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Professor Anne Marie Doherty

Head Of Department


Personal statement

I am Professor of Marketing and Head of the Department of Marketing.

My area of research expertise is in international marketing, focusing specifically on the internationalisation of retail firms. My teaching is also international marketing focused. Taking an institutional theory lens, my current research themes include the franchise relationship in China, the history of the internationalisation of retailing and the impact of regulation on the progress of retail internationalisation in emerging markets.

I am currently Chair of the Academy of Marketing. I am also recent past Chair of the Academy of Marketing Research Committee and was Conference Chair for the Academy of Marketing's 2013 Annual Conference on the theme of 'Marketing Relevance'. I served two terms of office on the Chartered Institute of Marketing's Academic Senate. I am a member of the Royal Anniversary Trust's Readers Panel which assesses the Queen's Anniversary Awards for Further and Higher Education. I have recently been appointed as a member of the REF2021 Business and Management sub-panel.


Has expertise in:

    Has expertise in:

    • market entry mode strategy
    • international franchising
    • international divestment
    • the history of international retailing

Prizes and awards

Chair, Academy of Marketing
Deputy Chair, Academy of Marketing
Chair, Academy of Marketing Research Committee
Nominated for University Teaching Excellence Award
Deputy Chair, Academy of Marketing Research Committee
European Journal of Marketing Outstanding Reviewer of the Year

more prizes and awards


The origins of American international retailing : Tiffany of New York in London and Paris, 1837-1914
Alexander Nicholas, Doherty Anne Marie
Business History Review Vol 91, pp. 301-328, (2017)
Export to expand : a conceptual examination of branding as a deterministic parameter in export performance
Pyper Keith Lawrie, Gounaris Spiros, Doherty Anne Marie
Academy of Marketing (AM) 2015 Conference Proceedings, (2015)
Liberty in Paris : international retailing, 1889-1932
Doherty Anne Marie, Alexander Nicholas
Business History Vol 57, pp. 485-511, (2015)
Alone in the back-office : the isolation of those who care to support public services
Butler Clare, Doherty Anne Marie, Finnear Jocelyn, Hill Stephen
Work, Employment and Society Vol 29, pp. 624-640, (2015)
2013 Academy of Marketing annual conference special issue : marketing relevance
Doherty Anne Marie
Journal of Marketing Management Vol 30, pp. 829-831, (2014)
The franchise relationship in China : agency and institutional theory perspectives
Doherty Anne Marie, Chen Xiaomin, Alexander Nicholas
European Journal of Marketing Vol 48, pp. 1664-1689, (2014)

more publications


I teach international marketing and related subjects to undergraduate students and masters students on our MSc International Marketing programme:

MK325 International Marketing

MK415 International Business Management

MK808 Strategic Global Marketing

Research interests

My research mainly focuses on the internationalisation of the firm, with particular emphasis on the retail sector. As such, my work sits within the 'Business Innovation and Networks' research cluster in the Department of Marketing. My research is published in journals such as Business History Review, Business History, Work, Employment and Society, the Journal of Business Research, Journal of International Marketing, European Journal of Marketing, International Marketing Review and the Journal of Marketing Management.

I am an Associate Editor of the International Marketing Review and the Journal of Marketing Management. I also sit on the editorial review board of the European Journal of Marketing and have been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. I have edited special issues of the International Marketing Review, European Journal of Marketing and, most recently, the Journal of Marketing Management.


Professional activities

EMAC 2018 (Event)
European Journal of Marketing (Journal)
Guest editor
REF2021 Panel Member for C17 Business and Management Studies (Event)
Peer reviewer
48th Academy of Marketing Conference
Member of programme committee
Carnegie Trust for the Universities of Scotland (External organisation)
7th International Conference on the Economics and Management of Networks
Member of programme committee

more professional activities


Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie
Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith Lawrie (Research Co-investigator)
Period 01-Oct-2013 - 11-May-2018

more projects