Professor Iain Davies
Marketing
Personal statement
Personal statement
Iain lectures, researches and consults in Sustainability, Marketing and Society & Business-to-Business Marketing. He is currently Professor of Sustainability & Marketing and Director of Research (Marketing) at the University of Strathclyde. He previously led research for the KAM Best Practice Club at Cranfield School of Management, and was Director of Doctoral Studies at the University of Bath. He has a PhD in Business Ethics from Nottingham University. Prior to his academic career he held a number of posts in B2B Marketing including as a Strategic Consultant with Accenture, a Legal Policy Advisor in the Banking Sector for HMC&E and working in sales and marketing in the fair-trade sector. He specialises in Sustainable Market-Making, Marketing & Society and Business Ethics.
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Prize And Awards
- Dr Brendan Richardson Memorial Prize
- Recipient
- 9/7/2025
- Most Downloaded Paper Award 2020 - Journal of Small Business Management
- Recipient
- 13/2/2020
- Outstanding Contribution Award 2018 - Industrial Marketing Management
- Recipient
- 10/1/2019
- Most Downloaded Paper
- Recipient
- 10/8/2018
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Publications
- Evolutions of omni-channel fulfilment performance : an in-depth case study in grocery retailing
- Milligan Stuart, Davies Iain, Yalabik Baris, Celik Melih, Squire Brian
- Journal of Operations Management Vol 71, pp. 651-669 (2025)
- https://doi.org/10.1002/joom.1362
- Influencing others to prevent hospitality food waste : the reception of food waste messages by hospitality employees
- Pearson Natalie, Davies Iain, Nuttall Peter, Yalabik Baris
- International Journal of Hospitality Management Vol 126 (2025)
- https://doi.org/10.1016/j.ijhm.2024.104042
- Unlocking resilience and performance : the dynamic impact of collaborative social media integration in operations, marketing and sales
- Carwright Severina, Um Juneho, Davies Iain
- Supply Chain Management: An International Journal Vol 30, pp. 86-105 (2025)
- https://doi.org/10.1108/SCM-05-2024-0310
- Communicating about sustainability in fashion : a construal level theory approach
- Lee Zoe, Sianne Gordon-Wilson, Davies Iain, Pring Cara
- European Journal of Marketing (2023)
- https://doi.org/10.1108/EJM-09-2021-0701
- Food Waste in the Hospitality Industry
- Pearson Natalie, Davies Iain
- (2023)
- Exploring the mass-marketisation of plant-based meat alternatives : a consumer perspectives
- Davies Iain
- AM2023 (2023)
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Professional Activities
- Jamie Flemming
- Host
- 10/6/2025
- University of Groningen
- Visiting researcher
- 23/8/2024
- Academy of Marketing (External organisation)
- Advisor
- 5/7/2024
- Academy of Marketing (External organisation)
- Advisor
- 5/7/2024
- Enhancing Sustainability Initiatives in the Hotel Sector
- Recipient
- 8/5/2024
- Economic & Social Research Council (External organisation)
- Advisor
- 24/10/2023
Projects
- Research with Impact Funding from the Marketing Trust on behalf of the Academy of Marketing
- Doherty, Anne Marie (Academic) O'Malley, Lisa (Academic) Davies, Iain (Academic)
- Successful funding proposal on behalf of the Academy of Marketing for £60,000 in funding over 3 years from the Marketing Trust to support the Academy of Marketing Research Committee "Research with Impact" Awards, to be awarded up to £5,000 per project through competitive applications.
- 07-Jan-2025 - 31-Jan-2028
- Academy of Marketing Early Career Writing Retreats funding from the Marketing Trust
- Doherty, Anne Marie (Academic) O'Malley, Lisa (Academic) Davies, Iain (Academic) O'Leary, Killian (Academic)
- Successfully awarded £12,000 from the Marketing Trust, on behalf of the Academy of Marketing, to fund annual writing retreats for Early Career Researchers in 2025 and 2026.
- 07-Jan-2025 - 10-Jan-2026
- Academy of Marketing Early Career Capacity Building Workshop Funding from the Marketing Trust
- Doherty, Anne Marie (Academic) Davies, Iain (Academic) O'Leary, Killian (Academic) O'Malley, Lisa (Academic)
- Successfully awarded £21,000 from the Marketing Trust to support up to 5 Workshops from the Academy of Marketing to support capacity building for our ECR community. The first 2 workshops are due to run in November 2025.
- 06-Jan-2025 - 31-Jan-2026
- BAM Award: Understanding the Sustainability of Retail Omni-Channel Supply Chains
- Davies, Iain (Co-investigator)
- Exploratory investigation into the operational implications of the transition to Omni-Channel Retail
- 12-Jan-2018 - 31-Jan-2018
- Swiss National Science Foundation Fellowship on Social Entrepreneurship
- Davies, Iain (Principal Investigator)
- investigation into organizational identity in social entrepreneurial organizations.
- 01-Jan-2013 - 31-Jan-2013
- Solicitors Own Software KTP
- Davies, Iain (Principal Investigator)
- PI for KTP on expanding the SOC offering to new markets
- 01-Jan-2009 - 04-Jan-2011