
Dr Keith Pyper
Lecturer
Marketing
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Publications
- An empirical study of the impact of Artificial Intelligence on B2B sales professionals in the UK services sector
- Ritchie-Cox Ann, Pyper Keith
- Academy of Marketing (AM) 2025 Conference Proceedings Academy of Marketing Conference (2025)
- What is the point of patents? : Reassessing patents within the marketing discipline and exploring their strategic benefits for SME exporters
- Pyper Keith, Doherty Anne Marie
- European Journal of Marketing (2025)
- ‘Betwixt and Between’ the football pitch : Liminality in the FIFA World Cup 2022 in Qatar - a CCT perspective
- Al Lawati Sara, Pyper Keith
- Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Academy of Marketing (2024)
- Examining the link between social media influencers credibility and consumer purchase intentions through the lens of social credibility theory and parasocial interaction theory – What is the relationship for Saudi Arabian consumers of online fashion?
- Dighriri Alaa, Pyper Keith, Cowan Kirsten
- Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Academy of Marketing (2024)
- Examining social media content as an antecedent to online brand engagement : How does this effect SME performance in Emerging Markets?
- Ismail Ibnu, Pyper Keith
- Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium Academy of Marketing (2024)
- Is “ugly” food still good? An examination into the determinants of purchase intentions of inglorious fruits and vegetables (IFV) in the context of smallholder farmers in Thailand
- Prakamthong Ratikan, Pyper Keith
- Academy of International Business (AIB) 2023 Conference Proceedings Academy of International Business Asia Pacific Regional Conference (2023)
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Professional Activities
- Management International Review (Journal)
- Peer reviewer
- 2025
- External examiner for Newcastle University BSc International Business Management Programmes
- Examiner
- 2025
- International Marketing Review (Journal)
- Peer reviewer
- 2024
- External examiner for Kings College London MSc International Marketing Programmes
- Examiner
- 2022
- International Business Review (Journal)
- Peer reviewer
- 2022
- European Journal of Marketing (Journal)
- Peer reviewer
- 2022
Projects
- EFFECTIVE EXPORTING - CRITICAL SUCCESS FACTORS ASSOCIATED WITH EFFECTIVE EXPORT PERFORMANCE THROUGH AN ANALYSIS OF SUCCESSFUL PRACTICE
- Pyper, Keith (Principal Investigator) Baker, Michael (Co-investigator)
- The need for more effective exporting has become a growing concern in the UK and a regular topic for debate by policy makers, industry figures, the media and academics alike. The authors of this report from the University of Strathclyde Business School, in partnership with the Queen’s Awards for Enterprise and with the support of the Marketing Trust, conducted a survey of recent winners of the Queen’s Award for International Trade, recognised worldwide as the UK’s highest official accolade for international business success.
In the current climate of uncertainty surrounding Brexit and Trump’s protectionism policies, Britain’s future trading relationships are not clear and within this setting the Queen’s Award winner’s successful practices offer insights to lead the way in raising the UK’s future exporting efforts. Who better to ask what makes an effective exporter than those firms awarded the highest accolade for their International trade through exporting?
The research also serves as a replication of a study of Queen’s Awards winners undertaken by the Department of Marketing at Strathclyde University in the early 1980s titled 'Successful Exporting' and therefore provides the opportunity for unique longitudinal insights.
Funded by The Marketing Trust, value of £11,500 - 01-Jan-2016 - 18-Jan-2018
- Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
- Pyper, Keith (Research Co-investigator)
- 01-Jan-2013 - 11-Jan-2018