Dr Dayei Oh

Strathclyde Chancellor's Fellow

Humanities

Personal statement

I am a Chancellor’s Fellow and Lythe Lecturer in Media Analytics in Journalism, Media, and Communications within the Department of Humanities at the University of Strathclyde, since August 2025.

Previously, I was a postdoctoral researcher at the University of Helsinki (Helsinki Institute for Social Sciences and Humanities & Department of Political Science). Earlier in my career, I worked as a university teacher and research assistant/associate at Loughborough University (Communication and Media & Information Management Centre) and as a news assistant at the Associated Press (Seoul bureau). I have also prepared policy reports for Korean media policy institutes, including the Korea Communications Standards Commission and the Korea Radio Promotion Association.

Expertise

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Prize And Awards

Best Paper Award: Recipient; 2025

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Qualifications

I have an interdisciplinary background. I completed my PhD in Social Sciences at Loughborough University (2022), funded by the Online Civic Culture Centre, supervised by a team spanning media and communication, sociology, and information science. I also hold an MA in International Media and Communication Studies (Nottingham) and a BA in Psychology (Ewha).

Publications

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Publications

Historical and partisan shifts in Korean press representation of feminism (1990–2022) : a keyness analysis and topic modeling study: Oh Dayei, Shin Bokyong; Journal of Asian Pacific Communication (2025); https://doi.org/10.1075/japc.00117.oh
Does algorithmic content moderation promote democratic discourse? Radical democratic critique of toxic language AI: Oh Dayei, Downey John; Information, Communication and Society Vol 28, pp. 1157-1176 (2025); https://doi.org/10.1080/1369118X.2024.2346531
American abortion culture wars as religious populism : "truth" and "fight for truth" as floating signifiers: Oh Dayei; Populism Vol 8, pp. 16-52 (2025); https://doi.org/10.1163/25888072-bja10070
Rush hour of populists : religious populism and hybrid media: Vasudeva Feeza, Oh Dayei; Populism Vol 8, pp. 1-15 (2025); https://doi.org/10.1163/25888072-bja10076
Social identities in Twitter issue publics : Biographical analysis of hyperactive uncivil and intolerant users in American abortion discourse: Oh Dayei, Sykora Martin, Elayan Suzanne; AoIR Selected Papers of Internet Research Vol AoIR2024 (2025); https://doi.org/10.5210/spir.v2024i0.14022
From civility to parity : Marxist-feminist ethics for context-aware algorithmic content moderation: Oh Dayei; Proceedings of The 9th Workshop on Online Abuse and Harms (WOAH) The 9th Workshop on Online Abuse and Harms (WOAH), pp. 32-40 (2025)

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Research

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Research Interests

My research explores the intersection of media, technology, and politics, with a particular focus on how digital communication and platform infrastructures shape publics and social movements. Methodologically, I draw on computational social science approaches, especially natural language processing and social network analysis, including text mining, topic modelling, classification, and community detection.

I am keen to supervise PhD students working broadly in social media studies. Potential areas include:

Online communities
Populism, polarisation, and culture wars
Mis/disinformation, alternative news/influence networks
Algorithms, AI, algorithmic agency
Platform governance, content moderation, trust & safety, online harms
Environmental communication and climate activism
Marxist and feminist internet studies

I especially welcome students interested in combining perspectives from media and communication, politics, social theories, psychology, ethics, and computational social science.