Professor Anne Marie Doherty


Personal statement

I am Professor of Marketing and Head of the Department of Marketing.

My area of research expertise is in international marketing, focusing specifically on the internationalisation of retail firms. My teaching is also international marketing focused. Taking an institutional theory lens, my current research themes include the franchise relationship in China, the history of the internationalisation of retailing and the impact of regulation on the progress of retail internationalisation in emerging markets.

I am currently Chair of the Academy of Marketing. I am also recent past Chair of the Academy of Marketing Research Committee and was Conference Chair for the Academy of Marketing's 2013 Annual Conference on the theme of 'Marketing Relevance'. I served two terms of office on the Chartered Institute of Marketing's Academic Senate. I am a member of the Royal Anniversary Trust's Readers Panel which assesses the Queen's Anniversary Awards for Further and Higher Education. I have recently been appointed as a member of the REF2021 Business and Management sub-panel.


Has expertise in:

    Has expertise in:

    • market entry mode strategy
    • international franchising
    • international divestment
    • the history of international retailing

Prizes and awards

Editors' Pick Article Collection, Business History Review (ABS4)
Chair, Academy of Marketing
Deputy Chair, Academy of Marketing
Chair, Academy of Marketing Research Committee
Nominated for University Teaching Excellence Award
Deputy Chair, Academy of Marketing Research Committee

More prizes and awards


BA (Hons), University of Ulster; PhD, University Strathclyde


A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper Keith, Doherty Anne Marie, Gounaris Spiros, Wilson Alan
Journal of Business Research Vol 148, pp. 472-488 (2022)
Employing brand governance mechanisms with export channel partners : what are the performance consequences and contingent effects?
Pyper Keith, Doherty Anne Marie
International Business Review (2022)
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari Aliakbar, Aly Marwa, Doherty Anne Marie
Journal of Business Research Vol 139, pp. 1261-1274 (2022)
Overcoming institutional voids : Maisons Spéciales and the internationalisation of proto-modern brands
Alexander Nicholas, Doherty Anne Marie
Business History Vol 63, pp. 1079-1112 (2021)
Automated technologies : do they co-create or co-destruct value for the customer? An abstract
Mwenje Tichakunda Rodney, Doherty Anne Marie, McLean Graeme
2021 Academy of Marketing Science Annual Conference (2021)
Thought leadership in marketing theory and method
Doherty Anne Marie, Kerrigan Finola, Belk Russell W
European Journal of Marketing Vol 54, pp. 2645-2649 (2020)

More publications


I teach international marketing and related subjects to undergraduate students and masters students on our MSc International Marketing programme:

MK325 International Marketing

MK415 International Business Management

MK808 Strategic Global Marketing

Research interests

My research mainly focuses on the internationalisation of the firm, with particular emphasis on the retail sector. As such, my work sits within the 'Business Innovation and Networks' research cluster in the Department of Marketing. My research is published in journals such as Business History Review, Business History, Work, Employment and Society, the Journal of Business Research, Journal of International Marketing, European Journal of Marketing, International Marketing Review and the Journal of Marketing Management.

I am an Associate Editor of the International Marketing Review and the Journal of Marketing Management. I also sit on the editorial review board of the European Journal of Marketing and have been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. I have edited special issues of the International Marketing Review, European Journal of Marketing and, most recently, the Journal of Marketing Management.


Professional activities

Academy of Marketing Annual Conference: "Reframing Marketing Priorities"
Carnegie Trust for the Universities of Scotland (External organisation)
EMAC 2018 (Event)
European Journal of Marketing (Journal)
Guest editor
REF2021 Panel Member for C17 Business and Management Studies (Event)
Peer reviewer
48th Academy of Marketing Conference
Member of programme committee

More professional activities


Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith (Research Co-investigator)
01-Jan-2013 - 11-Jan-2018

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