Professor Anne Marie Doherty
Marketing
Personal statement
I am Professor of Marketing in the Department of Marketing, and previously Head of Department.
I am Chair of the Academy of Marketing. I served as a full panel member for REF2021 on the C17 Business and Management sub-panel. I am a member of the Royal Anniversary Trust's Readers' Panel which assesses the Queen's Anniversary Awards for Further and Higher Education. Previously, I served two terms of office on the Chartered Institute of Marketing's Academic Senate.
My primary area of research expertise is in international marketing, focusing on contemporary and historical perspectives on international retail marketing and the internationalization of the firm. Further work focuses on market system dynamics and branding.
Area of Expertise
Has expertise in:
- international retail marketing
- internationalization of the firm
- market entry mode strategy
- international franchising
- historical perspectives on international retail firms
- market system dynamics and market shaping
- fashion and luxury business
- qualitative and historical research methods
Prize And Awards
- Editors' Pick Article Collection, Business History Review (ABS4)
- Recipient
- 5/2018
- Chair, Academy of Marketing
- Recipient
- 12/2016
- Chair, Academy of Marketing Research Committee
- Recipient
- 2014
- Deputy Chair, Academy of Marketing
- Recipient
- 2014
- Nominated for University Teaching Excellence Award
- Recipient
- 2013
- Deputy Chair, Academy of Marketing Research Committee
- Recipient
- 2012
Qualifications
BA (Hons), University of Ulster; PhD, University Strathclyde
Publications
- Embedded netnography : building bridges by connecting digital and physical worlds
- Odoi Lucina, Doherty Anne Marie, Hewer Paul
- NETNOCON: International Netnography Conference, pp. 1-5 (2023)
- The impact of structurally induced permanent liminality on market dynamics
- Aly Marwa, Jafari Aliakbar, Doherty Anne Marie
- Utopia Revisited, pp. 1-3 (2023)
- Theorising brand aura
- Alexander Nicholas, Doherty Anne Marie
- Journal of Service Management Vol 34, pp. 126-146 (2023)
- https://doi.org/10.1108/JOSM-12-2021-0468
- Employing brand governance mechanisms with export channel partners : what are the performance consequences and contingent effects?
- Pyper Keith, Doherty Anne Marie
- International Business Review Vol 31 (2022)
- https://doi.org/10.1016/j.ibusrev.2022.101991
- A contingency-based approach to the nexus between international strategic brand management and export performance
- Pyper Keith, Doherty Anne Marie, Gounaris Spiros, Wilson Alan
- Journal of Business Research Vol 148, pp. 472-488 (2022)
- https://doi.org/10.1016/j.jbusres.2022.04.003
- Interinstitutional shaping of retail innovation : the nineteenth century retail arcade
- Alexander Nicholas, Doherty Anne Marie
- Business History (2022)
- https://doi.org/10.1080/00076791.2022.2117299
Teaching
I teach international marketing and related subjects, as well as dissertation and project supervision.
Undergraduate - MK325 International Marketing
Honours - MK415 International Business Management
MSc - MK808 Strategic Global Marketing
Research Interests
I have projects underway on: (i) the internationalization of retail firms in emerging markets; (ii) international retailing in the first global economy; (iii) market system dynamics and market shaping in various contexts. As such, my work sits within the 'Organization, Markets, Networks & Innovation' research cluster in the Department of Marketing.
My research is published in journals such as Business History Review, Business History, Work, Employment and Society, Journal of Business Research, Journal of International Marketing, International Business Review, European Journal of Marketing and International Marketing Review.
I am an Associate Editor of the International Marketing Review. I also sit on the editorial review boards of the European Journal of Marketing and Journal of Marketing Management. I have been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. I have edited numerous special issues of the International Marketing Review, European Journal of Marketing and the Journal of Marketing Management. Currently, I am editing special issues of EJM and JMM, both of which will be published in 2023.
Professional Activities
- European Journal of Marketing (Journal)
- Guest editor
- 2023
- Reflections on REF2021: Marketing
- Keynote speaker
- 6/7/2022
- Academy of Marketing Annual Conference
- Keynote/plenary speaker
- 6/7/2022
- Academy of Marketing Annual Conference: "Reframing Marketing Priorities"
- Chair
- 5/7/2021
- European Journal of Marketing (Journal)
- Guest editor
- 2021
- Journal of Marketing Management (Journal)
- Guest editor
- 2021
Projects
- Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
- Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith (Research Co-investigator)
- 01-Jan-2013 - 11-Jan-2018