Dr Natalie Mcdougall

Lecturer

Marketing

Personal statement

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation. I currently teach across a number of undergraduate and postgraduate classes, and contribute to the department's 'Business  innovation & networks' research stream. 

I have presented my research internationally and published in high ranking journals, including Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD and MSc in Supply Chain & Operations management from the University of Strathclyde. 

Publications

Leveraging competitiveness from sustainable operations : frameworks to understand the dynamic capabilities needed to realise NRBV supply chain strategies
McDougall Natalie, Wagner Beverly, MacBryde Jill
Supply Chain Management: An International Journal (2021)
https://doi.org/10.1108/SCM-11-2018-0393
The power of purpose – lessons in agility from the Ventilator Challenge
Fearne Andrew, Wagner Beverly, Mcdougall Natalie, Loseby David
Supply Chain Management: An International Journal Vol 26, pp. 753-766 (2021)
https://doi.org/10.1108/SCM-09-2020-0468
An empirical explanation of the natural-resource-based view of the firm
McDougall Natalie, Wagner Beverly, MacBryde Jill
Production Planning and Control Vol 30, pp. 1366-1382 (2019)
https://doi.org/10.1080/09537287.2019.1620361
A natural-resource-based approach to closed-loop supply chain management : competitive environmental sustainability in the fashion sector
Mcdougall Natalie
6th International Workshop on Luxury Retail, Operations and Supply Chain Management (2018)
A dynamic NRBV framework for innovative sustainable operations
Mcdougall Natalie, Wagner Beverly, MacBryde Jillian
23rd Innovation and Product Development Management Conference (2016)
Exploring dynamic natural-resource-based capabilities for sustainable agri-food chains
McDougall Natalie, Wagner Beverly, MacBryde Jillian
Sustainable Design and Manufacturing 2016 3rd International Conference on Sustainable Design and Manufacturing, SDM 2016 Smart Innovation, Systems and Technologies Vol 52, pp. 455-465 (2016)
https://doi.org/10.1007/978-3-319-32098-4_39

More publications

Teaching

I am class co-ordinator for the faculty class Academic Skills and the MSc class Supply Chain Digitalisation. I also teach Marketing Research in a Digital Age, supervise Marketing Works projects and provide dissertation supervision at undergraduate and postgraduate levels.

Throughout my career I have taught a broad range of marketing topics, spanning introductory marketing, strategic marketing, consumer behaviour, communications and international marketing. I prioritse a research led approach and welcome industry engagement. I have been nominated as 'Most Innovative' in the University of Strathclyde Teaching Awards. 

Research interests

Coming from a marketing and operations background, my research interests surround competitiveness, sustainability and innovation in a supply chain context. I am currently exploring topics of circularity, disruption, resilience and digitalisation. I actively engage with industry throughout my research, with a particular emphasis on the food chain. 

I supervise PhD students in topics relating to sustainability, digitalisation and circular operations. 

Professional activities

R&D Management Conference 2021
Participant
7/7/2021
R&D Management Conference 2021
Organiser
6/7/2021
Journal of Business Research (Journal)
Peer reviewer
1/2/2021
R&D Management Conference 2020
Participant
27/6/2020
Production Planning and Control (Journal)
Peer reviewer
2020
Supply Chain Management: An International Journal (Journal)
Peer reviewer
2019

More professional activities