Dr Natalie Mcdougall

Lecturer

Marketing

Personal statement

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation. I currently teach across a number of undergraduate and postgraduate classes. I am the Depute Director of Post-Graduate Teaching (January in-take).

I have presented my research internationally and published in high ranking journals, including Journal of Business Research, Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD in Marketing and MSc in Supply Chain & Operations Management from the University of Strathclyde.

Expertise

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Prize And Awards

Strathclyde Medal: Recipient; 2022
Research Excellence Award - Frugal innovation for Sustainable & Resilient Energy Resource Optimization: Mitigating the Energy Crisis: Recipient; 2022
InterAct ECR Fellowship: Recipient; 2022
Research Excellence Award -Theoretical Development and Empirical Investigation into the effects of disruptive technological change on smart supply chain innovation: a focus on sustainability: Recipient; 2020
IPSERA Bursary Winner: Recipient; 29/3/2015

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Publications

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Publications

Mitigating the effects of global disruptions on supply chains : gaining insights from the dairy industry during Covid-19: Lemke Fred, Elgersma Erik, Wagner Beverly, McDougall Natalie; Production Planning and Control (2024); https://doi.org/10.1080/09537287.2024.2319736
Competitive benefits & incentivisation at internal, supply chain & societal level circular operations in UK agri-food SMEs: Mcdougall Natalie, Wagner Beverly, MacBryde Jillian; Journal of Business Research Vol 144, pp. 1149-1162 (2022); https://doi.org/10.1016/j.jbusres.2022.02.060
The power of purpose – lessons in agility from the Ventilator Challenge: Fearne Andrew, Wagner Beverly, Mcdougall Natalie, Loseby David; Supply Chain Management: An International Journal Vol 26, pp. 753-766 (2021); https://doi.org/10.1108/SCM-09-2020-0468
Leveraging competitiveness from sustainable operations : frameworks to understand the dynamic capabilities needed to realise NRBV supply chain strategies: McDougall Natalie, Wagner Beverly, MacBryde Jill; Supply Chain Management: An International Journal (2021); https://doi.org/10.1108/SCM-11-2018-0393
An empirical explanation of the natural-resource-based view of the firm: McDougall Natalie, Wagner Beverly, MacBryde Jill; Production Planning and Control Vol 30, pp. 1366-1382 (2019); https://doi.org/10.1080/09537287.2019.1620361
A natural-resource-based approach to closed-loop supply chain management : competitive environmental sustainability in the fashion sector: Mcdougall Natalie; 6th International Workshop on Luxury Retail, Operations and Supply Chain Management (2018)

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Teaching

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Teaching

I am Deputy Director of Post-Gradute Teaching for the Deparment of Marketing and class co-ordinator of several classes: Academic Skills (BF111); Supply Chain Digitalisation (MK817); Consumer Behaviour (MK820); Strategic Marketing Management (MK970). I am the Marketing Lead for the Business School's Breaking Barriers class, which collaborates with Scottish Power & STV to deliver teaching and work experience to young adults with Autism Spectrum Disorder. I supervise Marketing Works projects and dissertations at undergraduate and postgraduate levels.

Throughout my teaching I prioritse a research led approach and welcome industry engagement. I have been nominated as 'Most Innovative', 'Most Enthusisastic' and 'Going the Extra Mile' in the University of Strathclyde Teaching Excellence Awards.

Research

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Research Interests

Coming from a marketing and operations background, my research interests surround competitiveness, sustainability and innovation in a supply chain context. I am the recipient of two EPSRC Interact grants, focused on topics of innovation and digitalisation, and I am currently working on projects related to circularity and localisation.

I actively engage with industry throughout my research, with a particular emphasis on the food chain and sustainable fashion. I have also worked with policy makers, contributing to efforts to drive initiatives for circular strategies in Scottish & EU operations. Much of my research aligns with Sustainable Development Goals.