Professor Beverly Wagner

Head Of Department

Marketing

Personal statement

I joined the Department in September 2007, promoted to Reader in 2012 and Professor in 2019. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that, I was self-employed. I am Deputy Head of Department as wells as overall Director of the Departments’ five highly successful postgraduate MSc programmes, Marketing, International Marketing, International Tourism Management, Innovation Marketing Management and Digital Marketing Management. My research interests relate to supply chain management with a focus on inter and intra firm collaboration and innovation management, specifically open innovation processes and implementation. I am currently leading two Open Innovation projects funded by Scottish Enterprise, supporting fifteen Private and Public sector organisations with their innovation journey.  I am also developing and facilitating Open Innovation workshops with the Digital Office for Scottish Government. I frequently deliver seminars and lectures around the world in countries such as Finland, India, Spain, South Africa and Taiwan. My work is inter-disciplinary in nature and I have long-standing partnerships with colleagues across the University, in particular Professors John Liggat (Pure and Applied Chemistry) and Jillian MacBryde (DMEM).  I also collaborate with colleagues from international Universities and Institutions.  I am Co-Chair and Co-Organiser for the R&D Management Conference 2021 “Innovation in an Era of Disruption”, hosted by the University of Strathclyde in the Technology Innovation Centre.

Expertise

Has expertise in:

    I have been Editor-in-Chief of Supply Chain Management: An International Journal since 2001 and serve on the Editorial Board for a number of journals including European Business Review and International Journal of Operations and Production Management. I have co-edited special issues for European Business Review, titled "Management Theory and Practice: Bridging the Gap through Multidisciplinary Lenses" and in Supply Chain Management: An International Journal, titled “Supply Chain Management: Current Education Provision and Practitioner Needs.” I have published widely in International peer reviewed journals.

Prizes and awards

Scottish Knowledge Exchange Awards
Recipient
22/2/2018

More prizes and awards

Publications

Trust and forms of capital in business-to-business activities and relationships
Finch JH, Wagner BA, Hynes N
Industrial Marketing Management Vol 39, pp. 1019-1027 (2010)
https://doi.org/10.1016/j.indmarman.2010.06.021
Exploring the relationship between luxury brand personality, store personality and consumer personality
Wagner Beverly, Wilson Juliette, Vescovi Tiziano
13th International Marketing Trends Conference (2014)
Resources prospectively : how actors mobilize resources in business settings
Finch John, Wagner Beverly A, Hynes Niki
Journal of Business Research Vol 65, pp. 164–174 (2012)
https://doi.org/10.1016/j.jbusres.2011.05.017
Purchase offering quality : the effects of buyer behaviour on organizational supplying behaviour
Wagner Beverly, Ramsay J, Kelly Stephen
International Journal of Operations and Production Management Vol 33, pp. 1260-1282 (2013)
Leveraging competitiveness from sustainable operations : frameworks to understand the dynamic capabilities needed to realise NRBV supply chain strategies
McDougall Natalie, Wagner Beverly, MacBryde Jill
Supply Chain Management: An International Journal (2021)
https://doi.org/10.1108/SCM-11-2018-0393
An empirical explanation of the natural-resource-based view of the firm
McDougall Natalie, Wagner Beverly, MacBryde Jill
Production Planning and Control Vol 30, pp. 1366-1382 (2019)
https://doi.org/10.1080/09537287.2019.1620361

More publications

Teaching

I have taught a wide range of marketing subjects to  undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development and Supply Chain Digitalisation. 

Research interests

My research interests are in the field of supply chain management and innovation management. This includes buyer/supplier relationships, supplier development, collaboration and more recently supply chain sustainability.  Linked to innovation management current research relates to open innovation implementation, the circular economy, frugal innovation and adoption of disruptive technologies. 

Professional activities

R&D Management Conference 2020 (Event)
Chair
27/6/2020
Engage Week 2019 Workshop: The Chemistry-Marketing Clinic
Organiser
29/4/2019
Offsite Solutions Scotland: Presentation of Final Report
Invited speaker
9/10/2018
Open Innovation: Introduction to Cohort 2
Invited speaker
2/7/2018
Innovation Taster Event
Invited speaker
13/6/2018
Engage with Strathclyde 2018
Organiser
1/5/2018

More professional activities

Projects

KTP - SPEN
Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) MacBryde, Jillian (Co-investigator)
01-Jan-2019 - 31-Jan-2021
Facilitation of Planned Workshop Approach to Open Innovation
Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator)
The aim of this project is to support the development of Open Innovation capabilities within a cohort of large Scottish Organisations in order to ensure sustainable economic growth in Scotland.
14-Jan-2018 - 30-Jan-2020
Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces
Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator)
01-Jan-2017 - 17-Jan-2018
Platforms for Micro-Enterprise Growth
Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator)
The project #GrowNorth! intended to develop
mechanisms to empower micro-enterprises and facilitate tools to expand firms knowledge base towards diversification and creation of new transnational opportunities.
01-Jan-2017 - 31-Jan-2020
Innovation Voucher with L&S fluids
Fain, Nusa (Principal Investigator) Wagner, Beverly (Principal Investigator)
01-Jan-2016 - 28-Jan-2017
FoodTechnologies@strathclyde: event and activities programme 2012-2013
Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) Marshall, Stephen (Co-investigator) Schaschke, Carl (Co-investigator)
This project builds upon earlier BTG and KE week food and drink events. These events identified the breadth of food and drink expertise in Strathclyde and began to build relationships with external businesses. The aim of this proposal is to coordinate and enlarge the FT@S network, to facilitate inter-disciplinary dialogue and to expand business engagement with the network. Establishing external relationships based around various business requirements and building our academic capacity will ensure that we continue to align our expertise with the industry challenges so that Strathclyde is in a strong position to address future funding calls quickly and effectively.
12-Jan-2012

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