Mr Thomas McAlinden

Teaching Fellow

Marketing

Contact

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Personal statement

Thomas McAlinden is a marketing educator and Chartered Marketer whose work focuses on bridging academic excellence with industry practice. He joined the University of Strathclyde in August 2014 and is currently a Teaching Fellow in the Department of Marketing, delivering teaching across undergraduate, honours, postgraduate and MBA programmes.

Prior to joining the University, Thomas held a range of marketing roles within industry. Alongside his industry career, Thomas also gained several years’ teaching experience delivering professional marketing qualifications for the Chartered Institute of Marketing (CIM), supporting marketing practitioners in developing their professional knowledge and advancing their careers.

Thomas is a proud “Strathclyder” and has completed several qualifications at the University of Strathclyde, including an MBA (Distinction), MSc (Distinction), BA (Hons) in Marketing, and a Postgraduate Certificate in Teaching and Learning in Higher Education.

He is committed to continuing professional development and has supplemented his academic qualifications with a number of professional credentials, including Certified Business & Management Educator from the Chartered Association of Business Schools; becoming a Fellow of the CIM as well as being a Chatered Marketer; completing the Professional Diploma in Digital Marketing from the Digital Marketing Institute; and the Certificate in Disruptive Strategy from Harvard Business School Online.

Within the Department of Marketing, Thomas also holds the role of Deputy Director of Undergraduate and Honours Programmes and contributes to departmental governance through membership of the Departmental Ethics Committee and the Undergraduate Management Review Committee.

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Teaching

The main interest areas are:

  • Brand Management
  • Strategic Marketing
  • Consumer Behaviour
  • Innovation
  • FMCG
  • Shopper Marketing

However, Thomas has a wide and varied teaching role within the university across both Undergraduate, Honours, Masters and MBA. Module Co-ordinator roles involve:

  • MG925/MB902 Marketing Management (MSc) - Module Co-ordinator 
  • MB973 MBA Marketing Management (Oman & Bahrain) 
  • MK412/500 Brand Management (Honours) 
  • MK430 Brand Building in an FMCG Context (Honours)
  • MK839/MK840 Brand Management & Strategy (MSc)
  • MB959 Brand Management & Strategy (Elective - MSc)
  • MG956 Brand Management & Strategy (Elective - MBA)

Thomas also teaches on the following:

  • OB308 Markets, Customers & Research Methods For Businesses

Previous Teaching include:

  • MK209 Understanding Consumers & Markets (Undergraduate) - Module Co-Ordinator
  • MK212 Services & Retail Marketing (Undergraduate)
  • MK972 Consumer Behaviour (MSc)
  • MK994 Integrated Marketing Communications (Masters)
  • MK208 Consumer Behaviour in A Global Content (Undergraduate)
  • MK419 Sports Marketing (Honours)
  • MK415 International Business Management (Honours)
  • MK803 Sports Marketing in a Global Context (MSc)
  • OB903 Senior Leaders Degree Apprentice (MBA) Marketing Management & Social Responsibility
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Professional Activities

Becoming an Education-focussed Professor Programme (Efp)
Participant
24/3/2026
Rachel McGovern
Host
13/3/2026
Grand Finale - MK412/500 Brand Management Top 5 Brand Plan Presentations
Organiser
11/3/2026
Anglia Ruskin University
Visiting researcher
24/2/2026
Lorna Thomas
Host
20/2/2026
April Pollock
Host
20/2/2026

More professional activities

Projects

Case Club
Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) Paddison, Andrew (Co-investigator) McAlinden, Thomas (Co-investigator) Lavertu, Laura (Co-investigator) Mendes, Anthea (Co-investigator) Black, Iain (Co-investigator) Johnstone, Jane (Co-investigator) Roman-Kamphaus, Urszula (Co-investigator)
This is the teaching case writing club within the Business School producing material in support of pedagogic efforts that integrates UNSDGs.
16-Jan-2024
Implementing a co-design approach on an Honours course.
Mendes, Anthea (Principal Investigator) McAlinden, Thomas (Co-investigator)
To incorporate service learning into the curriculum
01-Jan-2023 - 31-Jan-2024
Consultancy Project - Care Sector
McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
Consultancy Project with colleague - Professor Spiros Gounaris
15-Jan-2018 - 15-Jan-2019

More projects

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Contact

Mr Thomas McAlinden
Teaching Fellow
Marketing

Email: thomas.mcalinden@strath.ac.uk
Tel: 548 3249