Dr Natalie Mcdougall

Lecturer

Marketing

Personal statement

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation in fast moving consumer goods. I currently teach across a number of undergraduate and postgraduate classes, and contribute to the department's 'Business  innovation & networks' research stream. 

I have presented my research internationally and published in high ranking journals, including Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD and MSc in Supply Chain & Operations management from the University of Strathclyde. 

Publications

Leveraging competitiveness from sustainable operations : frameworks to understand the dynamic capabilities needed to realise NRBV supply chain strategies
McDougall Natalie, Wagner Beverly, MacBryde Jill
Supply Chain Management: An International Journal (2021)
https://doi.org/10.1108/SCM-11-2018-0393
An empirical explanation of the natural-resource-based view of the firm
McDougall Natalie, Wagner Beverly, MacBryde Jill
Production Planning and Control Vol 30, pp. 1366-1382 (2019)
https://doi.org/10.1080/09537287.2019.1620361
A natural-resource-based approach to closed-loop supply chain management : competitive environmental sustainability in the fashion sector
Mcdougall Natalie
6th International Workshop on Luxury Retail, Operations and Supply Chain Management (2018)
A dynamic NRBV framework for innovative sustainable operations
Mcdougall Natalie, Wagner Beverly, MacBryde Jillian
23rd Innovation and Product Development Management Conference (2016)
Exploring dynamic natural-resource-based capabilities for sustainable agri-food chains
McDougall Natalie, Wagner Beverly, MacBryde Jillian
Sustainable Design and Manufacturing 2016 3rd International Conference on Sustainable Design and Manufacturing, SDM 2016 Smart Innovation, Systems and Technologies Vol 52, pp. 455-465 (2016)
https://doi.org/10.1007/978-3-319-32098-4_39
A natural-resource-based perspective of SSCM in the Scottish food sector
Mcdougall Natalie
24th Annual IPSERA conference (2015)

More publications

Teaching

I have covered a broad range of marketing topics throughout my teaching career, including introductory marketing, strategic marketing, consumer behaviour, communications and international marketing. This year I am class co-ordinator for Supply Chain Digitalisation, as well as teaching Marketing Research in a Digital Age and Managing Integrated Marketing Communications. I am also involved in Marketing Works and dissertation supervision at undergraduate and postgraduate levels. 

Research interests

Coming from a marketing and operations background, my research interests surround supply chain management. I am particularly interested in sustainability and innovation and the maximisation of competitiveness throughout the supply chain, with a focus on fast moving consumer goods. More recently, I have been exploring topics of circularity in UK agri-food and supply chain resilience following the Covid-19 pandemic. 

Professional activities

R&D Management Conference 2021
Participant
7/7/2021
R&D Management Conference 2021
Organiser
6/7/2021
Journal of Business Research (Journal)
Peer reviewer
1/2/2021
R&D Management Conference 2020
Participant
27/6/2020
Production Planning and Control (Journal)
Peer reviewer
2020
Supply Chain Management: An International Journal (Journal)
Peer reviewer
2019

More professional activities