Dr Keith Pyper

Lecturer

Marketing

Contact

Personal statement

My research interests are focused in the areas of international business and international marketing, with specific emphasis on exporting, brand management, artificial intelligence (AI), intellectual property and digital innovation in the international context.

 

I teach across a range of different subject areas at different levels with a focus on international marketing, international business and strategic marketing. I am currently class coordinator for our MSc Strategic Global Marketing class (MK808) and teach on the MSc class - Strategic Marketing Management (MK970) and Honours class - International Business Management (MK415).

 

Throughout my career I have taught a wide range of other marketing and business subjects to undergraduate (UG) and postgraduate (PG) students; including, Marketing Communications in the Digital Age, Understanding Consumers and Markets, Introduction to Marketing and Entrepreneurship, the Leadership Development Programme and the Management Development Programme. I have extensive experience supervising student dissertations and projects.

 

Prior to my academic career, I have a decade of industry experience working for global business-to-business service firms such as Morgan Stanley, Barclays Capital and Royal Bank of Canada. I have published in leading business journals such as the International Marketing Review, the International Business Review and the Journal of Business Research and industry publications including The Financial Times. I am currently a member of the Academy of International Business and the Academy of Marketing.

 

I am external examiner for Kings College London for the MSc International Marketing Programme (appointment 2022-2026). I have also provided external supervision for Masters dissertations for the University of Strathclyde MBA Programme and the University of Glasgow MSc International Strategic Management Programme.

 

ONS accredited researcher (AR Number: 34816).

Member of the University of Strathclyde Senate.

Serve on the editorial board for the International Marketing Review (IMR).

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Professional Activities

Journal of Business Research (Journal)
Peer reviewer
2022
European Journal of Marketing (Journal)
Peer reviewer
2022
International Business Review (Journal)
Peer reviewer
2022
International Marketing Review (Journal)
Peer reviewer
11/12/2020
Brexit test for UK’s top exporters and innovators
Recipient
21/4/2017

More professional activities

Projects

EFFECTIVE EXPORTING - CRITICAL SUCCESS FACTORS ASSOCIATED WITH EFFECTIVE EXPORT PERFORMANCE THROUGH AN ANALYSIS OF SUCCESSFUL PRACTICE
Pyper, Keith (Principal Investigator) Baker, Michael (Co-investigator)
The need for more effective exporting has become a growing concern in the UK and a regular topic for debate by policy makers, industry figures, the media and academics alike. The authors of this report from the University of Strathclyde Business School, in partnership with the Queen’s Awards for Enterprise and with the support of the Marketing Trust, conducted a survey of recent winners of the Queen’s Award for International Trade, recognised worldwide as the UK’s highest official accolade for international business success.

In the current climate of uncertainty surrounding Brexit and Trump’s protectionism policies, Britain’s future trading relationships are not clear and within this setting the Queen’s Award winner’s successful practices offer insights to lead the way in raising the UK’s future exporting efforts. Who better to ask what makes an effective exporter than those firms awarded the highest accolade for their International trade through exporting?

The research also serves as a replication of a study of Queen’s Awards winners undertaken by the Department of Marketing at Strathclyde University in the early 1980s titled 'Successful Exporting' and therefore provides the opportunity for unique longitudinal insights.

Funded by The Marketing Trust, value of £11,500
01-Jan-2016 - 18-Jan-2018
Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
Gounaris, Spiros (Principal Investigator) Wilson, Alan (Co-investigator) Pyper, Keith (Research Co-investigator)
01-Jan-2013 - 11-Jan-2018

More projects

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Contact

Dr Keith Pyper
Lecturer
Marketing

Email: keith.pyper@strath.ac.uk
Tel: 548 4378