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Dr Beverly Wagner

Reader

Marketing

Personal statement

I joined the Department in September 2007 and was promoted to Reader in 2012. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that I was self employed. I am currently Director of the Department's highly successful postgraduate MSc programmes in International Marketing, Marketing and International Tourism Management. My research interests are related to supply chain management and innovation management with a focus on inter and intra firm collaboration.  I am frequently invited to give seminars and lectures around the world in countries such as; Finland, India, Spain, South Africa, Taiwan.

Expertise

Has expertise in:

    I have been Editor-in-Chief of Supply Chain Management: An International Journal since 2001 and serve on the Editorial Board for a number of journals including European Business Review and International Journal of Operations and Production Management. I have co-edited special issues for European Business Review, titled "Management Theory and Practice: Bridging the Gap through Multidisciplinary Lenses" and in Supply Chain Management: An International Journal, titled “Supply Chain Management: Current Education Provision and Practitioner Needs.” I have published widely in International peer reviewed journals.

Publications

Opportunism in buyer-supplier exchange : a critical examination of the concept and its implications for theory and practice
Kelly Stephen, Wagner Beverly, Ramsay John
Production Planning and Control, (2018)
Regulatory influences on innovation in the public sector : the role of regulatory regimes
Wagner Beverly, Fain Nusa
Public Management Review, pp. 1-31, (2017)
Bespoke innovation : filling the gap between classic and user-centred open innovation
Fain Nusa, Wagner Beverly, Kay Neil, Vukasinovic Nikola
Conference Proceedings of the Design Management Academy 2017Conference Proceedings of the Design Management Academy Vol 90, pp. 147-154, (2017)
Driving innovation through ambidextrous service provision - long life cycle products in manufacturing contexts
Fain Nusa, Wagner Beverly, Kay Neil
Technological Forecasting and Social Change, (2017)
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Huang Lu, Wagner Beverly, Fain Nusa
3rd Annual World Open Innovation Conference, (2016)
Theory in humanitarian operations research
Oloruntoba Richard, Farid Hossain Gazi, Wagner Beverly
Annals of Operations Research Vol 247, pp. 1-18, (2016)
http://dx.doi.org/10.1007/s10479-016-2378-y

more publications

Teaching

I have taught a wide range of marketing subjects to  undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development. 

Research interests

My research interests are in the field of supply chain management and innovation management. They include buyer/supplier relationships, supplier development, collaboration and integration within companies, alliance formation, implementation, dissolution and supply chain sustainability business models.  In the field of consumer behaviour I am interested in the topic of nostalgia marketing and was co-organiser for an ESRC seminar series: Nostalgia in the 21st Century.  This work has developed into the area of luxury branding with specific focus on brand personality and store personality.

Professional activities

26th Annual IPSERA Conference
Invited speaker
9/4/2017
PhD Colloquium
Speaker
24/3/2017
Perth and Kinross Council
Participant
23/3/2017
Landscaping Workshop
Participant
27/2/2017
Open Innovation Programme
Organiser
2/2/2017
Open Innovation Programme: Meeting5
Organiser
8/12/2016

more professional activities

Projects

Facilitation of Planned Workshop Approach to Open Innovation
Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator)
The aim of this project is to support the development of Open Innovation capabilities within a cohort of large Scottish Organisations in order to ensure sustainable economic growth in Scotland.
Period 14-Sep-2018 - 30-Sep-2020
Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces
Wagner, Beverly (Principal Investigator)
Period 01-Oct-2017 - 17-Aug-2018
Innovation Voucher with L&S fluids
Wagner, Beverly (Principal Investigator)
Period 01-Dec-2016 - 28-Feb-2017
Platforms for Micro-Enterprise Growth
Wagner, Beverly (Principal Investigator)
The project #GrowNorth! intended to develop mechanisms to empower micro-enterprises and facilitate tools to expand firms knowledge base towards diversification and creation of new transnational opportunities.
Period 01-Apr-2017 - 31-Mar-2020
Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh
Hamilton, Kathleen (Principal Investigator) Hamilton, Kathleen (Principal Investigator) Hewer, Paul (Co-investigator) Wagner, Beverly (Co-investigator)
Period 01-Oct-2012 - 02-Jun-2016
EPSRC DOCTORAL TRAINING GRANT | MacKinven, Stuart
Wagner, Beverly (Co-investigator)
Period 01-Oct-2011 - 20-Nov-2015

more projects