Mr Andrew Davis

Lecturer

Marketing

Publications

It wasn't me, it was my festival me : the effect of event stimuli on attendee identity formation
Davis Andrew
Tourism Management Vol 61, pp. 484-500 (2017)
https://doi.org/10.1016/j.tourman.2017.03.007
Experiential places or places of experience? Place identity and place attachment as mechanisms for creating festival environment
Davis Andrew
Tourism Management Vol 55, pp. 49-61 (2016)
https://doi.org/10.1016/j.tourman.2016.01.006
Online branding of the offline experience: The importance of corporate branding for experiential events
Stewart Christina, Davis Andrew M
49th Academy of Marketing Conference (AM2016) (2016)
Consuming the festival : the effect of contextual stimuli on the festival self
Davis Andrew
3rd World Research Summit for Tourism and Hospitality (2015)
Festival place or place of festival? The role of place identity and attachment in the festival environment
Davis Andrew, Martin Andrew
2014 Annual conference of the Academy of Marketing (2014)

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