Social media guidelinesHow to manage your social media account(s)
The account manager
The account manager should have the skills, time, and interest to manage the account.
Remember
Use a communal email address that multiple team members have access to. This ensures that, if the account manager, for example, leaves the University, the account is still accessible.
Who should have access?
Social accounts should always be managed primarily by at least one staff member, but at least two people should have access to social accounts to ensure continuity, and cover things like annual leave and sickness. Students can assist but should not have sole responsibility and should be supervised.
If you have multiple administrators, ensure strategy, tone, and style are consistent across posts.
Admin Access on LinkedIn and Facebook
Unlike other platforms, LinkedIn and Facebook require personal accounts to manage pages.
You need a personal profile to be added as an admin on LinkedIn. Super Admins have full control, while Content Admins can only post and respond.
Admin access requires a personal Facebook account. Admins have full control, while Editors can post content but cannot manage other admins.
Tip
Ensure at least two staff members have Super Admin access on LinkedIn, or Admin access on Facebook to avoid losing control if someone leaves.
