Dr Natalie Mcdougall



Personal statement

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation. I currently teach across a number of undergraduate and postgraduate classes.

I have presented my research internationally and published in high ranking journals, including Journal of Business Research, Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD in Marketing and MSc in Supply Chain & Operations management from the University of Strathclyde. 


Competitive benefits & incentivisation at internal, supply chain & societal level circular operations in UK agri-food SMEs
Mcdougall Natalie, Wagner Beverly, MacBryde Jillian
Journal of Business Research Vol 144, pp. 1149-1162 (2022)
The power of purpose – lessons in agility from the Ventilator Challenge
Fearne Andrew, Wagner Beverly, Mcdougall Natalie, Loseby David
Supply Chain Management: An International Journal Vol 26, pp. 753-766 (2021)
Leveraging competitiveness from sustainable operations : frameworks to understand the dynamic capabilities needed to realise NRBV supply chain strategies
McDougall Natalie, Wagner Beverly, MacBryde Jill
Supply Chain Management: An International Journal (2021)
An empirical explanation of the natural-resource-based view of the firm
McDougall Natalie, Wagner Beverly, MacBryde Jill
Production Planning and Control Vol 30, pp. 1366-1382 (2019)
A natural-resource-based approach to closed-loop supply chain management : competitive environmental sustainability in the fashion sector
Mcdougall Natalie
6th International Workshop on Luxury Retail, Operations and Supply Chain Management (2018)
A dynamic NRBV framework for innovative sustainable operations
Mcdougall Natalie, Wagner Beverly, MacBryde Jillian
23rd Innovation and Product Development Management Conference (2016)

More publications


I am class co-ordinator for the faculty class Academic Skills (BF111) and the MSc classes Supply Chain Digitalisation (MK817), Consumer Behaviour (MK820) and Strategic Marketing Management (MK970). I also teach Marketing Research in a Digital Age (MK815) and supervise Marketing Works projects and dissertations at undergraduate and postgraduate levels.

Throughout my career I have taught a broad range of marketing topics, spanning introductory marketing, strategic marketing, consumer behaviour, communications and international marketing. I prioritse a research led approach and welcome industry engagement. I have been nominated as 'Most Innovative' in the University of Strathclyde Teaching Awards. 

Research interests

Coming from a marketing and operations background, my research interests surround competitiveness, sustainability and innovation in a supply chain context. I am currently exploring topics of circularity, disruption, resilience and digitalisation. I actively engage with industry throughout my research, with a particular emphasis on the food chain. 

I supervise PhD students in topics relating to sustainability, digitalisation and circular operations. 

Professional activities

InterAct Annual Conference
9th International Conference on Sustainable Design & Manufacturing (Event)
Peer reviewer
R&D Management Conference 2023
To be assigned
10th International Conference on Sustainable Design and Manufacturing
Member of programme committee
R&D Management Conference 2021
R&D Management Conference 2021

More professional activities


Interact Early Career Researcher Fellowship
Mcdougall, Natalie (Principal Investigator)
01-Jan-2022 - 30-Jan-2023
Exploring the evolution of supply chain localisation in response to disruption
Mcdougall, Natalie (Principal Investigator)
02-Jan-2022 - 03-Jan-2022
Mitigating capacities for global supply disruptions: a case study of the dairy chain during Covid-19
Mcdougall, Natalie (Principal Investigator)
01-Jan-2020 - 01-Jan-2022

More projects