Personal statement
I joined the Department in September 2007 and was promoted to Reader in 2012. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that I was self employed. I am currently Director of the Department's highly successful postgraduate MSc programmes in International Marketing, Marketing and International Tourism Management. My research interests are related to supply chain management and innovation management with a focus on inter and intra firm collaboration. I am frequently invited to give seminars and lectures around the world in countries such as; Finland, India, Spain, South Africa, Taiwan.
Teaching
I have taught a wide range of marketing subjects to undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development.
Research interests
My research interests are in the field of supply chain management and innovation management. They include buyer/supplier relationships, supplier development, collaboration and integration within companies, alliance formation, implementation, dissolution and supply chain sustainability business models. In the field of consumer behaviour I am interested in the topic of nostalgia marketing and was co-organiser for an ESRC seminar series: Nostalgia in the 21st Century. This work has developed into the area of luxury branding with specific focus on brand personality and store personality.
Professional activities
- Offsite Solutions Scotland: Presentation of Final Report
- Invited speaker
- 9/10/2018
- Open Innovation: Introduction to Cohort 2
- Invited speaker
- 2/7/2018
- Innovation Taster Event
- Invited speaker
- 13/6/2018
- Engage with Strathclyde 2018
- Organiser
- 1/5/2018
- Open Innovation Meeting 9
- Organiser
- 19/4/2018
- Offsite Solutions Scotland: Presentation of Interim Findings
- Organiser
- 27/3/2018
more professional activities
Projects
- Facilitation of Planned Workshop Approach to Open Innovation
- Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator)
- The aim of this project is to support the development of Open Innovation capabilities within a cohort of large Scottish Organisations in order to ensure sustainable economic growth in Scotland.
- Period 14-Sep-2018 - 30-Sep-2020
- Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces
- Wagner, Beverly (Principal Investigator)
- Period 01-Oct-2017 - 17-Aug-2018
- Innovation Voucher with L&S fluids
- Wagner, Beverly (Principal Investigator)
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- Period 01-Dec-2016 - 28-Feb-2017
- Platforms for Micro-Enterprise Growth
- Wagner, Beverly (Principal Investigator)
- The project #GrowNorth! intended to develop
mechanisms to empower micro-enterprises and facilitate tools to expand firms knowledge base towards diversification and creation of new transnational opportunities.
- Period 01-Apr-2017 - 31-Mar-2020
- Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh
- Hamilton, Kathleen (Principal Investigator) Hamilton, Kathleen (Principal Investigator) Hewer, Paul (Co-investigator) Wagner, Beverly (Co-investigator)
- Period 01-Oct-2012 - 02-Jun-2016
- EPSRC DOCTORAL TRAINING GRANT | MacKinven, Stuart
- Wagner, Beverly (Co-investigator)
- Period 01-Oct-2011 - 20-Nov-2015
more projects
