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Dr Beverly Wagner



Personal statement

I joined the Department in September 2007 and was promoted to Reader in 2012. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that I was self employed. I am currently Director of the Department's highly successful postgraduate MSc programmes in International Marketing, Marketing and International Tourism Management. My research interests are related to supply chain management and innovation management with a focus on inter and intra firm collaboration.  I am frequently invited to give seminars and lectures around the world in countries such as; Finland, India, Spain, South Africa, Taiwan.


Has expertise in:

    I have been Editor-in-Chief of Supply Chain Management: An International Journal since 2001 and serve on the Editorial Board for a number of journals including European Business Review and International Journal of Operations and Production Management. I have co-edited special issues for European Business Review, titled "Management Theory and Practice: Bridging the Gap through Multidisciplinary Lenses" and in Supply Chain Management: An International Journal, titled “Supply Chain Management: Current Education Provision and Practitioner Needs.” I have published widely in International peer reviewed journals.


Regulatory influences on innovation in the public sector : the role of regulatory regimes
Wagner Beverly, Fain Nusa
Public Management Review, pp. 1-31, (2017)
Bespoke innovation : filling the gap between classic and user-centred open innovation
Fain Nusa, Wagner Beverly, Kay Neil, Vukasinovic Nikola
Conference Proceedings of the Design Management Academy 2017Conference Proceedings of the Design Management Academy Vol 90, pp. 147-154, (2017)
Driving innovation through ambidextrous service provision - long life cycle products in manufacturing contexts
Fain Nusa, Wagner Beverly, Kay Neil
Technological Forecasting and Social Change, (2017)
Open innovation adoption from strategy to practice : implications from organizational ambidexterity and dynamic capabilities
Huang Lu, Wagner Beverly, Fain Nusa
3rd Annual World Open Innovation Conference, (2016)
Theory in humanitarian operations research
Oloruntoba Richard, Farid Hossain Gazi, Wagner Beverly
Annals of Operations Research Vol 247, pp. 1-18, (2016)
Optimizing the process of product development by collaborating & thinking visually-co-creation within Howden
Grant D. A., Russell G., Wagner B., Fain N.
Proceedings of the DESIGN 2016 14th International Design ConferenceProceedings of the International Design Conference, pp. 2017-2026, (2016)

more publications


I have taught a wide range of marketing subjects to  undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development. 

Research interests

My research interests are in the field of supply chain management and innovation management. They include buyer/supplier relationships, supplier development, collaboration and integration within companies, alliance formation, implementation, dissolution and supply chain sustainability business models.  In the field of consumer behaviour I am interested in the topic of nostalgia marketing and was co-organiser for an ESRC seminar series: Nostalgia in the 21st Century.  This work has developed into the area of luxury branding with specific focus on brand personality and store personality.

Professional activities

26th Annual IPSERA Conference
Invited speaker
PhD Colloquium
Perth and Kinross Council
Landscaping Workshop
Open Innovation Programme
Open Innovation Programme: Meeting5

more professional activities


Innovative Market Research and Stakeholder Mapping Approach, of the Scottish and English Residential Offsite Construction Marketplaces
Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator)
Period 01-Oct-2017 - 31-Mar-2018
Innovation Voucher with L&S fluids
Fain, Nusa (Principal Investigator) Wagner, Beverly (Principal Investigator)
Period 01-Dec-2016 - 28-Feb-2017
Platforms for Micro-Enterprise Growth
Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator)
The project #GrowNorth! intended to develop mechanisms to empower micro-enterprises and facilitate tools to expand firms knowledge base towards diversification and creation of new transnational opportunities.
Period 01-Apr-2017 - 31-Mar-2020
Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh
Hamilton, Kathleen (Principal Investigator) Hamilton, Kathleen (Principal Investigator) Hewer, Paul (Co-investigator) Wagner, Beverly (Co-investigator)
Period 01-Oct-2012 - 02-Jun-2016
Wagner, Beverly (Co-investigator)
Period 01-Oct-2011 - 20-Nov-2015
FoodTechnologies@strathclyde: event and activities programme 2012-2013
Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) Marshall, Stephen (Co-investigator)
This project builds upon earlier BTG and KE week food and drink events. These events identified the breadth of food and drink expertise in Strathclyde and began to build relationships with external businesses. The aim of this proposal is to coordinate and enlarge the FT@S network, to facilitate inter-disciplinary dialogue and to expand business engagement with the network. Establishing external relationships based around various business requirements and building our academic capacity will ensure that we continue to align our expertise with the industry challenges so that Strathclyde is in a strong position to address future funding calls quickly and effectively.
Period 12-Sep-2012

more projects