Dr Dayei Oh

Strathclyde Chancellor's Fellow

Humanities

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Personal statement

I am a Chancellor’s Fellow and Lythe Lecturer in Media Analytics in Journalism, Media, and Communications within the Department of Humanities at the University of Strathclyde, since August 2025.

Previously, I was a postdoctoral researcher at the University of Helsinki (Helsinki Institute for Social Sciences and Humanities & Department of Political Science). Earlier in my career, I worked as a university teacher and research assistant/associate at Loughborough University (Communication and Media & Information Management Centre) and as a news assistant at the Associated Press (Seoul bureau). I have also prepared policy reports for Korean media policy institutes, including the Korea Communications Standards Commission and the Korea Radio Promotion Association.

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Qualifications

I have an interdisciplinary background. I completed my PhD in Social Sciences at Loughborough University (2022), funded by the Online Civic Culture Centre, supervised by a team spanning media and communication, sociology, and information science. I also hold an MA in International Media and Communication Studies (Nottingham) and a BA in Psychology (Ewha).

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Research Interests

My research explores the intersection of media, technology, and politics, with a particular focus on how digital communication and platform infrastructures shape publics and social movements. Methodologically, I draw on computational social science approaches, especially natural language processing and social network analysis, including text mining, topic modelling, classification, and community detection.

I am keen to supervise PhD students working broadly in social media studies. Potential areas include:

  • Online communities

  • Populism, polarisation, and culture wars

  • Mis/disinformation, alternative news/influence networks

  • Algorithms, AI, algorithmic agency

  • Platform governance, content moderation, trust & safety, online harms

  • Environmental communication and climate activism

  • Marxist and feminist internet studies

I especially welcome students interested in combining perspectives from media and communication, politics, social theories, psychology, ethics, and computational social science.

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Contact

Dr Dayei Oh
Strathclyde Chancellor's Fellow
Humanities

Email: dayei.oh@strath.ac.uk
Tel: Unlisted