BrandingCreating content for social media
The content you create for social media will depend on which channel you're creating for. Different platforms have different audiences, and it's important to tailor your content accordingly.
Platforms and audiences
| Facebook should be used for community updates, events, news and the student experience | |
| X | Use X for University news, and engagement in online conversations |
| Instagram to showcase student life, share user-generated content, and reels | |
| LinkedIn is where we share research, academic news, and professional networking | |
| TikTok | TikTok is for sharing engaging, authentic content that showcases campus life and academic opportunities |
Submit content for central channels
If you have content you’d like to share on the main University social media accounts, please reach out to our Marketing Team to discuss whether it would be a good fit.
Get in touch with them at socialmedia-marketing@strath.ac.uk.
Get started
Social media strategy
Creating a social media strategy helps you achieve your goals and ensures content is aligned with the University's objectives.
Consider the following when developing your strategy:
Goal
What’s the purpose of your social media presence?
Audience
Who are you trying to reach, and which platforms do they use?
Content sources
Where will you get content? Will you use internal resources, user-generated content, or something else?
Content types
Will you post images, videos, articles, or links?
Management
Who will manage the account? Who’s the backup?
Cadence
How often will you post?
Voice
What tone will you use? Will your account be formal, informal, or somewhere in between?
Success metrics
How will you measure success? Engagement, reach, conversions?
Best practice for content creation
It's important to make sure your content is relevant, of a high enough quality, and is appropriate for the platform you're posting on.
Images and video
High-quality photography and videos perform better on social media than text-based images or graphics.
Workshops
The Apple Store in Glasgow regularly runs Photography and Video on iPhone workshops which are worthwhile attending if you're using an iPhone.
Video guidelines
We have detailed video guidelines available to help guide you through the process of creating video content.
Strathclyde Hashtags and GIFS
We have plenty of Strathclyde hashtags and gifs available to use for Instagram Stories which you can find easily via the GIF search in the app.
Use #StrathLife to showcase student life.
Where to find them
Branding
End graphics
If you're posting videos/reels, and you want to brand your content, you have the option of tailing your videos with these University branded end graphics, where appropriate. We have two available:
- UoS end graphic for social media (9x16)
- UoS end graphic for social media (9x16) with space for messaging before the logo appears (trim as appropriate)
Lower thirds
If you're adding names and titles to your video, where possible, please use the following photoshop file to lay your text over:
Font
The University's digital font is Alegreya Sans and is available to download for free from Google. This font should be used where possible.
- use regular for paragraph text in captioning
- use extra bold for names
- use bold for titles
If it's not possible to use this font, stick to a 'classic' font instead.
Copyright
Only use images or videos you own or have permission to use.
Consent
You can find detailed information on consent on our video guidelines.
AI Content
While Gen-AI tools can help generate content quickly, it’s very obvious when AI-generated content isn’t adapted. Always review and adapt AI outputs before posting as unedited AI content can often lack nuance, focus, or even factual correctness, so it’s important to tailor it for your audience and the platform.
Safety and privacy
You are personally responsible for the content you post. Always ensure your posts comply with university guidelines and privacy regulations.
