Publications

Enhancing inclusion through a service infrastructure of kindness

Hamilton Kathy, Wilson Juliette, Porteous Holly

Marketing Theory (2026)

https://doi.org/10.1177/14705931261428729

Dissemination of academic research using visual methods

Logan-McFarlane Ashleigh, Yannopoulou Natalia, Chandrasapth Koblarp, Kelsey Darren, Jones Scott, Cronin James, Piacentini Maria, Cleret Baptiste, Porteous Holly, Wilson Juliette, Hamilton Kathy

Visual Methods in Marketing and Consumer Research (2024) (2024)

https://doi.org/10.4324/9781003310877

Case study : food, drink and community building in a women's museum

Porteous Holly

insightOut Journal on Gender and Sexuality in STEM Collections and Cultures Vol 1, pp. 53-57 (2023)

https://doi.org/10.60531/insightout.2023.1.9

Transformative Spaces : Final Report from the Project 'Transformative Servicescapes and Consumer Vulnerability'

Porteous Holly, Hamilton Kathy, Wilson Juliette, Edwards Sarah

(2022)

https://doi.org/10.17868/strath.00081812

Stepping outside the patriarchy : the transformative potential of women-centric and women-only service spaces

Porteous Holly, Hamilton Kathy, Wilson Juliette, Edwards Sarah

Genmac conference (2022)

Transformations : the significance of community spaces : how can researchers draw methodological inspiration from the communities they study?

Hamilton Kathy, Porteous Holly, Wilson Juliette

(2022)

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Professional Activities

Strathclyde Feminist Research Network

Organiser

1/8/2023

Enhancing Staff Engagement with Equity, Diversity, and Inclusion (EDI) Through Interdisciplinary Reading Groups in Academic Institutions

Contributor

2/7/2025

Building Equity, Diversity, and Inclusion (EDI) through Reading Groups

Organiser

8/6/2026

International Women’s Day: Finding Solace in Troubled Times

Organiser

11/3/2026

Reflections on Teaching Advanced Qualitative Methods to PhD Students

Speaker

19/6/2025

Decolonising Together Community of Practice

Participant

12/6/2025

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Projects

Enhancing Staff Engagement with Equity, Diversity, and Inclusion (EDI) Through Interdisciplinary Reading Groups in Academic Institutions

Porteous, Holly (Co-investigator) Mushtaq, Iram (Co-investigator) Hall, Michaela (Co-investigator)

This project aims to investigate whether structured conversations based on EDI-related themes can enhance university staff members’ engagement with EDI practices. The findings will help us understand how reading group-style discussions could support professional development and promote inclusive cultures in academic environments.

02-Jan-2025

Transformative Servicescapes and consumer vulnerability

Hamilton, Kathy (Principal Investigator) Edwards, Sarah (Co-investigator) Wilson, Juliette (Co-investigator) Porteous, Holly (Researcher)

01-Jan-2020 - 31-Jan-2022

Beyond Text: Using Collage as a Rigorous Visual Method in PhD Research

Tonner, Andrea (Principal Investigator) Porteous, Holly (Co-investigator)

01-Jan-2026 - 05-Jan-2026

Global Strategy Simulation Lab: Experiential Learning for Market Entry Decision-Making

Fisher, Michelle (Principal Investigator) Kim, Hyoje (Co-investigator) McKee, Elizabeth (Academic) Porteous, Holly (Academic) Roman-Kamphaus, Urszula (Academic)

This project embeds a global business simulation into a third-year undergraduate marketing module [Strategic Marketing in an International Context], enabling students to apply strategic decision-making in a realistic, team-based environment. Working in groups of 4–5, students are assigned fictional companies and tasked with making six pivotal decisions to launch their brand in a global market. These include product selection, SMART objectives, market choice, entry strategy, budgeting, and contingency planning. The decisions are fed into a digital simulation platform that models market dynamics and provides feedback on performance. The project draws on Scholarship of Teaching and Learning (SoTL) principles by integrating experiential learning, gamification, and reflective practice. It aims to enhance student engagement, strategic thinking, and employability by mirroring real-world marketing challenges. The simulation will run over 10 weeks (20 Jan – 31 Mar 2026), with evaluation through surveys, group reflections, and performance analytics.

12-Jan-2026 - 31-Jan-2026

Building Equity, Diversity, and Inclusion (EDI) through Reading Groups

Porteous, Holly (Principal Investigator) Mushtaq, Iram (Co-investigator) Hall, Michaela (Co-investigator)

£785 from the Learning and Teaching Fund to run an end of year event for the SBS EDI Pedagogy Reading Group.

05-Jan-2026 - 08-Jan-2026

Celebrating Feminist and Anti-racist Pedagogies in Practice bell hooks's Teaching to Transgress 30 Years on

Koobak, Redi (Co-investigator) Porteous, Holly (Co-investigator) Ivancheva, Mariya (Co-investigator)

This was an Engage with Strathclyde event that celebrated the 30th anniversary of bell hooks’s classic work "Teaching to Transgress: Education as the Practice of Freedom" (1994). It brought together a diverse range of educators and practitioners to discuss and reflect on their experiences of teaching and learning in different contexts in academia and beyond.

The event centred around a roundtable about feminist and anti-racist pedagogies, followed by groupwork to reflect on our own experiences of learning and teaching, using prompts from "Teaching to Transgress".

29-Jan-2024 - 29-Jan-2024

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