Professor Beverly Wagner

Marketing

Personal statement

I joined the Department in September 2007 and was promoted to Reader in 2012. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that I was self employed. I am currently Director of the Department's highly successful postgraduate MSc programmes in International Marketing, Marketing and International Tourism Management. My research interests are related to supply chain management and innovation management with a focus on inter and intra firm collaboration. I am frequently invited to give seminars and lectures around the world in countries such as; Finland, India, Spain, South Africa, Taiwan.

Expertise

Has expertise in:

I have been Editor-in-Chief of Supply Chain Management: An International Journal since 2001 and serve on the Editorial Board for a number of journals including European Business Review and International Journal of Operations and Production Management. I have co-edited special issues for European Business Review, titled "Management Theory and Practice: Bridging the Gap through Multidisciplinary Lenses" and in Supply Chain Management: An International Journal, titled “Supply Chain Management: Current Education Provision and Practitioner Needs.” I have published widely in International peer reviewed journals.

Prizes and awards

Scottish Knowledge Exchange Awards: Recipient; 22/2/2018

more prizes and awards

Publications

An empirical explanation of the natural-resource-based view of the firm: McDougall Natalie, Wagner Beverly, MacBryde Jill; Production Planning and Control Vol 30, pp. 1366-1382 (2019); https://doi.org/10.1080/09537287.2019.1620361
Opportunism in buyer-supplier exchange : a critical examination of the concept and its implications for theory and practice: Kelly Stephen, Wagner Beverly, Ramsay John; Production Planning and Control (2018)
Regulatory influences on innovation in the public sector : the role of regulatory regimes: Wagner Beverly, Fain Nusa; Public Management Review, pp. 1-31 (2017)
Bespoke innovation : filling the gap between classic and user-centred open innovation: Fain Nusa, Wagner Beverly, Kay Neil, Vukasinovic Nikola; Conference Proceedings of the Design Management Academy 2017 Design Management Academy Conference 2017 Conference Proceedings of the Design Management Academy Vol 90, pp. 147-154 (2017)
Driving innovation through ambidextrous service provision - long life cycle products in manufacturing contexts: Fain Nusa, Wagner Beverly, Kay Neil; Technological Forecasting and Social Change (2017)
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities: Huang Lu, Wagner Beverly, Fain Nusa; 3rd Annual World Open Innovation Conference (2016)

more publications

Teaching

I have taught a wide range of marketing subjects to undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development.

Research interests

My research interests are in the field of supply chain management and innovation management. They include buyer/supplier relationships, supplier development, collaboration and integration within companies, alliance formation, implementation, dissolution and supply chain sustainability business models. In the field of consumer behaviour I am interested in the topic of nostalgia marketing and was co-organiser for an ESRC seminar series: Nostalgia in the 21^st Century. This work has developed into the area of luxury branding with specific focus on brand personality and store personality.

Professional activities

Engage Week 2019 Workshop: The Chemistry-Marketing Clinic: Organiser; 29/4/2019
Offsite Solutions Scotland: Presentation of Final Report: Invited speaker; 9/10/2018
Open Innovation: Introduction to Cohort 2: Invited speaker; 2/7/2018
Innovation Taster Event: Invited speaker; 13/6/2018
Engage with Strathclyde 2018: Organiser; 1/5/2018
Open Innovation Meeting 9: Organiser; 19/4/2018

more professional activities

Projects

KTP - SPEN: Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) MacBryde, Jillian (Co-investigator); 01-Jan-2019 - 31-Jan-2021
Facilitation of Planned Workshop Approach to Open Innovation: Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator); The aim of this project is to support the development of Open Innovation capabilities within a cohort of large Scottish Organisations in order to ensure sustainable economic growth in Scotland.; 14-Jan-2018 - 30-Jan-2020
Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces: Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator); 01-Jan-2017 - 17-Jan-2018
Platforms for Micro-Enterprise Growth: Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator); The project #GrowNorth! intended to develop
mechanisms to empower micro-enterprises and facilitate tools to expand firms knowledge base towards diversification and creation of new transnational opportunities.; 01-Jan-2017 - 31-Jan-2020
Innovation Voucher with L&S fluids: Fain, Nusa (Principal Investigator) Wagner, Beverly (Principal Investigator); 01-Jan-2016 - 28-Jan-2017
Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh: Hamilton, Kathy (Principal Investigator) Hamilton, Kathy (Principal Investigator) Hewer, Paul (Co-investigator) Wagner, Beverly (Co-investigator) Logan, Ashleigh (Research Co-investigator); 01-Jan-2012 - 02-Jan-2016

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Address

Marketing
Stenhouse Wing

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