Group Model Building (GMB) is a participatory systems dynamics method in which diverse stakeholders collaboratively construct Causal Loop Diagrams (CLDs) to understand complex social and organisational problems. While powerful, GMB is resource-intensive, highly dependent on facilitator expertise, and often loses momentum once a workshop ends. This PhD addresses these limitations by developing and evaluating a GPT-based AI co-facilitator specifically designed for live GMB workshops. The AI will process real-time discussion via speech-to-text, suggest causal relationships, propose feedback loops, and visualise draft CLDs — all while keeping interpretive authority firmly with participants. Following each workshop, participants will be able to continue refining their diagrams through a post-workshop conversational interface, extending learning and engagement beyond the session itself. The project also evaluates the AI’s ability to generate clear, plain-language narratives from completed CLDs, making complex systems insights accessible to policymakers and wider audiences.

Using a mixed-methods, socio-technical research design, the project will conduct 4 to 6 comparative workshops (traditional vs AI-integrated) with 8 to 12 participants each, drawn from applied domains such as healthcare and urban planning. Data collection will include workshop recordings, CLDs, participant surveys, facilitator reflections, and AI interaction logs. Findings will be synthesised into a socio-technical framework for responsible, human-centred AI co-facilitation — one that enhances accessibility and efficiency while preserving human agency and collaborative ownership of the model.

Further information

Strathclyde Business School is committed to supporting a diverse and inclusive postgraduate research population. We make decisions on entry by assessing the whole person and not relying solely on academic achievements. On that basis, please ensure that your application (via your CV and covering letter) can evidence your resourcefulness, commitment and resilience as demonstrated by broader professional and life experiences. This evidence should be centred on your ability to undertake and complete a PhD and contribute to a positive PhD community.

If English isn't your first language, you'll need an IELTS score of 6.5 (or an equivalent test) with no individual element below 5.5.