Within the Department of Marketing at the University of Strathclyde, Andrew is a Teaching Associate in Marketing as well as being the Director of the MSc in Marketing and MSc in Tourism Marketing Management programmes. Within the Strathclyde Business School, Andrew is a member of FLEC (Faculty Learning Enhancement Committee). Previous appointments have included posts at the University of Paisley (now UWS), Middlesex University Business School, University of Stirling and SRUC (Scotland's Rural College). Alongside this academic experience, Andrew has practitioner experience as a marketing manager within the property industry and is a member of the Chartered Institute of Marketing (MCIM).
BA (Hons) in Geography, University of Strathclyde, 1993
MSc in Marketing, University of Strathclyde, 1994
PgDip in Learning and Teaching in Higher Education, University of Strathclyde, 2018
Fellowship of the Higher Education Academy (membership attained 2014)
MCIM: Member of the CIM (Chartered Institute of Marketing): membership attained 2009
Across a range of teaching levels, undergraduate/post-graduate/post-experience, Andrew has designed and delivered modules both in the UK as well as internationally: Singapore and Croatia. As such, he has experience in delivering material pitched at different audiences. Throughout his teaching, Andrew has used a variety of teaching methods including computer simulations, case studies and role plays. This teaching experience has been formalised and validated through the award of the Postgraduate Certificate in Teaching in Higher Education from the University of the Highlands & Islands in 2014. The UHI certificate is accredited by the Higher Education Academy.
At an undergraduate level, Andrew lectures on the following courses:
Introduction to Marketing, Services & Retail Marketing
At a postgraduate level, Andrew lectures on the following courses:
Marketing Works, Export Marketing, Customer Management, Integrated Marketing Communications and Consumer Behaviour.
In addition to his teaching experience, Andrew has research experience particularly in a policy and economic development context. He has been a member of the Scottish Government's Cross Party Group on Town Centres and on the Stirling City Centre Initiative (SCCI). As a member of the SCCI, Andrew produced a questionnaire that was implemented as part of a national 'safer cities' initiative. Most recently, Andrew was a secondee to SRUC's Rural Policy Centre. Most of Andrew's research projects have centred on enterprise support and SMEs in different contexts, such as rural retailers.
- External Examiner: University of the Highlands & Islands - Inverness
- Academy of Marketing Reviewer: Spring 2018 (Event)
- Peer reviewer
- Academy of Marketing Annual Conference, University of Stirling, July 2018
- European Marketing Academy (EMAC) Reviewer: Spring 2018 (Event)
- Peer reviewer
- Chartered Association of Business Schools: Learning, Teaching & Student Experience Conference, April 2018
- Advance HE: Professional Development Course for External Examiners
More professional activities
- Exploring Signature Pedagogies in Marketing
- Paddison, Andrew (Principal Investigator) Harker, Michael John (Co-investigator) Gill-Simmen, Lucy (Co-investigator) Kelley, Neil (Co-investigator)
- This project will explore signature pedagogies (SPs) within marketing. Shulman (2005) defined SPs as characterising teaching forms distinct to that discipline with Abel (2009) viewing them as the means through which the text, thought and practice of the respective profession is conveyed. As such, SPs hinge on how disciplinary knowledge translates into professional education.
In seeking to understand this, the interplay across teaching forms that are emblematic of marketing together with the professional preparedness that is integral to this will be explored through interviewing marketing academics. Significantly, this will involve two stages. Firstly, the current situation, as understood by the interviewees, will be explored with this progressing thereafter to exploring amongst these interviewees how SPs could be advanced. The second stage will entail focus groups amongst marketing academics that unpacks their thoughts on the emergent findings with this incorporating pointers for future SP practice within marketing.
- 15-Jan-2018 - 01-Jan-2019