Professor Beverly Wagner

Head Of Department

Marketing

Personal statement

I joined the Department in September 2007, promoted to Reader in 2012 and Professor in 2019. Previously I worked as a lecturer at the University of Stirling and the University of Glasgow as a research assistant. Prior to that, I was self-employed. Since September 2020 I have been Head of Department. My research interests relate to supply chain management with a focus on inter and intra firm collaboration and innovation management, specifically open innovation processes and implementation. I am currently leading two Open Innovation projects funded by Scottish Enterprise, supporting fifteen Private and Public sector organisations with their innovation journey. I am also developing and facilitating Open Innovation workshops with the Digital Office for Scottish Government. I frequently deliver seminars and lectures around the world in countries such as Finland, India, Spain, South Africa and Taiwan. My work is inter-disciplinary in nature and I have long-standing partnerships with colleagues across the University, in particular Professors John Liggat (Pure and Applied Chemistry) and Jillian MacBryde (DMEM). I also collaborate with colleagues from international Universities and Institutions. I am Co-Chair and Co-Organiser for the R&D Management Conference 2021 “Innovation in an Era of Disruption”, hosted by the University of Strathclyde in the Technology Innovation Centre.

Expertise

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Prize And Awards

Strathclyde Medal (Team Nomination) : Embracing the Entrepreneurial Mindset: Recipient; 1/5/2026
Research Excellence Award - Frugal innovation for Sustainable & Resilient Energy Resource Optimization: Mitigating the Energy Crisis: Recipient; 2022
Research Excellence Award -Theoretical Development and Empirical Investigation into the effects of disruptive technological change on smart supply chain innovation: a focus on sustainability: Recipient; 2020

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Publications

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Publications

Trust and forms of capital in business-to-business activities and relationships: Finch JH, Wagner BA, Hynes N; Industrial Marketing Management Vol 39, pp. 1019-1027 (2010); https://doi.org/10.1016/j.indmarman.2010.06.021
Exploring the relationship between luxury brand personality, store personality and consumer personality: Wagner Beverly, Wilson Juliette, Vescovi Tiziano; 13th International Marketing Trends Conference (2014)
Resources prospectively : how actors mobilize resources in business settings: Finch John, Wagner Beverly A, Hynes Niki; Journal of Business Research Vol 65, pp. 164–174 (2012); https://doi.org/10.1016/j.jbusres.2011.05.017
Purchase offering quality : the effects of buyer behaviour on organizational supplying behaviour: Wagner Beverly, Ramsay J, Kelly Stephen; International Journal of Operations and Production Management Vol 33, pp. 1260-1282 (2013)
Rethinking the quadruple helix in place-based innovation : power, space, and public experience: Saldivar Xaika Nadine, Davis Andrew, Wagner Beverly, Valor Martínez Carmen; Journal of Place Management and Development (2026)
Vinted has a Large Problem : Standardisation in the Real World: Harker Michael John, Wagner Beverly; (2026)

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Teaching

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Teaching

I have taught a wide range of marketing subjects to undergraduate and postgraduate students, topics include; Marketing Strategy, Integrated Marketing Communications, Entrepreneurial Marketing, Branding, Supply Chain Management, Innovation and New Product Development and Supply Chain Digitalisation.

Research

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Research Interests

My research interests are in the field of supply chain management and innovation management. This includes buyer/supplier relationships, supplier development, collaboration and more recently supply chain sustainability. Linked to innovation management current research relates to open innovation implementation, the circular economy, frugal innovation and adoption of disruptive technologies.