Professor Beverly Wagner

Marketing

Personal statement

I joined the Department in September 2007 and was promoted to Reader in 2012. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that I was self employed. I am currently Director of the Department's highly successful postgraduate MSc programmes in International Marketing, Marketing and International Tourism Management. My research interests are related to supply chain management and innovation management with a focus on inter and intra firm collaboration.  I am frequently invited to give seminars and lectures around the world in countries such as; Finland, India, Spain, South Africa, Taiwan.

Expertise

Has expertise in:

    I have been Editor-in-Chief of Supply Chain Management: An International Journal since 2001 and serve on the Editorial Board for a number of journals including European Business Review and International Journal of Operations and Production Management. I have co-edited special issues for European Business Review, titled "Management Theory and Practice: Bridging the Gap through Multidisciplinary Lenses" and in Supply Chain Management: An International Journal, titled “Supply Chain Management: Current Education Provision and Practitioner Needs.” I have published widely in International peer reviewed journals.

Prizes and awards

Scottish Knowledge Exchange Awards
Recipient
22/2/2018

more prizes and awards

Publications

An empirical explanation of the natural-resource-based view of the firm
McDougall Natalie, Wagner Beverly, MacBryde Jill
Production Planning and Control Vol 30, pp. 1366-1382 (2019)
https://doi.org/10.1080/09537287.2019.1620361
Opportunism in buyer-supplier exchange : a critical examination of the concept and its implications for theory and practice
Kelly Stephen, Wagner Beverly, Ramsay John
Production Planning and Control (2018)
Regulatory influences on innovation in the public sector : the role of regulatory regimes
Wagner Beverly, Fain Nusa
Public Management Review, pp. 1-31 (2017)
Bespoke innovation : filling the gap between classic and user-centred open innovation
Fain Nusa, Wagner Beverly, Kay Neil, Vukasinovic Nikola
Conference Proceedings of the Design Management Academy 2017 Design Management Academy Conference 2017 Conference Proceedings of the Design Management Academy Vol 90, pp. 147-154 (2017)
Driving innovation through ambidextrous service provision - long life cycle products in manufacturing contexts
Fain Nusa, Wagner Beverly, Kay Neil
Technological Forecasting and Social Change (2017)
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Huang Lu, Wagner Beverly, Fain Nusa
3rd Annual World Open Innovation Conference (2016)

more publications

Teaching

I have taught a wide range of marketing subjects to  undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development. 

Research interests

My research interests are in the field of supply chain management and innovation management. They include buyer/supplier relationships, supplier development, collaboration and integration within companies, alliance formation, implementation, dissolution and supply chain sustainability business models.  In the field of consumer behaviour I am interested in the topic of nostalgia marketing and was co-organiser for an ESRC seminar series: Nostalgia in the 21st Century.  This work has developed into the area of luxury branding with specific focus on brand personality and store personality.

Professional activities

Engage Week 2019 Workshop: The Chemistry-Marketing Clinic
Organiser
29/4/2019
Offsite Solutions Scotland: Presentation of Final Report
Invited speaker
9/10/2018
Open Innovation: Introduction to Cohort 2
Invited speaker
2/7/2018
Innovation Taster Event
Invited speaker
13/6/2018
Engage with Strathclyde 2018
Organiser
1/5/2018
Open Innovation Meeting 9
Organiser
19/4/2018

more professional activities

Projects

KTP - SPEN
Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) MacBryde, Jillian (Co-investigator)
01-Jan-2019 - 31-Jan-2021
Facilitation of Planned Workshop Approach to Open Innovation
Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator)
The aim of this project is to support the development of Open Innovation capabilities within a cohort of large Scottish Organisations in order to ensure sustainable economic growth in Scotland.
14-Jan-2018 - 30-Jan-2020
Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces
Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator)
01-Jan-2017 - 17-Jan-2018
Platforms for Micro-Enterprise Growth
Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator)
The project #GrowNorth! intended to develop
mechanisms to empower micro-enterprises and facilitate tools to expand firms knowledge base towards diversification and creation of new transnational opportunities.
01-Jan-2017 - 31-Jan-2020
Innovation Voucher with L&S fluids
Fain, Nusa (Principal Investigator) Wagner, Beverly (Principal Investigator)
01-Jan-2016 - 28-Jan-2017
Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh
Hamilton, Kathy (Principal Investigator) Hamilton, Kathy (Principal Investigator) Hewer, Paul (Co-investigator) Wagner, Beverly (Co-investigator) Logan, Ashleigh (Research Co-investigator)
01-Jan-2012 - 02-Jan-2016

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