Dr Holly Porteous
Teaching Associate
Marketing
Personal statement
Personal statement
I am interested in how inequalities are produced and reproduced in society, particularly from a gender/feminist perspective.
From 2020-22 I worked on the Leverhulme-funded project 'Glasgow Women's Library: A Transformative Servicescape' at the University of Strathclyde, looking at how service spaces have the potential to ameliorate consumer vulnerability.
From 2014-2020 I worked on various projects studying how migrants from former state socialist countries have made themselves socially, economically, personally and culturally secure in Scotland. This was chiefly on the ESRC-funded project 'Social Support and Migration in Scotland' (SSAMIS).
I completed my PhD in 2014 at the University of Glasgow. My thesis analysed constructions of normative femininity in Russian society and culture through an analysis of women's magazines and their readers.
Back to staff profile
Prize And Awards
- Fellowship of the Higher Education Academy (FHEA)
- Recipient
- 17/7/2024
- Strathclyde Medal Award 2022
- Recipient
- 11/10/2022
Back to staff profile
Publications
- Enhancing inclusion through a service infrastructure of kindness
- Hamilton Kathy, Wilson Juliette, Porteous Holly
- Marketing Theory (2026)
- https://doi.org/10.1177/14705931261428729
- Dissemination of academic research using visual methods
- Logan-McFarlane Ashleigh, Yannopoulou Natalia, Chandrasapth Koblarp, Kelsey Darren, Jones Scott, Cronin James, Piacentini Maria, Cleret Baptiste, Porteous Holly, Wilson Juliette, Hamilton Kathy
- Visual Methods in Marketing and Consumer Research (2024) (2024)
- https://doi.org/10.4324/9781003310877
- Case study : food, drink and community building in a women's museum
- Porteous Holly
- insightOut Journal on Gender and Sexuality in STEM Collections and Cultures Vol 1, pp. 53-57 (2023)
- https://doi.org/10.60531/insightout.2023.1.9
- Transformative Spaces : Final Report from the Project 'Transformative Servicescapes and Consumer Vulnerability'
- Porteous Holly, Hamilton Kathy, Wilson Juliette, Edwards Sarah
- (2022)
- https://doi.org/10.17868/strath.00081812
- Stepping outside the patriarchy : the transformative potential of women-centric and women-only service spaces
- Porteous Holly, Hamilton Kathy, Wilson Juliette, Edwards Sarah
- Genmac conference (2022)
- Transformations : the significance of community spaces : how can researchers draw methodological inspiration from the communities they study?
- Hamilton Kathy, Porteous Holly, Wilson Juliette
- (2022)
Back to staff profile
Professional Activities
- Strathclyde Feminist Research Network
- Organiser
- 1/8/2023
- Enhancing Staff Engagement with Equity, Diversity, and Inclusion (EDI) Through Interdisciplinary Reading Groups in Academic Institutions
- Contributor
- 2/7/2025
- International Women’s Day: Finding Solace in Troubled Times
- Organiser
- 11/3/2026
- Reflections on Teaching Advanced Qualitative Methods to PhD Students
- Speaker
- 19/6/2025
- Decolonising Together Community of Practice
- Participant
- 12/6/2025
- Women's Voices: International Women's Day Celebration
- Organiser
- 12/3/2025
Projects
- Transformative Servicescapes and consumer vulnerability
- Hamilton, Kathy (Principal Investigator) Edwards, Sarah (Co-investigator) Wilson, Juliette (Co-investigator) Porteous, Holly (Researcher)
- 01-Jan-2020 - 31-Jan-2022
- Beyond Text: Using Collage as a Rigorous Visual Method in PhD Research
- Tonner, Andrea (Principal Investigator) Porteous, Holly (Co-investigator)
- 01-Jan-2026 - 05-Jan-2026
- Celebrating Feminist and Anti-racist Pedagogies in Practice bell hooks's Teaching to Transgress 30 Years on
- Koobak, Redi (Co-investigator) Porteous, Holly (Co-investigator) Ivancheva, Mariya (Co-investigator)
- This was an Engage with Strathclyde event that celebrated the 30th anniversary of bell hooks’s classic work "Teaching to Transgress: Education as the Practice of Freedom" (1994). It brought together a diverse range of educators and practitioners to discuss and reflect on their experiences of teaching and learning in different contexts in academia and beyond.
The event centred around a roundtable about feminist and anti-racist pedagogies, followed by groupwork to reflect on our own experiences of learning and teaching, using prompts from "Teaching to Transgress". - 29-Jan-2024 - 29-Jan-2024
- 30 years of Transformation
- Hamilton, Kathy (Principal Investigator) Porteous, Holly (Principal Investigator) Wilson, Juliette (Principal Investigator)
- This zoom event focused on sharing research findings and discussing the wider impact of the research in an informal and non-academic setting. Coinciding with our case organization’s 30th anniversary, the event will celebrate 30 years of transforming lives and look ahead to the next decade.
- 17-Jan-2022 - 17-Jan-2022
- Meet the Researchers
- Hamilton, Kathy (Principal Investigator) Wilson, Juliette (Principal Investigator) Porteous, Holly (Principal Investigator)
- Running over several sessions, this is an open-invite for anyone interested in the project to drop in to the exhibition to ask questions, or hear more about the findings.
- Wednesday 2nd March, 2pm to 4pm
- Thursday 10th March, 5pm to 7pm
- Saturday 19th March, 1pm to 3pm
- Friday 25th March, 10am to 12pm - 02-Jan-2022 - 25-Jan-2022
- Transformations
- Hamilton, Kathy (Principal Investigator) Wilson, Juliette (Principal Investigator) Porteous, Holly (Principal Investigator)
- Transformations is an art and audio-visual exhibition that ran in Glasgow Women’s Library (GWL) from 1st March to 15th April 2022. The exhibition is supported by funding from the Marketing Trust and Academy of Marketing. The exhibition features:
- a collection of risograph prints that were created during our Arts-based Research. The prints depict personal expressions of what difference GWL has made to women’s lives.
- A series of illustrations that combine the words of some of our interview participants with artwork commission from Jules Scheele.
- An audio-visual presentation that uses the research findings as a knowledge base to inform recommendations on inclusive services and spaces.
This event is aimed at anyone who is interested in GWL’s work, as well as anyone looking to find inspiration on how to be more inclusive in their own organisation. - 01-Jan-2022 - 15-Jan-2022
Back to staff profile
Contact
Dr
Holly
Porteous
Teaching Associate
Marketing
Email: holly.porteous@strath.ac.uk
Tel: 548 3696