
Professor Anne Marie Doherty
Marketing
Area of Expertise
Has expertise in:
- international retail marketing
- internationalization of the firm
- market entry mode strategy
- international franchising
- historical perspectives on international retail firms
- market system dynamics and market shaping
- fashion and luxury business
- qualitative and historical research methods
Prize And Awards
- Fellowship and Lifetime Achievement Award
- Recipient
- 3/7/2024
- Vice-President
- Recipient
- 2024
- Editors' Pick Article Collection, Business History Review (ABS4)
- Recipient
- 5/2018
- Chair, Academy of Marketing
- Recipient
- 12/2016
- Chair, Academy of Marketing Research Committee
- Recipient
- 2014
- Deputy Chair, Academy of Marketing
- Recipient
- 2014
Qualifications
BA (Hons), University of Ulster; PhD, University Strathclyde
Publications
- Interinstitutional shaping of retail innovation : the nineteenth century retail arcade
- Alexander Nicholas, Doherty Anne Marie
- Business History Vol 66, pp. 1313-1344 (2024)
- https://doi.org/10.1080/00076791.2022.2117299
- A Novel Perspective on Sustainability Communications: Lessons from the Zero Waste Consumer Movement
- Odoi Lucina, Doherty Anne Marie, Hewer Paul
- Academy of Marketing Annual Conference (2024)
- Collaborative strategies, actors and institutional work in the zero-waste movement: Insights for food marketing scholarship and social change
- Odoi Lucina, Doherty Anne Marie, Hewer Paul
- Academy of Marketing Annual Conference (2024)
- How are markets maintained under the conditions of institutionalised permanent liminality?
- Aly Marwa, Jafari Aliakbar, Doherty Anne Marie
- 12th EIASM Workshop on Interpretive Consumer Research (2024)
- Marketing priorities, technology and the future
- Kerrigan Finola, O'Malley Lisa, Doherty Anne Marie
- Journal of Marketing Management Vol 39, pp. 1673-1676 (2023)
- https://doi.org/10.1080/0267257X.2023.2289273
- Reframing marketing priorities
- Doherty Anne Marie, Kerrigan Finola, O'Malley Lisa
- European Journal of Marketing Vol 57, pp. 2649-2652 (2023)
- https://doi.org/10.1108/EJM-10-2023-989
Teaching
I teach international marketing and related subjects, as well as dissertation and project supervision.
Research Interests
I have projects underway on: (i) the internationalization of retail firms in emerging markets; (ii) international retailing in the first global economy; (iii) market system dynamics and market shaping in various contexts. As such, my work sits within the 'Organization, Markets, Networks & Innovation' research cluster in the Department of Marketing.
My research is published in journals such as Business History Review, Business History, Work, Employment and Society, Journal of Business Research, Journal of International Marketing, International Business Review, European Journal of Marketing and International Marketing Review.
I am an Associate Editor of the International Marketing Review. I also sit on the editorial review boards of the European Journal of Marketing and Journal of Marketing Management. I have been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. I have edited numerous special issues of the International Marketing Review (2000, 2025), European Journal of Marketing (2004, 2020, 2023, 2025) and the Journal of Marketing Management (2014, 2023). Currently, I am editing special issues of EJM and IMR, both of which will be published in 2025.
Professional Activities
- European Journal of Marketing (Journal)
- Guest editor
- 2023
- Reflections on REF2021: Marketing
- Keynote speaker
- 6/7/2022
- Academy of Marketing Annual Conference
- Keynote/plenary speaker
- 6/7/2022
- Academy of Marketing Annual Conference: "Reframing Marketing Priorities"
- Chair
- 5/7/2021
- European Journal of Marketing (Journal)
- Guest editor
- 2021
- Journal of Marketing Management (Journal)
- Guest editor
- 2021
Projects
- Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith
- Gounaris, Spiros (Principal Investigator) Gounaris, Spiros (Principal Investigator) Doherty, Anne Marie (Co-investigator) Wilson, Alan (Co-investigator) Pyper, Keith (Research Co-investigator)
- 01-Jan-2013 - 11-Jan-2018