Dr Natalie Mcdougall



Personal statement

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation. I currently teach across a number of undergraduate and postgraduate classes.

I have presented my research internationally and published in high ranking journals, including Journal of Business Research, Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD in Marketing and MSc in Supply Chain & Operations management from the University of Strathclyde. 


Competitive benefits & incentivisation at internal, supply chain & societal level circular operations in UK agri-food SMEs
Mcdougall Natalie, Wagner Beverly, MacBryde Jillian
Journal of Business Research Vol 144, pp. 1149-1162 (2022)
The power of purpose – lessons in agility from the Ventilator Challenge
Fearne Andrew, Wagner Beverly, Mcdougall Natalie, Loseby David
Supply Chain Management: An International Journal Vol 26, pp. 753-766 (2021)
Leveraging competitiveness from sustainable operations : frameworks to understand the dynamic capabilities needed to realise NRBV supply chain strategies
McDougall Natalie, Wagner Beverly, MacBryde Jill
Supply Chain Management: An International Journal (2021)
An empirical explanation of the natural-resource-based view of the firm
McDougall Natalie, Wagner Beverly, MacBryde Jill
Production Planning and Control Vol 30, pp. 1366-1382 (2019)
A natural-resource-based approach to closed-loop supply chain management : competitive environmental sustainability in the fashion sector
Mcdougall Natalie
6th International Workshop on Luxury Retail, Operations and Supply Chain Management (2018)
A dynamic NRBV framework for innovative sustainable operations
Mcdougall Natalie, Wagner Beverly, MacBryde Jillian
23rd Innovation and Product Development Management Conference (2016)

More publications


I am class co-ordinator for the faculty class Academic Skills (BF111) and the MSc classes Supply Chain Digitalisation (MK817), Consumer Behaviour (MK820) and Strategic Marketing Management (MK970). I also teach Marketing Research in a Digital Age (MK815) and supervise Marketing Works projects and dissertations at undergraduate and postgraduate levels.

Throughout my career I have taught a broad range of marketing topics, spanning introductory marketing, strategic marketing, consumer behaviour, communications and international marketing. I prioritse a research led approach and welcome industry engagement. I have been nominated as 'Most Innovative' in the University of Strathclyde Teaching Awards. 

Research interests

Coming from a marketing and operations background, my research interests surround competitiveness, sustainability and innovation in a supply chain context. I am currently exploring topics of circularity, disruption, resilience and digitalisation. I actively engage with industry throughout my research, with a particular emphasis on the food chain. 

I supervise PhD students in topics relating to sustainability, digitalisation and circular operations. 

Professional activities

Global Fashion Conference
Member of programme committee
10th International Conference on Sustainable Design and Manufacturing
Member of programme committee
InterAct Annual Conference
9th International Conference on Sustainable Design & Manufacturing (Event)
Peer reviewer
R&D Management Conference 2023
R&D Management Conference 2021

More professional activities


Interact Early Career Researcher Fellowship
Mcdougall, Natalie (Principal Investigator)
01-Jan-2022 - 30-Jan-2023
Exploring the evolution of supply chain localisation in response to disruption
Mcdougall, Natalie (Principal Investigator)
02-Jan-2022 - 03-Jan-2022
Mitigating capacities for global supply disruptions: a case study of the dairy chain during Covid-19
Mcdougall, Natalie (Principal Investigator)
01-Jan-2020 - 01-Jan-2023

More projects