News University of Strathclyde launches new Masters in Sport Data Analytics

An athlete running in front of data visualisation graphics

7 March 2023

The University of Strathclyde has launched a new Masters in Sport Data Analytics to begin in September 2023.

The programme is designed to meet the growing demand in the sporting industry for professionals skilled in the analysis, interpretation and presentation of complex data.

Aimed at students with a background either in sport or computer science, it will equip graduates with the skills and experience required to break into a rapidly-expanding sector.

The MSc Sport Data Analytics will:

  • Place high emphasis on analytics, providing students with the technical skills to analyse complex data sets using cutting-edge techniques and software
  • Offer opportunities to interact with professionals in the field through guest lectures and networking opportunities
  • Provide students with the chance to build a portfolio through high-quality placement opportunities with external partners

Students will gain a comprehensive understanding of the uses of data analysis and reporting to support talent identification and player recruitment.

There will also be practical tuition on the ways in the gathering and interpretation of video data in sporting contexts, supported by modules on data visualisation and presentation.

Students will have the chance to gain real-world experience through partnerships with a range of professional sports organisations. Students will engage with guest lecturers, current professionals in the field of sports data analytics, providing valuable insights into trends and best practice.

The programme is led by the School of Psychological Sciences and Health’s Dr Xanne Janssen and Dr Allan Hewitt, experts in movement behaviour and the use of mobile technology in physical activity respectively.

"Technological advancements have increased dramatically the quantity and quality of data that is collected,” says Dr Janssen. “Employers in the sports industry are looking to recruit staff who have proven skills and experience in handling, analysing, and presenting complex data.

"Our program aims to provide students with a strong applied understanding of quantitative and qualitative analysis, data processing and visualisation, feedback and reporting methodologies and how to collect and manipulate large, complex data sets."

The MSc Sport Data Analytics is a takes place over 12 months full-time or 24 months part-time. The deadline for applications is August 2023.