Mr William Jeferson Vieira de Souza

Research Associate

Marketing

Contact

Personal statement

Mr. William Souza is Research Associate in the Stephen Young Institute for International Business. William is passionate about understanding how manufacturers and external partners join forces across global value chains to implement innovative solutions to overcome the problems of resource scarcity and environmental impacts linked to economic activities. During his research journey, William has investigated how Brazilian manufacturers incorporate environmental and social practices at the operational and supply chain levels. With a focus on developing countries, William will pursue research on how circular economy and eco-innovation practices can support companies in creating operations in which valuable resources are not wasted, company profitability is maintained, and environmental impacts are prevented or strongly minimized.  William holds a BSc in Production Engineering and an MSc in Mechanical Engineering. He is a final year PhD student in the Department of Marketing at Strathclyde Business School.

Back to staff profile

Area of Expertise

Qualitative data collection.

Qualitative data analysis with Nvivo. 

 

Qualifications

I hold eight years of corporate experience. At Colégio Brasília I worked as a teacher in Technical Education. In Sodexo, I deployed Facilities Management services in the companies Shell, P&G, Colgate, Petrobras, and Atento. I also mapped quality and logistics processes for improvement proposals in Mercedes-Benz Brazil.

Back to staff profile

Publications

Corporate social responsibility in the Brazilian ceramic tile industry
Scur Gabriela, Pião Roberta de Castro Souza, De Souza William Jeferson Vieira, De Melo Mary Fernanda de Sousa
Academia Revista Latinoamericana de Administracion Vol 37, pp. 124-146 (2024)
https://doi.org/10.1108/ARLA-08-2023-0133
The shape of supply chain relationships for circularity strategies : a resource dependence view of Brazilian manufacturers
Vieira de Souza William Jeferson, Wagner Beverly, Mcdougall Natalie
33rd Annual International Purchasing and Supply Education and Research Association (2024)

More publications

Back to staff profile

Teaching

Sustainability, global circular economy, global value chains, global-south, eco-innovation, digital technologies, operations management, corporate social responsibility, and inter-organizational relationships

Back to staff profile

Research Interests

My research interests are sustainability, global circular economy, global value chains, global-south, eco-innovation, digital technologies, operations management, corporate social responsibility, and inter-organizational relationships

Professional Activities

Strategic Themes - EPSRC (Critical Mass) - Sustainable & Circular Materials & Manufacturing
Participant
11/2/2025
Strategic Themes: Digital Twinning for Decarbonisation of our Cities
Participant
27/11/2024

More professional activities

Back to staff profile

Contact

Mr William Jeferson Vieira de Souza
Research Associate
Marketing

Email: william.vieira-de-souza@strath.ac.uk
Tel: Unlisted