Ms Laura Lavertu
Lecturer
Marketing
Personal statement
I pursued my PhD in Marketing at the University of Edinburgh, where I also taught several undergraduate and postgraduate courses for more than two years. I am now joining the University of Strathclyde as a Lecturer in the Marketing department. I also hold significant industry experience, having worked as a Category Manager for a global technology company for a few years prior to doing my PhD. My research focuses on the impact of technology (e.g., social media, augmented and virtual reality) on consumer-brand interactions. I use both qualitative and quantitative methods, although I am predominantly an experimental researcher. My research has been published in well-known journals such as Psychology & Marketing and Computers in Human Behavior. Beyond research, I really enjoy teaching digital marketing and interacting with motivated and enthusiastic students.
Area of Expertise
- Digital Marketing
- Social Media
- Augmented and Virtual Reality
- Artificial Intelligence
- Impression Management
- Service Experience
- Experimental Design
Prize And Awards
- Teaching Awards 2024 Nominee
- Recipient
- 2024
- Teaching Awards 2023 Nominee
- Recipient
- 2023
- University of Edinburgh Business School Marketing Doctoral Scholarship
- Recipient
- 2020
- Edinburgh Award for Professional Development
- Recipient
- 2018
- University of Edinburgh Business School merit scholarship
- Recipient
- 2017
- Baccalaureate Merit scholarship
- Recipient
- 2014
Qualifications
Doctorate of Philosophy (PhD) in MarketingThe University of Edinburgh
Postgraduate Certificate in Academic Practice (PgCAP) and Fellowhip Accreditation (FHEA)
The University of Edinburgh
Master of Science (MSc) in Management
The University of Edinburgh
Undergraduate Degree in International Business with Languages (English and Mandarin)
University of Toulouse Jean Jaures and The University of Edinburgh (one-year Erasmus exchange)
Publications
- Improving the customer service experience of online brands : an examination of digital corporate apologies featuring pet images in response to service failures
- Lavertu Laura, Marder Ben, Nazifi Amin, Cowan Kirsten
- Global Brand Conference 2024 (2024)
- #Instagram-ability : an investigation of the impact of instagrammable spaces on offline behaviors in retail environments
- Lavertu Laura, Marder Ben, Cowan Kirsten
Society for Consumer Psychology Conference (2024)- Examining how and when pet influencers paws-sitively influence consumer responses: : an abstract
- Lavertu Laura, Kulow Katina, Cowan Kirsten, Marder Ben
- Academy of Marketing Science Conference (2024)
- An examination of digital corporate apologies featuring pet images in response to service failures
- Lavertu Laura, Marder Ben, Nazifi Amin, Cowan Kirsten
- Academy of Marketing Science World Congress (2024)
- Does LinkedIn cause imposter syndrome? : An empirical examination of well-being and consumption-related effects
- Marder Ben, Javornik Ana, Qi Kang, Oliver Sebastian, Lavertu Laura, Cowan Kirsten
- Psychology and Marketing (2023)
- https://doi.org/10.1002/mar.21926
- Unleashing the potential of ads featuring pets through product congruence and ad immersiveness
- Lavertu Laura, Cowan Kirsten, Marder Ben
- Academy of Marketing Science Conference (2023)
Teaching
As a teacher, I aim to not only develop the knowledge of my students but also to encourage them to build analytical and interpersonal skills that will be needed in their future careers. I enjoy co-creating knowledge with students and see myself as a guide/facilitator.
I taught both at postgraduate and undergraduate levels at the University of Edinburgh, and I am now mainly teaching at the postgraduate level here at Strathclyde.
Research Interests
My research focuses on the impact of technology (e.g., social media, augmented and virtual reality, artificial intelligence) on consumer-brand interactions. I use both qualitative and quantitative methods, although I am predominantly an experimental researcher. My research has been published in well-known journals such as Psychology & Marketing and Computers in Human Behavior.
Professional Activities
- Becoming a Strathclyde supervisor
- Participant
- 24/6/2024
- Developing doctoral students' careers
- Participant
- 19/6/2024
- Supporting PGR students
- Participant
- 28/5/2024
- Preparing students for Viva
- Participant
- 16/4/2024
- Engaging students with writing
- Participant
- 4/4/2024
- Job Markets Interviews Seminar (Speaker)
- Speaker
- 21/2/2024
Projects
- SCP 2024 Diversity Grant
- Lavertu, Laura (Principal Investigator)
- Competitive grant to support the costs associated with attending and presenting at the SCP annual conference
$1,500 - 07-Jan-2024 - 10-Jan-2024
- SCP 2023 Doctoral Grant
- Lavertu, Laura (Principal Investigator)
- Competitive grant to support the costs associated with attending and presenting at the SCP annual conference and doctoral consortium
$500 - 02-Jan-2023 - 05-Jan-2023