Dr Natalie Mcdougall




Personal statement

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation. I currently teach across a number of undergraduate and postgraduate classes. I am the Depute Director of Post-Graduate Teaching (January in-take). 

I have presented my research internationally and published in high ranking journals, including Journal of Business Research, Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD in Marketing and MSc in Supply Chain & Operations Management from the University of Strathclyde. 

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Mitigating the effects of global disruptions on supply chains : gaining insights from the dairy industry during Covid-19
Lemke Fred, Elgersma Erik, Wagner Beverly, McDougall Natalie
Production Planning and Control (2024)
Competitive benefits & incentivisation at internal, supply chain & societal level circular operations in UK agri-food SMEs
Mcdougall Natalie, Wagner Beverly, MacBryde Jillian
Journal of Business Research Vol 144, pp. 1149-1162 (2022)
The power of purpose – lessons in agility from the Ventilator Challenge
Fearne Andrew, Wagner Beverly, Mcdougall Natalie, Loseby David
Supply Chain Management: An International Journal Vol 26, pp. 753-766 (2021)
Leveraging competitiveness from sustainable operations : frameworks to understand the dynamic capabilities needed to realise NRBV supply chain strategies
McDougall Natalie, Wagner Beverly, MacBryde Jill
Supply Chain Management: An International Journal (2021)
An empirical explanation of the natural-resource-based view of the firm
McDougall Natalie, Wagner Beverly, MacBryde Jill
Production Planning and Control Vol 30, pp. 1366-1382 (2019)
A natural-resource-based approach to closed-loop supply chain management : competitive environmental sustainability in the fashion sector
Mcdougall Natalie
6th International Workshop on Luxury Retail, Operations and Supply Chain Management (2018)

More publications

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I am Deputy Director of Post-Gradute Teaching for the Deparment of Marketing and class co-ordinator of several classes:  Academic Skills (BF111); Supply Chain Digitalisation (MK817); Consumer Behaviour (MK820); Strategic Marketing Management (MK970). I am the Marketing Lead for the Business School's Breaking Barriers class, which collaborates with Scottish Power & STV to deliver teaching and work experience to young adults with Autism Spectrum Disorder. I supervise Marketing Works projects and dissertations at undergraduate and postgraduate levels.

Throughout my teaching I prioritse a research led approach and welcome industry engagement. I have been nominated as 'Most Innovative', 'Most Enthusisastic' and 'Going the Extra Mile' in the University of Strathclyde Teaching Excellence Awards. 

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Research Interests

Coming from a marketing and operations background, my research interests surround competitiveness, sustainability and innovation in a supply chain context. I am the recipient of two EPSRC Interact grants, focused on topics of innovation and digitalisation, and I am currently working on projects related to circularity and localisation. 

I actively engage with industry throughout my research, with a particular emphasis on the food chain and sustainable fashion. I have also worked with policy makers, contributing to efforts to drive initiatives for circular strategies in Scottish & EU operations. Much of my research aligns with Sustainable Development Goals. 

Professional Activities

The shape of supply chain relationships for circularity strategies: a resource dependence view of Brazilian manufacturers
Global Fashion Conference
Member of programme committee
10th International Conference on Sustainable Design and Manufacturing
Member of programme committee
Business Strategy and Environment (Journal)
Peer reviewer
InterAct Annual Conference
9th International Conference on Sustainable Design & Manufacturing (Event)
Peer reviewer

More professional activities


Enabling Digital Transformation for SMEs: An Industry 4.0 Open Innovation Platform
Wagner, Beverly (Principal Investigator) Mcdougall, Natalie (Co-investigator)
10-Jan-2023 - 28-Jan-2024
Interact Early Career Researcher Fellowship
Mcdougall, Natalie (Principal Investigator)
01-Jan-2022 - 31-Jan-2023

More projects

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Dr Natalie Mcdougall

Email: n.mcdougall@strath.ac.uk
Tel: 548 4801