Miss Anthea Mendes

Teaching Fellow

Marketing

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Personal statement

Anthea joined the Department of Marketing as a Teaching Associate in 2016. Prior to 2016, Anthea has been tutoring for the department since 2013 on a part-time basis. Her research interests focus on Teaching Practice in Marketing in HE - experiential teaching methods and enhancing the student feedback process. Other research interests include services marketing, diversity and inclusion in services marketing, misinformation on social media and social marketing.

Currently, Anthea is the Director of Undergraduate & Honours Programme in the Department of Marketing.

Teaching Interests:

Anthea's teaching interests cover a range of topics including services and retail marketing, diversity and inclusion in services, misinformation on social media and social marketing. Anthea was nominated by her students for a teaching excellence award in 2014 and 2018. In 2023, Anthea was shortlisted for the Teaching Excellence Award for Best in the Business School. 

Anthea is currently the class coordinator for Social Marketing (honours class), the second-year undergraduate course Services and Retail Marketing and Masters modules in Retail Marketing. Her teaching experience includes teaching across a range of undergraduate course from introductory marketing courses to honours/masters level classes. Anthea has received extensive training in pedagogy and teaching and assessment methods and regularly attends workshops and webinars held by the Organisational and Staff Development Unit (University of Strathclyde). She has attained her Postgraduate Certificate in Advanced Academic Studies (Practice) and is a Fellow of the Higher Education Academy. 

Over the past years, Anthea has received several nominations for Teaching Excellence Awards. This highlights her ability to engage with students and stimulate learning through a practical and inclusive teaching approach, 

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Professional Activities

Principal Examiner
Examiner
2022

More professional activities

Projects

Semi-Automating Feedback Creation for Large Classes
Harker, Michael John (Principal Investigator) Mendes, Anthea (Principal Investigator)
This project under the Teaching and Learning Innovation Fund banner is to assist colleagues with a requirement to produce feedback for assignment sets produced by large classes
28-Jan-2024 - 23-Jan-2025
Case Club
Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) Paddison, Andrew (Co-investigator) McAlinden, Thomas (Co-investigator) Lavertu, Laura (Co-investigator) Mendes, Anthea (Co-investigator) Black, Iain (Co-investigator) Johnstone, Jane (Co-investigator) Roman-Kamphaus, Urszula (Co-investigator)
This is the teaching case writing club within the Business School producing material in support of pedagogic efforts that integrates UNSDGs.
16-Jan-2024
A picture tells a thousand words: Using photo essays to enhance experiential learning in HE – Business studies.
Bourkel, Tom (Principal Investigator) Mendes, Anthea (Co-investigator) Finlay, Brian Stuart (Researcher)
The project aims to evaluate photo essays as a teaching and learning tool in a higher educational setting. Photo essays require fieldwork, a practical data collection technique, engagement with an organisational environment, demonstrating communication skills, and a theoretical reflection, thus are perfectly suited to support experiential learning. Visual methods are an underutilized assessment methodology within business schools, therefore this project hopes to develop a set of recommendation on the practicalities and benefits of using reflective photo essays for experiential learning.
01-Jan-2024
Implementing a co-design approach on an Honours course.
Mendes, Anthea (Principal Investigator) McAlinden, Thomas (Co-investigator)
To incorporate service learning into the curriculum
01-Jan-2023 - 31-Jan-2024
Case Scholarship Award
Mendes, Anthea (Principal Investigator)
Awarded £500 from the Case Centre for writing a Case Study via the Case Centre Scholarhsip Funding.
29-Jan-2022

More projects

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Contact

Miss Anthea Mendes
Teaching Fellow
Marketing

Email: anthea.mendes@strath.ac.uk
Tel: 548 5802