BA Hons Business Enterprise & Marketing

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Key facts

  • UCAS Code: NN15
  • Start date: Sep 2020
  • Accreditation: Strathclyde Business School is triple accreditated (AACSB, EQUIS, AMBA)
  • Ranked: 6th in the UK for Marketing / 7th in the UK for Business & Management Studies (Complete University Guide Subject Tables 2020)

  • Work placement: you'll gain valuable industry experience in your Honours year

  • Study abroad: option to study overseas with a partner institution

Study with us

  • develop the skills and expertise required to set up your own business and the marketing required by organisations
  • gain valuable industry experience in Years 3 and 4, working with placement companies
  • learn from the experiences of our guest lecturers who include industrial contacts and alumni
  • gain real-world skills, which are valued by employers, through taking part in student competitions in which you will plan and develop a business idea
  • marketing is ranked in the UK Top 10 (Complete University Guide 2020)

I had a terrific four years at Strathclyde and remain committed to pursuing a career in marketing. The teaching staff and engaging lecture content had a lot to do with this.

Scott Emmerson, Marketing graduate

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Why this course?

Business Enterprise is about the creation of wealth, creativity and resourcefulness and exploiting change. This course is designed for students who want to start a new enterprise, those who want to take over the management of an existing business and those who are aiming for leadership positions.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Exterior of Strathclyde Business School with students walking past

Create your own course

Modern business is too complex to be covered by a single subject: modern managers need to have a broad outlook.

You choose basic classes in business and other disciplines, alongside the Business School’s Management Development Programme. You’ll study a wide variety of subjects and create a curriculum to suit your interests and needs.

You also have the opportunity to try new subjects, some of which you won’t have experienced at school or college. At the beginning of Year 2, you choose two subjects to continue studying in Years 2 and 3. You’ll also select a third, ‘minor’ subject and take further Management Development skills classes.

Apply under the general UCAS entry code N100 if you’d prefer to discuss your subject choices once you arrive. To study accounting, apply under N400 or one of the other accounting codes listed on the site.

What you’ll study

Business Enterprise

Year 1

You’ll gain an understanding of entrepreneurship and its ability to change industries, markets and society, introducing the vocabulary, concepts and practice of enterprise.

In the 2nd semester, you’ll take part in Value Challenge – a group assignment to give you real-life experience of creating value through entrepreneurial activity. 

Year 2

You’ll be introduced to key entrepreneurial processes through core classes and electives.

Year 3

Examines entrepreneurial processes and enterprising skills in different settings.

Year 4

You’ll study core classes and also undertake a dissertation.

Marketing

Year 1

You'll learn about the basic principles of marketing and explore marketing within an organisation.

Year 2

Students will look at areas including the factors that influence buyers and the challenges that marketers face in the retail and service sectors.

Year 3

You'll learn the fundamentals of both traditional and digital marketing communication along with gaining an understanding formulating a strategic marketing plan.

Year 4

In your final year of study, you'll learn about the value of brands to firms and consumers. Options include International Business Management, Sports Marketing and Social Marketing.

Work placement

Third-year students have the option to study abroad at one of our partner institutions across a number of countries worldwide. This study period can last for one or two semesters.

Student competitions

CIM The Pitch

Each year, students are offered the opportunity to partake in the annual student marketing competition – CIM The Pitch in which students are able to apply theory to practice for a live brief for a major company operating within the UK. Students from Strathclyde have been awarded first place in this competition in 2018 and 2019. This competition is open to all second, third and Honours year students.

The Marketing Society Awards

The Marketing Society Awards: students write an essay, compete in an ‘Apprentice-style’ day in Edinburgh and shortlisted students attend an awards ceremony in May. The prize is a three-month paid internship.

Target Jobs, Scotland Undergraduate of the Year Award

Target Jobs, Scotland Undergraduate of the Year Award: students must sit a series of online tests, application forms, interviews and assessment exercises, culminating in an awards ceremony in Canary Wharf, London in April. The prize is the chance of a graduate job with a number of leading companies.

These prizes were won by Strathclyde Marketing students in 2018.

QS logo 2019 - 5 stars
Complete University Guide 2020 logo - Top 10 in Marketing
Financial Times European Business Schools Rankings logo 2018
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Course content

The Management Development Programme (MDP) is a core element of the undergraduate degree programme in the Strathclyde Business School.

The programme runs for the first three years of the BA degree. The entire class is driven by real business problems. The approach to learning is active problem-based, with students working in project teams.

The class aims to encourage integration of the knowledge and experience gained in Principal Subjects. Each year of the MDP focuses on different aspects of business and the content of MDP is constantly evolving and being updated and enhanced.

Management Development Programme 1

Topics

First Year aims to help you make the transition to the university context. Semester 1 is the Thematic Semester: The World of Business Today and covers topics such as:

  • Social-Ethical-Environmental Governance (SEEG)
  • Business Ethics
  • Disruptive Technologies

Semester 2: Functional Semester: Organisations Today covers topics such as:

  • Creativity & Responsibility
  • Marketing & Sustainability across Domains

Class description

The first year of the programme is centred on the construction of knowledge in classroom setting with theoretical constructs developed. For each topic we’ve recorded a video by a Strathclyde academic who is a leading expert in the field.

You’ll watch these lectures in advance of each session and complete a pre-sessional activity. The pre-sessional work then forms the basis of team based activities work in the classroom (groups of 50 and teams of six-seven) where you develop an agreed understanding of the topic and present this to the group.

The feedback gained from this activity then feeds directly into the assessment for the block. You’ll complete 16 assignments in the two semesters of the class.

Business Enterprise

Entrepreneurship Theory & Practice
This class is intended to give you a broad understanding of entrepreneurship, the arenas in which entrepreneurship is practiced, and the role of the entrepreneur in economy and society. The practical component will introduce you to entrepreneurship in the real world through engagement with entrepreneurs and the entrepreneurial process (e.g. guest lectures, cases, desk research, and group work).

Marketing

Introduction to Marketing

Marketing is a key part of any successful business, and a good theoretical and practical knowledge of the subject will be of immense benefit to an aspiring manager or entrepreneur. In this class, you'll be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment.

Management Development Programme 2

Topics

Semester 1 topics include:

  • Working in Business Organisations
  • Working Business Research & Consultancy
  • Working Internationally
  • Working in the Third Sector
  • Rhetorics & Oratory

Semester 2 is about developing the proposal of MDP3; with a presentation and a final report.

Class description

The second year concentrates on developing understanding through industry-specific contextualisation. Sessions are weekly and three hours in length.

The sessions are thematically linked to the pathways for individualised experience in third year whilst also drawing on the theoretical knowledge developed in MDP 1. In order to develop understanding, organisations will deliver a half-day session. This consists of a one hour plenary introduction where the company and case study are introduced. This is followed by the group sessions where you undertake activities in relation to the case study set by the company.

Business Enterprise

Creativity & Innovation Management
This class aims to provide you with a rigorous understanding of creativity and innovation through an intensive blend of theoretical and experiential learning activities. You'll be strongly encouraged to submit your work to relevant business/innovation competitions (e.g. the Scottish Institute for Enterprise Young Innovators Competition and the New York City Big Idea Innovation Challenge).
New Venture Planning
This class is designed to provide a practical introduction to drawing up business plans and understanding how new ventures are managed and developed. It will not follow the traditional lecture pattern but will be highly interactive. You'll be involved in individual and group activities which will encourage creative thinking and “learning by doing” in addressing the real opportunities and challenges that face the first-time entrepreneur.

 

Marketing

Services & Retail Marketing

At the heart of this class is the recognition that services present unique challenges, and that building customer relationships through quality service is fundamental to marketing success in every organisation. Over the past decade the retail sector has been one of the most dynamic areas in business. The retail sector also provides a very clear indication of the overall health and robustness of the economy. The rise or fall of the individual’s disposable income is very quickly reflected in terms of expenditure on items. In this respect, the retail sector acts as the weather vane for the economy.

Understanding Consumers & Markets

Many of the fundamental concepts of marketing are based on an ability to understand consumers and the marketing concept can be implemented more effectively when adequate information about the market and potential consumer behaviour is available. Marketing Research and customer information provide a critical input to the planning and development of a company's marketing strategy in relation to marketing communications, strategic marketing and branding.

Management Development Programme 3

The third year of centres on individualised experience in an organisational context through one of the following pathways:

  • Internship/Charities - gain practical experience in a private or third sector organisation. You need to negotiate and locate your own organisation and experience – this is one of the key learning points of the pathway.
  • Research and consultancy - a facility for local small businesses to gain from the experience and expertise of those within SBS. You work on two live business consultancy projects (one in each semester) and, as a team of 6, develop solutions and strategic initiatives for the local SME economy.
  • International experience – only available for students who are undertaking an international exchange for either one semester or full year.
  • Vertically Integrated Projects - working on a cross-faculty basis to research longitudinal projects (including the ‘Bill Gates Toilet Challenge, Solar Panels for Gambia and Enterprise in Schools) you work with a team of students from all levels of study (first year undergraduate to final year PhD) to further the work of the project.

In addition, you’re required to undertake a social responsibility element (this accounts for one quarter of the overall workload).

These have been designed to provide support to the Curriculum for Excellence and the Widening Access to Higher Education programme. There are no formal classes for MDP3 although there is pathway support with the pathway leads and tutor support.

Business Enterprise

Entrepreneurial Capital & Resources
This class provides an intense grounding in entrepreneurial capital. The need for both capability and commitment are stressed. After a grounding in the theoretical and empirical literature on entrepreneurial capital, you'll enhance your own entrepreneurial capital through a set of practical assignments. The class aims to build your awareness of different forms of entrepreneurial capital and build their effectiveness in entrepreneurial finance.

 

Venture Management Strategy & Growth
Having established a good understanding of the economic and social impact of entrepreneurship, opportunity identification, and starting and resourcing a new venture in previous modules, in this class you're presented with the challenges and opportunities of managing and growing the venture in a sustainable way. Through working with local businesses, you'll have the opportunity to assess the management practices of Scottish SMEs and consult them on their growth strategies.

 

Marketing

Semester 1

Marketing Communications in the Digital Age

This class will outline and discuss the strategic role of marketing in a digital context, and further elaborate on the integration of digital marketing, social media marketing, mobile marketing and traditional and digital marketing communications. You will learn about the enduring strategic power of marketing communications in a digital world and learn how to plan for effective, strategic communications which integrate a wide range of channels including the traditional communications mix and the extended mix including all the assets of the brand and digital opportunities.

Semester 2

Strategic Marketing in an International Context

This core class addresses the strategy formulation and planning aspects associated with strategic marketing management as it is applied in domestic and international contexts. The class offers students an analytic decision oriented approach for the development and implementation of international marketing strategy.

Business Enterprise

Venture Management in Practice
The class investigates the entrepreneurial and management issues associated with the growth of an established venture. It allows you to extend and build on your knowledge of entrepreneurship and small firms, by investigating internal and external issues faced by growth oriented ventures; as they seek to grow in a sustainable way through the application multiple capital resources. You'll have the opportunity to apply your knowledge and understanding in a real situation by undertaking an individual applied business development project, within an established entrepreneurial venture. 

 

International Entrepreneurship
This class is designed to highlight the growing importance of entrepreneurship in the international arena and to enable you to understand both the entry modes for international entrepreneurship and the typical obstacles faced by entrepreneurs and SMEs in moving into the international arena. 

 

Issues & Trends in Entrepreneurship
This class will provide an opportunity to explore contemporary, emerging and cutting edge themes in entrepreneurship theory and practice. It will provide you with up-to-date and relevant insights into contemporary academic thinking on the entrepreneurship discipline, insights from practicing ‘master’ entrepreneurs and exposure to emerging trends that will shape the future entrepreneurial landscape. This course builds on the academic content of previous courses with in-depth exposure to contemporary academic theories and empirical studies on entrepreneurship.

 

Research Methods
In Honours year, you should develop as an independent learner who can demonstrate the ability to conduct research independently within the Business Enterprise discipline. The module is supported with a Research Methods class, which aims to enhance your research skills.

 

Family Business Theory & Practice
The class examines the distinctive advantages and unique challenges that face family firms and builds an enhanced appreciation of the different perspectives of the various stakeholders associated with family business. It allows you to extend your knowledge of entrepreneurship and small firms by considering the specific dynamics of family ownership. The class will benefit from the input of guest speakers, including owners of family firms.

 

Marketing

Brand Management

The importance of brands raises significant questions of how to develop brand equity and how to communicate a branding strategy of differentiation, value and identification. The role of the Brand Manager is reviewed along with formulating the necessary communication strategies to build brand equity and secure market share.

More recent approaches in this vein suggest that the traditional Brand Management approach is all too limited, leaving many questions unanswered. Consequently more recent approaches address the co-construction of brand value, through viral branding, using social media, co-branding and brand extensions. In this respect, the principles of branding are now being applied beyond simply new product development, to such strategies as places, communities and countries.

Other key strategies that may be discussed include, luxury branding, nation branding, business-to-business branding and corporate brands.

Dissertation
The dissertation is an important part of the fourth year programme. Single honours students are required to submit a dissertation in Marketing while joint Honours students can submit a dissertation in Marketing or in their other Honours subject.

Elective classes

Social Marketing

This course aims to build foundational knowledge of traditional commercial-oriented Marketing, by examining applications of Marketing in a social context. Each year millions of pounds are spent world-wide to combat health and social problems such as HIV/AIDS, smoking, drug and alcohol abuse and rising obesity levels. At the same time excessive consumptions burdens society with building landfills and increasing pollution. Meanwhile there are still people who consume 'too little' and who suffer from hunger.

The class considers recent research in a variety of Social Marketing contexts and material is continuously updated to ensure that students gain an understanding of the most relevant and critical Social Marketing trends.

Advances in Consumer Behaviour

This class provides students with an understanding of some of the contemporary issues and challenges in understanding consumers. Building on the undergraduate Consumer Behaviour class, this module aims to develop students’ ability to analyse consumer behaviour in a variety of situations and to explore the complexity of 21st century consumption.

The class reviews consumer trends and the significance of consumer culture, and then explores topics that are the focus of recent research attention. Current topics include consumer identity (possessions and body image); consumer vulnerability; postmodern consumers; consumer tribes; consumption spaces; consumers and celebrities and consumers and ethics.

Managing Customer Relationships
The class explores the development of relationship marketing from its transactional roots and introduces concepts such as: CRM, customer loyalty, customer equity and customer perspectives on relationships. A contemporary look at relationships within marketing is introduced through examination of S-D Logic, co-creation and customer engagement, these highlight how firms build and utilise relationships with a customer ‘resource’ to create and offer increasingly more specialised and individualised offerings.
International Business Management

This class examines the theoretical underpinnings which help explain the operations of such enterprises, covering both international business strategy and international business management. This will be achieved by exploring contemporary issues in academic thought and international business practice.

Managing Integrated Marketing Communications: Theory & Practice

The class will create a learning environment in which students can enhance their knowledge of relevant marketing communications theories and develop the necessary analytical, creative and decision-making skills required to effectively manage IMC in a variety of contexts.

Sports Marketing

This class provides you with an opportunity to study and apply marketing principles and concepts to a sector that has gained increasing significance in society world-wide. We’ve witnessed the emergence of a sports culture in many countries. This, in turn, has led to the emergence of sport as a global industry.

Sport is one of the most important sectors in the UK in terms of spectator interest, participation and consumer spending. It is also a varied industry consisting of sports products as well as sports services, spectator sports, sports media and sport-related travel.

Small Business Marketing

Given the evolving nature of the job market, evidence suggests that 40% of graduates are now working in 'graduate level' jobs within SMEs. Alongside this, evidence suggests that SME graduate jobs show a concentration towards niche sectors such as marketing. As such, the aim of this class is to provide a theoretical grounding in marketing through the lens of small business organisations.

By focusing on SMEs rather than larger organisations it will provide a contrast with the prevailing focus of marketing and highlight how marketing is different in a small firm and how this translates into SME marketing competencies. Upon completion of this class student will be able to pitch themselves more favourably towards SME employers.

Tourism Marketing

This class explores underlying marketing processes and builds on traditional marketing elements in the context of tourism, considering both supply (destination/ community) and demand (consumer) perspectives. The class will explore a number of theories related to both marketing and tourism, as well of the application of these theories to real world cases, to ensure students gain an enhanced understanding of the tourism industry.

Triple-accredited business school

AACSB accreditation logo
EQUIS accreditation logo
AMBA accreditation logo

Learning & teaching

Teaching is over 2 semesters in blocks of 12 weeks. Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.

External contributors from partnership corporate organisations are involved in teaching and/or assessment of student presentations.

The innovative and highly acclaimed Management Development Programme (MDP) is at the core of our undergraduate degrees in the Business School and comprises a series of classes which you take throughout Years 1 to 3. 

You develop knowledge and skills in key areas of management, and team-working, communication and decision-making skills, all of which are highly sought-after by employers.

Major employers and alumni from all sectors are involved in the MDP, participating in group sessions, observing student presentations, and providing feedback. Organisations involved include Barclays, Deloitte, Procter & Gamble and Ernst & Young. In first year the best teams are selected to present to senior staff in one of the sponsoring organisations, and there are prizes for the best projects.

The programme builds your confidence and entrepreneurial capabilities and promotes awareness of globalisation and ethical issues in personal and business decision-making. In Year 3, you develop your own pathway from internships, involvement with business projects, engagement in interdisciplinary activities and business clinics. 

Assessment

The majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework.

In some cases, you can get an exemption from the final exam if you achieve a specific mark for your coursework (and satisfying attendance requirements).

Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.

A range of assessment techniques are used including business reports, case studies, essays, presentations, individual and group projects, learning journals and peer assessments.

 

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Entry requirements

Required subjects are shown in brackets.

Highers

Standard entry requirements:

  • 1st sitting: AAAB/AABBB
  • 2nd sitting: AAABBB

 (Higher English B; Maths National 5 B, or equivalent; Higher Maths A for combinations with Accounting; Higher Maths B for combinations with Finance)

Minimum entry requirements*:

  • 1st sitting: AABB/ABBBB
  • 2nd sitting: AABBBB

(English B; National 5 Maths B; Higher Maths at B for Finance combinations)

*Find out if you can benefit from this type of offer.

A Levels

ABB-BBB

(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting; A Level Maths B for combinations with Finance)

International Baccalaureate

36

(no subject below 5 and including English SL5, Maths/Maths Skills SL5; Maths HL6 for combinations with Accounting; Maths/Maths studies SL6 for combinations with Finance)

HNC/HND

Relevant HNC/HND, A in Graded Units; for advice on entry to Year 2 contact Business School Admissions:

+44 (0)141 548 4114 
sbs-adviser@strath.ac.uk

International students

Find out entry requirements for your country by visiting our country pages

Widening access

We want to increase opportunities for people from every background. Strathclyde selects our students based on merit, potential and the ability to benefit from the education we offer. We look for more than just your grades. We consider the circumstances of your education and will make lower offers to certain applicants as a result.

Find out if you can benefit from this type of offer.

Degree preparation course for international students

We offer international students (non-EU/UK) who do not meet the academic entry requirements for an undergraduate degree at Strathclyde the option of completing an Undergraduate Foundation year programme at the University of Strathclyde International Study Centre.

Upon successful completion, you will be able to progress to this degree course at the University of Strathclyde.

International students

We've a thriving international community with students coming here to study from over 100 countries across the world. Find out all you need to know about studying in Glasgow at Strathclyde and hear from students about their experiences.

Visit our international students' section

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Fees & funding

2020/21

All fees quoted are for full-time courses and per academic year unless stated otherwise.

Scotland/EU

TBC

Fees for students domiciled in Scotland and the EU are subject to confirmation in early 2020 by the Scottish Funding Council.

(2019/20: £1,820)

Rest of UK

TBC

Assuming no change in RUK fees policy over the period, the total amount payable by undergraduate students will be capped. For students commencing study in 2020/21, this is capped at £27,750 (with the exception of the MPharm and integrated Masters programmes), MPharm students pay £9,250 for each of the four years. Students studying on integrated Masters degree programmes pay an additional £9,250 for the Masters year with the exception of those undertaking a full-year industrial placement where a separate placement fee will apply.

(2019/20: £9,250)

International

£15,300

University preparation programme fees

International students can find out more about the costs and payments of studying a university preparation programme at the University of Strathclyde International Study Centre.

Additional costs

Business Enterprise

Course materials

Students are required to provide materials/props for a second year Tradeshow event. The cost of this will vary dependant on the group project however could be in the region of £10.

Placements & field trips

Students will be required to cover any travel costs associated with data collection for their Undergraduate Dissertation, this may be in the region of £70 but is dependent on the location. 

Other costs

Students are required to pay for printing and binding of their Undergraduate Dissertation. The cost will depend on the length of dissertation but an average cost would be in the region of £40. 

Marketing

Course materials & costs

Course materials comprise both textbooks and course handbooks. All of the compulsory handbooks are available to students free on the VLE. Recommended text cost on average £50 per text. Copies are available free from the library.

Honours students - cost of binding 1 copy of dissertation. The printing costs are four pence per page in black and white at the University and £3 for binding.

Placements & field trips

Sector Study is an elective that is not a compulsory part of the course, that is taught on location (this year Venice and Seville). The students who do take the Sector Studies class must pay their own transport to and from Venice or Seville and also their accommodation arranged by the Department. The tuition fee for the course covers tuition for all of the electives including the Sector Studies option. Each student is required to pay a small administration fee to secure their place. Some Overseas students may have an additional Shengen Visa cost as Britain is not included in this travel pass. 

Available scholarships

Take a look at our scholarships search for funding opportunities.

Please note: All fees shown are annual and may be subject to an increase each year. Find out more about fees.

How can I fund my studies?

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Students from Scotland and the EU

If you're a Scottish or EU student, you may be able to apply to the Student Award Agency Scotland (SAAS) to have your tuition fees paid by the Scottish government. Scottish students may also be eligible for a bursary and loan to help cover living costs while at University.

For more information on funding your studies have a look at our University Funding page.

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Students from England, Wales & Northern Ireland

We have a generous package of bursaries on offer for students from England, Northern Ireland and Wales:

You don’t need to make a separate application for these. When your place is confirmed at Strathclyde, we’ll assess your eligibility. Have a look at our scholarship search for any more funding opportunities.

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International Students (Non-UKScholarships, EEA)

We have a number of scholarships available to international students. Take a look at our scholarship search to find out more.

Glasgow is Scotland's biggest & most cosmopolitan city

Our campus is based in the very heart of Glasgow, Scotland's largest city. National Geographic named Glasgow as one of its 'Best of the World' destinations, while Rough Guide readers have voted Glasgow the world’s friendliest city! And Time Out named Glasgow in the top ten best cities in the world - we couldn't agree more!

We're in the city centre, next to the Merchant City, both of which are great locations for sightseeing, shopping and socialising alongside your studies.

Find out what some of our students think about studying in Glasgow!

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Careers

Graduates specialising in Business Enterprise develop the skills to set up their own business and the entrepreneurial mindset and business skills required by organisations.

You’ll have the potential to work in financial services, retail, consultancy and manufacturing with job titles such as analyst, business development manager and project manager.

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

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Apply

Business Enterprise & Marketing

Qualification: BA

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Contact us

General enquiries

Business School Admissions

Telephone: +44 (0)141 548 4114

Email: sbs-adviser@strath.ac.uk

Course-specific enquiries

Business Enterprise

Telephone: +44 (0)141 548 3482

Email: entrepreneur@strath.ac.uk