I joined the Department in September 2007 and was promoted to Reader in 2012. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that I was self employed. I am currently Director of the Department's highly successful postgraduate MSc programmes in International Marketing, Marketing and International Tourism Management. My research interests are related to supply chain management and innovation management with a focus on inter and intra firm collaboration. I am frequently invited to give seminars and lectures around the world in countries such as; Finland, India, Spain, South Africa, Taiwan.
I have taught a wide range of marketing subjects to undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development.
My research interests are in the field of supply chain management and innovation management. They include buyer/supplier relationships, supplier development, collaboration and integration within companies, alliance formation, implementation, dissolution and supply chain sustainability business models. In the field of consumer behaviour I am interested in the topic of nostalgia marketing and was co-organiser for an ESRC seminar series: Nostalgia in the 21st Century. This work has developed into the area of luxury branding with specific focus on brand personality and store personality.
- 26th Annual IPSERA Conference
- Invited speaker
- PhD Colloquium
- Perth and Kinross Council
- Landscaping Workshop
- Open Innovation Programme
- Open Innovation Programme: Meeting5
more professional activities
- Innovation Voucher with L&S fluids
- Fain, Nusa (Principal Investigator) Wagner, Beverly (Principal Investigator)
- Period 01-Dec-2016 - 28-Feb-2017
- Platforms for Micro-Enterprise Growth
- Wagner, Beverly (Principal Investigator) Fain, Nusa (Co-investigator)
- The project #GrowNorth! intended to develop
mechanisms to empower micro-enterprises and facilitate tools to expand firms knowledge base towards diversification and creation of new transnational opportunities.
- Period 01-Apr-2017 - 31-Mar-2020
- Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh
- Hamilton, Kathleen (Principal Investigator) Hamilton, Kathleen (Principal Investigator) Hewer, Paul (Co-investigator) Wagner, Beverly (Co-investigator) Logan, Ashleigh (Research Co-investigator)
- Period 01-Oct-2012 - 02-Jun-2016
- EPSRC DOCTORAL TRAINING GRANT | MacKinven, Stuart
- Wagner, Beverly (Co-investigator) MacKinven, Stuart (Research Co-investigator)
- Period 01-Oct-2011 - 20-Nov-2015
- FoodTechnologies@strathclyde: event and activities programme 2012-2013
- Wagner, Beverly (Principal Investigator) Liggat, John (Co-investigator) Marshall, Stephen (Co-investigator)
- This project builds upon earlier BTG and KE week food and drink events. These events identified the breadth of food and drink expertise in Strathclyde and began to build relationships with external businesses. The aim of this proposal is to coordinate and enlarge the FT@S network, to facilitate inter-disciplinary dialogue and to expand business engagement with the network. Establishing external relationships based around various business requirements and building our academic capacity will ensure that we continue to align our expertise with the industry challenges so that Strathclyde is in a strong position to address future funding calls quickly and effectively.
- Period 12-Sep-2012
- Workshop on 'Nostalgia'
- Edwards, Sarah (Principal Investigator) Hamilton, Kathleen (Co-investigator) Wilson, Juliette (Co-investigator) Wagner, Beverly (Co-investigator)
- A one-day event with internal and external speakers, funded by Bridging the Gap (£1200).
- Period 08-Jun-2008 - 08-Jun-2008