Professor Susan Shaw

Emeritus Professor

Marketing

Publications

UK fresh produce growers and their overseas partners
Wilson J, Shaw S
IMP (Industrial Marketing and Purchasing) Conference 2008 (2008)
Procurement strategies of small retailers faced with uncertainty : an analysis of channel choice and behaviour
Shaw Susan A, Gibbs Juliette
International Review of Retail, Distribution and Consumer Research Vol 9, pp. 93-109 (1999)
https://doi.org/10.1080/095939699342705
Wholesaler strategy in response to channel restructuring : an empirical examination of the UK fresh produce wholesale sector
Shaw Susan A, Gibbs Juliette
Journal of Marketing Channels Vol 6, pp. 35-53 (1997)
https://doi.org/10.1300/J049v06n01_03
The role of marketing channels in the determination of horizontal market structure : the case of fruit and vegetable marketing by British growers
Shaw Susan A, Gibbs Juliette
International Review of Retail, Distribution and Consumer Research Vol 6, pp. 281-300 (1996)
https://doi.org/10.1080/09593969600000025
Retailer-supplier relationships and the evolution of marketing : two food industry case studies
Shaw Susan A, Gibbs Juliette
International Journal of Retail and Distribution Management Vol 23, pp. 7-16 (1995)
https://doi.org/10.1108/09590559510095233
Implications of Changes in GATT for the Marketing Strategies of British Beef Producers
Gibbs Juliette, Shaw Susan A
British Food Journal Vol 97, pp. 3-10 (1995)
https://doi.org/10.1108/00070709510077908

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