and awards

Qualifications

Doctorate of Philosophy (PhD) in Marketing
The University of Edinburgh

Postgraduate Certificate in Academic Practice (PgCAP) and Fellowhip Accreditation (FHEA)
The University of Edinburgh

Master of Science (MSc) in Management
The University of Edinburgh

Undergraduate Degree in International Business with Languages (English and Mandarin)
University of Toulouse Jean Jaures and The University of Edinburgh (one-year Erasmus exchange)
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Publications

An examination of digital corporate apologies featuring pet images in response to service failures
Lavertu Laura, Marder Ben, Nazifi Amin, Cowan Kirsten
Academy of Marketing Science World Congress (2024)
The hustle is real : an examination of the self-related consequences of consuming idealized self-promotional content on LinkedIn
Oliver Sebastian, Marder Ben, Lavertu Laura, Cowan Kirsten, Javornik Ana, Osadchaya Elena
Information Technology and People (2024)
https://doi.org/10.1108/ITP-02-2023-0134
To ChatGPT, or not to ChatGPT : navigating the paradoxes of generative AI in the advertising industry
Osadchaya Elena, Marder Ben, Yule Jennifer A, Yau Amy, Lavertu Laura, Stylos Nikolaos, Oliver Sebastian, Angell Rob, Regt Anouk de, Gao Liyu, Qi Kang, Zhang Will Zhiyuan, Zhang Yiwei, Li Jiayuan, AlRabiah Sara
Business Horizons (2024)
https://doi.org/10.1016/j.bushor.2024.05.002
Improving the customer service experience of online brands : an examination of digital corporate apologies featuring pet images in response to service failures
Lavertu Laura, Marder Ben, Nazifi Amin, Cowan Kirsten
Global Brand Conference 2024 (2024)
#Instagram-ability : an investigation of the impact of instagrammable spaces on offline behaviors in retail environments
Lavertu Laura, Marder Ben, Cowan Kirsten

Society for Consumer Psychology Conference (2024)
Examining how and when pet influencers paws-sitively influence consumer responses: : an abstract
Lavertu Laura, Kulow Katina, Cowan Kirsten, Marder Ben
Academy of Marketing Science Conference (2024)

More publications

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Teaching

As a teacher, I aim to not only develop the knowledge of my students but also to encourage them to build analytical and interpersonal skills that will be needed in their future careers. I enjoy co-creating knowledge with students and see myself as a guide/facilitator. 

I taught both at postgraduate and undergraduate levels at the University of Edinburgh, and I am now mainly teaching at the postgraduate level here at Strathclyde.

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Research Interests

My research focuses on the impact of technology (e.g., social media, augmented and virtual reality, artificial intelligence) on consumer-brand interactions and users' well-being. I use both qualitative and quantitative methods, although I am predominantly an experimental researcher. My research has been published in well-known journals such as Psychology & Marketing, the Journal of Advertising Research and Computers in Human Behavior.

Professional Activities

Becoming a Strathclyde supervisor
To be assigned
24/6/2024
Developing doctoral students' careers
To be assigned
19/6/2024
Supporting PGR students
To be assigned
28/5/2024
Grant Writing Challenge
To be assigned
22/5/2024
Doctoral colloquium (Chair) - University of Strathclyde Business School
Chair
13/5/2024
Scottish Business Schools Postgraduate Research Event (Chair) - University of Edinburgh Business School
Chair
25/4/2024

More professional activities

Projects

SCP 2024 Diversity Grant
Lavertu, Laura (Principal Investigator)
Competitive grant to support the costs associated with attending and presenting at the SCP annual conference

$1,500
07-Jan-2024 - 10-Jan-2024
SCP 2023 Doctoral Grant
Lavertu, Laura (Principal Investigator)
Competitive grant to support the costs associated with attending and presenting at the SCP annual conference and doctoral consortium

$500
02-Jan-2023 - 05-Jan-2023

More projects

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Contact

Dr Laura Lavertu
Lecturer
Marketing

Email: laura.lavertu@strath.ac.uk
Tel: 548 4734