Dr Urszula Roman-Kamphaus

Teaching Associate

Marketing

Contact

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Area of Expertise

Face to face/online and hybrid teaching experience:

Since the beginning of my employment in the higher education I have been involved in the design, preparation, delivery and assessment creation for a number of F2F and online modules both at undergraduate and postgraduate level. I have experience in delivery of the modules through a number of platforms such as: Moodle, Webex or Blackboard. 

Supervised both Honours and Master students. I have also taught overseas on a number of MBA modules. Based on my exprience and knowledge I am able to provide an excellent exprience for students.

Additonally, teaching and supervision of culturally diverse students can be challenging but also extremly interesting as well. I have a record of succesfully helping my students in achievening their potential which has been showed through their very good and excellent grades. 

My expertise and interests range from teaching strategic marketing management, strategic leadership through global marketing, cross-cultural buyers' behaviour to researching cross-border strategic management of funds in Europe. 

Qualifications

2020  Fellowship of the Higher Education Academy

2012  Associate Fellow of the Higher Education Academy

2011 Postgraduate Certificate in Research Methods (University of the West of Scotland)

2010 1st Module of the PG Cert in Teaching and Learning in HE (University of the West of Scotland)

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Teaching

2022- present    University of Strathclyde, Business School, Department of Marketing             

Postgraduate clases taught:

  • Cross-Cultural Buyer Behaviour
  • Consumer Behaviour
  • Strategic Marketing Management.

Undergraduate classes taught:

  • Introduction to the Marketing and Entrepreneurship
  • Understanding Consumers and Markets
  • Strategic Marketing in an International Context

Supervision of Honours students and Master students. 

2014-2022  Edinburgh Napier University, Business School: 

Postgraduate modules taught:

  • Research Skills for Managers
  • Global Economics and Marketing
  • Leadership and Strategic Innovation
  • Leading Strategic Decision-Making
  • Strategic Management
  • Global Buiness Economics and Finance

Undegraduate modules taught:

  • Principles of Economics
  • Development Economy

Supervision of MBAs students overseas and on campus.

2010-2016  Univesity of the West of Scotland, Business School 

Undegraduate modules taught: 

  • Business Marketing & Corporate Strategy
  • Business & Human Resource Management
  • Entrepreneurhip in the European Union
  • International Economics
  • Microeconomics

2013-2014  University of Strathclyde,  Department of Politics

  • European Politics module
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Research Interests

Research activity:

2020-2021 Co-researcher in the project entitled: "Is entrepreneureship always good? Media portayal of entrepreneurship - a follow up study" under Dr Renata Osowska (ENU Business School) The research loked at the year 2020 and added an interesting outlook on the role of environmental change due to the Covid-19 outbreak. Research grant worth of 4,000 GBP. 

2010 Researcher in the Research Network on Cohesion and Territories in Europe in cooperation with CERI - International Centre of Research of Science Po University in Paris, France. Presentation of research on Polish regions which has infomred future regional public policy in conjunction to the Europen Structural Funds both in Poland and France. 

2009 - PhD Scholarship at the University of the West of Scotland

Publications: 

"Cross-Border Cooperation in Central-Eastern Europe: A Comparison of Culture and Polisy-Effectiveness in the Polish-German and Polish-Slovak Border Regions", Katja Sarmiento-Mirwaldt, Urszula Roman-Kamphaus, Europe-Asia Studies, Vol.65, Issue 8, 2013. https://doi.org/10.1080/09668136.2013.832997

"Management of EU Cross-Border Funds in Central Europe" BAM Conference Proceedings, Best Developmental Paper in Management and Governance Track, 2013.

"Cross-Border Regions in Europe: An Impediment or Opportunity? Case of Slovak-Polish Border" in M.W. Tiruneh (ed.) Regional Dispartities in Central and Eastern Europe. Theoretical Models and empirical analyses, Smolenice, Slovakia, 2010.

Recent research interests oscillates around the circular economy, market segmentation and price discrimination as well as identification of the major causes of failures in the life cycles of small businesses.

Professional Activities

STEP - Pedagogy Reading Group
Participant
30/9/2022
STEP - Imposter Syndrome Masterclass
Participant
4/2022
Active Bystander Training
Participant
30/3/2022
Marketing (Organisational unit)
Member
15/1/2022
Higher Education Academy (FHEA) (External organisation)
Member
2020

More professional activities

Projects

MARKET SEGMENTATION AND PRICE DISCRIMINATION IN THE TRANSPORTATION SECTOR. ANALYSIS OF NATIONAL EXPRESS CASE
Roman-Kamphaus, Urszula (Principal Investigator) Jaworski, Piotr (Academic)
The aim of this research is to analyse both the National Express (NE) case study and the Scottish concessionary travel scheme in depth, identifying whether government support is limited to just covering operators’ costs or that it effectively constitutes State Aid.The research offers an insight for public authorities on how government support, despite numerous reviews, is not effectively and efficiently allocating public funds. No previous studies have analysed these subjects, consequently enhancing the originality and validity of this paper for future research.
01-Sep-2022 - 30-Oct-2023
Identifying the Major Causes of Failure in the Life Cycle of Small Businesses in Antigua & Barbuda
Roman-Kamphaus, Urszula (Principal Investigator) Jaworski, Piotr (Principal Investigator)
This research seeks to identify the major factors at the different life cycle stages influencing small business failure in Antigua & Barbuda during the period 2009 to 2018.
01-Jul-2022 - 30-Sep-2023

More projects

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Contact

Dr Urszula Roman-Kamphaus
Teaching Associate
Marketing

Email: urszula.roman-kamphaus@strath.ac.uk
Tel: 548 3696