Mr Thomas McAlinden

Teaching Fellow


Personal statement

Having joined the University of Strathclyde in August 2014, Thomas McAlinden is currently a Teaching Fellow with a wide teaching remit from Undergraduate, Honours, Masters and on the flagship MBA. Prior to joining the University, Thomas held several marketing roles ranging from digital marketing, event management, brand management and finally as a markeing consultant and has worked on numerous brands (regional and national) in various product categories and sectors ranging from £2 million to £65 million helping them grow in both volume and value and gaining and maintaining a loyal consumer following.

In conjunction with working in industry and prior to joining the university, Thomas also gained several years teaching experience on the professional CIM marketing qualifications helping marketers improve their skills, knowledge and ultimately helping them enhancing their marketing careers.

Thomas is a 'Strathclyder' having gained numerous qualifications at the university including:

- MBA with Distinction

- MSc with Distinction

- BA Hons in Marketing

- Postgraduate Certificate in Teaching & Learning in Higher Education


In addition to this, Thomas is committed to his continuing professional development and has supplemented his qualifications from the University of Strathclyde with the following:

- Chartered Postgrad Diploma in Marketing from the Chartered Institute of Marketing

- Diploma in Professional Marketing from the Chartered Institute of Marketing

- Certificate in Disruptive Strategy - Harvard Business School (HBX)

Within the Department of Marketing at the University of Strathclyde, Thomas is also the Deputy Director of the Undergraduate & Honours programmes as well as being a member of both the Ethics Committee as well as Undergraduate Management Review Committee.


Has expertise in:

    - Business Growth & Improvement via Innovation
    - Strategy Analysis, Evaluation & Formulation
    - Brand Strategist
    - Marketing Strategy
    - Adoption & Implementation of eCRM strategies
    - Presenting to both small and large groups
    - Making understanding the subject of marketing enjoyable and not a chore.

Prizes and awards

Awarded Best in Faculty - Business (2018/19)
Shortlisted for Best Lecturer within the Business School (2017/18)
Nominated - Most Enthusiastic (2017/18)
Nominated - Most Supportive (2016/17).
Nominated - Most Enthusiastic (2016/17)
Shortlisted for Best Lecturer within the Business School (2015/16)

More prizes and awards


The main interest areas are:

- Brand Management

- Strategic Marketing

- Consumer Behaviour

- Innovation

- eCRM

However, Thomas has a wide and varied teaching role within the university across both Undergraduate, Honours as well as Masters courses:

- MG925 Marketing Management (Masters) - Class Co-ordinator

- MK209 Understanding Consumers & Markets (Undergraduate) - Class Co-Ordinator

- MK994 Integrated Marketing Communications (Masters) - Class Co-Ordinator

- MK412 Brand Management (Honours)

- MK415 International Business Management (Honours)

- MK419 Sports Marketing (Honours)

- MK803 Sports Marketing in a Global Context (Masters)

However, Thomas also has experience of teaching upon the following courses:

- MK212 Services & Retail Marketing (Undergraduate)

 - MK972 Consumer Behaviour (Masters)

- MK208 Consumer Behaviour in A Global Content (Undergraduate)

- MG956 Brand Management & Strategy (MBA)

Professional activities

Accreditation of MK209 Understanding Consumers & Markets Module by MRS (Market Research Society)
IIM-C Immersion Programme: eCRM - Opportunities & Challenges in a Digital World Workshop
External Examiner: University of Huddersfield
European Marketing Academy (EMAC) Reviewer: Spring 2018 (Event)
Peer reviewer
9th EMAC Regional Conference - Marketing Challenges, Innovations and Trends in Emerging Markets: EMAC Reviewer (Event)
Peer reviewer
Supervised the winning UK student entry for the annual CIM marketing competition - The Pitch (2018).

More professional activities


Consultancy Project - Care Sector
McAlinden, Thomas (Co-investigator) Gounaris, Spiros (Principal Investigator)
Consultancy Project with colleague - Professor Spiros Gounaris
15-Jan-2018 - 15-Jan-2019

More projects