BA Hons Business Enterprise & Marketing

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Key facts

  • UCAS Code: NN15
  • Accreditation: Strathclyde Business School is triple accredited (AACSB, EQUIS, AMBA)
  • Work placement: you'll gain valuable industry experience in your Honours year

  • Study abroad: option to study overseas with a partner institution

Study with us

  • develop the skills and expertise required to set up your own business and the marketing required by organisations
  • gain valuable industry experience in Years 3 and 4, working with placement companies
  • learn from the experiences of our guest lecturers who include industrial contacts and alumni
  • gain real-world skills, which are valued by employers, through taking part in student competitions in which you will plan and develop a business idea

I had a terrific four years at Strathclyde and remain committed to pursuing a career in marketing. The teaching staff and engaging lecture content had a lot to do with this.

Scott Emmerson, Marketing graduate

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Why this course?

Business Enterprise is about the creation of wealth, creativity and resourcefulness and exploiting change. This course is designed for students who want to start a new enterprise, those who want to take over the management of an existing business and those who are aiming for leadership positions.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

THE Awards 2019: UK University of the Year Winner

Create your own course

Modern business is too complex to be covered by a single subject: modern managers need to have a broad outlook.

You'll follow a broad-based Year 1 curriculum which will introduce you to a wide range of business disciplines, alongside the Business School’s core modules for business knowledge and skills (the Management Development Programme), and academic skills support.

This provides you with the opportunity to try new subjects, some of which you won’t have experienced at school or college. At the beginning of Year 2, you choose two subjects to continue studying in Years 2 and 3, plus further MDP modules in Years 2 and 3.

What you’ll study

Business Enterprise

Year 1

You’ll gain an understanding of entrepreneurship and its ability to change industries, markets and society, introducing the vocabulary, concepts and practice of enterprise.

In the 2nd semester, you’ll take part in Value Challenge – a group assignment to give you real-life experience of creating value through entrepreneurial activity. 

Year 2

You’ll be introduced to key entrepreneurial processes through core classes and electives.

Year 3

Examines entrepreneurial processes and enterprising skills in different settings.

Year 4

You’ll study core classes and also undertake a dissertation.

Marketing

Year 1

You'll learn about the basic principles of marketing and explore marketing within an organisation.

Year 2

Students will look at areas including the factors that influence buyers and the challenges that marketers face in the retail and service sectors.

Year 3

You'll learn the fundamentals of both traditional and digital marketing communication along with gaining an understanding formulating a strategic marketing plan.

Year 4

In your final year of study, you'll learn about the value of brands to firms and consumers. Options include International Business Management, Sports Marketing and Social Marketing.

Work placement

Third-year students have the option to study abroad at one of our partner institutions across a number of countries worldwide. This study period can last for one or two semesters.

Student competitions

CIM The Pitch

Each year, students are offered the opportunity to partake in the annual student marketing competition – CIM The Pitch in which students are able to apply theory to practice for a live brief for a major company operating within the UK. Students from Strathclyde have been awarded first place in this competition for three years running (2018, 2019 & 2020). This competition is open to all second, third and Honours year students.

The Marketing Society Awards

The Marketing Society Awards: students write an essay, compete in an ‘Apprentice-style’ day in Edinburgh and shortlisted students attend an awards ceremony in May. The prize is a three-month paid internship.

Target Jobs, Scotland Undergraduate of the Year Award

Target Jobs, Scotland Undergraduate of the Year Award: students must sit a series of online tests, application forms, interviews and assessment exercises, culminating in an awards ceremony in Canary Wharf, London in April. The prize is the chance of a graduate job with a number of leading companies.

These prizes were won by Strathclyde Marketing students in 2018.

Progression requirements

Please note: competitive progression requirements are in place for entry to the Honours year – currently this is a 55% average in the Year 2 and 3 subject modules.

Triple-accredited business school

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Course content

In Year 1 you'll study a range of business disciplines across four subject modules, plus three core integrating modules in international business, business knowledge and skills (via the Management Development Programme) and academic skills. This will provide you with a foundation in business and enable you to appreciate how your chosen specialism fits with other business subjects. From Year 2 you'll take modules in the subjects in which you choose to specialise.

The Management Development Programme (MDP) is a central element of the undergraduate programme in the Strathclyde Business School. The programme runs for the first three years of the BA degree and is driven by real business problems. The approach to learning is active problem-based, with students working in project teams. The MDP provides an opportunity to integrate the knowledge and experience gained from your business subjects. Each year of MDP focuses on different aspects of business and the content of MDP is constantly evolving and being updated and enhanced.

Alongside the MDP you'll also take an Academic Skills module which will equip you with essential key skills to support your studies.

Academic Skills

This class aims to support you in developing key skills that are important to both your academic and future career. These include skills associated with:

  • research
  • data analysis
  • critical writing
  • team working
  • communication

Introduction to Tourism Studies and Managing People

This module includes two thematic parts which run in parallel across the semester. One part, Introduction to Tourism Studies, introduces tourism management as both, international business and as a global cultural phenomenon.

It provides insights into key concepts and theories to understand the intricacy of this industry in commercial, cultural and environmental terms. The other part, Managing People, focuses on the contemporary and practical issues of how people are organised and managed in the workplace and examines different theoretical perspectives which help our understanding of the complex relationship between the employer and the employee in the contemporary business environment.

Introduction to Economics and Business Analysis & Technology (20 credits)

The module will provide you with a balanced introduction to economics which will be based on a programme of systematic directed reading, supplemented by experiments and exercises undertaken in tutorials. 

The module uses the innovative CORE (Curriculum Open-Access Resources in Economics) Econ resources, which provides a complete introduction to economics and the economy. CORE Econ teaches about the economy and economics by starting from a question or a problem about the economy - why the advent of capitalism is associated with a sharp increase in average living standards, for example - and then teach the tools of economics that contribute to an answer. This innovative approach ensures that students understand how the tools of economics can help us understand the modern economy. 

The second half of the module is the study of how analytical thinking, scientific method and associated tools can be used to help decision making. This Business Analysis element of the module will provide an overview of where methods and tools are widely used across a large range of industries including the manufacturing, retail, healthcare, financial services, travel, and electronics industries, as well as in local and national government. 

Examples of where Business Analysis is put into practice are: 

  • the management of new building projects
  • the design of efficient transport systems and plant layouts
  • personnel scheduling
  • allocation of resources and financial modelling and forecasting

This area of expertise can help to reduce costs, increase revenues, improve customer service, increase efficiency and can even save lives. 

Introduction to Marketing & Entrepreneurship

The aim of this module is to provide you with a solid foundation and understanding of the theories and principles underlying marketing and entrepreneurship. A combination of the subjects will be taught to enhance understanding of the way the two disciplines address issues related to both the macro and micro-environment contexts of markets and entrepreneurship.

Marketing is everywhere in contemporary society. It plays a central role in business as it is concerned with the creation and retention of customers. The module is designed to give you a foundational understanding of marketing and a critical introduction to the topic of marketing in both theory and practice through a series of lectures and workshops.

In your first-year class you will explore the core concepts of value and exchange. You will learn what marketing is and its core principles such as analysing the marketing environment, developing a marketing strategy, and dealing with the marketing mix i.e., product, price, place, and promotion. You will learn how organisations develop a customer centric approach to marketing and how that can create a competitive advantage in a dynamic business environment.

The assessment for this module will involve individual coursework.

In this module, you will be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment.

Entrepreneurship too is a complex process involving many different skills and activities, though it is based upon a 'mindset and process by which an individual or group identifies and successfully exploits a new idea or opportunity. For this part of the module, you'll be working in teams to learn about the ideation process, which forms the foundations of new venture creation, in our Creative Challenge.

Introduction to Finance and Financial Analysis

This module will provide you with an introduction to finance and accounting, covering the basic concepts and practicalities of corporate finance, the principles of valuation, financial management and business investment, the role and purpose of company accounts and their usefulness, security analysis, risk and returns from investments, and personal finance.

At all times the module content will be linked with financial behaviour and events in the real world.

Management Development Programme 1

The ICE Pathway - “Innovation, Commercialisation & Entrepreneurship”, where you'll learn about the Foundations of 'What is Business’.  Alongside:

  • Personal & Professional Development: Who am I? How Do I learn? How do I lead & work in a team?
  • Knowledge & Practice: What is a business/organisation? Why does this matter? How does this affect society?
  • Experiential Learning: Real-world cases & clients; team-based and student-centred Learning approaches

Introduction to International Business

This module introduces learners to the field and practice of international business and management.

Drawing on classical and recent debates in theory and practice including, but not limited to commercial concerns, learners will be equipped with an understanding of the foundational principles and developments of the subject.

In the module, we consider how international business and management is researched, and facilitate a critical understanding based on real-life case studies in international contexts. This module gives learners the capacity to look at the past, present and future in organisations and provides the foundations for intellectual progression in the subject, and broadly, for year two and beyond.  

Management Development Programme 2

Topics

Semester 1 topics include:

  • Working in Business Organisations
  • Working Business Research & Consultancy
  • Working Internationally
  • Working in the Third Sector
  • Rhetorics & Oratory

Semester 2 is about developing the proposal of Management Development Programme 3; with a presentation and a final report.

Class description

The second year concentrates on developing understanding through industry-specific contextualisation. Sessions are weekly and three hours in length.

The sessions are thematically linked to the pathways for individualised experience in third year whilst also drawing on the theoretical knowledge developed in Management Development Programme 1. In order to develop understanding, organisations will deliver a half-day session. This consists of a one hour plenary introduction where the company and case study are introduced. This is followed by the group sessions where you undertake activities in relation to the case study set by the company.

Business Enterprise

Creativity & Innovation Management

This class aims to provide you with a rigorous understanding of creativity and innovation through an intensive blend of theoretical and experiential learning activities. You'll be strongly encouraged to submit your work to relevant business/innovation competitions (e.g. the Scottish Institute for Enterprise Young Innovators Competition and the New York City Big Idea Innovation Challenge).

New Venture Planning

This class is designed to provide a practical introduction to drawing up business plans and understanding how new ventures are managed and developed. It will not follow the traditional lecture pattern but will be highly interactive. You'll be involved in individual and group activities which will encourage creative thinking and “learning by doing” in addressing the real opportunities and challenges that face the first-time entrepreneur.

 

Marketing

Services & Retail Marketing

The service sector is large and a growing feature of the UK economy. In addition, most manufacturing, and product-based organisations (e.g., IBM) encompass extensive service functions as well as product operations. As consumers, we purchase services everyday- be it retail banking, shopping at a supermarket, going to a restaurant, visiting the hairdresser, using transportation services, or engaging with experiential services such as tourism, sports, theatre. Therefore, it is important to understand the problems and challenges in designing and delivering high quality services for customers and businesses.

This module will encourage you to explore and reflect on real world services. The module will help you understand the unique characteristics of services and how service organisations require a distinct approach to marketing strategy both in its development and in its execution. You will draw upon your foundational learning knowledge of marketing in Year 1 such as the marketing mix and further learn about the extended marketing mix.

The module will also provide you with insight into service retailers. You will learn about key elements of service retailers that influence the development of retail strategies and the interaction between consumers and retailers at both in-store and online operational levels. You will also develop an understanding of the dynamic nature of supply chains and innovative distribution channels. You will explore different retail contexts and the supply chain relationships required to create value alongside strategies for sustainable practices.

The assessment for this module is a combination of individual and group coursework.

Understanding Consumers & Markets

Many of the fundamental concepts of marketing are based on an ability to understand consumers and how these concepts can be implemented more effectively when adequate information about the market and potential consumer behaviour is available.

In this module you will explore factors that influence consumer behaviour and shape consumption practices. The module will draw upon psychological theories to examine how memory, social influence, personality, attitudes and learning influences consumers. You will develop an understanding of consumer behaviour from both managers and consumers perspectives.

The module will also introduce you to key concepts and techniques in market research and how market research can be used to understand consumers changing behaviours. The module will provide you with an in depth understanding of qualitative and quantitative research methods and prepare you for practical market research projects.

You will also gain an opportunity to acquire an industry recognised qualification from the Market Research Society.

The assessment for this module is a combination of individual and group coursework.

Management Development Programme 3

The third year of centres on individualised experience in an organisational context through one of the following pathways:

  • Internship/Charities - gain practical experience in a private or third sector organisation. You need to negotiate and locate your own organisation and experience – this is one of the key learning points of the pathway.
  • Research and consultancy - a facility for local small businesses to gain from the experience and expertise of those within SBS. You work on two live business consultancy projects (one in each semester) and, as a team of 6, develop solutions and strategic initiatives for the local SME economy.
  • International experience – only available for students who are undertaking an international exchange for either one semester or full year.
  • Vertically Integrated Projects - working on a cross-faculty basis to research longitudinal projects (including the ‘Bill Gates Toilet Challenge, Solar Panels for Gambia and Enterprise in Schools) you work with a team of students from all levels of study (first year undergraduate to final year PhD) to further the work of the project.

In addition, you’re required to undertake a social responsibility element (this accounts for one quarter of the overall workload).

These have been designed to provide support to the Curriculum for Excellence and the Widening Access to Higher Education programme. There are no formal classes for MDP3 although there is pathway support with the pathway leads and tutor support.

Business Enterprise

Entrepreneurial Capital & Resources

This class provides an intense grounding in entrepreneurial capital. The need for both capability and commitment are stressed. After a grounding in the theoretical and empirical literature on entrepreneurial capital, you'll enhance your own entrepreneurial capital through a set of practical assignments. The class aims to build your awareness of different forms of entrepreneurial capital and build their effectiveness in entrepreneurial finance.

 

Venture Management Strategy & Growth

Having established a good understanding of the economic and social impact of entrepreneurship, opportunity identification, and starting and resourcing a new venture in previous modules, in this class you're presented with the challenges and opportunities of managing and growing the venture in a sustainable way. Through working with local businesses, you'll have the opportunity to assess the management practices of Scottish SMEs and consult them on their growth strategies.

 

Marketing

Semester 1

Marketing Communications in the Digital Age

Every business, organisation and media outlet relies on traditional and digital communications to communicate their products and services to consumers and businesses. As the change and consumption of different media continues to increase, there is a demand for graduates to embrace new technologies and engage in innovative content creation for traditional and digital marketing communications.

In this module you will explore the various forms of traditional and digital marketing communications. You will gain an understanding of the strategic role of marketing communications and the integration of both traditional and digital communications to develop a marketing communications plan. You will further explore the role of social media marketing and mobile marketing in the digital world and learn how to develop a digital marketing campaign using a range of digital tools such as SEO, PPC, Google AdWords etc.

The assessment for this module is a combination of individual and group coursework.

Semester 2

Strategic Marketing in an International Context

The module aims to equip you for a career in strategic marketing in various industries. It is important for marketers to obtain a good understanding of various perspectives on marketing strategy and to develop the ability to evaluate, design and implement a sustainable and profitable marketing strategy. 

In this module you will learn strategy formulation and planning aspects associated with strategic marketing in domestic and international contexts. The module will further stimulate your thinking around questions such as:

  1. Why some products or services succeed and why others fail?
  2. What are the challenges involved in designing and implementing a profitable and sustainable marketing strategy?

The assessment for this module is a combination of individual and group coursework.

Business Enterprise

Venture Management in Practice

The class investigates the entrepreneurial and management issues associated with the growth of an established venture. It allows you to extend and build on your knowledge of entrepreneurship and small firms, by investigating internal and external issues faced by growth oriented ventures; as they seek to grow in a sustainable way through the application multiple capital resources. You'll have the opportunity to apply your knowledge and understanding in a real situation by undertaking an individual applied business development project, within an established entrepreneurial venture. 

 

International Entrepreneurship

This class is designed to highlight the growing importance of entrepreneurship in the international arena and to enable you to understand both the entry modes for international entrepreneurship and the typical obstacles faced by entrepreneurs and SMEs in moving into the international arena. 

 

Issues & Trends in Entrepreneurship

This class will provide an opportunity to explore contemporary, emerging and cutting edge themes in entrepreneurship theory and practice. It will provide you with up-to-date and relevant insights into contemporary academic thinking on the entrepreneurship discipline, insights from practicing ‘master’ entrepreneurs and exposure to emerging trends that will shape the future entrepreneurial landscape. This course builds on the academic content of previous courses with in-depth exposure to contemporary academic theories and empirical studies on entrepreneurship.

 

Research Methods

In Honours year, you should develop as an independent learner who can demonstrate the ability to conduct research independently within the Business Enterprise discipline. The module is supported with a Research Methods class, which aims to enhance your research skills.

 

Family Business Theory & Practice

The class examines the distinctive advantages and unique challenges that face family firms and builds an enhanced appreciation of the different perspectives of the various stakeholders associated with family business. It allows you to extend your knowledge of entrepreneurship and small firms by considering the specific dynamics of family ownership. The class will benefit from the input of guest speakers, including owners of family firms.

 

Marketing

Brand Management

The importance of brands raises significant questions of how to develop brand equity and how to communicate a branding strategy of differentiation, value and identification. The role of the Brand Manager is reviewed along with formulating the necessary communication strategies to build brand equity and secure market share.

More recent approaches in this vein suggest that the traditional Brand Management approach is all too limited, leaving many questions unanswered. Consequently more recent approaches address the co-construction of brand value, through viral branding, using social media, co-branding and brand extensions. In this respect, the principles of branding are now being applied beyond simply new product development, to such strategies as places, communities and countries.

Other key strategies that may be discussed include, luxury branding, nation branding, business-to-business branding and corporate brands.

Dissertation

The dissertation is an important part of the fourth year programme. Single honours students are required to submit a dissertation in Marketing while joint Honours students can submit a dissertation in Marketing or in their other Honours subject.

Elective classes

Social Marketing

This course aims to build foundational knowledge of traditional commercial-oriented Marketing, by examining applications of Marketing in a social context. Each year millions of pounds are spent world-wide to combat health and social problems such as HIV/AIDS, smoking, drug and alcohol abuse and rising obesity levels. At the same time excessive consumptions burdens society with building landfills and increasing pollution. Meanwhile there are still people who consume 'too little' and who suffer from hunger.

The class considers recent research in a variety of Social Marketing contexts and material is continuously updated to ensure that students gain an understanding of the most relevant and critical Social Marketing trends.

Advances in Consumer Behaviour

This class provides you with an understanding of some of the contemporary issues and challenges in understanding consumers. Building on the undergraduate Consumer Behaviour class, this module aims to develop your ability to analyse consumer behaviour in a variety of situations and to explore the complexity of 21st century consumption.

The class reviews consumer trends and the significance of consumer culture, and then explores topics that are the focus of recent research attention. Current topics include:

  • consumer identity (possessions and body image)
  • consumer vulnerability
  • postmodern consumers
  • consumer tribes
  • consumption spaces
  • consumers and celebrities
  • consumers and ethics

Managing Customer Relationships

The class explores the development of relationship marketing from its transactional roots and introduces concepts such as: CRM, customer loyalty, customer equity and customer perspectives on relationships. A contemporary look at relationships within marketing is introduced through examination of S-D Logic, co-creation and customer engagement, these highlight how firms build and utilise relationships with a customer ‘resource’ to create and offer increasingly more specialised and individualised offerings.

International Business Management

This class examines the theoretical underpinnings which help explain the operations of such enterprises, covering both international business strategy and international business management. This will be achieved by exploring contemporary issues in academic thought and international business practice.

Managing Integrated Marketing Communications: Theory & Practice

The class will create a learning environment in which students can enhance their knowledge of relevant marketing communications theories and develop the necessary analytical, creative and decision-making skills required to effectively manage IMC in a variety of contexts.

Sports Marketing

This class provides you with an opportunity to study and apply marketing principles and concepts to a sector that has gained increasing significance in society world-wide. We’ve witnessed the emergence of a sports culture in many countries. This, in turn, has led to the emergence of sport as a global industry.

Sport is one of the most important sectors in the UK in terms of spectator interest, participation and consumer spending. It is also a varied industry consisting of sports products as well as sports services, spectator sports, sports media and sport-related travel.

Sustainability, Marketing & Society

This class explores sustainability and the role of marketing in society as an agent of change. Marketing as a discipline is often tarnished by the assumption that it focuses on encouraging overconsumption, driving sales for sales sake and is misleading the public. Whilst this is often true, marketing also has a substantial role to play in tackling the biggest challenges in our society, and in particular driving societal discourse and market change towards the attainment of the Sustainable Development Goals (SDGs).

This class builds from a foundation of evidence-based marketing, driven by systems thinking, understanding full product and service life cycles and fact-led decision-making. Ensuring the claims made and communication approaches employed are substantiated, well-designed and targeted at change for good. A number of different techniques are explored to identify and exploit vectors for change through different approaches to understanding market systems, targeting key stakeholders to drive change, and marketing tactics for reshaping market, organisational and consumer behaviour. The class is an advanced marketing class, assuming a sound grounding in areas of consumer behaviour, branding, strategic marketing and marketing research as a foundation on which more advanced concepts can be built.

Learning & teaching

Teaching is over 2 semesters in blocks of 12 weeks. Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.

External contributors from partnership corporate organisations are involved in teaching and/or assessment of student presentations.

The innovative and highly acclaimed Management Development Programme (MDP) is at the core of our undergraduate degrees in the Business School and comprises a series of classes which you take throughout Years 1 to 3. 

You develop knowledge and skills in key areas of management, and team-working, communication and decision-making skills, all of which are highly sought-after by employers.

Major employers and alumni from all sectors are involved in the MDP, participating in group sessions, observing student presentations, and providing feedback. Organisations involved include Barclays, Deloitte, Procter & Gamble and Ernst & Young. In first year the best teams are selected to present to senior staff in one of the sponsoring organisations, and there are prizes for the best projects.

The programme builds your confidence and entrepreneurial capabilities and promotes awareness of globalisation and ethical issues in personal and business decision-making. In Year 3, you develop your own pathway from internships, involvement with business projects, engagement in interdisciplinary activities and business clinics. 

Assessment

The majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework.

Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.

A range of assessment techniques are used including:

  • business reports
  • case studies
  • essays
  • presentations
  • individual and group projects
  • learning journals
  • peer assessments
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Entry requirements

Required subjects are shown in brackets.

Highers

Standard entry requirements*:

  • 1st sitting: AAAA/AAABB
  • 2nd sitting: AAAABB

(Higher English B; Maths National 5 B, or equivalent; Higher Maths A for combinations with Accounting)

Minimum entry requirements**:

  • 1st Sitting: ABBB
  • 2nd Sitting: AABBB

(English Higher B, Maths National 5 B)

A Levels

ABB-BBB

(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting)

International Baccalaureate

36

(no subject below 5 and including English SL5, Maths/Maths Skills SL5; Maths HL6 for combinations with Accounting; Maths/Maths studies SL6 for combinations with Finance)

HNC/HND

Relevant HNC/HND, A in Graded Units; for advice on entry to Year 2 contact Business School Admissions:

+44 (0)141 548 4114 
sbs-adviser@strath.ac.uk

International students

View the entry requirements for your country.

Deferred entry

Not normally accepted.

*Standard entry requirements

Offers are made in accordance with specified entry requirements although admission to undergraduate programmes is considered on a competitive basis and entry requirements stated are normally the minimum level required for entry.

Whilst offers are made primarily on the basis of an applicant meeting or exceeding the stated entry criteria, admission to the University is granted on the basis of merit, and the potential to succeed. As such, a range of information is considered in determining suitability.

In exceptional cases, where an applicant does not meet the competitive entry standard, evidence may be sought in the personal statement or reference to account for performance which was affected by exceptional circumstances, and which in the view of the judgement of the selector would give confidence that the applicant is capable of completing the programme of study successfully.

**Minimum entry requirements

Find out if you can benefit from this type of offer.

Contextual Admissions for Widening Access

We want to increase opportunities for people from every background.

Strathclyde selects our students based on merit, potential, and the ability to benefit from the education we offer. We look for more than just your grades. We consider the circumstances of your education and will make lower offers to certain applicants as a result.

Find out if you can benefit from this type of offer.

University preparation programme for international students

We offer international students (non-UK/Ireland) who do not meet the academic entry requirements for an undergraduate degree at Strathclyde the option of completing an Undergraduate Foundation Programme in Business and Social Sciences at the University of Strathclyde International Study Centre. ​

Upon successful completion, you can progress to your chosen degree at the University of Strathclyde.

International students

We've a thriving international community with students coming here to study from over 140 countries across the world. Find out all you need to know about studying in Glasgow at Strathclyde and hear from students about their experiences.

Visit our international students' section

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Fees & funding

All fees quoted are for full-time courses and per academic year unless stated otherwise.

Fees may be subject to updates to maintain accuracy. Tuition fees will be notified in your offer letter.

All fees are in £ sterling, unless otherwise stated, and may be subject to revision.

Annual revision of fees

Students on programmes of study of more than one year (or studying standalone modules) should be aware that tuition fees are revised annually and may increase in subsequent years of study. Annual increases will generally reflect UK inflation rates and increases to programme delivery costs.

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Scotland

£1,820

Fees for students who meet the relevant residence requirements in Scotland are subject to confirmation by the Scottish Funding Council. Scottish undergraduate students undertaking an exchange for a semester/year will continue to pay their normal tuition fees at Strathclyde and will not be charged fees by the overseas institution.

England, Wales & Northern Ireland

£9,250

Assuming no change in fees policy over the period, the total amount payable by undergraduate students will be capped. For students commencing study in 2024/25, this is capped at £27,750 (with the exception of the MPharm and integrated Masters programmes), MPharm students pay £9,250 for each of the four years. Students studying on integrated Masters degree programmes pay an additional £9,250 for the Masters year with the exception of those undertaking a full-year industrial placement where a separate placement fee will apply.

International

£19,600

University preparation programme fees

International students can find out more about the costs and payments of studying a university preparation programme at the University of Strathclyde International Study Centre.

Additional costs

International students

International students may have associated visa and immigration costs. Please see student visa guidance for more information.

Business Enterprise

Course materials

Students are required to provide materials/props for a second year Tradeshow event. The cost of this will vary dependant on the group project however could be in the region of £10. Each class has reading materials and/or e-books available.  Extra textbooks may be required at a cost of around £40 per book (though not always essential).

Placements & field trips

Students will be required to cover any travel costs associated with data collection for their Undergraduate Dissertation.

Other costs

Students are required to pay for printing and binding of their Undergraduate Dissertation. The cost will depend on the length of dissertation but an average cost would be in the region of £40.

Marketing

Course materials & costs

Course materials comprise both textbooks and course handbooks. All of the compulsory handbooks are available to students free on the Virtual Learning Environment (VLE). Recommended text cost on average £50 to £100 per text. Copies are available free from the library for most core text.

Honours students - cost of binding 1 copy of dissertation. The printing costs are four pence per page in black and white in the University and £3 for binding.

Other costs
  • graduation gown hire

Study abroad

Typically, the cost of one semester abroad could be between £6,500 to £8,500 depending on the destination, currency exchange rates and lifestyle choices. Tuition fees are not paid to the exchange institution but continue to be paid to Strathclyde University in the usual way, however students are responsible for their own travel and living expenses i.e. flights, insurance, visa application, vaccinations/associated medical costs, accommodation, food, textbooks etc.

Students are eligible to apply for a student loan as usual but must let the award agency (e.g. SAAS) know that they will be studying or working overseas on a compulsory exchange.

Students may be eligible for external funding however this is not guaranteed; the University of Strathclyde will continue to participate in the Erasmus programme until May 2023 however are also participating in UK’S Turing Scheme. The Turing Scheme offer contribution towards living costs for students undertaking work or study abroad as part of their degree and is calculated based on length of placement and living costs at destination.

Students with an exchange place outside Europe are eligible to apply to the Neil Hood Memorial Fund for a scholarship. Full details of the application process are provided to all eligible students. Other scholarship opportunities may be available through the Alumni & Development department.

Available scholarships

Take a look at our scholarships search for funding opportunities.

Please note: All fees shown are annual and may be subject to an increase each year. Find out more about fees.

How can I fund my studies?

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Students from Scotland

Fees for students who meet the relevant residence requirements in Scotland, you may be able to apply to the Student Award Agency Scotland (SAAS) to have your tuition fees paid by the Scottish government. Scottish students may also be eligible for a bursary and loan to help cover living costs while at University.

For more information on funding your studies have a look at our University Funding page.

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Students from England, Wales & Northern Ireland

We have a generous package of bursaries on offer for students from England, Northern Ireland and Wales:

You don’t need to make a separate application for these. When your place is confirmed at Strathclyde, we’ll assess your eligibility. Have a look at our scholarship search for any more funding opportunities.

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International Students

We have a number of scholarships available to international students. Take a look at our scholarship search to find out more.

Glasgow is Scotland's biggest & most cosmopolitan city

Our campus is based right in the very heart of Glasgow. We're in the city centre, next to the Merchant City, both of which are great locations for sightseeing, shopping and socialising alongside your studies.

Life in Glasgow

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Careers

Graduates specialising in Business Enterprise develop the skills to set up their own business and the entrepreneurial mindset and business skills required by organisations.

You’ll have the potential to work in financial services, retail, consultancy and manufacturing with job titles such as analyst, business development manager and project manager.

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Hear from our students

Thomas Scally, Marketing

I will look back on my undergraduate studies in Marketing with the fondest memories. Having been exposed to a variety of key marketing topics in years 1 to 3 such as consumer behaviour and digital marketing, the flexibility offered by the course has afforded me the opportunity to focus on the subject areas which interest me most in year 4, namely Sports Marketing. Furthermore, the additional skills taught throughout the programme will be incredibly valuable to me in transitioning from university to the world of work. Delivering presentations to large groups and managing diverse teams has become second nature to me thanks to the course assignments and projects. 

My time at Strathclyde has been complemented by the support from all teaching staff, who are very approachable after class or during office hours and are willing to go the extra mile to see you reach your full potential.

Thomas Scally

My time at the University of Strathclyde has been extremely rewarding - it has allowed me to realise my full potential and further develop my skills as an individual and an academic.

The course has provided me with fantastic learning opportunities, enlightening our visions of the business world as well as the world in general. I enjoyed being challenged to critically think about controversial topics. 

Katie Devnani, BA Hospitality & Tourism Management

Katie Devnani

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Apply

Start date:

Business Enterprise & Marketing (1 year entry)

Start date:

Business Enterprise & Marketing (2 year entry)

Start date: Sep 2024

Business Enterprise & Marketing (1 year entry)

full-time
Start date: Sep 2024

UCAS Applications

Apply through UCAS if you are a UK applicant. International applicants may apply through UCAS if they are applying to more than one UK University.

Apply now

Direct Applications

Our Direct applications service is for international applicants who wish to apply to the University of Strathclyde at this time.

Apply now

Start date: Sep 2024

Business Enterprise & Marketing (2 year entry)

full-time
Start date: Sep 2024

UCAS Applications

Apply through UCAS if you are a UK applicant. International applicants may apply through UCAS if they are applying to more than one UK University.

Apply now

Direct Applications

Our Direct applications service is for international applicants who wish to apply to the University of Strathclyde at this time.

Apply now
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Contact us

General enquiries

Business School Admissions

Telephone: +44 (0)141 548 4114

Email: sbs-adviser@strath.ac.uk

Course-specific enquiries

Business Enterprise

Telephone: +44 (0)141 548 3482

Email: entrepreneur@strath.ac.uk

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Discover Uni

Discover Uni includes official statistics about higher education courses taken from national surveys and data collected from universities and colleges about all their students.