Professor George Wright

Management Science

Personal statement

George Wright PhD, ScD. 

I previously held academic positions at Leeds University Business School, London Business School, Strathclyde Graduate Business School (where I was Deputy and Acting Director), Durham Business School (where I was Head of the Department of Business and Management) and Warwick Business School (where I was Associate Dean for Executive Education and a member of the Senior Management Team). I was awarded a higher doctorate, Doctor of Science, by Warwick University in 2013. 

I teach "Exploring the International Business Environment" on the Full-Time MBA Programme. This course is part of the Strategy spine of the Strathcyde MBA - which was rated as the fifth highest quality in the world in the Financial Times'  January 25th 2016 ratings of Global MBA offerings. I was presented with a Teaching Excellence award for my teaching at a Strathclyde Students' Association ceremony in May 2016.

I have undertaken a wide range of consultancy and workshop-based assignments in scenario thinking and decision analysis. I have also designed and delivered management development workshops on decision making, scenario thinking, and strategic analysis, for a variety of public and private sector organizations across the world. 

I worked at directorate level within the UK Government Department of Health with scenario thinking and Delphi applications. For a video of this work see: Recently, I worked with Bayer CropScience on food supply issues using scenarios. Another scenario projects, funded by the Australian Research Council, utilised a new scenario method - developed with George Cairns - to aid senior members of the regional government, union leaders, business leaders and industrialists develop policy for regeneration priorities within Tasmania.  Recent projects provided training/advice on use of the Delphi technique to the European Union Agency for Fundamental Rights and advice on developing energy transition scenarios to SSE. I am currently working with Wood on scenarios to do with the energy transition.

My books include "Scenario Thinking: Preparing your Organization for the Future in an Unpredictable World" (Palgrave Macmillan, 2018, co-authored), "Scenario Thinking: Practical Approaches to the Future" (Palgrave Macmillan, 2011, co-authored), "Decision Analysis for Management Judgment" (5th Edition, Wiley, 2014, co-authored), "Strategic Decision making: A best practice blueprint" (Wiley, 2001), and "The Sixth Sense: Accelerating Organizational Learning with Scenarios" (Wiley, 2002, co-authored). 

I am a part-time professor at Strathclyde Business School and a member of the adjunct faculty at Mannheim Business School.  I am external examiner for the MSc in Management Science/Decision Science/ at the London School of Economics. 

Research interests 

I research into the role and quality of management judgment in decision making and in anticipating the future. Are such judgments well-made or are there pitfalls and flaws? In fact, sometimes judgment is flawed and decision aiding techniques - such as scenario thinking and decision analysis can be utilised to improve judgment and decision making. Recently, I led a US National Intelligence Agency project on group-based judgment (January, 2017 - December, 2018) that brought an income of £1.1 million to Strathclyde Business School.

I am the founding Editor-in-Chief of Journal of Behavioral Decision Making. Several recent Nobel prizewinners in Economic Sciences have published within the pages of JBDM and the 2017 Nobel prizewinner, Richard Thaler, published his eighth most-cited journal article in JBDM. I am also a Senior Editor of the journal Decision Support Systems and an Associate Editor of two forecasting Journals: International Journal of Forecasting and Journal of Forecasting. I am Editor-in-Chief of the new-start Wiley journal, Futures & Foresight Science, that was first published in March, 2019.

My publications have appeared in a range of US-based management journals - including Organizational Behavior and Human Decision Processes, Management Science, Risk Analysis and the Strategic Management Journal. In Europe, I have published in journals such as Journal of Management Studies, Organization Studies, and European Journal of Operational Research. 

I have edited special issues of Futures, International Journal of Forecasting, and Technological Forecasting and Social Change on the topics of Delphi methodology, scenario methodology, and group-based judgmental forecasting. 

My publications have accumulated about 15,000 citations in the Google Scholar database and my h-index is 52.



Has expertise in:

    Working with many public and private-sector organisations in order to aid managers to think about the future and make decisions in the present.


BSc Psychology (London University)

MPhil Psychology (Brunel University)

PhD Psychology (Brunel Unversity)

DSc (Warwick University)


Does the facilitator of a scenario development activity need substantive knowledge of the focal topic?
Wright George, Cairns George
Futures & Foresight Science (2019)
Improving the practical application of the Delphi method in group-based judgment : a six-step prescription for a well-founded and defensible process
Belton Ian, MacDonald Alice, Wright George, Hamlin Iain
Technological Forecasting and Social Change Vol 147, pp. 72-82 (2019)
Scenario analysis to support decision making in addressing wicked problems : pitfalls and potential
Wright George, Cairns George, O'Brien Frances, Goodwin Paul
European Journal of Operational Research Vol 278, pp. 3-19 (2019)
Making scenario interventions matter : exploring issues of power and rationality
Cairns George, Wright George
Futures & Foresight Science Vol 1 (2019)
Enhancing horizon scanning by utilizing pre-developed scenarios : analysis of current practice and specification of a process improvement to aid the identification of important 'weak signals'
Rowe Emily, Wright George, Derbyshire James
Technological Forecasting and Social Change Vol 125, pp. 224-235 (2017)
Improving scenario methodology - theory and practice : Introduction to the special issue
Wright George, Meadows Maureen, Tapinos Efstathios, O'Brien Frances, Pyper Neil
Technological Forecasting and Social Change Vol 124, pp. 1-5 (2017)

more publications


I teach scenario thinking within the "Exploring the International Business Envionment" MBA course component.

I also teach a course entitled "Improving management decision making" - which is a mix of the psychology of decision making and decision analysis techniques

Research interests

I research in the area of scenario thinking and behavioural decision making. Some of my work is laboratory-based and some within organisations.

Professional activities

Regional Scenarios for Scotland: supply and demand for energy
External Examiner, MSc Decision Sciences, LSE
Scenario Planning and Foresight 2018
Futures & Foresight Science (Journal)
Peer reviewer
Scenario Thinking
Elsevier (Publisher)
Peer reviewer

more professional activities


Bayesian Argumentation via Delphi
Crawford, Megan Michelle (Co-investigator) Wright, George (Principal Investigator) Belton, Ian (Co-investigator) Hamlin, Iain (Co-investigator) Bolger, Fergus (Principal Investigator) Rowe, Gene (Principal Investigator)
BARD is a multi-year project funded by IARPA and forms part of the larger Crowdsourcing Evidence, Argumentation, Thinking and Evaluation – “CREATE” – program. In BARD, we are designing and producing Graphical User Interfaces (GUIs) for using causal Bayesian networks as the underlying engines for arguments, allowing analysts to build and test competing or complementary arguments and to examine the impact of different pieces of evidence in an intuitive environment based on the principles of Delphi
01-Jan-2017 - 31-Jan-2018
Exploring the International Business Environment
Crawford, Megan Michelle (Visiting Academic) Wright, George (Principal Investigator)
An extended workshop learning the techniques of the intuitive logics method of scenario planning. Exploring the International Business Environment aims to help students understand and become comfortable with the inherent ambiguity and uncertainty in the contextual (or macro) environment where the irreducible uncertainties lie and which impacts all organisations but which they essentially have no control over; this is distinct from the stakeholder or internal environments of organisations over which they have varying degrees of control.
26-Jan-2016 - 07-Jan-2016
A Scientific Exploration of Scenario Planning & Thinking
Crawford, Megan Michelle (Principal Investigator) Wright, George (Academic) Bradfield, Ronald (Academic)
Mapping the cognitive processes of futures-oriented decision making with a focus on best-practice efforts. The body of this work includes human-based experimentation, using A/B testing methods on framing effects. The intuitive logics (IL) school of Scenario Planning is the main focus on my investigations. The IL method is divided into separate, yet complimenting stages of Scenario Planning. The cognitive mapping that corresponds with the IL method includes creative, causal, likelihood, and role (playing) thinking.
01-Jan-2014 - 31-Jan-2019

more projects