Professor Jillian MacBryde

Hunter Centre for Entrepreneurship, Strategy and Innovation

Personal statement

Jill MacBryde is Professor of Innovation within the Hunter Centre for Entrepreneurship. She is currently Associate Principal, Entrepreneurship and Enterprise for the University. Jill is Co-Director of the ESRC Made Smarter Network Plus, “InterAct” network, which aims to bring insights from the social sciences to support the innovation and diffusion of digital technologies that will result in a stronger, more resilient, manufacturing base. The theme throughout Jill’s work is innovation in changing environments. She is particularly active within manufacturing and emerging technologies. Recent research projects include productivity in manufacturing, the impact of Covid on UK manufacturing, and the future of manufacturing work. Jill also works with policy makers and the public sector. She is currently a member of the Innovate UK/ESRC Innovation Caucus and a member of the Innovate UK Future Flight Advisory Board.

Expertise

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Prize And Awards

Recognised as one of 50 faces of KTP: Recipient; 1/3/2026

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Publications

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Publications

From Digital Ambition to Sustainable Impact : What the InterAct Evidence Tells Us About Digital Transformation in UK Manufacturing SMEs: Ates Aylin, Konyalioglu Aziz Kemal, Hyslop-Mavroudis Amy, MacBryde Jillian, Conway Elaine, Raffoni Anna, Georgiadou Elena, Godsell Janet, Broadhurst Kate, Chen Lei; (2026)
Digital transformation in heritage manufacturing: Hyslop-Mavroudis Amy, Ates Aylin, MacBryde Jillian; British Academy of Management 2026 Conference (2026)
The sustainability paradox in heritage manufacturing : How institutional complexity undermines environmental goals in SME textile production: Hyslop-Mavroudis Amy, Ates Aylin, MacBryde Jillian; 13th EurOMA Sustainable Operations and Supply Chains Forum (2026)
Innovative mechanisms to encourage the early integration of social science in the development on novel technologies.: MacBryde Jillian; Innovations in Innovation Policy (2025) (2025); https://doi.org/10.4337/9781035322206
Can Scotland deliver on circular economy, social upgrading, and internationalisation? Insights from a knowledge exchange initiative: Marques-McEwan Melissa, Bititci Umit, MacBryde Jillian, Paterson Audrey, Arshed Norin, Jackson William, Oyelakin John; (2024); https://doi.org/10.17861/S4VQ-GF13
Where next for manufacturing productivity research? : Propositions based on exploratory empirical investigation: Clegg Ben, MacBryde Jill, Ball Peter, Masi Donato, Mullen Helen, Despoudi Stella; International Journal of Productivity and Performance Management (2024); https://doi.org/10.1108/IJPPM-05-2023-0229

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Research

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Professional Activities

Sustainable Design and Manufacturing Conference 2026: Participant; 9/7/2026
Job Crafting Webinar: Supporting Digital Transformation in Manufacturing, InterAct Youtube channel: Speaker; 2/7/2026
Flinders University: Visiting researcher; 16/2/2026
UKRI (External organisation): Advisor; 1/1/2026
Scotland Manufacturing and Supply Chain Conference, Oct 2025: Participant; 1/10/2025
Sustainable Design and Manufacturing Conference 2025: Participant; 18/9/2025

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Projects

Made Smarter Innovation - Amplifying the Impact of Ingeract: MacBryde, Jillian (Principal Investigator) Ates, Aylin (Co-investigator) Lindsay, Colin (Co-investigator); 01-Jan-2025 - 31-Jan-2026
People - Led Net Zero: Accelerating our Transition: MacBryde, Jillian (Principal Investigator) Hannon, Matthew (Co-investigator); 01-Jan-2025 - 31-Jan-2030
ReMake Value Retention Centre: Fitzpatrick, Stephen (Principal Investigator) MacBryde, Jillian (Co-investigator) MacLeod, Charles Norman (Co-investigator) Pierce, Gareth (Co-investigator) Revie, Matthew (Co-investigator) Walls, Lesley (Co-investigator) Wynne, Bradley (Co-investigator) Hernandez, Jose Luis (Research Co-investigator) Liu, Zhe (Research Co-investigator) Reimer, Andreas (Research Co-investigator) Adu-Amankwa, Kwaku (Researcher) Lai, Jushui (Researcher); 01-Jan-2024 - 30-Jan-2028
KTP - Coolside Ltd. Project will embed knowledge to enable product lifecycle optimisation and carbon footprint reduction through the design and manufacture of products from recycled polymer-materials.: Sillars, Fiona (Principal Investigator) Liggat, John (Co-investigator) MacBryde, Jillian (Co-investigator) Marrocco, Tiziana (Co-investigator); 01-Jan-2023 - 30-Jan-2025
Development of an Intelligent Scheduling System to Optimise the Sustainability Measures in Multi-disciplinary Engineering Projects (SRPE contribution): Wong, Andy TC (Principal Investigator) MacBryde, Jillian (Co-investigator); 01-Jan-2022 - 31-Jan-2026
KTP 13315 - Alba Facilities Services Limited. The project will embed expertise in business process management and embed cultural change throughout the organisation.: Smith, Marisa (Principal Investigator) Casulli, Lucrezia (Co-investigator) MacBryde, Jillian (Co-investigator); 01-Jan-2022 - 31-Jan-2024