Mr Andrew Paddison

Teaching Fellow



Personal statement

Within the Department of Marketing at the University of Strathclyde, Andrew is a Teaching Fellow in Marketing (since December 2018, previously a Teaching Associate from January 2015) as well as being the Academic Director of the GA (Graduate Apprenticeship) BA (Hons) in Business Management. Previously, (June 2016 to June 2020), he was the Programme Director of the MSc in Marketing and MSc in Tourism Marketing Management programmes. Within the Strathclyde Business School, Andrew is a member of FLEC (Faculty Learning Enhancement Committee). Previous appointments have included posts at the University of Paisley (now UWS) (October 1994 to January 1996), Middlesex University Business School (February 1996 to December 1998), University of Stirling (January 1999 to November 2009) and SRUC (Scotland's Rural College) (October 2012 to December 2014). Alongside this academic experience, Andrew has practitioner experience as a marketing manager within the property industry and is a member of the Chartered Institute of Marketing (MCIM).

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BA (Hons) in Geography, University of Strathclyde, 1993

MSc in Marketing, University of Strathclyde, 1994

PgDip in Learning and Teaching in Higher Education, University of Strathclyde, 2018

Fellowship of the Higher Education Academy (membership attained 2014)

MCIM: Member of the CIM (Chartered Institute of Marketing): membership attained 2009

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The marketing curriculum
Harker Michael John, Paddison Andrew
Teaching Marketing (2021) (2021)
Signature Pedagogies in marketing
Paddison Andrew, Harker Michael, Gill-Simmen Lucy, Kelley Neil
52nd Academy of Marketing Conference (2019)
Place marketing and urban retail agglomerations : an examination of shoppers place attractiveness perceptions
Teller Christoph, Elms Jonathan R, Thomson Jennifer A, Paddison Andrew R
Place Branding and Public Diplomacy Vol 6, pp. 124-133 (2010)
Painkiller purchasing in the UK : an exploratory study of information search and product evaluation
Paddison Andrew, Olsen Kine
International Journal of Pharmaceutical and Healthcare Marketing Vol 2, pp. 284-307 (2008)
Rural retailing : a sector in decline?
Paddison Andrew, Calderwood Eric
International Journal of Retail and Distribution Management Vol 35, pp. 136-155 (2007)
Town centre management (TCM) : a case-study of Achmore
Paddison Andrew
International Journal of Retail and Distribution Management Vol 31, pp. 618-627 (2003)

More publications

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Across a range of teaching levels, undergraduate/post-graduate/post-experience, Andrew has designed and delivered modules both in the UK as well as internationally: Singapore and Croatia. As such, he has experience in delivering material pitched at different audiences. Throughout his teaching, Andrew has used a variety of teaching methods including computer simulations, case studies and role plays. This teaching experience has been formalised and validated through the award of the Postgraduate Certificate in Teaching in Higher Education from the University of the Highlands & Islands in 2014. The UHI certificate is accredited by the Higher Education Academy.

At an undergraduate level, Andrew lectures on the following courses:

Introduction to Marketing, Services & Retail Marketing

At a postgraduate level, Andrew lectures on the following courses:

Marketing Works, Export Marketing, Customer Management, Integrated Marketing Communications and Consumer Behaviour.


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Research Interests

In addition to his teaching experience, Andrew has research experience particularly in a policy and economic development context. He has been a member of the Scottish Government's Cross Party Group on Town Centres and on the Stirling City Centre Initiative (SCCI). As a member of the SCCI, Andrew produced a questionnaire that was implemented as part of a national 'safer cities' initiative. Most recently, Andrew was a secondee to SRUC's Rural Policy Centre. Most of Andrew's research projects have centred on enterprise support and SMEs in different contexts, such as rural retailers.

Professional Activities

External Examiner: University of the Highlands & Islands - Inverness
External Examiner
Academy of Marketing Annual Conference, University of Stirling, July 2018
Academy of Marketing Reviewer: Spring 2018 (Event)
Peer reviewer
European Marketing Academy (EMAC) Reviewer: Spring 2018 (Event)
Peer reviewer
Chartered Association of Business Schools: Learning, Teaching & Student Experience Conference, April 2018
Advance HE: Professional Development Course for External Examiners

More professional activities


Exploring Signature Pedagogies in Marketing
Paddison, Andrew (Principal Investigator) Harker, Michael John (Co-investigator) Gill-Simmen, Lucy (Co-investigator) Kelley, Neil (Co-investigator)
This project will explore signature pedagogies (SPs) within marketing. Shulman (2005) defined SPs as characterising teaching forms distinct to that discipline with Abel (2009) viewing them as the means through which the text, thought and practice of the respective profession is conveyed. As such, SPs hinge on how disciplinary knowledge translates into professional education.

In seeking to understand this, the interplay across teaching forms that are emblematic of marketing together with the professional preparedness that is integral to this will be explored through interviewing marketing academics. Significantly, this will involve two stages. Firstly, the current situation, as understood by the interviewees, will be explored with this progressing thereafter to exploring amongst these interviewees how SPs could be advanced. The second stage will entail focus groups amongst marketing academics that unpacks their thoughts on the emergent findings with this incorporating pointers for future SP practice within marketing.
15-Jan-2018 - 01-Jan-2019

More projects

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Mr Andrew Paddison
Teaching Fellow

Tel: 548 3196