Publications

Exclusion in moral markets

Battle Amira, Doherty Anne Marie, Glozer Sarah, McDonagh Pierre, Davies Iain

53rd Annual Conference of the Association for Consumer Research (2022)

How do social media influencers in sustainable markets try to create change in the fashion industry?

Battle Amira, McDonagh Pierre, Davies Iain, Glozer Sarah, Doherty Anne Marie

Academy of Marketing Conference 2022 (2022)

Exclusion in moral markets

Mukendi Amira, Doherty Anne Marie, Glozer Sarah, McDonagh Pierre, Davies Iain

Advances in Consumer Research Vol 50, pp. 380-381 (2022)

Exploring the spectrum of fashion rental

Mukendi Amira, Henninger Claudia

Journal of Fashion Marketing and Management Vol 23, pp. 455-469 (2020)

https://doi.org/10.1108/JFMM-08-2019-0178

Sustainable fashion : current and future research directions

Mukendi Amira, Davies Iain, Glozer Sarah, McDonagh Pierre

European Journal of Marketing Vol 54, pp. 2873-2909 (2020)

https://doi.org/10.1108/EJM-02-2019-0132

Access-based consumption : a new business model for luxury and secondhand fashion business?

Battle Amira, Ryding Daniella, Henninger Claudia E

Vintage Luxury Fashion Exploring the Rise of the Secondhand Clothing Trade (2018) (2018)

https://doi.org/10.1007/978-3-319-71985-6_3

More publications

Research Interests

• Sustainable Fashion Consumption
• Sustainable Consumption and Communication
• Social Media/ Social Media Influencers
• Market inclusion/exclusion
• Represention in Consumer Markets