Dr Natalie Mcdougall

Lecturer

Marketing

Personal statement

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation. I currently teach across a number of undergraduate and postgraduate classes, and contribute to the department's 'Business  innovation & networks' research stream. 

I have presented my research internationally and published in high ranking journals, including Journal of Business Research, Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD in Marketing and MSc in Supply Chain & Operations management from the University of Strathclyde. 

Publications

Competitive benefits & incentivisation at internal, supply chain & societal level circular operations in UK agri-food SMEs
Mcdougall Natalie, Wagner Beverly, MacBryde Jillian
Journal of Business Research Vol 144, pp. 1149-1162 (2022)
https://doi.org/10.1016/j.jbusres.2022.02.060
The power of purpose – lessons in agility from the Ventilator Challenge
Fearne Andrew, Wagner Beverly, Mcdougall Natalie, Loseby David
Supply Chain Management: An International Journal Vol 26, pp. 753-766 (2021)
https://doi.org/10.1108/SCM-09-2020-0468
Leveraging competitiveness from sustainable operations : frameworks to understand the dynamic capabilities needed to realise NRBV supply chain strategies
McDougall Natalie, Wagner Beverly, MacBryde Jill
Supply Chain Management: An International Journal (2021)
https://doi.org/10.1108/SCM-11-2018-0393
An empirical explanation of the natural-resource-based view of the firm
McDougall Natalie, Wagner Beverly, MacBryde Jill
Production Planning and Control Vol 30, pp. 1366-1382 (2019)
https://doi.org/10.1080/09537287.2019.1620361
A natural-resource-based approach to closed-loop supply chain management : competitive environmental sustainability in the fashion sector
Mcdougall Natalie
6th International Workshop on Luxury Retail, Operations and Supply Chain Management (2018)
A dynamic NRBV framework for innovative sustainable operations
Mcdougall Natalie, Wagner Beverly, MacBryde Jillian
23rd Innovation and Product Development Management Conference (2016)

More publications

Teaching

I am class co-ordinator for the faculty class Academic Skills (BF111) and the MSc classes Supply Chain Digitalisation (MK817) and Consumer Behaviour (MK820). I also teach Marketing Research in a Digital Age (MK815) and Strategic Marketing (MK825). I supervise Marketing Works projects and provide dissertation supervision at undergraduate and postgraduate levels.

Throughout my career I have taught a broad range of marketing topics, spanning introductory marketing, strategic marketing, consumer behaviour, communications and international marketing. I prioritse a research led approach and welcome industry engagement. I have been nominated as 'Most Innovative' in the University of Strathclyde Teaching Awards. 

Research interests

Coming from a marketing and operations background, my research interests surround competitiveness, sustainability and innovation in a supply chain context. I am currently exploring topics of circularity, disruption, resilience and digitalisation. I actively engage with industry throughout my research, with a particular emphasis on the food chain. 

I supervise PhD students in topics relating to sustainability, digitalisation and circular operations. 

Professional activities

R&D Management Conference 2021
Participant
7/7/2021
R&D Management Conference 2021
Organiser
6/7/2021
Journal of Business Research (Journal)
Peer reviewer
1/2/2021
R&D Management Conference 2020
Participant
27/6/2020
Food Waste & the Circular Economy
Speaker
19/3/2020
Production Planning and Control (Journal)
Peer reviewer
2020

More professional activities